Are you cranking out lots of high quality content articles but just not seeing the organic traffic resulting from it? The problem isn’t your ability to write compelling content but may be in the lack of other sites linking to your site, also known as backlinks. While search engine optimization (SEO) has slowly evolved, backlinks continues to claim top spot as one of the most crucial SEO ranking factors for your site to gain organic traffic.
Now while it may be the easier route, you need to stay away from getting involved in unreputable link building schemes. These types of schemes are known as black hat search engine optimization (SEO), and as a longterm solution has been shown to be ineffective in gaining traffic naturally from Google, Bing, Yahoo, etc.
The secret to obtaining backlinks in a consistent way, without having to beg for the backlinks, is to simply create unique content that others would want to link to.
So, the next time when you are considering various link building strategies, keep the ones presented below in mind as an effective strategy to grow your organic traffic.
1. New Research
New research and surveys is not always cost-effective, however sources like Hubspot already conduct research studies because they produce backlinks.
If you don’t have the time to conduct your own research studies, you can contact other businesses that research and whom also publish it in PDF formats. Just contact them and ask for their PDF and then you can write a quick blog article summarizing the findings in exchange for a link to their landing page where users are then able to download their report. You will receive plenty of backlinks, search and social traffic, even though the research data wasn’t originally yours. You’re simply citing their study of the data as your own summary. This is exactly what all science publications do day in, day out. They generate reports and summaries of recent research, and cite it in their publication.
When people are surfing the web they’ll see that it’s research paper, and they might want to check out your fancy new research article.
Furthermore, when you publish the data, contact any companies you’ve established yourself with that may be interested in sharing your content piece. Never hurts reaching out because even if you’re told no 99 times out of 100, that 1 yes makes up for it all.
2. Publish Longer Content
A lot of publishers are reducing their word counts and producing short content which contain few words. Here’s a great spot you can stand out against the crowd and earn backlinks simply by creating more content and give it out so everyone can consume for free.
You’ll have to find a useful topic that your audience is interested in, research the competitive landscape, then just create something a lot better. This could entail having to write 15,000 or more words.
3. Influencer Interviews
As we’ve all heard and known, influencer marketing is still the cool new kid at school. Most big companies want to creatively calculate how to get that next big celebrity to endorse their product. Or, to become business partners with a big celebrity or athlete.
Another strategy you might consider if you are in need of getting backlinks. This strategy involves conducting an influencer interview in order to obtain a useful nugget of their insight that would interest your target audience. If you don’t have any connections, you will just have to be a superstar at emailing and be a highly skilled and friendly people-person.
If you’re granted an interview, it’s essential that you come prepared with questions, and have the utmost respect for the influencers time. Most of them don’t have the time to chat for more than 10 or 15 minutes, so make sure you get in good questions to get valuable information from them.
You should then publish your influencer interview in a video format with a transcript attached. The transcript is important to getting the search engines to pick up what the video is on, since they cannot watch the video and determine how to index and display it.
4. Design an Infographic
Just about every marketing company has designed an infographic or two in order to get backlinks. The most tedius part of the infographic creation process is brainstorming a topic that is a relevant match for the infographic, and then drafting the corresponding content and graphs that go in the infographic. I’d suggest hiring a freelancer graphic designer on Upwork in order to alleviate the majority of the workload in creating this type of content piece. All you need to be focused on is coming up with an interesting topic, produce the content, and then let the freelance graphics designer do what they do best.
I’d highly recommend you adding an embed code to the infographic to make it easy for people to add it on their blog posts. Other websites may just download your infographic and place it directly onto their website. I’d suggest having your graphic designer add your logo to your infographic so that in the case you don’t receive the backlink, you will still get brand exposure.
When seeking to rank for a specific keyword phrase, you could add the keywords to the embedded code.
5. Design a Quiz
Just like designing an infographic, quizzes have been popular for years and still get a lot of shares. If you create one on your website, add an embed code, just like we did with our infographics and get tons of backlinks.
The quizzes you create should be fun, at a minimum, for people to complete. Your quizzes don’t necessarily have to be a strict knowledge test, they could be funny. Make sure to create something that would encourage people to self reflect, which makes this something that’s share-worthy with others.
6. Reach out to Sites that Point to Broken Links
Contacting the web master about broken link is a strategy called the Moving Man Method, which is technique for building quality backlinks with other relevant sites in your given niche.The key takeaway is to only connect with other high quality websites. Point to remember is that shady websites that backlink to your website is an issue. As crazy as it sounds, you are held responsible for other websites that backlinks to you. By removing, or disavowing these less than desirable websites that are backlinking to your site will greatly improve your backlinks profile and SERPs rankings
7. User Testimonials
If you provide a testimonial about a company’s product or service, it’s a win-win scenario for both you and the company. When you do this, the brand gets a free and authentic testimonial and you get your name on their website, hopefully with a link pointing to your website.
Make sure that when you reach out to these companies, you need to do so from a user of their product or service. You shouldn’t contact companies if you don’t use their product or service just to offer a testimonial.
8. Guest Blog Posting
Guest blogging seems to be most digital marketers preferred methods for gaining both backlinks and exposure. If you don’t have experience writing for blog, I’d suggest hiring a ghostwriter. The price to outsource this will typically cost between $300-$500 for original content that has a minimum of 2 thousand words.
In the the guest post, you should link back to your own website content. But don’t go crazy and add a dozen backlinks back to your website. Be respectful and keep it reasonable with say 1-3 total backlinks per post and make sure the website owner consents. If they don’t, just take your content piece elsewhere. It’s a fair tradeoff considering you’re giving them high quality original and free content in exchange for some backlinks and exposure.
Be sure to also use your byline carefully. Keep it sharp and always to the point. Concisely tell the sites readers who you are, what you do, and exactly what you bring to the table. Link this to your website, hopefully multiple pages of your site and not just the homepage.
9. Discover Unlinked Mentions
In case you’re established, you might have thousands of websites that already mention your name or company but did not link to you, yet. Link reclamation is a method where you find these high-quality websites that are mentioning you but aren’t linking back to your site or any site, and simply getting them to provide the backlinks.
10. PR for Page Rank
It’s a good idea to have either establish of have established contacts with journalists and various news outlets for both public relations and backlinks. If you don’t have established relations it’s not a good time to randomly email or call a journalist and ask them to promote your company out of the blue. That’ll never work and will only backfire making you look stupid. You could use Help a Reporter Out, however, don’t get lazy and rely solely on it. You have to make an active effort to establish connections with journalists and help them out by providing information or resources when they need it. It’s a well known fact that all solid relationships center on reciprocity.
Therefore as you establish repoire, one day you will start getting mentions in news publications. Your patience will pay off and do wonders for your brand exposure and your “link juice” or “link equity”.
11. Reach Out to Other Companies
While writing your your article for your website, you should be linking out to other companies that are on the same subject. When you do, you should consider contacting the webmaster that runs those sites or write and tell that them that you wrote about them on your blog post. They may share this on their social media channels or could possibly mention you in an upcoming article.
When you reach out, it’s important to not ask outright for a backlink. That will make you look desperate, and no one wants to be around someone that’s desperate. Simply reach out, be courteous and tell them that you enjoyed their article so much that you wanted to share it on your website. Then just share the link to your blog post, and that’s all you have to do.
Final note, don’t write a blog post that has dozens upon dozens of spammy links. If you do and then reach out to every one you linked to, it’ll make you look stupid because you’re freely giving out links in order to ask for a link back to your website. Again, looks desperate. Just keep the number of links on your blog posts to a reasonable level, and inform bloggers when you write about them.
12. Quality is Key
This might be one of the best ways to gain exposure for your brand. Plus, you’ll have the potential to get backlinks if the comments aren’t nofollow’s.
The consideration when writing a comment is to make it personalized, thoughtful, relevant, and which adds value. Simply commenting, “awesome blog, keep it up!” isn’t something of value and which would add value to it. When anyone views your comment, it should be obvious that you read the article and have something valuable to add. Comments are like writing your own blog post, keep it high quality and relevant to the topic at hand.
The WordPress commenting plugin Commentluv uses dofollow comment URLs by default. I’d recommend looking for blogs with this plugin installed and reading them as they come out, and adding comments after they are published.
13. Submit Your Company as a Resource
It’s important to only do this if you really think that what you want to link to would improve the article. I get a lot of requests from bloggers asking for links. I ignore all of them because none of them make sense for my blog. I can see that they don’t want to make any of my articles better, they just a backlink.
14. Create a List of Your Own
List based blog posts tend to get a lot of traffic which makes it worth looking at using. However, I think that a lot of digital marketers view them as a shortcut and don’t necessarily value them as they might should. Some digital marketers think that all you have to do is simply add a sentence to each one and the job is done.
Other digital marketers might take it too far and make the list far too long which pretty much guarantees that nobody will be able to consume it all. There isn’t anything necessarily wrong with this approach if you are able to make each item relevant. Try and stay away from adding non-relevant things to your list that don’t make sense.
If you simply adhere to quality over quantity, you usually won;t go wrong. It’s best to keep your list short and concise and focus more on quality list based postings.
Earning backlinks doesn’t and shouldn’t ever have to involve begging other webmasters in order to get them. It does involve hard work which I know scares a lot of people out there these days. Getting backlinks takes creativity, hustle, and people skills in order to pull it off successfully.
Your top competition, those whom are consistently at the top of the search results pages, are not spamming companies making requests for backlinks. They’re focused on producing high quality, original content that people want to consume.