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facebook messenger marketing & chatbot

Facebook Messenger Marketing: Using Chatbots to Amplify Your Sales Pipeline

Communication has changed. This may sound like a trendy thing to say at a cocktail party for a lot of people, but for marketers, it should be a wakeup call. We cannot afford to be left behind. We must keep up with our audiences. Over the last 10 years “keeping up” has led to the…
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Bad digital marketing advice

Digital Marketing Advice that Makes You Say WTF?!

There’s some basic people out there that wouldn’t have an original thought if it saved their life. Digital Marketers are supposed to be Mavericks, the gun slingers of the wild internet. But, it never surprises me when I see Digital Marketing Advice that’s just plain terrible if not dangerous to give. So here’s the question…
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2018 Guide to Using Facebook Groups for Small Business

Have you been thinking about using Facebook Groups for your small business marketing? Are you thinking about how you can promote your product or services through Facebook Groups? The choice to create a Facebook group or simply join an established group that’s managed by another boils down to your use case and timelines to achieve…
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Guide to Using Facebook Analytics to Boost Your Advertising Results

Are you taking advantage of the actionable data Facebook offers marketers? If you answered yes, that surely means you have you explored the Facebook Analytics dashboard and seen all the wonderful goodies it has to offer. Facebook Analytics is a robust tool that lets digital marketers explore users’ interactions with advanced goal paths and sales funnels…
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facebook audience insights

Facebook Audience Insights for Better Targeting

  Facebook Audience Insights is without a doubt the most robust and powerful analytical tools for identifying your ideal target audience,in your social media marketing toolkit, given you understand how to read the data and use it to your advantage. Audience Insights doesn’t cost anything to use and provides one of the best insights on user behavioral and demographic…
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best practices in the mobile age

Video Content Marketing Best Practices in the Mobile Age

It’s not shocking that video use is becoming common practice; especially in regard to the social strategies of small and large businesses. Video content is being consumed at a massive rate now more than ever. Studies show that video content, especially on social media channels like Facebook, have much higher engagement rates and are generally…
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Let’s Build a Badass MarTech Stack With These 13 Awesome Apps

Let me guess, you still believe that your marketing technology – MarTech stack – is king of the jungle, don’t ya? Dude, let go of 2017, that was so last year, times have changed. Let me guess, your customers are dropping like flies out of your once bullet-proof funnel. Total site engagement is drowning in…
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Local SEO Tips: Top 74 Local SEO Online Business Directories in 2018

If you’re a local business, you know that attracting new customers can be difficult and costly. The days of pulling out a phone book to thumb through the Yellow Pages to find local businesses are almost extinct. These days, people use their mobile devices to browse the internet as a way to find recommendations on…
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Small Business Guide to Google My Business Listing

What is Google My Business? Google My Business listing service was developed and launched by the search engine giant Google, in 2014. Google My Business (GMB) has quickly established itself as one of the dominant online business directories mostly due its tight integration in Google Search and Google Maps. Any type of business, large or small,…
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