On-Page SEO

Avoid These On-Page SEO Mistakes

On-page SEO is the first step to creating an effective strategy to reach your target customers Basic on-page search engine optimization (SEO) is fundamental. On-page SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. What are search engines[…]

Customer Acquisition Costs

Why Customer Acquisition Cost Matter

Customer Acquisition Cost: The One Metric That Determine’s Your Company’s Profitability or Failure Customer acquisition cost (CAC) is a metric that has been growing in use, along with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to[…]

digital advertising is profitable

Why Digital Advertising is Profitable

The impact of the Internet in many aspects of people’s lives have carried itself over to almost all markets ever conceived, with digital advertising driving at the helm of major promotional and marketing campaigns. The majority of businesses, specifically in the micro, small and medium scale industries are still clinging to traditional marketing methods for[…]