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How to Effectively Use Local SEO for Your Small Business

This is a guest post by Aljaz Fajmut, a digital nomad, entrepreneur, and founder of RankTrackr, Exit Mist, and Nightwatch.io – all 3 being topnotch badass SEO tracking & lead gen tools that you should definitely check out…

Want your small business to be seen by more local people? If so, you now need to focus on your digital marketing methods, as well as your offline ones.

20 years ago, businesses could drive traffic via word of mouth, billboards, radio ads and vinyl banners. In 2018, most – if not all – of their customers are online, and these customers are using Google to not only find them but also to buy from them. Indeed, 4 out of 5 of us now use Google to find local businesses.

This means that your business needs to master the art of local SEO, which means optimizing your website for search engines so that you’re as visible as possible. This will drive more of the right traffic, increase awareness, and ultimately boost conversions and sales.

And while SEO can be a complex, ongoing process, local SEO can also be easier than you might think. Let’s take a look at how to effectively use it for your small business.

Using yelp for Local SEO for Your Small Business

Claim Your Business on Yelp

The great thing about an online directory like Yelp is that it does all the SEO work for you. Once you’ve added your business to a credible online directory, they’ll help to rank it for you.

Of course, you might be asking “But what about all the negative reviews that people post to Yelp? Won’t that hinder my business?”

The thing is that 84% of your customers trust online reviews. This means that they go to directories like Yelp to not only find the service your business provides but also to find your business – and what people think of your business.

For this reason alone, it’s important that you claim your business listing on Yelp and optimize it. There might be some negative reviews but you can even turn these in your favor by responding to them and demonstrating empathy for customers who’ve had a poor experience with your business.

The chances are, however, that as long as your business is going a great job, most customers will leave positive, glowing reviews – and these reviews will influence new customers positively.

Moreover, Yelp also lets you upload official business photos that help to create a better first impression with new customers.

Hey Site page title and meta data local seo for small business

Tweak Your Meta Descriptions and Title Tags

Writing meta descriptions and title tags is a bit of an art. If you’ve ever written them before 2018, you’ll recall how short they had to be. However, Google has since increased them so that you can now use 60 characters for your title tags and 200 for your meta descriptions before they become truncated. This gives you a bit more leeway but you still need to be artful and use the space well.

Remember, you need to make sure that every single word counts.

When it comes to local SEO, you want to reach local customers. As such, it’s key that you add the name of the city you’re in, as well as the particular area you serve. Include the service you provide and add your main keyword.

Here’s an example of a meta description optimized for local SEO:

“Welcome to Jerry’s Electrics4U. Jerry’s Electrics4U is proud to be a leading contractor in the Houston area. By combining our expertise of …”

Local SEO for Your Small Business with Google My Business

Claim Your “Google My Business”

Google My Business is just as big a biggie as Yelp. The reason you should claim your business is simple: Once claimed, your business will start to show up on Google Maps, thus making it more visible and pointing people in the right direction so they know exactly where you’re located.

Claiming your business is really simple, and it’s also totally free. Just hop over to Google My Business and go through the verification process. This will take a bit of time because Google needs to physically send you a postcard with your PIN on it but it’s necessary because Google needs to know that you’re definitely the business owner.

Once your business has been verified, you then need to optimize your listing with your business hours, a strong description and so on. Add photos, too, and make sure that you complete each section. Don’t leave a single stone unturned.

Reviews for small business local seo

Add Lots of Online Reviews

Lastly, we’ve already covered the importance of online reviews. But as well as making the most of Yelp, you need to add more online reviews to your own website.

Not only do online reviews create more trust among consumers; they also act as a ranking factor. The more positive reviews you have, the higher you will rank on Google.

Not sure how to generate more reviews? Simply reach out to customers via email a few days after they’ve purchased a product and ask if they’d be kind enough to leave you a review. Most will.

These are 4 ways to use local SEO for your small business. Claim your business on Yelp and Google My Business, encourage more online reviews, and optimize your meta descriptions and title tags — and you’ll be on the right track. And whatever you do, don’t forget to monitor your SEO efforts so that know what changes to make!

 

Aljaz Fajmut

Aljaz Fajmut

Aljaz Fajmut is an internet entrepreneur and founder of ExitMist and Nightwatch — a search visibility tool of the next generation.

Exclusive roofing leads
Exclusive Roofing Leads | Boost ROI With Marketing Automation

Stop passively wondering when your next job will fall into your lap and let me show you how to generate your own supply of exclusive roofing leads!

So, if you want guaranteed roofing leads, grab the damn bull by the nuts, and let’s dive into some badassery in the wonderful world of online contractor marketing for roofers.

What if I told you that I could take all guesswork out of your roofing  contractor marketing efforts, show you how to generate exclusive leads for sale, and revamp your outbound roofing  sales strategies with marketing automation technology. Maybe that’s not convincing enough so add to that list saving you time, money, and a whole lot of frustration.

Sounds pretty sweet doesn’t it? Kinda like I’m pulling a joke on you, type of sweet.

Truth be told, I’m not. Atlantis does exist… just like you having your own roofing leads.

Exclusive roofing leads with marketing automation software

Welcome to the future of internet marketing and roofing appointments

Marketjng automation technology is about to change your life forever and allow you to take control of your job workflow pipelines with predictable and actionable data. Coolest part is that you’re not going to have to learn, practice, or do anything to take full advantage of it!

This isn’t some sort of regift, uhh I mean reseller, package consisting of unbounce and Google AdWords (needlessly to say that you’ll have to also learn and master to use optimally. So, good luck with that and keeping a business open), like we’ve seen being marketed to roofing contractors out there.

What I’m referring to is the same automation technology the big boys use to crush it online and now you’re able to do the same but not having to pay anywhere near the high prices of marketing automation tools like Marketo or Pareto start our charging.

The beauty of this marketing automation system is that for 4 to 5 times less than big box packages I referenced above charge we are able to build  contractor automation systems that are setup and ready to go within a few weeks. To build your own will probably take 2-3 times this amount of time so plan for it accordingly.

In today’s digitally driven era, roofers are constantly competing with one another for their piece of the proverbial local leads pie. Cost Per Click (CPC) prices in AdWords over the past 5 years shows the same trend.

Every single day that goes by makes it that much harder for roofers to obtain exclusive leads at a price that has a ROI (return on investment) of at least 3-to-1.

Establishing an online presence for your contracting business is hard enough, but maintaining that presence and keeping up with your competition is even harder. Just think about how many times per day major corporations publish on their all their social marketing channels.

For the average business owner in the roofing industry to compete would translate to spending 100% of their time attempting to catch up or burn every dollar and then some on a marketing team.

Well, that is till now..

From maintaining a website and sending the right marketing message, via email or chatbot, to roofing appointments at the right time to engaging their social media audience so that they stay in the forefront of their minds can be exhausting – not to mention prohibitively expensive.

This is where using marketing automation technology to generate your own exclusive leads for your roofing business makes a huge difference.

The end result are shorter sales cycles, lower costs per sale, lower cost per lead, and far greater marketing campaign ROI.

By managing effectively and segmenting your lead nurture campaigns, an ROI of greater than 500% is well within reason.

Simply put, roofing contractors that don’t implement marketing automation technology in their business will soon be outpaced in efficiency and scale by those that do. And when they do, it’ll take any edge you might’ve previously had in generating online roofing leads exclusive to your business.

Cheaper exclusive roofing leads with marketing automation

Online Reputation Management and Automation Tools To Boost Lead Quality

Reputation management and customer reviews is going to continue growing in significance. This is also where marketing automation technology for roofing companies comes into play by identifying at risk clients and alerting the appropriate project managers and even the business owner immediately so that they can run pre-intervention before any issues get out of hand and cause a client to leave (high client churn rates are not favorable as they’re a sign of something wrong in your systems and processes that you need to optimize) as well as potentially leave a negative review on Google.

Marketing automation tools will simplify your lead generation workflow from the first touch point all the way through to post-sales satisfaction and future maintenance job upsells.

Exclusive roofing leads generation

What Is Marketing Automation For Contractors, And Why Do You Need It For Roofing Leads?

If you are struggling with trying to keep up with marketing schedules and activities or if you are tired of burning your money up on your roofing marketing initiatives that do not have positive results, then you’ll likely benefit from marketing automation technology to generate your roofing leads.

Marketing automation, also known as Martech, is a software environment that assists those that want to generate exclusive roofing leads by automating ongoing repetitive tasks like social media posts, client onboarding, emails and their sequencing, client satisfaction, and a whole lot more of other useful interactions that helps roofing contractors have peace of mind that everything is being managed right so they can focus on doing what they do best, building their company and fixing clients leaky roofs!

Due to the fact that many small and medium-sized businesses are experiencing the powerful benefits of marketing automation stacks, this field is growing at an exponential rate. In fact, 49% of companies today are currently using a marketing automation system of some varying degree to simplify marketing daily tasks. More than 50% of B2B businesses are adopting marketing automation technology.

By using marketing automation to convince and convert your mlead, you can manage, organize, and prioritize marketing tasks like generating, nurturing, and closing roofing leads exclusive to your business with half the effort.

Lead generation automation technology also positively affects the sales process, helping you to reach your goals that much faster.

Generate better exclusive roofing leads for roofing contractors with marketing automation technology

Let Us Be Your Exclusive Roofing Leads Marketing Partner

We generate leads exclusively for roofing contractors on the internet that works with small and medium-sized contractors to create results-based marketing campaigns for roofers using internet  marketing automation technology to streamline their marketing efforts and to boost their revenues.

We focus on the behavior, needs, and interests of your prospective leads that are always exclusive to you in order to improve your entire experience with your brand, and to also boost conversion rates so it takes less time to achieve your business goals.

Our ultimate goal is to reduce the costs and ad budget waste that exclusive leads can do to a marketing budget by focusing on strengthening the channels that drive the most leads and sales opportunities, while cutting those that don’t produce.

You know your customers inside and out, and we know how to find guaranteed roofer leads. By working with you to get to know your customers, Marketing Media Wizard can put our roofing marketing automation skill set to in motion towards customizing the platform to your branded voice.

Marketing automation for exclusive roofing leads for contractors

Marketing automation tools to nurture qualified leads helps roofers to:

  • Define a online marketing strategy that is aligned with your business goals
  • Generate, nurture, and increase lead quality
  • Streamline sales and marketing campaigns & strategies by tighly coupling them together
  • Define a solid content marketing strategy for roofing contractors that is aligned with your customer personas
  • Track leads generated through each marketing channel
  • Study buyer behavior
  • Communicate your roofing brand and messaging via the appropriate channels
  • Create effective landing pages that are designed to turn traffic into exclusive leads
  • Design and develop a lead nurturing strategy for roofers that appeals to your ideal customers
  • Track results and improve return on marketing investment results

By taking advantage of our contractor marketing automation technology for roofing services, you will not only save valuable time by streamlining the background processes  work, but also you will save money on the marketing campaigns that aren’t generating qualified roofing leads at a profitable ROI. That alone is reason enough to use an automation technology to boost your roofing contractor business.

Make marketing automation for your roofing business and exclusive leads  really work by teaming up with Marketing Media Wizard. Contact us today through the chatbot here on this site or by sending a message to learn more.

Contractor SEO Tips: 6 Quick And Easy Wins

 

Contractor SEO (sometimes also called contractor search engine optimisation) can be a difficult subject to wrap your mind around if you’re a business owner who doesn’t practice the art and science of ranking websites.

A Google search for “SEO” returns almost 500 million search results!

This is more information than any one person could attempt to read in their lifetime.

Problem is, a lot of that information on contractor SEO tips is out-of-date or just not relevant to the needs of a home services business owner trying to get some quick and easy wins.

I’m going to outline the absolute best contractor SEO tips by focusing on SEO basics. This will give you actionable SEO strategies that you can use right now to improve, or even begin getting, precious website traffic by getting your site discovered and to rank higher in Google’s search results.

Here are six super simple contractor SEO tips to help you optimize your site and drive more organic traffic:

Contractor Seo keyword research and keyword tools

1. Research & Use Relevant Keywords

Keywords are the backbone of all successful SEO strategies. When your potential customers use a search engine what are they searching for? For most contractors this will be a combination of what your business provides as a product or service and where it is performed: (contractor SEO company in Orlando or kitchen remodelers in Orange County).

There are some SEO tools and strategies we will use to make sure we get relevant selection of keywords together. These tools will help you take a lot of the guesswork out of trying to figure out what your ideal customer might be searching for.

So let’s start by brainstorming potential keywords that your ideal customer would use to find you. To start, you’re going to write down everything that describes your Business: what you do, the products/services you offer, and the locations in which you offer those products/services.

Once you have written all of these descriptions about your product/service offerings, you will combine these with the locations of your offerings to form a basic SEO list of keywords.

Here’s a list of some common location based roofing keywords:

City + Roofing
City + Roofers
City + Roofing Company
City + Roofing Contractor
City + Roofing Service
City + Roof Repair
City + Roof Replacement
City + Commercial Roofers

With your foundational keyword list, we can use some keyword research tools to get suggestions on why users are searching for, what the search frequency per month is, as well as how competitive the keyword phrase will be to rank in the SERPs.

My personal SEO keyword research favorites for getting this job done are ubersuggest and kwfinder.com, and both come in free and paid versions.

For now, stick to the free version until your skill sets and need to research a lot of keywords per day demands more features and capabilities.

Take the foundational keyword list you started above and search for your keywords using either one of the keyword tools mentioned above (really boils down to personal preference, so try both to see which you like working with best).

Contractor seo marketing tips

Another way to find more contractor keywords is to search phrases like your users would search for in order to find businesses like yours, by doing searches on Google. The next time you Google something, notice that you will often see suggestions in the search bar while you type and there will also be a list of suggested searches at the bottom of the page. Add any of these relevant variations to your list and search them again.

What you are really looking to do here is end up with groups of keywords that have the same basic meaning and intent behind them. As an example, let’s consider this article on contractor SEO tips, we could group the keywords as such:

  • Best contractor SEO tips
  • How to do contractor SEO
  • Contractor SEO basics 2019
  • Beginner contractor search engine optimisation tips
  • Search Engine Optimization for Contractors
  • Search engine optimisation tips for contractors

Contractor seo best practices

The intent driving those keywords is closely related so we will group them together. Any given piece of content can then be optimized for (i.e. feature) those terms. This then ranks our content piece for the widest range of possible keyword phrases and terms.

I would typically put these keywords into a spreadsheet with approximate search volumes and a score relating to how relevant they are. Don’t overcomplicate this though, we are just trying to give a loose priority to the language we are going to use through the article that’s written for the keyword grouping.

Contractor SEO Pro Tip: Identify and prioritise the keywords that your prospective customers use when looking for the products and services you offer.

Seo contractor tips - optimize page titles and meta descriptions

2. Optimize Page Titles & Meta Descriptions

Once you have your keyword list completed, you will first optimize your page title so that it contains the most important keywords you want to rank on. Note that this is the behind the scenes HTML <title> element and not what is shown on the page. This is usually editable in your website control panel (CMS) or in your SEO plugin. For WordPress users, it’ll be at the top of post page.

The goal is to get our keywords into the page title in a natural sounding way. You have to keep in mind that page titles are what is shown boldly in search results so we are aiming to clearly indicate what the blog post is about and entice a user to click on our page listing.

What I typically like to do in the title field is include the what, where, and who if possible. You’ll want to keep the page title under 70 characters long as that’s the viewable limit searchers are able to see, because the rest is truncated. The keywords are the what, the location is the where, along with your business name at the end for branding purposes. Ideally, you want the keyword your aiming to rank for at the beginning of the title which can help the click-through rate (CTR) and it can help with potential ranking improvements.

Here’s some examples:

Internet Marketing For Contractors in Orlando Florida | Marketing Media Wizard

Best Orlando Contractor SEO Agency | Marketing Media Wizard

Page titles are important for getting contractor seo understood

If we look at service pages we can extend upon this:

Digital Marketing Agency | Free Contractor SEO Analysis – Marketing Media Wizard

Best Orlando SEO Agencies: Contractor SEO Packages | Marketing Media Wizard

In both page title examples, I have included an element that is more for marketing than actual SEO: Free Contractor SEO Analysis & Contractor SEO Packages. These are elements we put there to increase the likelihood that someone will click on the listing.

Remember that a search engine listing is still an advertisement, so we must get our marketing message dialed in along with our contractor SEO strategies. And, as it so happens, engagement with your blog post listing can have a positive impact on your overall organic search rankings, meaning that using Google Adwords for paid ads is also beneficial for your contractor SEO page rankings.

This is because when you run traffic to your blog posts, via paid ads, you are giving both the website and that Blog post data and metrics Google is then able to use to further index and categorize the relevancy for future search results.

A word of caution here is not to over-optimise your page titles and just cram them full of keywords.

Contractor SEO  | SEO Tips for Contractors | Contractor SEO Agency | Search Engine OptimIzation | Contractor SEO Company

Your page title must include your keywords but never at the expense of making it sound and read funny to searchers.

Google is adamant about a site’s wording and keyword use being natural and providing the best user experience as possible.

So never risk trying to match a page title up with a search keyword phrase that’s not natural sounding just for the sake of trying to rank for it.

Once you’re happy with your page title, the next component to focus on is your meta description.

Like the pages title, this too should be editable in your website’s CMS.

WordPress users will find this near the bottom of the blog post’s page. Click on the “edit snippet” button and it’ll drop down a textarea for you to enter the meta description.

Page titles will have the biggest SEO impact, whereas the meta description provides the introduction of the content on your blog post.

The Blog title needs to quickly grab people’s attention while the meta description helps set the hook and excites/convinces them to click in order to read further.

The page title and meta description used for this article is as follows:

Contractor SEO Tips: 6 Quick And Easy Wins

Six Quick & Easy SEO tips for contractors. Easily optimise your website, improve rankings and drive more traffic from Google.

With the page title, I am detailing what the blog post is, while the meta description backups up the value the page title promised to deliver, which hopefully entices more people to click to read this.

Now, meta descriptions do not actually influence rankings, at least not directly. What do I mean? Google’s algorithms doesn’t use the meta description keywords as a relevancy or ranking value indicator. Google doesn’t examine the meta description and then add a value to help or hurt your search results. However, getting listed is only half the SEO for contractors battle, the other is getting clicks from interested people searching for answers they believe you can deliver on. And where a result is clicked more than another this can help improve your ranking through engagement metrics that Google does look at. Most troubling about this, is that a search result that is not clicked on or that’s clicked on less than its peers will lose its position by being dropped from the search results. The thing to focus on here is that though the SEO stuff we do on our website is important, it should never be at the expense of creating original high quality content.

Contractor SEO Pro Tip: Write descriptive page titles and meta descriptions and thread in your marketing messages mixed with keywords to improve your organic traffic and search results rankings.

Contractor Seo optimize page content with keywords

3. Optimize Your Page Content
to Fit Keywords

Now that your page titles and meta descriptions are optimized, we now need to optimize the page content to fit with the keyword groupings. Let’s now add in these keywords into our blog post copy, in a natural way.

Natural means not keyword stuffing or repeating the exact same keyword phrase over and over again while not paying attention to it’s singular or plural connotations.

The best thing to do here is to use synonyms of the keyword phrase so it’s not stuff and is human readable.

There are various components to a page with the main elements being:

Header Tags –> H1, H2, H3, H4, H5, H6
Body Content –> page content
Images –> images help visualize the talking points

First, focus on the heading and subheadings on the page (H1 & H2). These should be optimized to include your keywords, given it’s done in a natural way.

Next, create the page content that will describe and promote your business and try to use all of your keywords, within a grouping, where it’s natural sounding. Don’t concern yourself with keyword volumes or specific uses of them, just write your article as you naturally would and try to use the keyword terms as best as you can throughout the article to specifically describe your business or its product or service offering.

Images must be optimized by naming the image file, the image alt text, and the image description with the relevant keywords matching the rest of the page. If the image is placed close to relevant keyword text that too can also help boost it up.

When this is done properly, your page will be visible for a wide range of relevant keyword terms and you will be communicating with a larger customer base which should boost engagement which leads to generating more quality leads and sales from your website.

Contractor SEO Pro Tip: Optimizing headers, content, and images significantly boosts your pages visibility for a broader range of keyword search terms, thus giving you more opportunities.

Best contractor seo tips update google my business listing and location information

4. Optimize Google My Business Listing For Your Contracting Business

Your website is the central hub for all your SEO efforts, however, this is not the only place where your business is listed online. Social media and business directories like Yelp.com will also have information listings for your business.

Search engines use this information along with information from your business to help build trust and an understanding of what you do and where you do it.

You will want to update all possible business listings, commonly referred to as citations, with your correct/current address and a summary of available business services. Add the most important keywords into these business listings along with a mention of any key service areas.

You can also take a similar approach with your social media profiles. Although you might not be able to add a business address or full business description, you can still generalize the business purpose and where it’s done.

Contractor SEO Pro Tip: Update Google My Business (GMB) and other business listings and your businesses social media profiles with keyword descriptive content and the service locations.

Seo for contractors building backlinks

5. Building Links Back to Your Site

Link building is one of the most important contractor SEO elements to having your website ranked. Link building is also important for driving the right type of search results rankings based on competitive keywords.

However, link building has a bad reputation, because links can both help and hurt your search engine rankings. Because of their power to either help or hurt, you need to stay away from Fiverr and other sources offering cheap links.

Look, if it sounds too good to be true, it is. There’s no shortcut to success, especially with something like links that can go either way.

To gain visibility will require having the right kind of links pointing to your site. These links help Google determine your relative importance and search results ranking by using these metrics.

Think about it this way, a relevant link from another website is like a vote. In this use case, votes indicate that you’re important to the search query which drives greater visibility in Google‘s SERPs.

There’s a catch, they must be the right kind of votes. They have to come from other authority sites that are in the same niche as yours. It’s like having a country club member vouch for you to become a member as well.

It goes without saying that link building is the hardest part of SEO for contractors and is where businews owners often get stuck in the learning curve. Fortunately, there’s a few simple and effective strategies you can use to obtain some quality backlinks that will improve your search results visibility.

1. Directory Sites That Are Credible

Highly credible directory sites like Crunchbase.com, Yelp.com, Foursquare, Yell.com, Thompson, and big business directories that are Industry specific. Use Google to search for your keywords and locations, as well as any listings that rank on the first page of Google are worth looking into.

2. Competitor Link Analysis

Reviewing your competitor’s links will often identify link patterns and opportunities. Checkout your top 10 competitors with a tool like MajesticSEO, ahrefs, or OpenSiteExplorer.

Using one of these tools will help you identify numerous link opportunities. You are not looking to copy every single link here but rather to identify the the best opportunities from the competition.

Quality over quantity is what matters most here.

Seo for contractors

3. User Testimonials

Offer to write testimonials for companies you work with. Your website designer. Your social media or SEO company. These are all sites that do work for you, are likely local, and can generate a relevant link.

Likewise, if you have previous relationships with customers or suppliers, look into these sites to see if there’s a way a link could be added to these websites.

Contractor SEO Pro Tip: Build relevant and quality links to your website and content.

Contractor seo use google search console

6. Google Search Console

Finally, register your site with Google Search Console. This tool analyses your website and provides diagnostic feedback you can use to improve how your site appears in search results. This is information coming directly from Google and will help you keep a vigilant eye on any issues or areas for actionable improvement. Also, it’s required to run effective remarketing campaigns with Google AdWords.

Conclusion

Here we have 6 contractor SEO tips that even business owners can implement to improve your SEO rankings:

  • Research & use relevant keywords
  • Optimize page titles & meta descriptions
  • Optimize page content
  • Optimize your contracting business around the web
  • Build relevant links
  • Register your site on Google Search Console

Now that you have plenty of actionable items to complete on your site so that it can become visible to those searching on Google for your services, I’ll end it here for today.

Implement these contractor SEO tips and you will see an improvement in your website rankings and traffic flow. And often with SEO, getting 20% dialed in will yield 80% of the results.

Home services seo for contractor marketing
Home Services SEO Agency Selection | Tips for Hiring SEO Expert

The significance of home services SEO internet marketing can no longer be overlooked or ignored today. Whether you own a one location roofing company or run a nationwide water damage restoration business, you need Google SEO for home improvement. For any contractor to get the optimal results requires a strong presence in the online world.

This is the best way to make your brand known to your potential clients.

Developing a strong online presence requires the services of a expert SEO agency.

Over half of all searches on Google accounts for the traffic brands receive, with investments in total SEO services is estimated to grow to $79 billion within the next 2 years. To capitalize on so much opportunity online, home service contractors frequently partner with an SEO consultant in order to add firepower to their current digital marketing efforts.

But with all these SEO agencies all promising so much, how do business owners ensure they hire the right SEO company for contractors that meets their needs?

A substantial number of contractors decide to outsource components of their SEO needs to an agency partner. This can provide access to invaluable insights and skills which the contractor doesn’t have internally. It usually ends up being a rather solid long-term investment, at least those that we’ve partnered with, can’t speak on the results of others.

However, it may also be difficult to get a clear perspective on which  SEO Agencies can actually deliver for home improvement contractors based on their business goals through organic search.

I actually understand and get how ridiculous the field is and the skepticism contractors have for those in my industry after my encounter this weekend. I normally don’t like to share this type of information, but it’s pertinent here I think.

I had one of my websites hacked and the scammer added links to other sites m in order to take advantage of my hard work and drain my sites link equity in order to send to his paying clients.

Needless to say, I went into full marine mode and after some digging found the fucker. This clown had a website claiming he was a highend digital Agency but with the simple services that are low cost. That’s just fucking ridiculous, not to mention impossible. If you want to roll the red carpet, it costs money, dipshit. Below is the actual screenshot I took. I’ve blacked out their name because I’m a half decent person.

Home services seo Agency

Point is, if it’s contradictory sounding it is for a reason. The content on my home page has taken years of revisions to be where it’s at now, and it’s still got a long ways to go. My point is that we’re constantly iterating and well aware of what it says, so if I’m being deceitful it’ll come out in a contradictory way like above.

The other thing that stood out was that the clown had so many spelling errors I would question a 7 year old over it. Major Red flag. Look, I get that sometimes in blog posts I’ll mistype, but it’s the exception and not the norm, so I hope.

Here’s what also stood out to me after I had finished stalking this guy around the net. I noticed on his websites that he made it very difficult to find information on him. Shady images of this guy wearing sunglasses on his Agency profile pic along with no information on him was the first warning sign that this was a scammer.

Here’s why. Those of us that are legit spend so much time and energy trying to get our name out that we wouldn’t dare not have it all over our own website! Like seriously, google my name – JD Parkman – if you didn’t know it and you’ll see page after page of search results on me. Trust me, that wasn’t a happenstance or by luck, I carefully built it so I could be discoverable by contractors like you! lol

So, if someone doesn’t make it super easy for you to get information on them, something’s very wrong there. And honestly, if you can’t find social media profiles on Facebook, LinkedIn, or Twitter for a digital marketer then I’d say it’s a scammer and run.

Ok, enough of that, let’s get back to kicking knowledge.

The best SEO for your local business is open to a certain amount of interpretation; Google is famously opaque when it comes to the inner workings of its search algorithms, so we often rely on correlative studies to draw our conclusions on what works and what doesn’t.

This room for interpretation could also be an argument by scammers for whatever hairbrain tactics that they come up with, making it difficult to distinguish between knowledgeable SEO’s and false prophets.

Home services seo agency tips

Why Is It That Home Service Businesses Need SEO Services?

The problem for these businesses is related to poor online presence most of the times. Having your website properly SEO’d can certainly make a difference in where you’re showing up for searches in your local area.

It can be the crucial factor that either leads to success or failure.

The aim of every site is to have maximum visibility among their customers. When it becomes difficult to locate your business, that goal is defeated before ever beginning. This is the reason you need the services of an expert SEO agency.

Whether you are revising your current site or creating a new one, there are some basic SEO goals for home service contractors to keep in mind.

First of all, you want relevant web traffic from the areas you service to come to your site.

Secondly, you want to improve your page ranking on search engines.

Thirdly, you would like to improve return on investments.

Keeping these goals in mind allows you to find a reliable home improvement SEO agency.

Using Internet marketing for  home services businesses is a process by which a contractor tries to develop a strong online brand presence and make a lasting impression using SEO tools available.

It’s important to do an analysis of any SEO company or expert before selecting the one you work with.

Home services SEO Agency Selection: 9 Tips for Hiring the Right SEO Expert

Points to be noted before choosing your SEO Agency

1. How experienced is your SEO agency in home service based businesses?

Digital Marketing has to be taken seriously as it’s no joke in today’s connected world. It’s important that you understand how experienced in contractor SEO strategies an agency is before signing any contracts or making payments.

How experienced in SEO they are makes a big difference. Creating brand awareness and enhancing your online presence requires some knowledge and expertise that not many people have honestly.

This is a really important point for you to consider. Your choice of SEO consultant can either increase your earnings or get you de-listed by the search engines.

There’s absolutely no harm in doing additional online research on any SEO service you’re considering using. Try to discover their previous performance. Who’s enjoyed their services before and how was their experience? Do they have a professional and positive reputation?

These are some of the things to consider in order to be on a safe side while making your decision. It’s safer and pays to perform an in-depth research as opposed to make a hasty decision that yields a negative outcome.

In internet marketing, experience is vital. The more experienced an SEO agency in the home services niche is, the better your odds of achieving positive outcomes.

Home services SEO Agency Selection: 9 Tips for Hiring the Right SEO Expert

2. How familiar is your SEO consultant with Google algorithms?

The way search engines like Google rank websites contatandky changes. A top home improvement SEO agency will be very familiar with these changes. In addition, an experienced SEO expert should know about search engine optimization best practices.

Some practices are there that shouldn’t be avoided and a knowledgeable SEO expert is well aware of these. You will find Google’s best practices guidelines the best source of information to follow while optimizing your site in order to avoid penalties.

SEO Experts generally agree that it is impossible to guarantee a number one position on Google, and I’d say that is 100% correct. No one can predict the future, even if we’ve done this million times, there’s always that one time Something happens and since Google and their algorithms are outside anyone’s control there’s no way to know where a site will land in rankings. Do we want you to be #1, absolutely. But till you’re there, there’s just no way of knowing if it’s possible.

What im getting at is to stay clear of any home services marketing agency which makes these claims. More than likely it’ll be an overseas agency with $20 a month pricing…

Also, avoid any SEO agencies that rely on spamming and hidden texts (like the clown from the example above).

This method can be counterproductive, not to mention illegal and looked down upon by the SEO community. It may lead to lowered rankings or even a ban by Google, though very rare.

Home services seo agency selection tips

3. How committed is your SEO agency to your success?

Nearly all SEO agencies now claim to be devoted to the success of your business. The truth remains that a large part of these contractor agencies are just after your money and they could care less what you’re results are. Therefore, it’s important to search for a home services SEO agency that’s results or performance driven.

An experienced contractor SEO agency always shows interest in your analytics. Thie is how they figure out the best way to offer a return on investment for you. A solid SEO company depends on information provided by you to improve your contractor website ranking and online presence.

It’s necessary to supply them with all the essential information possible. This will enable them to understand your business and make relevant content targeting profitable keywords. Well written content leads to higher rates of returns and drives more organic traffic.

A SEO agency for home improvement contractors cares for your business will show interest in understanding your pain points and areas you’re concerned about. They’ll do an in-depth analysis to comprehend how best to optimize your site given your needs.

SEO agencies with solid ethics are more results oriented as compared to the cash conscious ones. They run a deeper study on your business to gather enough specific data for a sound strategy to recommend. These details are subsequently used to optimize your internet presence and enhance your search engine rankings.

Make sure that a home services marketing agency is transparent in their actions before investing in them. Are they ready to take you along with each of their processes? What are their driving principles? Is the goal-oriented or cash driven? Ask these relevant questions and much more to be certain of a maximum return on investment. Make sure that an agency is prepared to satisfy your business objectives before investing in them.

SEO Home services Agency Selection: 9 Tips for Hiring the Right SEO Expert

4. What method will an SEO Agency use to report onsite outcomes?

Your current web pages may require some changes to be effective on your website optimization. It’s essential to be up to date of those changes.

Additionally it is important to notice the strategies that the home improvement marketing agency decide to report your site benefits. Make certain to liaise with the agency ahead on what you would like. Though some clients want to be informed constantly others prefer a one on one meeting from time to time. Whichever you prefer, make certain you let your agency know about it.

It’s right to receive in depth information on your call home improvement website from the search engine optimization service or adviser. Always request for this information before throwing on your money. Avoid SEO agencies which won’t freely grant you this info. Reconsider your steps when an agency fails to answer crucial questions. If a home services SEO agency will not disclose their strategies and tools, they need to be avoided.

Home services SEO Agency Selection

5. What strategies will the SEO agency use to optimize your contractor website?

When hiring an expert, the first reason that comes to mind is to allow them to do the job. Though this is true, it’s also important to the strategies they will employ to boost your online presence. Presenting you with detailed information about the tools plans they intend to use should be a part of your expectations.

Ensure to learn specific details about these strategies and tools during the consultation. The more educated you are about a contractor SEO company the more equipped you should discuss your business’s needs while knowing their marketing analytics. Staying on top of the recent SEO trends is quite important. Ask questions to be clear on best practices in respect to their search engine optimization plan.

Home services Seo Agency tips

6. What’s the SEO agency’s rankings?

Among the best ways to learn about an SEO agency achievement is by exploring their own rankings. A poorly ranked home omprovement SEO agency might not be able to deliver great rankings. But, they might also just be so busy that they’ve had to let their rankings slip some in favor of handling their clients demands for SEO work. This has happened to me several times so sometimes that’s just the way it is.

Beyond this, there are other points to put consider:

  • What’s their website’s local ranking?
  • How successful is their meta description?
  • How powerful is their online presence?
  • What outcomes do you get when you run a branded search?

Home services SEO Agency Selection 9 Tips

7. How much passion does the SEO Agency have in order to execute?

SEO agencies with the fire to execute are always the perfect ones to work with. Every reputable home services SEO Agency will constantly work hard to find a way to work around roadblocks to achieve their goals. This means that you need to also give them all information required to help them implement. Holding back essential information can impede the achievement of a  SEO company.

Home services SEO Agency Selection: 9 Tips for Hiring the Right SEO Expert

8. How good is their ability to  communicate?

A reputablle SEO agency for home improvement is one which can clearly communicate their procedures, policies, and thoughts clearly. Solid communication between parties is crucial for a successful relationship. A reputable home services agency always communicates the essential changes with you.

When there’s a communication gap between the SEO agency and client is when problems usually creep in.

Home services seo agency

9. How prepared is your home services SEO agency to vibe with your business culture?

SEO agency  should be happy to interact with various levels of your company’s management and executive team. Your ideal SEO agency wont have an issue making adjustments to fit into your company’s culture.

Home services SEO Agency Selection: 9 Tips for Hiring the Right SEO Expert

Conclusion

Transparency is the key when choosing the right home services SEO agency for your business. Finding the right digital marketing agency can be possible with the appropriate research and time.

Here’s a quick overview about the steps to follow while picking your next SEO firm for your business:

  • Check out their client portfolio and testimonials.
  • Research their online presence across multiple platforms and in the SERPs.
  • Ask about their SEO ranking strategies, projected time period and a outline for the implementation of your SEO project.
  • Verify the agency follows the best practices and sticks into the SEO guidelines of Google and Bing webmaster guidelines.
  • Determine the reporting method and establish effective communication between both parties.

Best of luck!

2019 Contractor Marketing | Internet Marketing For Contractors

Before you can understand what internet marketing for contractors is all about, we have to define Internet Marketing.

Seems straightforward, right?

It’s just Contractor Marketing… on the internet.

Well, no, there’s a lot more to it than what may meet the eye, upon first glance. In fact, there’s so much more than that, that there’s no way it could all be listed in this one post, but nonetheless today we will get your feet wet on the subject and have you ready and wanting more!

Internet marketing for contractors

What is Internet Marketing for Contractors?

In this modern era where technology is in every aspect of our everyday lives, marketing too has pivoted to be based on the use of technology, or data and analytics, as well.

For example, we spend numerous hours every day on our mobile devices connected online. As an Internet marketer for contractors, I see that as opportunity that just can’t be passed up. Naturally, we are going to take advantage of the attention that we give to our personal technology.

Simply put, Traditional Marketing just doesn’t work any longer. The days of spamming up the yellow pages with everyone trying to out AAAA one another was a little ridiculous, though imaginative. 

Just think about it, how many billboards do you look at while on your daily commute?

You don’t because your ass is on your phone browsing the internet, getting driving directions, texting, emailing and talking all day long.

How about magazine ads – if you even read them anymore? Notice the pattern? I do, and so does everyone else that’s connected online.

Internet marketing is also typically referred to as digital marketing.

Basically, internet marketing for contractors is how business owners, both big and small, are able to promote their services to an online target audience.

There are several marketing channels through which to do this and Digital Marketing Agencies  have their hands in just about all of them. 

At least I know we do and have been for years now.

Contractor marketing on the internet

How Does Internet Marketing For Contractors Play into This?

Contractor marketing strategies require channel-specific marketing experts who are responsible for developing creative and analytical strategies that increases contractor marketing success.

In order to understand more of what the experts at a digital marketing agency do and their role in the marketing workflow, you need to understand what each channel is responsible for.

By looking at different types of contractor marketing channels, you will see how a internet agency plays a huge role in optimizing efficiency and success for contractors because of the specialized skill-sets and cross-department collaboration that they’re able to leverage through internet marketing automation technology.

So let’s jump into the different specialities within an Contractor Marketing Agency and the first one we will start with is cornerstone of nearly every digital marketing campaign – Search Engine Optimization (SEO).

internet marketing for contractors and contractor marketing seo services

Search Engine Optimization

Search engine optimization (SEO) is the art and science of crafting websites to be as in-line with Google Search’s algorithm, so that they’re crawled and indexed properly, so they can then be displayed based on a users search intent.

At its core, it’s a very technical process, and requires experts with years of practice and constant knowledge to apply properly. Contractor SEO is a necessary addition to any internet marketing for contractor campaigns . This is because it’s typically at a lower expense, it can scale up easily, and provides a site with long-term success potential. Simply put, what is done today will be valuable for years to come.

Psychology plays an important role in SEO, just like it does with any other marketing channel. People are more likely to trust organic search results over paid advertisements because the higher a result is on a search engine results page (SERP), the more people that have trusted and viewed the link as an authority on the subject.

Google’s algorithm is incredibly complicated and it’s always being updated and changed which makes it hard to pinpoint exactly what will work a month, year, or even a day from now. However, at Marketing Media Wizard, we always follow this principle: if it’s better for the overall user experience, it is then best for Contractor SEO.

One downside to SEO is that it’s very technical and can be difficult to get the hang of it as a business owner who’s not constantly practicing SEO. It’s tough to understand the technical grunt work that needs to be done during an SEO campaign, which is why you need the advice and resources of an Contractor SEO agency.

Contractor internet marketing

The people that get it, get it, and it’s not something that can be taught with a textbook, webinar, 0r YouTube mini-series. It simply requires tons of trial and error and constant learning.

SEO for contractors also takes quite a bit of time to start seeing results. It’s not like you can optimize your site, flip a switch on, and all of the sudden your site’s position is number one on the search results pages. It can literally take months and even years to achieve first page placement.

In fact, most first page Google results contain pages, not the whole website, that are on average 1 year old. This means it can take a year or more from when you publish a blog post to when it can get into the top 10 results. 

Google wants to see a consistent SEO effort to increase the quality of a site’s user experience over an extended amount of time. If you break this discipline of consistency, even just a little bit, and you could see your sites rankings start to drop.

Google’s bots will crawl your website and figure out exactly what the website is for and the context it belongs to categorically. It’ll match your site to certain search phrases and keywords and decide where your site belongs on the search rankings using a combination of website and linking  criteria.

At the end of the day, all you should be focused on is creating the absolute best user experience for your audience. And  if you continually improve the user experience, you don’t need to worry about anything else.

Internet Contractor marketing agency search engine marketing services

Search Engine Marketing

Search engine marketing (SEM) also commonly known as Pay-per-click (PPC) is just about always used in addition to an SEO strategy for contractor internet marketing exposure. However, unlike SEO, paid advertising has a much more direct and measurable result.

Simply put: you create paid ads that appear to look like search results and bid on keywords to place your ad in front of your target audience based on what they’re searching for. When someone clicks, you pay Google directly for sending traffic to your site. This is based on a cost per click (CPC) model.

Most all contractor marketing agencies use Google AdWords or Bing Ads for their SEM campaigns. You’ve probably noticed these ads at the top of nearly every search you perform. They’re the first 2-4 search results listed on the first and last portion of the page.

Google designed their paid ads to look as close to an organic result as possible, in order to entice more people to click them.

Search Engine Marketing also works well because it’s triggered by keywords that you directly bid on. There’s no contextual basis for the results – you say “I want my ad to show for this search query” and with a bid and Quality Score high enough, your paid search ad will be displayed to those searching for that keyword term.

SEM keywords are arguably more important because the competition of keywords drives the price a company pays per click.

Proper keyword mapping is crucial for success with any PPC campaign. The price for these keywords can range from 3 cents to over a hundred dollars (keywords in hight competitive fields such as financial, insurance and legal industry have a high cost), so, this clearly can become very costly for a company if not setup properly.

SEM or PPC marketing is another highly technical field within internet marketing for contractors, so it’s important to vet your SEM Agency well.

It’s extremely easy to wastefully burn money if you don’t know what you’re doing in Google AdWords, so make sure whoever you’re entrusting your ad account to knows exactly what they’re doing.

internet marketing for contractors, contractor marketing agency content marketing seen an end on major social media marketing

Content Marketing

Content marketing within internet marketing is used to boost a contractors websites in order to make customers more knowledgeable on their product/service. The high level idea behind a content marketing strategy is that a contracting company sharing information makes them seem more credible and relevant to a customer, especially when it’s personalized content that speaks directly to the consumers specific needs and a specific time.

Additionally, a solid content marketing strategy is crucial to the success of any contractor SEO campaign. As started earlier in this article, SEO is all about making the user experience as valuable as possible plus providing Google with the proper context/structure as to what your business provides.

Content marketing does both of these simultaneously: engaging content is great for a user experience and Google’s algorithm prefers original and quality content. 

There are different types of content writing, one type is transactional/promotional content. Transactional/promotional content is typically found on the site’s home page and should be focused and relevant, ensuring to avoid “fluff” information. 

Informational content is another type of content marketing and it’s focus is on longer lengths of content and is typically located on a site’s blog. Informational content must be valuable and educational for consumers.

Informational content provides customers with answers to questions that they may have regarding their product or service. It’s not about selling your product, but makes sure that you nurture them to that conversion decision. If you have original and quality informational content, it will strengthen your brand which leads to higher trust between your business and consumer.

An internet marketing agency for contractors must work hard to create this type of content. They come up with plans to develop content, brainstorm strategies for answering consumer questions/concerns, and the internet marketing agency must also spend a large amount of time writing the creative content that is intended to hook people into their clients website.

Contractor internet marketing agency social media marketing service

Social Media Marketing

Social media marketing (SMM) has been a game changer in internet  marketing. It is marketing that uses platforms such as Facebook, Instagram, Twitter, Snapchat,


and Pinterest to connect with the target consumer.

Social media is a great platform because it allows a company to engage with its consumers as well as to effectively communicate with them and to grow their brand presence online. It allows a company to reach a large number of people in a very short amount of time.

Social Media Marketing is also essential for gaining customer feedback. Contractors can use it to post about their products or services which allows customers  to be able to comment about it on their posts.

Some contractors also want to respond to the reactions of customers, and an agency of internet marketing for contractors is typically the one behind the curtain responding to your questions, comments, and concerns that the customer posts on social media.

Furthermore, all social sites allow contractors to pay for advertisements that reach millions of users. These paid ads’ strength lies in the targeting abilities due to how much people on social sites provide information on their personal lives.

As a Internet Marketer for Contractors, I’m able to laser-target users based on interest, purchase behaviors, and other categories as required in any advertising engine.

Nearly every contractor marketing agency has their clients on Social Ads because of how effective they can be. Nearly everyone in the 1st world is on social media and it allows us to reach customers who might never have been exposed to the brand if they hadn’t been.

internet marketing for contractors email marketing service

Email Marketing

Email marketing is one of the oldest and still highest ROI internet marketing for contractors tactics. It still is one of the most effective channels for direct response marketing.

Carefully crafted emails that are compelling are sent to a potential customer’s inbox which can work wonders for closing a deal at the bottom of the funnel.

It’s considered a staple in the internet  marketing for contractors mix because it creates a direct link betwern consumers and your service or product.

A savvy internet marketing for contractors agency can discover crucial information that exponentially increases email marketing to a more efficient level. A contractor marketing agency should use metrics to discover the best times to send out these emails, the best content  and graphics through A/B split testing, and the most effective ways to link sites to emails.

Email marketing might be one of the easiest types of contractor marketing techniques to learn, but it’s also one of the most difficult to master.

If you’re vetting an internet marketing agency for email marketing services, ask to see their track record of success and look for open and click through metrics .

internet marketing for contractor

Responsibilities of a Contractor Internet  Marketing Agency

That about covers the different types of services an internet marketing agency for contractors can offer, but how does it look on a daily basis?

Here at Marketing Media Wizard, with each and every client, we first outline a strategy. If it’s a client that’s only contracting us for SEO services, we’ll create a home services SEO strategy. If they’re all over the place, we create what’s called a multi-channel strategy.

One of the best things about contractor  marketing on the internet is that no matter what we’re hired to do, we’re always thinking about the other channels and how they all tie in to one another.

While a client may not be contracting us for Social Media Marketing services, our content team is writing blogs, with Social Media posting in mind. This interrelated thinking creates a team that will work together on creating the best marketing solutions for your company.

If a business wanted to effectively handle all of this in-house, they’d need to hire a specialist in for each channel. For most business, that’s just not viable due to the high costs associated with salaries, taxes and benefits. A majority of companies we work with have one person trying to wear several different hats, usually unsuccessfully. That’s where the agency comes in. An internet marketing agency for contractors does the work for our clients to strategize and a team to execute the plan so that you doesn’ have to.

Internet contractor marketers want their clients to focus on creating the best product/service possible, and not focused on worrying about marketing their contractor business. By hiring an internet marketing agency, a contracto is delegating a vital role that will ultimately be more lucrative for their business.

Not only is it the job of a contractor internet marketing agency to create a strategy and to create the team, but it’s also their job to optimize it for continually increased performance which leads to a better ROI.

Optimization is the core of contractor marketing onlin me. No matter what channel a contractor is advertised in, they need to be testing and optimizing continuously.

I can’t stress how important optimization is. Contreactor marketers have access to so much data. You can know with absolute certainty what ad copy combinations works best, which email campaign has the highest response rate, and what piece of original content is the most engaging.

By ensuring that only the best practices are being used, internet marketing for for contractor agencies are able to see where to most efficiently and effectively spend the ad budget for an increased ROI. So, making sure a contractor is spending money efficiently and receiving results is a key component of the internet marketing agency’s job.

It’s one thing to know which elements of a contractor marketing campaign work best, but making the necessary changes based on the results of that test is much different.

You can have all the data in the world, but it’s totally useless unless you’re taking action on it. Any contractor marketer that’s worth a damn will constantly be testing and iterating.

When deciding how to choose an internet marketing agency, ask to see their results. All respectable internet marketers for contractors will have metrics and analytics of their results for you to see.

Online contractor marketing firms are going to be around for quite some time, at least as long as the internet as we know it exists. The profession is constantly evolving and the contractor marketers within a internet marketing agency will be constantly learning and adapting as well.

Contractor marketing agencies combine the analytical side of the brain with the creative side. Every campaign requires out-of-the-box thinking integrated with a scientist’s analytical side. The companies typically have teams that all specialize in different areas.

Each channel is incredibly complicated and ever-changing. Even though it may all seem confusing, contractor marketing teams are here to digest massive amount of information and take action on it to create effective strategies for companies to increase their returns on investment.