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Home services seo for contractor marketing
Home Services SEO Agency Selection | Tips for Hiring SEO Expert

The significance of home services SEO internet marketing can no longer be overlooked or ignored today. Whether you own a one location roofing company or run a nationwide water damage restoration business, you need Google SEO for home improvement. For any contractor to get the optimal results requires a strong presence in the online world.

This is the best way to make your brand known to your potential clients.

Developing a strong online presence requires the services of a expert SEO agency.

Over half of all searches on Google accounts for the traffic brands receive, with investments in total SEO services is estimated to grow to $79 billion within the next 2 years. To capitalize on so much opportunity online, home service contractors frequently partner with an SEO consultant in order to add firepower to their current digital marketing efforts.

But with all these SEO agencies all promising so much, how do business owners ensure they hire the right SEO company for contractors that meets their needs?

A substantial number of contractors decide to outsource components of their SEO needs to an agency partner. This can provide access to invaluable insights and skills which the contractor doesn’t have internally. It usually ends up being a rather solid long-term investment, at least those that we’ve partnered with, can’t speak on the results of others.

However, it may also be difficult to get a clear perspective on which  SEO Agencies can actually deliver for home improvement contractors based on their business goals through organic search.

I actually understand and get how ridiculous the field is and the skepticism contractors have for those in my industry after my encounter this weekend. I normally don’t like to share this type of information, but it’s pertinent here I think.

I had one of my websites hacked and the scammer added links to other sites m in order to take advantage of my hard work and drain my sites link equity in order to send to his paying clients.

Needless to say, I went into full marine mode and after some digging found the fucker. This clown had a website claiming he was a highend digital Agency but with the simple services that are low cost. That’s just fucking ridiculous, not to mention impossible. If you want to roll the red carpet, it costs money, dipshit. Below is the actual screenshot I took. I’ve blacked out their name because I’m a half decent person.

Home services seo Agency

Point is, if it’s contradictory sounding it is for a reason. The content on my home page has taken years of revisions to be where it’s at now, and it’s still got a long ways to go. My point is that we’re constantly iterating and well aware of what it says, so if I’m being deceitful it’ll come out in a contradictory way like above.

The other thing that stood out was that the clown had so many spelling errors I would question a 7 year old over it. Major Red flag. Look, I get that sometimes in blog posts I’ll mistype, but it’s the exception and not the norm, so I hope.

Here’s what also stood out to me after I had finished stalking this guy around the net. I noticed on his websites that he made it very difficult to find information on him. Shady images of this guy wearing sunglasses on his Agency profile pic along with no information on him was the first warning sign that this was a scammer.

Here’s why. Those of us that are legit spend so much time and energy trying to get our name out that we wouldn’t dare not have it all over our own website! Like seriously, google my name – JD Parkman – if you didn’t know it and you’ll see page after page of search results on me. Trust me, that wasn’t a happenstance or by luck, I carefully built it so I could be discoverable by contractors like you! lol

So, if someone doesn’t make it super easy for you to get information on them, something’s very wrong there. And honestly, if you can’t find social media profiles on Facebook, LinkedIn, or Twitter for a digital marketer then I’d say it’s a scammer and run.

Ok, enough of that, let’s get back to kicking knowledge.

The best SEO for your local business is open to a certain amount of interpretation; Google is famously opaque when it comes to the inner workings of its search algorithms, so we often rely on correlative studies to draw our conclusions on what works and what doesn’t.

This room for interpretation could also be an argument by scammers for whatever hairbrain tactics that they come up with, making it difficult to distinguish between knowledgeable SEO’s and false prophets.

Home services seo agency tips

Why Is It That Home Service Businesses Need SEO Services?

The problem for these businesses is related to poor online presence most of the times. Having your website properly SEO’d can certainly make a difference in where you’re showing up for searches in your local area.

It can be the crucial factor that either leads to success or failure.

The aim of every site is to have maximum visibility among their customers. When it becomes difficult to locate your business, that goal is defeated before ever beginning. This is the reason you need the services of an expert SEO agency.

Whether you are revising your current site or creating a new one, there are some basic SEO goals for home service contractors to keep in mind.

First of all, you want relevant web traffic from the areas you service to come to your site.

Secondly, you want to improve your page ranking on search engines.

Thirdly, you would like to improve return on investments.

Keeping these goals in mind allows you to find a reliable home improvement SEO agency.

Using Internet marketing for  home services businesses is a process by which a contractor tries to develop a strong online brand presence and make a lasting impression using SEO tools available.

It’s important to do an analysis of any SEO company or expert before selecting the one you work with.

Home services SEO Agency Selection: 9 Tips for Hiring the Right SEO Expert

Points to be noted before choosing your SEO Agency

1. How experienced is your SEO agency in home service based businesses?

Digital Marketing has to be taken seriously as it’s no joke in today’s connected world. It’s important that you understand how experienced in contractor SEO strategies an agency is before signing any contracts or making payments.

How experienced in SEO they are makes a big difference. Creating brand awareness and enhancing your online presence requires some knowledge and expertise that not many people have honestly.

This is a really important point for you to consider. Your choice of SEO consultant can either increase your earnings or get you de-listed by the search engines.

There’s absolutely no harm in doing additional online research on any SEO service you’re considering using. Try to discover their previous performance. Who’s enjoyed their services before and how was their experience? Do they have a professional and positive reputation?

These are some of the things to consider in order to be on a safe side while making your decision. It’s safer and pays to perform an in-depth research as opposed to make a hasty decision that yields a negative outcome.

In internet marketing, experience is vital. The more experienced an SEO agency in the home services niche is, the better your odds of achieving positive outcomes.

Home services SEO Agency Selection: 9 Tips for Hiring the Right SEO Expert

2. How familiar is your SEO consultant with Google algorithms?

The way search engines like Google rank websites contatandky changes. A top home improvement SEO agency will be very familiar with these changes. In addition, an experienced SEO expert should know about search engine optimization best practices.

Some practices are there that shouldn’t be avoided and a knowledgeable SEO expert is well aware of these. You will find Google’s best practices guidelines the best source of information to follow while optimizing your site in order to avoid penalties.

SEO Experts generally agree that it is impossible to guarantee a number one position on Google, and I’d say that is 100% correct. No one can predict the future, even if we’ve done this million times, there’s always that one time Something happens and since Google and their algorithms are outside anyone’s control there’s no way to know where a site will land in rankings. Do we want you to be #1, absolutely. But till you’re there, there’s just no way of knowing if it’s possible.

What im getting at is to stay clear of any home services marketing agency which makes these claims. More than likely it’ll be an overseas agency with $20 a month pricing…

Also, avoid any SEO agencies that rely on spamming and hidden texts (like the clown from the example above).

This method can be counterproductive, not to mention illegal and looked down upon by the SEO community. It may lead to lowered rankings or even a ban by Google, though very rare.

Home services seo agency selection tips

3. How committed is your SEO agency to your success?

Nearly all SEO agencies now claim to be devoted to the success of your business. The truth remains that a large part of these contractor agencies are just after your money and they could care less what you’re results are. Therefore, it’s important to search for a home services SEO agency that’s results or performance driven.

An experienced contractor SEO agency always shows interest in your analytics. Thie is how they figure out the best way to offer a return on investment for you. A solid SEO company depends on information provided by you to improve your contractor website ranking and online presence.

It’s necessary to supply them with all the essential information possible. This will enable them to understand your business and make relevant content targeting profitable keywords. Well written content leads to higher rates of returns and drives more organic traffic.

A SEO agency for home improvement contractors cares for your business will show interest in understanding your pain points and areas you’re concerned about. They’ll do an in-depth analysis to comprehend how best to optimize your site given your needs.

SEO agencies with solid ethics are more results oriented as compared to the cash conscious ones. They run a deeper study on your business to gather enough specific data for a sound strategy to recommend. These details are subsequently used to optimize your internet presence and enhance your search engine rankings.

Make sure that a home services marketing agency is transparent in their actions before investing in them. Are they ready to take you along with each of their processes? What are their driving principles? Is the goal-oriented or cash driven? Ask these relevant questions and much more to be certain of a maximum return on investment. Make sure that an agency is prepared to satisfy your business objectives before investing in them.

SEO Home services Agency Selection: 9 Tips for Hiring the Right SEO Expert

4. What method will an SEO Agency use to report onsite outcomes?

Your current web pages may require some changes to be effective on your website optimization. It’s essential to be up to date of those changes.

Additionally it is important to notice the strategies that the home improvement marketing agency decide to report your site benefits. Make certain to liaise with the agency ahead on what you would like. Though some clients want to be informed constantly others prefer a one on one meeting from time to time. Whichever you prefer, make certain you let your agency know about it.

It’s right to receive in depth information on your call home improvement website from the search engine optimization service or adviser. Always request for this information before throwing on your money. Avoid SEO agencies which won’t freely grant you this info. Reconsider your steps when an agency fails to answer crucial questions. If a home services SEO agency will not disclose their strategies and tools, they need to be avoided.

Home services SEO Agency Selection

5. What strategies will the SEO agency use to optimize your contractor website?

When hiring an expert, the first reason that comes to mind is to allow them to do the job. Though this is true, it’s also important to the strategies they will employ to boost your online presence. Presenting you with detailed information about the tools plans they intend to use should be a part of your expectations.

Ensure to learn specific details about these strategies and tools during the consultation. The more educated you are about a contractor SEO company the more equipped you should discuss your business’s needs while knowing their marketing analytics. Staying on top of the recent SEO trends is quite important. Ask questions to be clear on best practices in respect to their search engine optimization plan.

Home services Seo Agency tips

6. What’s the SEO agency’s rankings?

Among the best ways to learn about an SEO agency achievement is by exploring their own rankings. A poorly ranked home omprovement SEO agency might not be able to deliver great rankings. But, they might also just be so busy that they’ve had to let their rankings slip some in favor of handling their clients demands for SEO work. This has happened to me several times so sometimes that’s just the way it is.

Beyond this, there are other points to put consider:

  • What’s their website’s local ranking?
  • How successful is their meta description?
  • How powerful is their online presence?
  • What outcomes do you get when you run a branded search?

Home services SEO Agency Selection 9 Tips

7. How much passion does the SEO Agency have in order to execute?

SEO agencies with the fire to execute are always the perfect ones to work with. Every reputable home services SEO Agency will constantly work hard to find a way to work around roadblocks to achieve their goals. This means that you need to also give them all information required to help them implement. Holding back essential information can impede the achievement of a  SEO company.

Home services SEO Agency Selection: 9 Tips for Hiring the Right SEO Expert

8. How good is their ability to  communicate?

A reputablle SEO agency for home improvement is one which can clearly communicate their procedures, policies, and thoughts clearly. Solid communication between parties is crucial for a successful relationship. A reputable home services agency always communicates the essential changes with you.

When there’s a communication gap between the SEO agency and client is when problems usually creep in.

Home services seo agency

9. How prepared is your home services SEO agency to vibe with your business culture?

SEO agency  should be happy to interact with various levels of your company’s management and executive team. Your ideal SEO agency wont have an issue making adjustments to fit into your company’s culture.

Home services SEO Agency Selection: 9 Tips for Hiring the Right SEO Expert

Conclusion

Transparency is the key when choosing the right home services SEO agency for your business. Finding the right digital marketing agency can be possible with the appropriate research and time.

Here’s a quick overview about the steps to follow while picking your next SEO firm for your business:

  • Check out their client portfolio and testimonials.
  • Research their online presence across multiple platforms and in the SERPs.
  • Ask about their SEO ranking strategies, projected time period and a outline for the implementation of your SEO project.
  • Verify the agency follows the best practices and sticks into the SEO guidelines of Google and Bing webmaster guidelines.
  • Determine the reporting method and establish effective communication between both parties.

Best of luck!

Contractor ppc Agency
Contractor PPC Agency Advice: 8 Costly Mistakes to Avoid

The right contractor PPC agency can help you grow your business exponentially. If you happen to be a business owner who is in need of a contractor PPC Agency, then make sure you check out some of these recommendations before making a final decision.

As you may know, managing PPC (pay per click) Advertisements on platforms like Google Adwords, Bing Ads, or Facebook Ads isn’t as easy as you may have thought at first. You may have tried doing it yourself and put in weeks of study and hard work learning everything you could from blogs and YouTube tutorials. You might have even bought a course on Udemy that guaranteed your success in as little as 7 minutes, only come to find out that the 7 minute success was on their end with the time it would take you to get your credit card and purchase their winning system that made no sense to you.

Don’t beat yourself up. We’ve all been there and honestly it took me years to really master and hone my skills on Adwords before I ever saw consistency out of it. That is one reason why I started this contractor PPC agency and continue to use what I’ve learned to help business owners like you get the leads and business you need to grow your home Improvement contracting business.

So let’s jumo into the top 12 costly mistakes that you must avoid when choosing a contractor PPC agency:

Google AdWords certified contractor ppc Agency

Is The Contractor PPC Agency Certified?

You should make sure that the contractor PPC agency you are considering for is certified with Bing Ads and Google AdWords. This is important to see if they’ve passed the badics that Google and Bing have for them to become a certified partner. This means that the contractor PPC agency has taken written tests and passed them with scores that are sufficient for demonstrating knowledge of their various products like search ads, display ads, Google Analytics, etc.

If a contractor PPC Agency doesn’t have their Google AdWords certification for you to easily see on their website then perhaps you should be wary of working with them because to get one requires more than demonstrated knowledge with tests, it also requires that the contractor PPC agency to meet certain qualifications such as amount of ad spend managed, improving client success rates, length of time, and so on. It’s not as easy to get as you might think and it takes probably 6 months or so of managing over $5,000 a month in ad spend to be considered.

Now, by no means am I saying that being certified means that the contractor PPC agency is going to be the best fit and that alone qualifies them, it’s simply one of many things to consider in order to avoid costly mistakes.

Contractor ppc Agency Avoid long term contracts

Does The Agency Only Offer Long Term Contracts?

The customer should be free to discontinue the services provided by the contractor PPC Agency at any stage and time. PPC agencies that force you into long term contracts before providing you with value isn’t the best idea. A reason for this could be that they lack long-term customer satisfaction or may even doubt their ability to show positive results.

Such a contractor PPC Agency could be highly unreliable and engaging in a long term contract with them before you know how the relationship will go isn’t the best of ideas. But, let’s say you’ve worked with them for a few months and you like their communication and results, and if they have a contract that allows you to save money then at that point I’d say it’s fine to have a long term contract put in place with a contractor PPC agency.

Contractor ppc Agency Tips

Do They Have Multiple Certified Account Representatives

You should ensure that the contractor PPC agency which is going to provide you its services has multiple people within the agency certified on the platforms that they’re going to do work on for you.

Think of this as just a formality and another professional approach measure that can be indicative of good contractor PPC Agency.

Nonetheless, it’s a good idea to ask who will be working on your account and for you to also develop a relationship with them so that you’re able to contact them directly and get answers from the source that’s handling your account in order to avoid going through an account manager and others that don’t have real time access which would delay your ability in getting fast and actionable information.

Contractor ppc Agency Transparency

Is The Contractor PPC Agency Transparent?

When choosing a PPC agency for contractors you need to be aware of their level of transparency they offer on their methods of growing and managing your AdWords or Facebook paid advertising accounts.

A contractor PPC agency should have a way for you to get results and information on your account in real-time. Some have client portals that you can login and view on a daily basis, while others will have set weekly or monthly meetings with you to go over the progress of your account and answer any questions you have on it.

One thing you should pay attention to is if a contractor PPC agency provides transparent pricing. Offering pricing tables to potential contractors is important, because it allows you to determine if a PPC agency for contractors is within your budget to begin with.

Getting pricing in the beginning takes out the guess work of deciding if you can afford their services, and you will know if they are overpriced for your needs.

When a contractor marketing agency does not provide transparent pricing, it could be because there are hidden fees they hope you don’t notice until after you’re under contract.

Like anything, it’s just best to be cautious and get all the information you can before signing on the line.

But most importantly, the contractor pay per click agency should be able to provide you with transparency on any mistakes they’ve made and what they’re doing to fix it. Mistakes happen, and that’s to be expected. What’s important is how they handle them. Does the contractor PPC Agency try and cover them up by hiding them or do they play the blame game?

Neither are acceptable in my opinion. Reason being is that we all make mistakes. We’re human after all, not robots. What’s important is the integrity they either demonstrate or lack thereof. I dont know about you, but I don’t want to work with someone who’s unable to take responsibility and lies.  That simply spells disaster, sooner or later.

Results driven contractor ppc Agency

Are They Results Or Money Driven?

Your concerned PPC agency should be conscious about your success rate. It should feel “responsible” in bringing about some positive changes in your business. Moreover, the Agency should not only be “metrics-oriented” and must be capable of delivering real results in terms of financial gains for your business.   

A results-driven contractor PPC agency will want to see your success grow along with their success and view your success as one of their benchmarks for their own success. Of course not every company is going to be successful and that’s unfortunate, but I know that it’s always best for us when our clients succeed along with us. Makes it worth doing what we do every day.

A results driven contractor marketing agency will track the metrics that actually drive your business such as:

  • Revenue
  • Cost Per Acquisition (CPA)
  • Cost Per Lead (CPL)
  • Return On Advertising Spend (ROAS)
  • Conversion Rate
  • Average Order Value (AOV)
  • and more

These are the important metrics that translates to more business and revenue for you. Above all else, don’t be fooled by vanity KPIs, that have no bearing on your success.

Contractor ppc Agency market trends

How Well Do They Know The Current Market Trends 

Staying up to date about the latest market trends is not only important but really required for not just a home services marketing agency but any professional in any industry. If a contractor PPC agency is knowledgeable as well as skillful enough to understand and capitalize on newer methods and tricks that will greatly benefit your contracting business and help you stay ahead of your competition.

Having an edge is everything in life, and it’s no different here. There’s always little tricks that can be applied, even if they only give you a 1% advantage that’s actually huge in the long run.

After you speak with them and find yourself questioning yourself on whether or not they’re in line with the latest market trends it’s probably best then to move on to another contractor PPC agency.

Contractor ppc agency pricing

What Is The Contractor PPC Agency Pricing Model

A contractor PPC agency  with straight forward and fair pricing policies should  be your first consideration while shopping around. Some PPC agencies for contractors  have “hidden charges” that would create problems for you later down the road (when you are already too deeply involved and not in a position to leave).

Its probably this way with any business out there. If there’s hidden costs and penalties associated with it, then that should scream scam or Something being off and avoiding it.

Most solid and dependable contractor PPc agencies want to produce the best results for their clients. It’s how we grow and stay in business over the long term.

Simply put, churn and burn style of agency growth is not profitable long term because a current client is more valuable and less costly than acquiring the next one. In fact, the acquisition costs for some clients in this industry can reach thousands of dollars and can take many months if not years to recoup that investment and generate a profit.

Contractor ppc Agency other services

Does The Contractor PPC Agency Offer Additional Services 

You must fully understand the charging policies of a PPC company for additional contractor internet marketing services. How will they charge you for the services? Choosing a contractor PPC agency that can provide you with additional services like home services SEO, email marketing for better lead nurturing, and contractor leads and being able to tie all  these activities together is important for a robust marketing strategy online.

Your pay per click agency for contractors will let you know if they offer these and if any of them are recommended to enhance your current digital marketing initiatives.

Its definately a good idea to have other traffic sources other than just PPC advertising going in order to reduce the costs of getting new customers and sales for your business.

Results driven contractor ppc Agency

Conclusion

Before hiring a contractor digital marketing agency, it would be best to talk with them on the phone or over Skype first. This allows you to ask questions and get an immediate response to them.

You should also pay attention to the questions that they ask you as well.

What you’re looking for here is if they’re interested in your business goals. If they don’t show any interest in your business or care about what you’re looking to achieve with them, this is a pretty big red flag that they’re not interested at all about the results they provide you.

Interest is a two way street. If all I cared about was myself, then my actions will show it, and you will suffer sooner or later from it. However, if I’m just as interested in your business as I am mine then that means I’m vested in your success and see your success as being mine.

The two aren’t mutual exclusive.

Also, see if they ask about your current marketing campaigns and even if they ask about your current marketig ad budget.

google my business local seo
Google My Business Best Practices for Small Business Local SEO

Learn how to use Google My Business to easily manage your business listing, reviews, photos and location on Google search, Google Maps and local search

Google My Business is one of the most powerful tools available to help you rank higher in local search results and reach more customers. But to take full advantage of this opportunity, you must claim and complete your profile and make sure it’s optimized to be found by customers who are searching for businesses like yours. This article provides all the answers you need to build a solid Google My Business profile, boost your local SEO, add your location to Google Maps and rank higher in local search results pages (SERPs).

1. What is Google My Business?

What is Google My Business

 

Google My Business is Google’s listing platform for companies. Millions of small, medium and large businesses have Google My Business profiles that help them boost Google search rankings and get in front of local customers.

 

 

2. Why Should Your Business Use Its Google My Business Profile?

 

Setting up a Google My Business profile for your company will help your company show up in Google search engine results, Google local search results and Google Maps results. Use this automatic business listing tool to see how your company appears on Google My Business other online business listing sites.

Listing your company on Google My Business will:

  • Help you show up in search results
  • Help you show up on map results
  • Use your location and potential customers’ locations to help you rank in local searches
  • Provide a place where customers can review your business

“Google My Business is a really important tool that more local businesses should take advantage of. It’s critical for helping customers find you easily,” said Brandon Schroth, an SEO strategist for seoWorksWhy Should Your Business Use Its Google My Business Profile. “The best part? When optimized correctly, the page shows up above normal organic search results.”

3. What Do Google My Business Listings Look Like?

This Google My Business listing for Marketing Media Wizard shows what a small business listing looks like:

What Do Google My Business Listings Look Like

4. How Much Does Google My Business Cost?

Nothing!

There’s no charge to add your company information to Google My Business. “It’s free to use, and it gives local businesses a way to manage their online presence by verifying and updating important information,” Schroth said.

5. How Does Google My Business Work?

How Does Google My Business Work

 

Listing your company on Google ensures that your small business name, address, phone number, hours and description are listed correctly and consistently across all Google internet platforms, including:

  • Google search results
  • Google’s Local Pack
  • Google Maps
  • Google reviews

Google My Business allows you to manage your entire Google business profile—including for multiple locations—from one dashboard.

6. What Does Google My Business Do?

Google My Business allows you to control the way your business shows up on Google. Using Google My Business you can correct or adjust your company’s:

  • Name, address and phone number (your NAP info)
  • Your current business hours
  • Geographic information for each of your locations

On top of these basic features, you can add photos to your Google My Business profile and encourage positive customer reviews.

7. Do You Still Need Google+ or Google Places for Business Pages?

Do You Still Need Google+ or Google Places for Business Pages with google my business

No.

You can manage everything you need to right from your small business’ Google My Business dashboard.

The NAP info, photos and any other information you upload to Google My Business will automatically populate across all of Google’s platforms. You can even manage your small business AdWords account from your Google My Business dashboard.

These are Google’s basic guidelines for representing your company on Google My Business:

  • Represent your business as it’s consistently represented and recognized in the real world across signage, stationery and other branding.
  • Make sure your address is accurate and precise.
  • Choose the fewest number of categories it takes to describe your overall core business.

8. Do You Need to Create a Separate Small Business Listing for Google Maps?

Google My Business Best Practices for Small Business Local SEO

No.

Your location information is automatically integrated onto Google Maps from your Google My Business dashboard.

9. How Much Can You Manage From the Google My Business Dashboard?

Everything you need to manage for your small business’ appearance on Google you can manage from the Google My Business dashboard.

Here’s what the Google My Business dashboard looks like:

How Much Can You Manage From the Google My Business Dashboard

From this dashboard you can:

  • Update your business information and have it automatically update in Google search and Google Maps
  • Get alerts for and respond to new reviews from customer
  • Use Google “insights” feature to see who’s interacting with your business online and learn how they found you
  • See how many users click to your website from your Google My Business profile
  • See how often users click-to-call your business from your Google My Business profile
  • See how often users request driving directions from your Google My Business profile
  • See how regularly users see your business in their Google search results over time
  • Use AdWords Express to administer AdWords from your Google My Business profile

10. Is My Company Already Listed on Google My Business or Google Maps?

Begin by searching for your business in the Google My Business search bar.

If your company information is already in Google’s system, it will appear on your screen. Google will ask you to verify the contact email on file for the account.

11. How to Add Your Company to Google My Business

If Google has no information on your business, it will lead you through a series of steps. Follow these prompts to add your business information to the site. You’ll be required to verify your business with Google, which we’ll get to in the next section.

As you wait for the verification process to be completed, you can begin uploading photos, videos and logo into your Google My Business dashboard immediately. These won’t publish online until you’ve completed the verification process.

12. How to Verify Your Google My Business Listing

There are two main ways to verify your Google My Business listing: by postcard or by telephone.

“Google would like to realize that you are the confirmed representative from the business. That’s the reason why they send a postcard to the address that provides a code to enter,” explained Nathan Barber, electronic analyst to your Digital Advertising Works agency. “Using the code confirmed, you’re ready to have complete control over the list. The affirmation boosts your chances of rank for neighborhood services you provide on your business ”

Follow Google’s prompts to determine the method of verification that’s right for you. Verification by postcard will take between seven and 10 business days.

13. What if Someone Already Claimed My Business on Google?

What if Someone Already Claimed My Business on Google my business

An additional step in the process of listing your company will arise if someone has already claimed your listing.

To lock down ownership of your listing, you’ll need to request a transfer of listing ownership or request that person—maybe an employee in charge of managing your digital marketing—add you to the account as a listing manager.

14. What Should You Include on Your Google My Business Page?

The information you include on your Google My Business profile seems self-explanatory. But there are best practices every business owner should follow in the way their information is presented on Google My Business. 

Barber offered the following guidelines on what to include on your Google My Business profile, and how to get it right:

  1. Consistent Business Name, Address & Phone Number
    “You want to make sure that all your business details are consistent with other online listings. Google pulls your NAP from all different sources, but if you can tell them the correct information through a consistent business citation, you will increase your online visibility on search engines on local search,” said Barber.
  2. Unique Business Description
    “Google wants to see that your ‘about’ section is completely unique, and not pasted from your own website. By having a unique description, your targeted keywords and business focus will be more in-tune to become more visible on the search engines. Don’t forget to include a hyperlink right in the description for maximum GMB return,” he said.
  3. Correct Business Category
    “Choosing the correct business category is vital to get found for the correct user’s searcher intent. By pinpointing your correct category (less the better), you will show up for the right types of search traffic. If you are having difficult deciding which category, look at all your competitors and scout out the winning listings and copy their category,” he said.

15. Google My Business for Multiple Locations

Google My Business for Multiple Locations

You can manage up to 10 business locations from a single Google My Business profile. For more than 10 locations, you’ll need to use the Google My Business Locations dashboard. 

16. Are Duplicate Google My Business Listings a Problem?

Are Duplicate Google My Business Listings a Problem

Yes.

Duplicate listings for a single business location can undermine the value of your Google My Business listing, said Alicia Glaser, the local search lead for digital marketing agency Pure Visibility.

“It’s important to search for any duplicate pages that might have been created in the past
with old addresses or different versions of your business’ name. Merge or close these locations,” advised Glaser.

“Having multiple Google My Business pages for the same location can harm your chances for ranking locally,” she explained. “Providing old, inaccurate information can also be an issue for the user’s experience.”

17. How to Remove Duplicate Listings

Businesses can contact Google My Business support by phone, by email, by chat, or through Facebook or Twitter to get rid of duplicate listings.

  1. First, delete the Google+ page of the old listing (if there isone).
  2. Next, send a message to Google My Business support staff on Facebook or Twitter, or start a chat, request a callor send an email.
  3. Lund recommends sending the following message:

“Hello, can you please move this old listing [insert Google Maps listing URL of old listing] to the current listing [insert Google Maps listing URL of current listing]? And can you also please transfer the reviews of the old listing to the current listing?”

 

18. How Do You Edit or Change the Information in Your Google My Business Profile?

You can edit or change information on your profile directly from your Google My Business dashboard.

If you have any difficulty making changes to hours, location or other information, send a message to Google My Business support staff on Facebook or Twitter, or start a chat, request a call, or send an email.

19. Optimize Your Google My Business Listing for Best Results

Optimize Your Google My Business Listing for Best Results

One of the most important things to keep in mind when optimizing your Google My Business listing is consistency, said David Mulqueen, project manager for digital marketing agency Odd Dog Media.

“You want to make sure that things like your name, imaging, messaging, general info like hours of operation, business category and how people can find you is consistent,” he advised. “If your Google My Business page isn’t consistent, how is Google supposed to trust your business as a credible source of information for its users?”

Nicholas Kinports, executive vice president of strategy for Notice digital advertising agency offered the following tips for optimizing your GMB profile:

  • Add Content, Content, Content!
    “Add high-resolution images of your business including the interior, along with 360-degree photos and videos if applicable. The more great content you add, the better Google will position your business relative to the competition,” Kinports said. When writing descriptions, “Write in a natural, helpful, and easy to read prose. Google loves a great user experience!”
  • Choose Keywords Wisely
    Choose the same keywords and phrases you know your customers are looking
    for and populating your profile where appropriate. Watch this two-minute video for basic keyword strategies:

20. Adding Photos to Google Maps and Google Search From Google My Business

Adding Photos to Google Maps and Google Search From Google My Business

Adding photos to your Google My Business profile will also add those photos to Google Maps and search results. Remember, customers are visually motivated, and photos of your location and products or services will go a long way towards attracting new business.

“You want to add relevant photos of your company,” recommended Barber of Digital Advertising Works. “This includes the interior, exterior of the building location, employees, past work, logos and other miscellaneous photos. The images supplied will send strong signals to Google that you are indeed a real business. The photos supplied will be more easily found on the ‘image’ section of the Google search engine portion.”

Watch this Google demo for step-by-step instructions on adding photos to your Google My Business profile:

21. What are Google Reviews and Do They Show Up on Your Google My Business Listing?

What are Google Reviews and Do They Show Up on Your Google My Business Listing

Customer reviews show up on your Google My Business profile. The one- to five-star rating at the top of your Google My Business listing as it appears in search results and on Google Maps is determined by the number of positive ratings you receive from customer reviews.

Google reviews are important for potential customers who are still in the “research phase” of making a purchase, said Mulqueen of Odd Dog Media. People who see great reviews are more likely to try your company instead of your competitors. And those Google star ratings are “the most crucial ones,” he said.

Begin by requesting reviews from “existing happy customers who have been so thrilled with their services in the past that they’d be more than willing to leave a review,” recommended Mulqueen. “These are a guaranteed way to build some momentum in getting more and more reviews on Google.”

22. How Can You Get Good Reviews on Google?

“The way to get good reviews on Google is to simply ask for them,” said John Nesler, lead writer and researcher forPost Modern Marketing. Customers don’t think about leaving an online reviews, even when they have really good experiences.

“In fact, they’re usually most inspired to go to the bother of writing a review when they have a bad experience,” he said. That makes it doubly important to ask happy customers to leave a review.

“When you have an interaction with a customer that just feels really solid and good, and they strike you as someone who is well-spoken, simply ask them, ‘Hey, would you be willing to take a couple minutes to review us on Google?’” More often than not they’ll be happy to help you out, said Nesler.

You might also consider handing out a flyer with a link to your Google My Business page and a request for a review, recommended Jim Lastinger, CEO of digital marketing firm Deep Field.

“However, you only want to give the flyer to customers that are clearly satisfied and most likely to leave a positive review,” Lastinger cautioned.

 

23. Should You Pay People to Leave Positive Google Reviews?

No. Never, not under any circumstances, should you pay someone to leave good reviews on Google.

“It’s a violation of Google’s terms of service with regard to reviews (as is the case with Yelp),” said Nesler.

If a happy customer is reluctant to leave a positive review out of the kindness of their own heart, you might “offer them a small discount on their next purchase,” he advised.

“Don’t publicize this offer or make it part of your marketing approach,” said Nesler. “But you’re asking a customer to spend their time on your behalf, so sometimes it’s appropriate to do
something nice for them.”

24. How to Respond to Good Google Reviews

Be sure to respond to all of your good reviews through your Google My Business profile, recommends Nesler. And don’t just write “Thank you!”

“Write a detailed, thoughtful response in which you address the person by their first name, thank them for being a customer and writing the review, and adding any salient points about your interaction with the customer that you think might put you in a good light,” said Nesler.

 

25. How to Respond to Bad Reviews on Google My Business

The downside to positive Google reviews from your happy customers are the occasional bad review every business is likely to receive.

“Never leave a bad review unanswered,” said Nesler. “It’s easy to do more harm than good if you aren’t careful in your response.”

Here are the rules of thumb that Nesler follows—and that he gives to clients—when it comes to responding to a bad review:

  1. Be calm and courteous. Don’t write a response when you’re frustrated and angry. You need to be firmly in control of your emotions. Find your happy place.
  2. Don’t debate the person in public. A he-said she-said situation is Get the interaction away from prying eyes. Lead off with a courteous, “I’m very sorry that you had an unsatisfactory experience with our business.” Then provide contact details where they can get a hold of you directly.
  3. You need to be in full-blown A+ customer-service mode. That doesn’t mean that you should be self-deprecating orapologize a million times. Rather, make it clear how your customers’ experiences should play out. What they should experience. What will happen when they walk through your door.

26. How to Use Google My Business to Place Better in Local Search Results

How to Use Google My Business to Place Better in Local Search ResultsGoogle My Business’ really important function is that is uses your small business’ location (or locations) to determine your placement in local search rankings. Local search results show businesses in the vicinity of the customer doing the Google search based on your physical location and theirs.

The top three businesses returned in local search results show up in Google’s Local Three Pack. The local pack is a box that appears at the top of location-based Google search results.

Google’s location-based local search results are “critical for helping customers find you easily,” said Schroth of prWorks. Competition for Google’s Local Three Pack is heavy, he said, and it gets harder every day for small businesses to earn that special place at the top of local Google searches.

“Invest the time into creating and maintaining a Google My Business listing as well as the supporting local elements, and you’ll reap the benefits of higher placement and greater visibility” for your small business, said Schroth.

27. How Can You Compete for a Place in Google’s Local Three Pack?

How Can You Compete for a Place in Google’s Local Three Pack?

You can see how your company measures up on Google My Business by conducting a “near me” search. Near me searches use an internet user’s location to suggest businesses nearby.

“To understand the local competitive landscape for your business,  search for your business’ category with the phrase ‘near me’ in Google to see what type of accounts are showing up in Google Maps and the Knowledge Graph,” recommended Glaser of Pure Visibility.

“You will more than likely see that listings with reviews show up first organically,” added Glaser. She suggested clicking on those top businesses to see what they’re doing differently and what you might do to improve your own near-me ranking.

28. Can You Manage Your Google My Business Profile from a Smartphone?

Manage Your Google My Business Profile from an android Smartphone app

Download the Google My Business app for Android.Manage Your Google My Business Profile from an apple Smartphone appDownload the Google My Business app for iPhone.

Contractors Guide to Google My Business Listing

What is Google My Business?

Google My Business (GMB) listing service was developed and launched by the search engine giant Google, in 2014. Google My Business for contractors has quickly established itself as one of the dominant online local business directories mostly due its tight integration in Google Search and Google Maps. Any type of home improvement business, large or small, absolutely should create a Google My Business Contractors profile to manage their information and optimize their local SEO ranking.

Contractors that have a brick and mortar storefronts can update their store hours, address, and contact information to provide the most accurate and up-to-date information for customers to use that search in Google.

An example of this would if you are needing gas, but left your wallet at home and only had your phone which had Apple Pay and needed to find the closest gas station that accepted one of those payment types. So you open up your Google Maps App and select gas stations from the menu options.

Contractors google my business

 

The search returns several gas station listings from which you now have to select the closest gas station to you, which accepts Apple Pay, to fill up and avoid running out of gas, for the 4th damn time this month.

 

Small Business contractor Guide to Google My Business Listing Used on google maps app

Now you simply click on each of the gas station results until you find a listing that accepts Apple Pay.

Google My Business contractors Listing on google maps

 

Bow that you’ve found a gas station in google maps that has the “accepts Apple Pay”.

 

Google maps app contracting listing Apple Pay Google My Business Listing

 

Now you just have to activate the map directions and drive to the location.

And I will throw this in, just because a business lists as accepting Apple Pay doesn’t necessarily mean they actually do take it. Ran into that problem a week ago, hence this blog post.

 

Gmb contractors listing

Why is it important?

Just like in the example above your customers will use Google Search or Google Maps at different points in their buying cycle, whether they are looking for more broad information on things like “attractions to see in Orlando” to more specific requests like your business name or “Wawa near me”.

Your local contracting business is indexed and displayed to internet users based on the information Google has on file. If Google has accurate and updated info on your business then it will be able to do its job of matching the users search queries with your business based on relevancy and proximity.

Brand Search vs. Non-Brand Search

Branded Search and Non-Branded Search are both equally important, and Google My Business has a major coordinating role in the search visibility of these 2 types of searches.

Search Engine Optimization (SEO) is more complex than simply ranking your business on Google My Business alone, but by optimizing your contractor Google My Business page m, Google will have more accurate information on your home improvement business category and association with your contracting website to assist with non-branded keyword searches.

Brand Search refers to your business name, and variants of your business name.

Example 1: “Marketing Media Wizard Contractor Digital Marketing Agency

Variant 1: “Marketing Media Wizard Home Improvement SEO

Variant 2: “MMW Contractor Marketing

Non-brand search refers to a more broad-based search, made up of search phrases that are relevant to your business.

Example: “Contractor Digital Marketing Agency

Example 2: “Contractor SEO Experts

Google My Business contracting listing

Starting Point With Google My Business

By using the same Gmail account for all your Google products such as: Google My Business, Google Analytics, Google AdWords, and any other Google products will help you to stay organized, and link them together, as all of these products work in tandem.

With our Google Account, we can check to see if a Google My Business page already exists for your business. Sometimes GMB pages will be automatically created if Google can see other social media profiles or your business information on trusted websites like business directories.

The example below displays an unclaimed Google My Business profile from Kokanee Park Marina. By clicking the “Own this business” text link in the profile, you will be able to claim the page, verify it by phone or postcard, and begin updating and making changes to the page.

Unclaimedc contractor google my business listing

Note: sometimes adding “google plus” or the city to your business name in your search query may help discover your GMB knowledge panel. 

If your Google My Business Contractors page does not exist yet, you can create a new one by clicking here.

Bulk editing for multiple contracting business owners in your google my business listing

Bulk Verification for Franchises & Multiple (10+) Location Business Owners

Google My Business allows you to bulk verify, and organize your store locations in a Business Account folder. Google will provide a spreadsheet template to collect all locations for a bulk verification submission. We have helped clients with this migration, and more information to start this process can be found here

Once all your locations are claimed and verified, you can assign a store code to each location and make bulk changes to the store hours, cover image, business category and more.

Multiple contractor locations is easily handled in you google my Business listing dashboard

Optimize Your Business Location Page

Now that we have a verified page (or pending via sent postcard) you can begin filling out the profile with useful information to improve the quality of this page. Start with the “info” tab and check to make sure all your business information is correct. Under the “photos” tab you can upload you business logo, profile and cover photo. These images are important for the less popular Google Plus, but they can also be used in your contractor Google My Business profile.

Claim Your Google My Business Contractor Listing

Reviews can be managed from the same Google My Business dashboard. If you have positive (or negative) reviews you really have to take the time to respond to all of them, in order to let everyone know that your business values customers one feedback and that you’re active on your contractor Google My Business page.

The Insights tab shows you how your Google My Business contractor listing is being used and its visibility in Google Search and Google Maps. Google refers to “Direct” and “Discovery” as the brand and non-brand search terms.

Google my business contractor  listing customer reviews you need to get

Generate a Sharable Review Link

The reviews your business collects on your Google My Business page are powerful for social proof and building trust with potential customers. Google treats reviews as a kind of 3rd party testimonial about anothers experience with that business , so encouraging your happy customers to leave a review on your contractor Google My Business listing is a win-win.

The best way to generate a review link for your Google My Business page is to find your GMB contractor page on Google search, and click the “reviews” linked text.

Contractor Google My Business listing Reviews

From there, click “Write a Review” and copy the URL in the address bar. This URL can then be shared in an email to your customers as a part of your follow up.

Note: your customers will need a Google (@gmail.com) Account in order to leave a Google review.

Example Review URL:

https://www.google.com/search?q=Grapevine+Restaurant+1055+Camp+Road+Lake+Country+BC+V4V+2H4&rlz=1C5CHFA_enCA721CA721&oq=Grapevine+Restaurant+1055+Camp+Road+Lake+Country+BC+V4V+2H4&aqs=chrome..69i57.223j0j1&sourceid=chrome&ie=UTF-8#lrd=0x537def7112150d03:0x9913e7c27521bfa0,3

URL a bit long? You can run it through  Bit.ly URL shortener by clicking on the link.

Now you have a sharable review link that looks like this:

http://bit.ly/MarketingMediaWizardGoogleReview

Create your own short URL to make it super easy for your customers to share their experience on your contractor Google My Business page. Some of our clients use this same practice in an automated email follow up or by reaching out themselves to make a request for a review.

Contractor google My Business

Google My Business will grow larger than what it is now.  

Google has designed Google My Business contractors to be easily self-managed by the business owner. New features are constantly being added, so keep an eye on your dashboard for them.

One new feature shows foot traffic to store locations. Any home Improvement contractors that see a lot of foot traffic might see the “popular times” information in the GMB knowledge panel. The popular times feature gathers location data from smartphone users who have opted-in to Google’s location services. I expect this type of real-time information to become even more common in Google products in the coming years.

Contractor google My Business page