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Contractor leads
Contractor Leads | DIY Contractor Leads Generation Machine Part 1

Tired of dealing with internet marketers like me and want DIY your own contractor leads generation machine? In this article and subsequent series, I’m going to teach you exactly how I’ve built hundreds, if not thousands, of ass kicking lead generation funnels so that you can too and never have to rely on someone like me again.

Google Adwords for contractor leads

When building your own contractor leads generation machine, it’s generally viewed that Google Adwords Pay-Per-Click(PPC) advertising model converts better than any other search networks such as Bing or Yahoo.

I’ve ran over 200 ad networks in my career and have used every single type of traffic sources and ad types and can tell you now that Bing should be included, though it’ll be at a much lower rate than AdWords. I’d say that Bing Ads will have a budget 1/4th to 1/5th of what you’re spending on AdWords. So if you’re spending $100/days on Adwords, you’ll allocate $20-25/day for Bing paid ads.

Best damn part about running Bing is that we will only do so after dialing in our Adwords campaigns, and then simply import it to Bing and 5 minutes later, with no work or knowledge on how to use Bing required! Just make sure you dial your Adwords in first (keyword groupings, winning ad copy, and damn sure better have negative keywords in otherwise that’s how people get taken to the cleaners with no results).

Bing Ads for contractor leads

So what about the social channels, because using just Google Adwords and Bing does not translate it into being the only option you should only use when developing your own contractor leads generation sales funnel.

Three reasons why Google Adwords shouldn’t be the sole focus in our contractor leads generation campaigns are:

  • Cost-Per-Lead (CPL) are typically more costly than other inbound marketing methods, especially compared to SEO.
  • You’re missing out on social channels like Facebook, Twitter, Instagram, Pinterest, and LinkedIn which provides a different method of targeting fresh contractor leads sources for your sales pipeline.
  • Google Adwords PPC advertising isn’t the easiest to scale as other contractor leads marketing campaigns, which leads you to hitting the point of diminishing returns rather quickly during the scaling process because only around 3-4% of a users search results in an Adwords paid click, rest going to the top 3 organic results, as well as local 3 pack.

So as you can see with paid Google ads it does not generate a whole lot of contractor leads as compared to other methods such as SEO for contractors, given there’s generally 5-to-10 profitable contractor  niche-specific keywords that actually convert contractor leads to a sale.

Contractor leads sales funnel

The trick here is to refocus your attention from the bottom of the sales funnel back to the top of funnel, where we first discover who our ideal prospects are in the awareness stage.

Additionally, contractor leads at the awareness stage are going to cost a lot less and is another reason why your top of the funnel focus with generating leads is almost always more profitable than the bottom.

Or, think of it like this, garbage in equals garbage out.

If you’ve tried building your own lead generator before, I’m wiling to bet this is where you failed.

Contractor leads sales funnel

Scaling at the Bottom of the Funnel isn’t Long Term Viable

Adwords works well because it has user intent and it’s quick to produce leads, compared to SEO that easily takes 2-3 months before you see anything. What do I mean when I say AdWords has user intent is that people actively search for a specific need, click on the search engine results page (SERPs) that returns a the best answer to their search query, and finally they’ll possibly opt-in or buy a product of service.

When generating contractor leads, what matters most is the last touch point simply because it’s an easy way to track the lead generation campaigns return on investment (ROI).

Just like any self-fulfilling prophecy, the more attention placed on it, the more it just works! It’s a miracle! Which more than likely translates into a budget increase in generating contractor leads, because it simply works as planned.

But, as you’ve guessed correctly, there’s always a downside with such simplicity. The major issue here is in the longterm Scalability of this strategy.

Contractor Leads Generation: The Top of the Funnel is Where You Make Profits

Lead Generation Scalability

Scaling your contractor business is the critical issue especially when you are paying $30-to-$80+ per click on Google Adwords. Conversions might appear to be good, but there’s always a point of diminishing return that every Adwords campaign faces. In a lot of cases there’s simply not enough availability of buyers in your local area which will allow your business to grow beyond six figure revenues. In other cases, there’s not a large enough margin to be able to take those funds and repurpose (reinvest) in other areas of your business. Other times you could be up against the big boys that’ll just outspend you and force you out.

Trust me I’ve seen and done it all, so maybe I’ll write an article on how you can use some of my tactics to crowd out your competition and dominate the internet, even if they’re bigger and have more money than you.

Generating Bottom-of-the-funnel leads for contractors using Adwords works well because you can put down a few hundred dollars and see a couple come in not long afterward (given your Adwords account is setup and dialed in. If it’s a new account or one you’ve paused, it’ll take 30 days or so before Google lets you bid on the money keywords. Welcome to the sandbox).

It’s that important for every single dollar you put in you’re going to get two back. Have you ever heard what Vegas was built on? Haha, right, don’t we all wish, and as you guessed it, here’s where more problems enter the picture.

Contractor leads Generation: The Top of the Funnel is Where You Make Profits

High priced cost-per-click (CPC) search keyword terms will easily inflate your Cost Per Leads (CPL). A high CPC alone will exponentially increase your monthly leads generation advertising budget. It’s not uncommon to see a $20,000/monthly Google Adwords budgets in super competitive leads generation niches and that’s just at the low end of the ad budget range, not the high end!

The average person, startup, or small business simply doesn’t have this type of ad budget to even begin playing in these spaces.

That said, your business must have a cost effective leads generation strategy in place in order to turn those precious leads into paying customers, and profits for your company. Therefore, you will need to cast the net wide enough to convert the small percentage points and even then just hope and pray for profitability, one day..

Contractor Leads Generation: The Top of the Funnel is Where You Profit

As you guessed, there’s yet another additional pitfall in this lead generation strategy.

According to a Salesforce B2B leads generation benchmark report, it takes around 80 days for a lead to mature into an opportunity which only then leads to a potential sale.  You will need to be able to survive 80 incredibly long, hard days to transition a person from a cold contractor lead to an opportunity, and around 20 additional days in order to close it.

Throw in other factors like your payment terms which can easily be on net 15 or net 30, and you’re now having to wait around 4 months to generate revenue from this activity. And for those of us that have been in this line of work for any period of time knows that not all clients are going to pay you on time, or even ever.

Can your contracting business survive 4-5 months without any new revenue from this activity?

Doubtful.

You are now looking at not being able to recoup a single dollar from that $10k/month Google ad budget for the next 4-5 months,  and that’s if you’re lucky to even get it back at all!

Here’s the reality, you need four to five times the original starting budget for generating contractor leads than you think you do in order to simply sustain your business. It’s like working capital in finance. You need enough to keep the lights open until the cash eventually trickles back into your bottom line. As you can see, generating your own contractor leads is not an overnight cure to your cash flow woes.. Jim Beam, however, is.

Now that I’ve hurt your sensibilities are you ready for the good news? All hope isn’t lost in obtaining your dream. Not yet, at least until your ex wife’s lawyer comes for it.

Till then, there’s a remedy to a slow payoff, budget-hungry contractor leads generation sales funnel. This powerful remedy is affectionately called Brand Awareness.

I know, you’re thinking that Brand Awareness campaigns are reserved for Fortune 500 companies that have invested in it for years. One of the reasons most digital marketers might disagree with this strategy is because it’s not easy to quantify by just reading the conversion data.

Contractor leads brand awareness

Reduce upfront costs by using Brand Awareness as a Lead Generation Strategy

Brand awareness is typically the goal of any contractor leads campaign while engaged at the top-of-the-funnel in the awareness stage.

You want to start positioning your brand favorably within the minds and hearts of local consumers. Brand awareness as a contractor leads generation strategy is often overlooked which leads to the Great Brand vs. Performance Marketing debate amongst industry experts.

On one side of the coin, ‘branding’ is like an industry buzzword that’s basically lost all meaning. And on the side, it’s only viewed as being necessary for large name brand Fortune 500’s with the budget to execute. It’s considered a luxury rather than a necessity to growth and survival.

To make it worse, it’s just about impossible to directly correlate brand building campaigns to sales. Therefore, branding campaigns easily gets overlooked by a majority of digital marketers that are data driven focused.

Contractor leads sales funnel strategies

However, when done correctly, establishing brand awareness is an investment in your future sales. Brand awareness campaigns are still divided by a typical contractor leads sales funnel:

  • Traffic & Audience Reach = TOFU
  • Leads Generation = MOFU
  • Sales Conversions = BOFU

A study conducted by Nielsen on under what drives sales found that 60% of consumers purchase products and services from recognizable brands. Familiar faces are two-thirds more likely to get a purchase decision from an end user over a non-name brand company. But, as you might have guessed, that’s not all there is to it.

Studies from Search Engine Land found that around 70% of customers actively search for a brand name retailer when choosing which search result to click on. When you’re searching for “inbound marketing”, did you click on HubSpot or some random noname.io site? Exactly!

We’ve been well conditioned by Corporate America.

Even if noname.io were ranked in first place on SERPs, you’d probably still click HubSpot at #3.

This is easy to associate Brand awareness  with equaling trust. Brand recognition is powerful in the way it drives sales psychologically.

And once you build brand recognition within your local market, you end up being able to drive traffic without having to take the normal top funnel stage method, which mean you don’t have to pay to drive traffic anymore.

You don’t have to pay to generate contractor leads and lead magnets and all that fluffy stuff that burns money with almost seemingly little upfront results, kinda like your sugarbaby does.

When you’ve reached this point you just have to focus on closing the deals as they come along. This allows you to reduce your operating costs dramatically.

Now it’s time for some good news:

Building brand awareness contractor leads campaigns can be cheap if you take the right approach, aka my approach.

Now, I know what the data says here and I’m going to roll with teaching you Facebook ads, but in my opinion, YouTube Ads deserves mention for building brand awareness campaigns due to the CPV (cost per view) being ridiculously low with the audience reach being comparable to Facebook. The other argument why YouTube deserves to be acknowledged is that on Facebook people are basically wasting time doing things like snooping on other people and clowning around with no direction or purpose. In other words, Facebook users have little to no expressed commerical intent value, whereas on YouTube they are actively searching for answers to their problems, which means that they have expressed commercial intent.

Food for thought.

So let’s roll with learning Facebook ads. Except they “just don’t work,” right?

Maybe, maybe not.

And honestly, on Facebook, it comes down to your advertising approach.

Lots of finesse.

According to Moz, Facebook Ads have the cheapest CPM (cost per 1,000 impressions) of any online advertising platform, ever.

But try comparing that cost to channels like the newspaper, magazine, and radio CPMs then:

In contractor leads generation, it's generally viewed that AdWords converts better than most other ad channels. But. That doesn’t mean it’s the only option you can use when engaging in your lead generation activities.

Using this method, you’re only spending around $1 per day on Facebook advertisements. That translates into being able to reach and additional 4,000 new souls each day with Facebook ads using brand awareness campaign settings for $1! As a contractor leads generation tactic, it doesn’t get more cost-effective than this.

Given 4,000 targeted views per day, that gives us 120,000 brand impressions each and every month for around $30/month.That’s 120,000 new eyeballs seeing your brand than you had last month. For our contractor lead generation efforts, it’s about the most cost effective brand exposure you’re ever going to get.

Here’s how you will generate contractor leads with cheap branding on Facebook in order to keep your top of the funnel profitable and generating new qualified and exclusive leads each and every month!

Sales funnel for contractor leads

Develop a Top of the Funnel Campaign with Facebook Ads

Self-sustaining lead gen campaigns run continuously and without any additional effort. It’s a continuos looping cycle that keeps performing no matter what.

It can be completed in three steps which you can easily complete right now with me.

  • Develop a new, small/medium-sized target audience based on your ideal user (lawyers, doctors, etc).
  • Develop a remarketing audience focused on your engaged users.
  • Develop a new lookalike audience with these contractor leads.

This lead generation strategy will only cost you a few bucks per day while at the same time create a self-maintaing campaign in perpetual motion.

You just recycle each time the loop completes in order to replenish your target audience. Doing it this way, you will be generating thousands of new visits and impressions to build brand awareness each and every single month from now on.

This is easy to see that new brand awareness equals more recognition & trust which equals more sales, finally ending in less money coming out of your pocket.

Side note: if you want more in depth training of Facebook Ads you can check out my YouTube Channel where I’ve loaded 14 hours of content showing you every angle you could possibly want to take.

To set this up, open up the Facebook Business Manager and navigate to the audiences section:

Contractor Leads generation Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

At this point, simply select the create option and new saved audience as seen below (note that I’m building my audience to target for my SEO services so just swap out seo with your business model):

Contractor Leads generation: Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

Your new saved audience can be a great initial starting point for you to generate a large enough target audience list for our brand awareness campaign.

Start this process by entering some basic demographic data that you associate with your target audience or ideal customers. Here I would suggest your local neighborhoods you service, an age range of 35-55, and for now target both genders:

Contractor Leads generation Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

Next, you need to narrow this list down some because you shouldn’t, nor can you target 134,312,399 people with brand awareness ads. Bluntly stated, there’s just not many folks who give a damn about your business, plus you couldn’t service them so please dial this part in.

Let’s start this by adding a couple interests that’s related to your company. Since I’m building out a campaign for myself while writing this post, I’ll use my audience as an example for SEO services. We would type this in the search box and then add it as an interest to target (now, for you it could be homeowner, parent, etc. I’m not going to give you specifics here so you can’t blame me for results I have no control managing, so this part is on you):

Contractor leads generation Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

If your brands services are B2B, as in you service commercial accounts, you would narrow your target list down further:

Contractor leads generation Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

Finally, put the finishing touches on your audience list off with a few exclusions so that you don’t end up targeting non-buyers who might not engage well to your brand (the tire kicking type that just waste your money with no intention to make a purchasing decision. Please do not use my example below as yours as it’s not applicable in all situations):

In contractor leads generation, it's generally viewed that AdWords converts better than most other ad channels. But. That doesn’t mean it’s the only option you can use when engaging in your lead generation activities.

Next, save the list by naming your audience something relative to this activity so that you can more easily recognize it later. Now, head over to the Facebook Ads Manager where you’re going to create a new campaign based on the brand awareness objective we just created:

In contractor leads generation, it's generally viewed that AdWords converts better than most other ad channels. But. That doesn’t mean it’s the only option you can use when engaging in your lead generation activities.

Scroll down to where you see the audience section and you will then select your saved audience that was just created:

Contractor leads generation Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

Next, define your brand awareness ad budget to $1/day (you can always set it to a bigger budget if you have it and certainly do if you’re in a big market):

Contractor leads geneation Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

Now we have to build the ad creative. When building creatives for our brand awareness advertisements, we aren’t focusing on converting someone into sales. Try and gun for that like an impatient little child and you’re gonna get your ass handed to you.

That’s not the point here, yet. Offers like that just won’t resonate particularly well with any target audience whom never heard of your brand.

At this stage we have to provide value which is associated with your brand without asking for any favors. Always give first before asking to receive.

Hard sales tactics and approach just doesn’t work anymore.

An example of generating contractor leads with this strategy would be taking your best blog post interest piece and using it as your ad creative.

Make sure it has some helpful and actionable information that say a homeowner can take to save some money and solve a common problem at home. That would build a lot of credibility.

In contractor leads generation, it's generally viewed that AdWords converts better than most other ad channels. But. That doesn’t mean it’s the only option you can use when engaging in your lead generation activities.

 

Now, you are finished with the first step of this process.

Next up for constructing an effective contracor leads generation machine is building our sales funnel by setting up a remarketing audience from the website visits stemming from your brand awareness blog post campaign.

Before you do all this, you absolutely must setup your Facebook Pixel. You can do this by navigating in your Facebook Business Manager to the Events Manager section and select the option with “Pixels”.

 

Now click on this to create the Facebook Pixel and make it easily recognizable with the name of your website:

Contractor leads generation Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

To install the Pixel code, copy it and now go to your website to add it to the header file:

Contractor leads generation Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

Once installed and verified on your site, head over to the audience section and develop another new custom audience based on website traffic:

Contractor leads generation Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

Don’t just select “People who visited specific web pages” as your main criteria, then add your web post to drive traffic for your contractor leads brand awareness ads:

Contractor leads generation Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

Getting more granular, we can perry down the traffic by defining the frequency to 2 or more visits:

In contractor leads generation, it's generally viewed that AdWords converts better than most other ad channels. But. That doesn’t mean it’s the only option you can use when engaging in your lead generation activities.

Tracking? Good, now hit save, and you have generated your second audience!

With your second audience, we can bring back our website visitors and narrow our list down even more to our brand-aware website visitors.

Last and most importantly, you should take your newly created custom audience and flip it into a lookalike audience.

That will signal to Facebook to wrangle up more users for you to target who have similar interests and tendencies as your best performers in these campaigns.

This is where the power of Facebook plays a roll in leads generation: Lookalike Audience Targeting

Now, make your way to the audiences section and develop another new lookalike audience. Select the 2nd remarketing audience you previously saved as the “Source:”

Contractor leads generation Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

Next up, choose the 1% audience size to keep it narrowly targeted and costs down. Later on, you should test the 1% audience against 3%, 5%, 8% in order to find where you get the most value for your money.

Now save this, and you have created your first self-sustaining top-of-the-funnel contractor leads generation campaign in order to generate lots of brand awareness for your business.

Conclusion: Brand Awareness Campaigns Can Lead to Successful Contractor Leads for your Business

Though Google Adwords is still a solid advertising channel that you should use to generate contractor leads funnels, however, you should never dump all your eggs in 1 basket.

Instead of following the same cookie cutter typical contractor leads systems and guru’s mold, step out of your comfort zone and change it up. Like my former boss used to say: “get creative!”

Invest your time and resources in different, off-the-wall contractor leads generation techniques that’s going to make all of your future sales a lot easier and less expensive by qualifying contractor leads upfront at a less of a cost.

You must invest in branding activities, one’s that you have no way of tracking today, in pursuit of an easier tomorrow. This is super difficult for most people and where I see clients stray from the path all the time. Everyone wants the quick and easy buck. Resist that urge!

Brand awareness has the power to drive quicker sales, at a reduced upfront cost, at scale. And when you do this correctly, it can even be a cheaper investment that will pay off dividends for many, many years to come.

Generate home improvement leads for your business
10 Tricks to Generate Home Improvement Leads For Your Contracting Business

A contracting business that is able to generate home improvement leads has mastered the process of attracting and converting strangers and cold prospects into the best leads for home improvement who are ideal candidates for making a purchasing decision on your product or service offering.

One of the most, if not most, important functions a successful business has to master in order to survive and thrive is being able to generate their leads. For a business to survive it needs a continuous stream of new potential customers. The best improvement leads are those who have indicated interest in your company’s product or service in some way, shape, or form.

Whenever a cold prospect shows an interest in your business, it’s the prospect that’s initiating the relationship with you, rather than you, the business, initiating the relationship with the prospect.

This makes it easier and more natural for the prospect to want to make a purchasing decision from you somewhere down the line.

This article covers 10 best home improvement leads generating methods you can implement today in order to then be nurtured into paying customers for your contracting business.

What is a home improvement lead?

To generate home improvement leads that are qualified with purchasing intent becomes a potential buyer of an item or service. A home improvement lead is generated for your business when an individual demonstrates interest in your product or service and in turn for something of value provides their contact information.

This value proposition is what we call a sales hook, a lead magnet. A contracting business must generate leads for home improvement that are qualified so that your contracting business is able to continually generate revenue. This is done by matriculating the lead through your sales funnel workflows towards a sales event. A successful contracting business should have a well defined strategy to generate home improvement leads, at the lowest price, which have intent to make a purchasing decision at any given point in time.

Contractors that successfully generate leads do so in various ways, such as online advertising, social media promotions, trade shows, email, as well as numerous other off line marketing techniques.

The list of techniques to generate leads for home improvement services is endless and only bound by one’s creativity.

Look at it this way, if you are able to generate home improvement leads, but only have an average product or service, you still win! This is because leads means more revenue for your business. And revenue means there’s the potential for more profit.

Home improvement leads generation

How to generate leads for home improvement online?

Nowadays to generate online leads for home improvement  has become a lot easier due of the availability and multitude of online platforms and channels. For example, social media provides an excellent communication conduit for promoting and engaging your brand with consumers by directly connecting with them anywhere in the world.

It’s almost a given that your contractor business must have an established brand presence on social media channels as well as a clean and modern mobile friendly website that web searchers can easily find and review the products or services you’re offering.

Given this, it’s easy to understand that online marketing for contractors is one of the best techniques to generate home improvement leads in modern marketing.

The following are 10 techniques to generate leads for home improvement that you might consider adding into your contractor digital marketing mix.

10 Techniques to Generate Home Improvement Leads to Increase Online Sales

1. Generate Leads Through Content Marketing

By now, it should be obvious that content marketing is one of the staples behind driving quality web traffic to your website in an effort to consistently generate home improvement leads that will eventually turn into sales. The more focused your content marketing is on solving pain points and communicating directly to the needs of your targeted audience, the more likely those website visitors will be likely become loyal customers of your brand’s product or service.

Your content marketing efforts must focus on one thing and one thing only which is providing value to your target audience in the form of tips, tricks, how to’s, and more. If you remember to focus on solving your target audience’s pain point on every content article you carefully craft, you will eventually find success in generating well qualified and the best home improvement leads.

High quality content can also be a benefit for your contracting website as it will draw more attention to your site from influencers and others within your industry in the form of backlinks, which boosts your organic traffic through your home services SEO efforts. Backlinks are one of the most important aspects in getting your content and contractor website ranked on the first page of Google’s Search Results Page (SERPs).

Be sure to add relevant pictures, video, and infographics to expand the reach and engagement of the article, as well as give your target audience a more visual way to absorb your content (not everyone learns the same way so mix it up to appeal to more than one type of learning pathway).

By allowing your website visitors to self-discover your interesting tips, local events, how to, or news interest articles, will help to establish your authority and brand presence in the home improvement industry.

10 Techniques to Generate Home Improvement Leads to Increase Online Sales

2. Be Active in Discussions and Forums to Generate Leads for Home Improvement

Potential clients are everywhere online and they’re most active on all discussion sites also better known as forums. Forum users will discuss any and all issues related to a business’s product or service. Forum users are there most of the time posting about these issues in order to interact with other skilled people who can help them.

This is the place your home improvement business can provide solutions to their problems as well as keeping your brand center stage in front of them, aka positioning. This is the one best techniques to generate home improvement leads you can use that doesn’t cost money. All you have to do is search the forum discussion boards and have an active presence on them and make sure you’re timely in responding to inquiries on a consistent basis.

use quora to Generate Home Improvement leads

3. Generate Leads By Connecting With People Through Quora

Quora has been proven as one of the best methods to generate leads, like roofing leads for example, that you can use to actively engage with consumers and answer their questions regarding your product or service.

However, this does not mean to go on there and be slick fuckin Rick and start hard pitching them your company. Do that and your blackballed and wasted time.

What makes Quora an excellent technique to generate home improvement leads is that it connects you with your target consumers in a question and answer format. As a professional contractor, you can make a profile and answer questions and can interact with the people in need. It’s a good platform to generate home improvement leads and very helpful in the B2B lead generation side too for those that are commercial contractors.

The purpose of Quora is to connect skilled individuals and company’s who have the information and skill sets with those who seek it. The focus is on uniting individuals with varying points of view in an effort to diversify one’s way of thinking and/or learning on any given subject.

Quora provides everyone with a chance to share their insight and unique perspective they may have gained from practical application and experience. You can easily participate in this knowledge sharing social media platform and  promote your business without spending a dime. Additionally, you will get first-hand experience and knowledge in order to know and understand your target audience’s pain points and how to provide them with a solution which will amplify your home improvement lead generation efforts many times over.

10 Techniques to Generate Home Improvement Leads to Increase Online Sales

4. Generate Leads by Sharing Videos on Social Media Sites

Sharing videos on social sites is another solid method to generate leads for home improvement that doesn’t require money to begin doing. There is the number of web-based social networking platforms like YouTube, Instagram, Pinterest, Facebook, Twitter, Google+, and so forth, each having a unique way to engage with your target audience.

YouTube is the most popular social channel for sharing video content. YouTube isn’t only a video sharing site; it’s also the 2nd largest search engine behind Google. This social platform allows your organization to create and maintain your own contracting channel where you can share recordings with respect to specific occasions and events, instructional based videos, previous jobs that displays your ability to do awesome ass work, and just about anything you cant think of.

This will help your company stay in front of your rivals which helps in your  contractor leads activities to procure new and ongoing sales leads.

All you have to do is create a video, add it to your channel and share the simple, concise and easy to digest informational videos in order to attract new leads that will eventually land on your company’s website.

10 Techniques to Generate Home Improvement Leads to Increase Online Sales

5. Optimize your Website

The leads you obtain are only as good as the website that produces them. If you look at examples from some of the top converting home improvement lead generation websites, you can learn what and why works on that site and apply the same techniques to generate exclusive leads on your website.

As an overall rule, there are general elements that should be found on every landing page you use, which includes: company phone number, short contact forms (example: full name & email), social proof in the form of customer testimonials, videos that directly speak to your audience, the use of powerful action verbs such as “get”, “feel” and “have”, with a consideration of your end-goal (get their contact information), and always test, test, and split test again.

Additionally, you must follow the best on-page SEO techniques to ensure your content gets listed by the search engines.

Generate Home Improvement leads tips for online audience discovery

6. Discover Your Target Audience through Social Media

The one thing you should take into consideration when using social media platforms like Facebook and Instagram is that you can showcase your brand in front your exact intended targeted audience. With the internet and social media, everyone is online 24/7 and using social media platforms consistently, with reports showing user averaging several hours per day.

Thus it’s a platform where you can find home improvement leads and by sharing the quality information generate these quality leads a lot more easily.

With Facebook and Instagram we can target and generate exclusive home improvement leads by socio-economics, for example, age, sex, occupation, single, married, area, instruction, interests, with the sky being the only limit. Putting your capital resources to work in social communities may be one of the best methods to promote your contracting business online, given the present market conditions.

Generate Home Improvement leads to get attention of the press and media

7. Catch the Attention of the Press to Generate Leads

This old school marketing tactic is one of the most reliable ways to generate the best home improvement leads. There are numerous reasons for including press releases as part of your overall marketing strategy, they can play a very powerful role in making your target audience take notice of your business.

Simply put, your target audience can not conduct business with you if they do not know that your brand exists.

This being the case, a press release can generate awareness of your brand.

When you launch a new product or service, one of the first things that should be done is to issue a press release informing the public of it.

You have to provide the context as to what the main pain point is that your product or service solves. If you remember to answer the question, “Why should I care?” for both the journalist who will be reading your press release and the target audience interested in your niche, you will be able to get it in front of a large number of eyeballs which translates into web traffic.

Press release distribution platforms such as PRNewsWire will get you traffic from various local and national media houses.

However, if you self-publish your press releases on your own website it will count towards your search engine optimization (SEO) efforts in order to drive free traffic from search engines like Google, Yahoo and Bing.

google adwords to Generate Home Improvement leads

8. Generate Home Improvement Leads with Google Adwords

Using Google Adwords pay per click (PPC) online advertising model to generate leads for home improvement services with intent is a great way for your contracting business to grow. No matter what Home Services niche you are in, you can reach your target audience who are ready to buy from you on a daily basis based on understanding their search term patterns.

One of the main things you should focus on is your quality score which Google rewards advertisers whom have a high enough score with lower cost per click (CPC) and higher ad positions.

In order to improve your Adwords Quality Score (QS), you have to stop targeting junk keywords and try to increase your bid with match keyword phrases.

Remarketing also can increase your Quality Score, because you will be targeting people who have already shown interest in your product or service from a previous ad from the initial search query they performed.

It’s important to recognize the impact of mobile devices have on your Adwords for contractors advertising activities, so that you can optimize your account accordingly.

My past experience shows that it’s a lot easier to convert mobile users who click your ads, on both search networks or display networks, mostly due to the intimacy a mobile device provides.

Just like we touched on earlier, make sure you optimize all of your landing pages, so that web visitors can easily find the information that they came to the page for or the action that you want them to take next.

 generate home improvement leads tip public speaking

9. Public speaking to Generate Home Improvement Leads

Another low cost way to generate leads is to give a keynote presentation at an event like trade shows, conferences, and business events that your consumer would attend. Talking on an occasion and introducing your brand instantly gives you name recognition, popularity, and acknowledgment as an authority leader in your given industry.

This will actually raise you from the several different merchants or specialist co-ops attempting to get noticeable.

What’s more, by catching up with individuals you meet at the event in a convenient manner, you remain in their mind. The people remember more what they have heard rather than what they have seen, thus making it an excellent method to generate leads and sales.

generate Home Improvement leads by using seo for best lead gen activities

10. SEO (Best method to Generate Leads & Online Sales)

Google is continuously improving and changing which makes the search results more relevant and useful for the end user. Given that over 90% of all search result clicks are not paid advertisements gives us reason to invest significantly more resources and thought into SEO for contractors strategies than attempting to blackhat hack Google’s algorithms in order to rank quickly on the search engine results pages (SERPs) with techniques that will eventually get your site banned and potentially delisted.

A safe and sound approach you should take is focusing on longtail keyword phrases that your target audience conducts searches on. For example, whenever somebody enters a particular keyword phrase, your website could be listed at the top of search engine page for that particular keyword, given the competition is low enough and that you have high quality content with a word count of at least 1500 nowadays.

It is imperative that your website have solid on-page technicals for home improvement SEO to become effective. This means before you worry about backlinks for authority sites in your space, you must focus on each pages content and structure.

To generate home improvement leads you have to have a solid knowledge base of SEO best practices and tactics.

After strictly following the best practices, home improvement SEO will be one of the best lead generation techniques that will bring a continuous stream of website traffic for years to come.

If you are unsure of these best practices you can always hire a home improvement SEO agency to conduct search engine optimization in order to ensure best long term results.

Home improvement leads tips

Conclusion

Now that you’re aware of the Top 10 Techniques to Generate the Best Home Improvement Leads and Increase Your Online Sales, you should start with the first technique, learn everything you can about it, prior to implementation.

Once you build up your skill level in these techniques, it will be much easier for you to get optimum results and an increase in sales. These tactics to generate leads for home improvement are a few of the best methods for internet marketing for contractors and are used by a majority of contractor digital marketing experts and business owners around the world.

You can always consult Marketing Media Wizard if you have any questions regarding these 10 tactics to generate leads.

Home Improvement seo
What is Home Improvement Lead Nurturing?

A home improvement lead nurture campaign, probably better recognized as lead nurturing, is a type of marketing strategy that nurtures the relationship between a consumer and business.

As companies adopt inbound marketing as a means to generating more new leads, the significance of having an effective lead nurture strategy becomes paramount. Implementing an effective lead nurturing strategy can have a massive impact on the outcome of your inbound marketing strategy and overall ROI.

The premise behind a lead nurture campaign is that nowadays the consumer discovers the brand and options available to them by researching it. The consumers are no longer hard sold like they were in the old days when the internet was not dominating the marketing world as the primary channel of communication.

These days, consumers usually research all the options available and evaluates them before reaching out and connecting with a home Improvement business.

Contractor internet marketing

Focus & Principle of Lead Nurturing

Lead nurturing m focuses on building a relationship with an existing prospect and contractor. Once a cold lead engages with your content campaign, they are then taken through a lead nurturing workflow which should be tailored to their specific pain point and from what brought them into your home Improvement lead funnel in the first place.

Once a random website visitor converts into a lead on your contractor website, they are placed in the inbound marketing funnel, for nurturing. In this nurture funnel, they’ll receive various e-mails, push-notifications or SMS that’s tailored to their interests and needs. By matriculating contractor leads through this campaign, it’ll prompt the lead to take the next step and move down through your sales funnel to an eventual sale.

A notable differentiating principle of a lead nurturing workflow is that in place of hard selling, you are engaging them with conversation.

The home improvement lead is already engaging with your brand so it’s a tactic that is less abrasive, and personalized in order to build rapport and trust in your brand’s ability to deliver. The lead nurture campaign must speak to the prospect by knowing what they want and when they want it. This process is in place to simply guide the lead towards a sale.

It’s easiest to think of this as a maze marketers lure the consumer down with very specific actions.

An example of this would be a consumer visits a contractor digital marketing agency website and browses the SEO (search engine optimization) section. The home improvement lead generates an alert and a few days later an email with an invite to a webinar on the topic of local SEO for contractors is sent to them. The lead then receives the email, opens and is presented with this offer. Once the lead clicks on the offer, which takes them to a landing page on the marketing agency’s website where they’re offered the webinar on local SEO.

There isn’t an overt CTA (Call to Action), or a push for the lead to take any next steps. This is an engaged conversation between a lead and roofing contractor, where the business is seeking information: “let us see if we’re a match for what you are seeking.”

This is where the marketing term ‘nurturing’ part stems from, because we are guiding the lead along the pathway towards a sales event, without the lead explicitly knowing what’s happening.

Launching a home improvement lead nurture campaign

launching home improvement lead nurture campaign

When I start a home improvement lead nurture campaign, I’m always starting with lead scoring. Lead scoring is a method used in order to gauge where a prospect is within the sales funnel by the way they’re engaging with the businesses content. Lead scoring data is then used to determine the best communication method to establish between business and lead.

When a business has a solid flow of cold leads in their home improvement lead funnel, then the lead scores results in segmented leads, where strategies and relavent content subjects will be used within the segmented groups.

Pretty much every established organization has a product or service lead scoring methodology that’s suitable to their needs, but generally there are three rules of thumb followed by all.

1. Identifying the right type of home improvement lead

identify ideal prospect in home improvement lead nurture campaign

First, we need to figure out where the lead is within your target audience, which relates to the lead demographic. Additionally, we then need to figure out whether or not the home improvement lead has the ability to make a purchase and if the product/service is actually of use to them. This is more of an art than a science as there’s no real definitive way of knowing up front.

2. Gauging the level of interest

guaging prospects interest in home improvement lead nurture campaign

Fist we need to be able to understand the differentiators between a lead that arrived on your landing page and subsequently bounced, versus a home improvement lead that interacts and is engaged.

Up to around 90% of leads will never buy a product or service. Meaning, more often than not something grabbed the leads attention but ultimately they are not a suitable fit for that particular product/service. The leads level of interest directly affects the timing of strategies used in the lead nurturing process.

This is the most important step in home improvement lead scoring. Without getting this part optimzed, nothing else that your business does will matter as its flawed from the start. Garbage in, equals garbage out.

3. Are they there just for content?

home improvement lead nurture campaign consumer only wants content

Sometimes you could have quality content a site visitor is browsing leisurely and has no intention of engaging further. If the visitor isn’t engaging in anything such as watching videos, joining your email lists, signing up for free resource guides, etc, yet  are still clicking through all of the sites videos and articles then those leads have less value than those who are.

Even a site visitor that doesn’t spend as much time on your site, yet engages further will take front stage over a site visitor that spends all day searching through your blog.

Time to start the communication

start communication home improvement lead nurture campaign

Once we finish the lead scoring process, we now begin communicating with the lead. Here, it is generally agreed that content remains to be king. From infographics, high quality articles, videos, webinars, the target audience is looking for answers to a problem their trying to solve. Once the home improvement lead is identified and segmented to the appropriate grouping, we can now use our automated email drips to round out the buying cycle.

Automated email drips

home improvement lead nurture campaign automated email drips

For over a decade, automated email marketing has been the cornerstone for online marketers and is one that can have a significant  impact on ROI, when done properly. Once we’ve scored the lead, we will then send out automated emails which are tailored towards the leads engagement style with the brand.

The automated email drips are designed to present relevant content that’s related to their experience. Like we saw with the marketing agency example above, it could be a link to a landing page, video tutorials, infographics, basically anything that persuades the lead to purchase.

The beginning automated email drips typically provides information, rather than a hard sales pitch. This is known as giving value before taking value.

This is why having lots of content thought out and ready to use before lead scoring is optimal process.

Automated email drips are the first attempts to nurture their home improvement lead down the crafted sales funnel, hopefully leading to a conversion event.

Apply A/B split tests to your emails

 

home improvement lead nurture campaign lead scoring methods when doing lead generation

Email split testing is a process ot analyzing your email templates to determine their efficacy.

A/B split testing works extremely well within each segmented audience, content metrics are excellent tools, and timing evaluation is critical for success.

Discovering the perfect length for your emails is the gold standard of a winning home improvement lead nurturing campaign.

From this data, we will then optimize a campaign in order to discover the optimal workflow. From my experience, I’ve found that the optimal workflow of a lead going through the sales cycle will directly correlate to the target audiences lead score.

Doesn’t always work and certainly styles and tactics are going to change along with the natural rhythm of the market, so don’t fall into a lazy loop of believing you can do just one single activity and it always works.

Do that with anything in life and you’ll be sorely disappointed.

Home Improvement Lead Nurturing is effective when constructed properly

home improvement lead nurture campaign with lead scoring

Lead nurturing can be a winning strategy in converting home improvement leads into paying customers. It’s a strategy that allows a company or brand to take advantage of their own unique voice and perspective, creatively looping this conversation rather than just desperately trying to force a sale.

It’s a natural way of letting the home improvement lead “self discover” your brand or product.

Since there’s time to allow this to occur naturally, it means there’s more opportunity for optimization, which further increases the overall success of the entire marketing campaigns objective.

Over the course of time our lead scoring will begin segmenting for better granularity, and from this we are able to find new ways to better personalize  with lead nurturing. Then our automated email drips are able to function without us being involved at all times. This is done in order to open the doors of communication with the lead.

Home Improvement Lead nurture campaigns helps you to be present on the channels where your consumers are having out at, thereby engaging them and increasing the chance that they will start a relationship with your business and be a lifelong consumer and brand advocate  of your product or service.

For example, nurturing roofing leads towards a sales event takes time and is not done in a month or even half a year. It requires dedication, cooperation and lots of hard work within the company in order to be effective.

facebook audience insights
Facebook Audience Insights for Better Targeting

 

Facebook Audience Insights is without a doubt the most robust and powerful analytical tools for identifying your ideal target audience,in your social media marketing toolkit, given you understand how to read the data and use it to your advantage. Audience Insights doesn’t cost anything to use and provides one of the best insights on user behavioral and demographic data both on your audience as well as data on your competitors audience.

The Facebook Audience Insights tool was built to help digital marketers to target their ads more effectively, as well as a way to learn about your audience’s interests and patterns, even if you are not paying for advertising on Facebook to reach them. This data is vital to dialing in your campaign marketing strategy and will undeniably help you improve not only your Facebook marketing strategy, but your entire Digital Marketing Strategy across multiple channels, which includes defined buyer personascompetitive market research, and to generate more engaging content because you know exactly ahead of time what your audience likes and dislikes.

The Audience Insight data on Facebook is generated from the following two resources:

  1. Third-party data partners: This is information on things such as household income, purchasing behavior, and home value is accessible through 3rd party companies that match that data to Facebook user IDs. Take note that this data is only available for US based audiences.
  2. Self-reported Facebook data: This is the info freely given by users when they create or update their profile information, to include: relationship status, age, job title, gender, Page Likes, location,groups, etc.

 

Step 1: Defining your audience

To access the Audience Insights tool, open your browser, head over to https://facebook.com and login, then navigate to your Facebook Business Manager, or just Ads Manager, and select on the ‘Audience Insights’ tab from the left side menu, as seen below.

facebook-ads-manager-audience-insights-tool-home-menu

From your business Ads Manager, click on the drop down menu next to “Ads Manager” and under “Plan”, at the top, you will see “Audience Insights”. Click on it and it’ll take you to the next screen.

facebook-audience-insights-main-menu-selection

Now you are on the main Audience Insights home page, as seen below:

facebook-audience-insights-building-your-first-audience

3 audience options to select from:

  • Everyone on Facebook: This audience insight option provides an overview of everyone on Facebook as a whole. You would select this option if you wanted to mine data based on broad user interests or your competitors Business Pages.
  • People Connected to Your Page: This insight option lets you select your own Facebook Business Page to view data on from all the other Pages within your Business Manager. If you manage a lot of pages, or maybe even a small number of pages that are all in the same niche, this is beneficial to analyzing your existing audience profiles.
  • A Custom Audience: Maybe you are an advanced user and are already using Custom Audiences and want to get data on them. This option allows you to select existing audiences to generate data on. If you haven’t yet, then to create a Custom Audience,  you’ll have to upload a customer email list from places like your CRM (or, if you’re really smart and know what you’re doing, you probably have figured out the trick to the power of Facebook and know how to get any email list of exactly who your ideal target audience is prior to ever running ads to them. That’s for another post on another day!). Now, uploading a list lets Facebook match those email addresses with user ID’s. When you have a lot of customer data, you have the ability to deep dive your audience personas so that you can better understand the behaviors and demographics of those that are already using your product or service.

Though the 3rd option is absolutely juicy, we’re going to stick with “Everyone on Facebook” option for this article. The good news is that if you want to try out option 2 or 3, you’ll use the same exact steps as we will do now if you were to go with “People Connected to Your Page” or “Custom Audiences.”

Now, let’s complete step 1 by choosing the ‘Everyone on Facebook’ option, which will take you to the next page and step 2!

Step 2: Characteristics of your target audience

In step 2, you want to focus on the identifying characteristics of your target audience

Take note that the geographic location default is always set to the United States. If the audience you need to analyze is located in the United Kingdom, you can edit the location by typing in the location text box and then selecting on the country you want to add in for your audience insight.

 

facebook-audience-insights-changing-target-country

 

At the same time, if you wanted to take out the United States from your data query, you’ll use your mouse to hover over the country, then click the X to remove it.

facebook audience insights tool

 

Nice thing about this is that you can add or delete as many countries as needed, or leave it blank to analyze all demographic data across the globe.

You will use the left-handed menu to segment your audience by location, language, gender, age, interests, job titles, people connected to your Page, advanced user data like behavior, education, etc.

In my opinion the Interests Audience Insight is an excellent way to discover competitor information.

facebook audience insights tool

 

In the Interests insights section you can use this search area to uncover interest groups or similar Business Pages, like your competitors Pages. Here’s something that will save you a lot of frustration: Not all competitors pages will discoverable here. For your competitors business page to pop up will usually depend on audience size, though there’s really no logic behind what is shown and what isn’t that I’ve seen. Sometimes you’ll see a competitors Business Pages with 30,500 Likes that won’t render, while a competitors Page with 1,200 might popup. I recommend that you prepare a list of Pages and interests that you are aware of and want to include in your analytical search, and enter that list into the box to see if Facebook generates them by popping it up, which means it’s available for you to conduct your discover on.

If the specific Business Page you want to enter has dots or other symbols in the Page name, then make sure to leave it out when entering the Page, as it won’t show up and you might miss that opportunity. Best way to put it, it’s hit of miss..

Moving forward, let’s use an example to illustrate the point I’m trying to make by using good ole Amazon.

facebook-audience-insight-amazon-example

 

Now we’ve generated an audience of fans who like Amazon.com who are only located in the United States, as seen below:

facebook-audience-insights-amazon-data

Step 3: Exploring the Audience Insight Data

Let’s now explore the information we’ve generated on Amazon so we can gleam some insights on it. Most of the time, I go into reading data with no preset steps or things that I’m looking for, I just read it and let it tell me a story from which I’ll usually notice a pattern or something that doesn’t add up which is where I’ll begin exploring and finding my nuggets of gold.

Now, within the Insights tool, there’s four tabs of info, each covering a different segments of user data, as follows:

  • Demographics
  • Page Likes
  • Location
  • Activity

facebook-insights-user-information-tabs

 

Demographics

The demographics tab contains audience information on age and gender, relationship status, education and job title.

Looking at our Amazon audience, we can see that we are looking at a monthly active audience of 45-50 million people, found in the top left portion of the image below contained in the (New Audience) section. This means that we are looking at a significant pool of data. Contrary to what we see here, let’s say that the Business Page you are conducting your Audience Insight research on has an audience of one-thousand or less fans, then no information of the page will be generated.

facebook-audience-insight-amazon-demographics-information

 

You can see from this that 64% of Amazon’s audience is female. You can also see that the highest percent of Amazon’s users are in the 25-34 and 35-44 age bracket. If you didn’t already realize it, this is the exact type of information that is extremely important when creating user personas. This data is how you cut out a lot of guess work when doing human labor intensive work like planning content that you’ll then use to engage your ideal target audience with.

To refine the data even further to fit your specific needs, use the menu options located on the left-side of the screen,  to segment by selecting an age range, male or female instead of all, and the list goes on. For example, if you wanted to just look at the male audience segment, you would click on men from the menu options, as seen below:

facebook-audience-insight-segementing-data

 

You can also checkout the types of industries that an average Facebook fan of Amazon’s will work at.

 

facebook-insight-demographics-job-title

The default is set for those that over index compared to the average Facebook audience. However, if you click on ‘Selected Audience’, in the top row next to “Job Title”, you will get the list sorted  by relevance, as seen below:

facebook-audience-insight-job-title-selected-audience

This information clearly shows that Amazon fans are more likely to work in the fields of production sales, administrative services, management, or healthcare and medical services. As you can now start to see, this user data is invaluable when creating your user personas, helping us to develop an educated and data-driven picture of our ideal target audience and not wasting time with pointless guesswork.

Page Likes

The Page Likes tab is divided into two sections:

  1. Top Categories – This section shows the top categories of Pages that our selected audience likes in addition to the top Pages within those categories.
  2. Page Likes – This section details the specific Pages that our audience is more than likely to Like compared to the average Facebook user. 

Continuing on with the Amazon audience example, you can see what else they Like on Facebook to help us understand their interests and lifestyle choices. By looking at the data, we can see that Amazon fans like other name brands such as Groupon, IKEA, Ulta Beauty, Jimmy John’s, and so on.

facebook-audience-insight-page-likes-top-categories

 

By understanding the companies associated here we can analyze the type of user who is likely to Like Amazon as well as understand their other interests in to develop a full picture of them.

You can use this data section to understand what other types of Pages your ideal user engages with so you can develop the type of content that that they’re more likely to engage with. For example, they may engage with inspirational mottos and images over video based ads. This type of understanding of course saves you money and time down the road.

facebook-audience-insights-page-likes-page-likes

Location

The third data section is the user Location tab. Within this data section, there’s relevant user info on areas like Top Cities, Top Countries, and Top Languages. The Top Cities section provides an idea of where in the United States this audience is based. If you have a local small business, this data will help you understand if your Page is reaching the right target audience within your region.

The Top Cities data field is default sorted to the areas that over index compared to the overall Facebook average. To sort by most popular cities based on historical volume, click once on ‘Selected Audience’, located tot he left of “Cities”.

facebook-audience-insight-location-top-cities-selected

 

Due to the population density of New York City, it’s pretty much always going to be at the top of the Top Cities list. What you should always focus on and what is most interesting about this is that NYC has 9% less engagement than the Facebook average. This would tell me the targeting users in NYC might not be the best idea, especially when considering the high cost associated with targeting users located there.

Activity

Activity is the final data section available to us when looking at our example using Amazon for our Audience Insights. Activity data helps us analyze the behavior and activity of this target audience on Facebook.

This is split into two sections:

  • Frequency of Activities: This section return user activity that has occurred over the last 30 day period. By examining it we can see data on things like the average number of Pages Liked, alongside number of engagements made.
  • Device Users: This section gives us information on the device type users used while accessing the Facebook platform. The data is split up between mobile and desktop, and then further drills down into the specific device type (Android, iPhone, Blackberry, so on).

If you look at the frequency of activity data section, you’ll see the activity level this target audience has while on Facebook. Simply put, this let’s us know if Facebook is worthwhile to pursue with our advertising budget. If the activity level is low, look elsewhere, maybe Pinterest of LinkedIn is more suitable.

Looking at the chart below, you can see that the Amazon’s typical fan Likes 2 Facebook Pages, which I’d say is pretty low compared to what I’d usually expect to find. Now, what does stand out and is good for us advertisers is that the average Amazon fan clicks on 40 paid advertisements, as you can see from the graph on the far right side below. Another point worth noting is that they are more likely than the average Facebook user to engage with comments, Likes,  and shares, all being very exciting to the digital marketer that’s preparing user personas.

 

facebook-audience-insight-frequency-of-activity

The second data category within the Activity section relates to the devices that are used by Amazon’s audience while accessing the Facebook platform. There are two available options ‘All Devices Used’ and ‘Primary Device’. If you select ‘Primary Device’ you can tell whether this target audience are more likely to use desktop or mobile, as well as the type of device.

You can see that ‘iPhone/iPod’ and ‘Android’ are the two most popular in this example coming in with 51% & 40% respectively. An interesting note here is the iPhone/iPod use which is 20% higher than the average Facebook user, but the computer use is 63% less than the average Facebook user. This data is key when setting up your paid ads because you wouldn’t want to include computers or desktop right ads for this audience, as you’d basically be spinning your wheels and burning up precious ad budget for a much less probable return on investment (ROI).

 

facebook-audience-insights-activity-section-primary-devices-used-on-facebook-selected

Step 4: Save the Facebook Audience Insight for future use

After reviewing all of this information and using it to gleam important facts on user personas and ad device targeting (and a lot more obviously), you should save Audience Insight so you can refer back to at, or use it to target your Facebook advertising campaigns, or if you run campaigns for clients it’ll save time and cost for them.

To save, just click on ‘Save’ at the top of the Page and now you can name your target audience any way you prefer. This information can now be found in your Power Editor and selected within your campaigns. You can also use the Open option to the left of save to access a previously saved audience insight.

 

Facebook Audience Insights for Better Targeting

Conclusion

As you should now know and agree with, the Facebook Audience Insights tool gives us invaluable access to valuable demographic and behavioral data, providing us the opportunity to learn about our target audience and potential customers, prior to ever spending any ad budget or wasting time constructing user personas, all by simply using information that Facebook hand gifts to us and does so for free! You will not find another tool out there that gives you this type of powerful insight data and freely.

Anyone who’s using Facebook’s Audience Insight data is winning when it comes to having a more accurate audience targeting when running paid Facebook advertising campaigns, or when constructing user personas for the purpose of developing engaging content.

Now, you can be just as effective as an expert social media marketer or a digital marketing guru, because it all starts with laying a solid foundation from which you build on.

Remember, digital or social media marketing is a game of data and whomever has the most informed marketing strategy is going to kill it on any ad channel, not just Facebook.