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How to Effectively Use Local SEO for Your Small Business

This is a guest post by Aljaz Fajmut, a digital nomad, entrepreneur, and founder of RankTrackr, Exit Mist, and Nightwatch.io – all 3 being topnotch badass SEO tracking & lead gen tools that you should definitely check out…

Want your small business to be seen by more local people? If so, you now need to focus on your digital marketing methods, as well as your offline ones.

20 years ago, businesses could drive traffic via word of mouth, billboards, radio ads and vinyl banners. In 2018, most – if not all – of their customers are online, and these customers are using Google to not only find them but also to buy from them. Indeed, 4 out of 5 of us now use Google to find local businesses.

This means that your business needs to master the art of local SEO, which means optimizing your website for search engines so that you’re as visible as possible. This will drive more of the right traffic, increase awareness, and ultimately boost conversions and sales.

And while SEO can be a complex, ongoing process, local SEO can also be easier than you might think. Let’s take a look at how to effectively use it for your small business.

Using yelp for Local SEO for Your Small Business

Claim Your Business on Yelp

The great thing about an online directory like Yelp is that it does all the SEO work for you. Once you’ve added your business to a credible online directory, they’ll help to rank it for you.

Of course, you might be asking “But what about all the negative reviews that people post to Yelp? Won’t that hinder my business?”

The thing is that 84% of your customers trust online reviews. This means that they go to directories like Yelp to not only find the service your business provides but also to find your business – and what people think of your business.

For this reason alone, it’s important that you claim your business listing on Yelp and optimize it. There might be some negative reviews but you can even turn these in your favor by responding to them and demonstrating empathy for customers who’ve had a poor experience with your business.

The chances are, however, that as long as your business is going a great job, most customers will leave positive, glowing reviews – and these reviews will influence new customers positively.

Moreover, Yelp also lets you upload official business photos that help to create a better first impression with new customers.

Hey Site page title and meta data local seo for small business

Tweak Your Meta Descriptions and Title Tags

Writing meta descriptions and title tags is a bit of an art. If you’ve ever written them before 2018, you’ll recall how short they had to be. However, Google has since increased them so that you can now use 60 characters for your title tags and 200 for your meta descriptions before they become truncated. This gives you a bit more leeway but you still need to be artful and use the space well.

Remember, you need to make sure that every single word counts.

When it comes to local SEO, you want to reach local customers. As such, it’s key that you add the name of the city you’re in, as well as the particular area you serve. Include the service you provide and add your main keyword.

Here’s an example of a meta description optimized for local SEO:

“Welcome to Jerry’s Electrics4U. Jerry’s Electrics4U is proud to be a leading contractor in the Houston area. By combining our expertise of …”

Local SEO for Your Small Business with Google My Business

Claim Your “Google My Business”

Google My Business is just as big a biggie as Yelp. The reason you should claim your business is simple: Once claimed, your business will start to show up on Google Maps, thus making it more visible and pointing people in the right direction so they know exactly where you’re located.

Claiming your business is really simple, and it’s also totally free. Just hop over to Google My Business and go through the verification process. This will take a bit of time because Google needs to physically send you a postcard with your PIN on it but it’s necessary because Google needs to know that you’re definitely the business owner.

Once your business has been verified, you then need to optimize your listing with your business hours, a strong description and so on. Add photos, too, and make sure that you complete each section. Don’t leave a single stone unturned.

Reviews for small business local seo

Add Lots of Online Reviews

Lastly, we’ve already covered the importance of online reviews. But as well as making the most of Yelp, you need to add more online reviews to your own website.

Not only do online reviews create more trust among consumers; they also act as a ranking factor. The more positive reviews you have, the higher you will rank on Google.

Not sure how to generate more reviews? Simply reach out to customers via email a few days after they’ve purchased a product and ask if they’d be kind enough to leave you a review. Most will.

These are 4 ways to use local SEO for your small business. Claim your business on Yelp and Google My Business, encourage more online reviews, and optimize your meta descriptions and title tags — and you’ll be on the right track. And whatever you do, don’t forget to monitor your SEO efforts so that know what changes to make!

 

Aljaz Fajmut

Aljaz Fajmut

Aljaz Fajmut is an internet entrepreneur and founder of ExitMist and Nightwatch — a search visibility tool of the next generation.

Exclusive roofing leads
Exclusive Roofing Leads | Boost ROI With Marketing Automation

Stop passively wondering when your next job will fall into your lap and let me show you how to generate your own supply of exclusive roofing leads!

So, if you want guaranteed roofing leads, grab the damn bull by the nuts, and let’s dive into some badassery in the wonderful world of online contractor marketing for roofers.

What if I told you that I could take all guesswork out of your roofing  contractor marketing efforts, show you how to generate exclusive leads for sale, and revamp your outbound roofing  sales strategies with marketing automation technology. Maybe that’s not convincing enough so add to that list saving you time, money, and a whole lot of frustration.

Sounds pretty sweet doesn’t it? Kinda like I’m pulling a joke on you, type of sweet.

Truth be told, I’m not. Atlantis does exist… just like you having your own roofing leads.

Exclusive roofing leads with marketing automation software

Welcome to the future of internet marketing and roofing appointments

Marketjng automation technology is about to change your life forever and allow you to take control of your job workflow pipelines with predictable and actionable data. Coolest part is that you’re not going to have to learn, practice, or do anything to take full advantage of it!

This isn’t some sort of regift, uhh I mean reseller, package consisting of unbounce and Google AdWords (needlessly to say that you’ll have to also learn and master to use optimally. So, good luck with that and keeping a business open), like we’ve seen being marketed to roofing contractors out there.

What I’m referring to is the same automation technology the big boys use to crush it online and now you’re able to do the same but not having to pay anywhere near the high prices of marketing automation tools like Marketo or Pareto start our charging.

The beauty of this marketing automation system is that for 4 to 5 times less than big box packages I referenced above charge we are able to build  contractor automation systems that are setup and ready to go within a few weeks. To build your own will probably take 2-3 times this amount of time so plan for it accordingly.

In today’s digitally driven era, roofers are constantly competing with one another for their piece of the proverbial local leads pie. Cost Per Click (CPC) prices in AdWords over the past 5 years shows the same trend.

Every single day that goes by makes it that much harder for roofers to obtain exclusive leads at a price that has a ROI (return on investment) of at least 3-to-1.

Establishing an online presence for your contracting business is hard enough, but maintaining that presence and keeping up with your competition is even harder. Just think about how many times per day major corporations publish on their all their social marketing channels.

For the average business owner in the roofing industry to compete would translate to spending 100% of their time attempting to catch up or burn every dollar and then some on a marketing team.

Well, that is till now..

From maintaining a website and sending the right marketing message, via email or chatbot, to roofing appointments at the right time to engaging their social media audience so that they stay in the forefront of their minds can be exhausting – not to mention prohibitively expensive.

This is where using marketing automation technology to generate your own exclusive leads for your roofing business makes a huge difference.

The end result are shorter sales cycles, lower costs per sale, lower cost per lead, and far greater marketing campaign ROI.

By managing effectively and segmenting your lead nurture campaigns, an ROI of greater than 500% is well within reason.

Simply put, roofing contractors that don’t implement marketing automation technology in their business will soon be outpaced in efficiency and scale by those that do. And when they do, it’ll take any edge you might’ve previously had in generating online roofing leads exclusive to your business.

Cheaper exclusive roofing leads with marketing automation

Online Reputation Management and Automation Tools To Boost Lead Quality

Reputation management and customer reviews is going to continue growing in significance. This is also where marketing automation technology for roofing companies comes into play by identifying at risk clients and alerting the appropriate project managers and even the business owner immediately so that they can run pre-intervention before any issues get out of hand and cause a client to leave (high client churn rates are not favorable as they’re a sign of something wrong in your systems and processes that you need to optimize) as well as potentially leave a negative review on Google.

Marketing automation tools will simplify your lead generation workflow from the first touch point all the way through to post-sales satisfaction and future maintenance job upsells.

Exclusive roofing leads generation

What Is Marketing Automation For Contractors, And Why Do You Need It For Roofing Leads?

If you are struggling with trying to keep up with marketing schedules and activities or if you are tired of burning your money up on your roofing marketing initiatives that do not have positive results, then you’ll likely benefit from marketing automation technology to generate your roofing leads.

Marketing automation, also known as Martech, is a software environment that assists those that want to generate exclusive roofing leads by automating ongoing repetitive tasks like social media posts, client onboarding, emails and their sequencing, client satisfaction, and a whole lot more of other useful interactions that helps roofing contractors have peace of mind that everything is being managed right so they can focus on doing what they do best, building their company and fixing clients leaky roofs!

Due to the fact that many small and medium-sized businesses are experiencing the powerful benefits of marketing automation stacks, this field is growing at an exponential rate. In fact, 49% of companies today are currently using a marketing automation system of some varying degree to simplify marketing daily tasks. More than 50% of B2B businesses are adopting marketing automation technology.

By using marketing automation to convince and convert your mlead, you can manage, organize, and prioritize marketing tasks like generating, nurturing, and closing roofing leads exclusive to your business with half the effort.

Lead generation automation technology also positively affects the sales process, helping you to reach your goals that much faster.

Generate better exclusive roofing leads for roofing contractors with marketing automation technology

Let Us Be Your Exclusive Roofing Leads Marketing Partner

We generate leads exclusively for roofing contractors on the internet that works with small and medium-sized contractors to create results-based marketing campaigns for roofers using internet  marketing automation technology to streamline their marketing efforts and to boost their revenues.

We focus on the behavior, needs, and interests of your prospective leads that are always exclusive to you in order to improve your entire experience with your brand, and to also boost conversion rates so it takes less time to achieve your business goals.

Our ultimate goal is to reduce the costs and ad budget waste that exclusive leads can do to a marketing budget by focusing on strengthening the channels that drive the most leads and sales opportunities, while cutting those that don’t produce.

You know your customers inside and out, and we know how to find guaranteed roofer leads. By working with you to get to know your customers, Marketing Media Wizard can put our roofing marketing automation skill set to in motion towards customizing the platform to your branded voice.

Marketing automation for exclusive roofing leads for contractors

Marketing automation tools to nurture qualified leads helps roofers to:

  • Define a online marketing strategy that is aligned with your business goals
  • Generate, nurture, and increase lead quality
  • Streamline sales and marketing campaigns & strategies by tighly coupling them together
  • Define a solid content marketing strategy for roofing contractors that is aligned with your customer personas
  • Track leads generated through each marketing channel
  • Study buyer behavior
  • Communicate your roofing brand and messaging via the appropriate channels
  • Create effective landing pages that are designed to turn traffic into exclusive leads
  • Design and develop a lead nurturing strategy for roofers that appeals to your ideal customers
  • Track results and improve return on marketing investment results

By taking advantage of our contractor marketing automation technology for roofing services, you will not only save valuable time by streamlining the background processes  work, but also you will save money on the marketing campaigns that aren’t generating qualified roofing leads at a profitable ROI. That alone is reason enough to use an automation technology to boost your roofing contractor business.

Make marketing automation for your roofing business and exclusive leads  really work by teaming up with Marketing Media Wizard. Contact us today through the chatbot here on this site or by sending a message to learn more.

Local seo for contractors
Local SEO For Contractors: How To Get Listed In Google 3 Pack

There’s a whole lot of confusion about what local SEO for contractors is and why local SEO is critical to your contracting business rankings. I frequently see people freeze like a deer in the headlights when I say “local citation”.

So let’s clear up any confusion upfront so we can get to the juicy stuff.

There are lots of directory websites that let you submit a free business listing to be displayed on their site. This business listing within the directory website is referred to as a citation.

If you’re not searching for citation building opportunities in directory websites, then you are probably not doing local SEO for contractors properly.

Local seo for contractors online

Normally, these business directories will link back to your website and we recommend that you submit your website url of a particular location page, if you have multiple locations, and have location specific pages already created. If you don’t have individual landing pages for multiple locations, I’d suggest having those made prior to building citations, otherwise linking multiple locations to your home page is going to cause issues down the road that’s going to cost you a whole lot more to fix.

Some directory websites do not link back to your site. And that is ok. They may or may not have additional info, also, like geo-coordinates, client testimonials, business hours, and many more.

Like it or not, Google’s local SEO for contractors ranking factors, and other search engines such as Bing and Yahoo, use these NAP (NAP stands for Name, Address, and Phone Number. It is important that your business information needs to be the same across all listings for NAP) references to rate the online credibility of your home improvement business.

The amount of these citations on directory websites that mention you will contribute to the local SEO ecosystem that directly influences your local SEO for contractors ranking on Google 3-pack and whether or not your home services business will be displayed on Google’s local three-pack.

In addition, these citations verifies to Google the NAP they have on file for you, if it matches, is probably accurate and they’re more confident in promoting this info to their searchers.

Before getting started you’ll want a comprehensive guide to local SEO for contractors.

This local SEO for contractors strategy works best when you’ve got location specific landing pages which are optimized for local geo-specific keywords. This is referred to as the on-page local SEO for contractors strategy that ties into your citation building.

Google and Ipsos did research that showed conversions were more than two times as likely after customers did a local search.

What it really comes down to is this: Just how many times your local business is listed on a local directory. A citation for contractor local SEO is just like having a listing on a home Improvement business directory.

So, let’s dive into getting the citation work done to improve your local SEO for contractors ranking.

Citations on directories local seo for contractors

How To Do Local Citation Building For Contractors

The first and most obvious place to begin with is directories that are online. Consider three distinct directory types: locally-based, review websites, trade or industry-specific, and even broader if you need more.

If you do not have the time to manually build out all of the listing yourself you’ll want to check into hiring experts for local SEO for contractors to deal with your contracor local SEO services. If you’re wanting to be found online and get new business, this is vital to literally get on the map!

Locally, check out your community and neighborhood hubs for directories you can add citations on.

Review websites to get citations include Yelp, Angie’s List, Judy’s Book, and TripAdvisor.

Trade business directories, for companies like roofing contractors,  should certainly include the local chapter of trade and professional association sites.

Authoritative, niche specific websites help search engines to confidently categorize your contracting business.

Most directories offer a free listing, and others will want you to pay a fee.

With a lot of free directory listings the kicker is that you can not link back to your site. This still provides value and is important to be included in Googles local 3-pack, so don’t dismiss it just because you’re not getting a link back.

Besides, citation building is not link building, we honestly don’t care if we get links from these sites because that’s not the objective here. The objective is to get your NAP listed in enough places, consistently, so Google feels confident listing you in the local 3-pack.

Broader options for citation building opportunity include local business platforms such as Google My Business (absolutely your most important platform to be on the local 3-pack), Apple Maps, Superpages, Factual, Bing, CityGrid, Acxiom, Localeze, Facebook, Yelp, and much more.

Tricks of the trade:

  • Set up a special email address for this citation building only, as they will spam you to death from here on.
  • If asked to select a business category, make certain to keep yours constant on all directories.
  • Confirm your listing, if that is an option given to you. Confirming a listing means they might send a postcard for you to confirm the address. Thats exactly what Google does. This builds more credibility for you.
  • Overshare! –give them what they ask for (and more if they do not, if it’s applicable). Email addresses, business description, store hours, pictures, your name, anything you can add that gives more information on your business and the services you offer.

local seo for contreactor using business directories

If this is your first time, start with these local citation directory websites:

  1. Google My Business
  2. Facebook
  3. Yelp
  4. Bing Places
  5. Apple Maps
  6. FourSquare
  7. Yellow Pages
  8. Citysearch
  9. DexKnows
  10. Better Business Bureau

Afterward, size up your local competition. Do some digging. Find out where your competitors are also listed so you can get your business on there as well. This helps to level the playing field in your local SEO for contractors strategy.

Doing this is simple. By using the search operator below, add your competitor’s business name and zip code to Google in the following format:

“Competitor’s business name” AND “zip code”

Yes, the quotes are necessary.

Then get your pencil and paper ready for action.

Write down each local listing you see your competitor on that you are not. Do this for the first ten pages on Google that shows your competition listed on. You could end up with as many as 100, or they may only have a couple pages, which in that case you need to pick another stronger competitor to research.

What’s next? You guessed it! Get busy putting yourself into every one of them.

Some citations on these directory websites can be as simple as a fast form, others might require extra steps like a telephone call, or submitting a site or post to them. Each one has their own little ways of making sure that this process isn’t being done by automation software.

local seo for contractors best practices for citation creation

Now let’s boost your local SEO for contractors initiative!

To boost your local SEO for contractors campaign consider coordinating citations, websites that are not business listing directories, in other words. Press releases, profiles, post quotes, forums, and a whole slew of different resources can carry your NAP. Pitch to sites as a feature article or make a splash on social networking.

Get news-worthy!

These unstructured citations are the most powerful for boosting your local SEO for contractors campaign. If they are on respectable websites, it is the best form of PR. If they are on platforms you do not readily acquire customers from, it opens you to a new pool of possible clients.

Value quality over quantity.

A mention about your business from a University, government organization, or prestigious news publisher will go a long ways to boosting your credibility.

Once your citations are built out, know that you are not done. In actuality, you have only just begun the continuous process.

Now, you’ve got three choices when it comes to local SEO for contractors citation management: do it yourself; outsource it, or automate it.

If you decide to manage it yourself, plan to reevaluate your citation listings (and your competitor’s) every six months.

Better to go ahead and pencil that into your calendar today because if you forget to check up on your citations you could slip in local SEO rankings and wont know it or why until it costs you in lost business opportunities and revenue.

Citations tips for local seo for contractors

How To Do A Local Citation Audit

There lots of reasons you want to run an audit on your contracting business citations.

Have you ever failed to keep up with your citations? Perhaps you have changed one of your business details: telephone number, title, business hours? Have you got a business that works in multiple cities, or even neighborhoods, and if so, are you keeping tabs on all these citations to ensure that there’s no changes made that will affect each locations local ranking?

Perhaps you have been procrastinating having to build or check up on your citations?

Regardless of the reason, citation audits are significant and necessary for making sure your rankings for contractor local SEO are in good order.

Inaccurate or duplicate citations is bad business. It hurts your local SEO for contractors rankings, not to mention it provides the wrong information to prospective clients who might get frustrated and go to your competitor instead.

If you’re planning to do this by yourself, you will have to comb the net with a fine-toothed comb, theoretically speaking,

You will want to find every listing of your NAP, make sure it consistently and accurality displays your information, and make corrections as needed to those that don’t. A discrepancy as seemingly minor as”Road” vs.”Rd.” can penalize your contractor business and lead to loss in local SEO rankings.

We won’t lie: it is time-consuming. It is a big huge pain in the ass to manually do this. But it must be done if you want more business.

There are services which can do this for you for a few hundred to a few thousand bucks. The turnaround time is generally between 6 to 10 weeks.

But if you would like to do it yourself, you can find free tools, such as Moz Local, which will show you how your business appears across a few big search engines: such as Google, Bing, and a dozen or so others.

Yext also provides a similar service and will scan the big directories so you know if there’s any discrepancies to fix or even directories you’re not yet listed on.

Synup includes a free scan feature that shows your business’s NAP across major citation directories and will also identify incorrect listings.

Check government sources also. They are viewed as credible resources by search engines. Some of these types of directory sites include the Better Business Bureau and the Secretary of State’s Filing for Business.

Are you listed as a “DBA”?

Now comes the fun part: tidying up.

New tips local seo for contractors

How to Do Local Citation Cleanup

Let’s face it, your business NAP will get screwed up somewhere along the way. Some will get superimposed, or your previous address maybe recorded instead, or your business phone number listed is actually Sammy’s Gentlemen’s club.

Using a consistent name, address and phone number across all directories is vital to your contractor local SEO rankings.

Therefore, after you have scanned all your citation listings in an audit, it is decision time. Decide how you would like your NAP to look (best way would be the way you have it on your website) and stick to the same exact format every single time.

Another thing to keep in mind to watch for is how employees writing about your business is making sure the NAP is consistently done in the exact same way.

I will repeat this because it is important:

To get a citation to earn you points toward your local SEO for contractors rankings, it has to match exactly with the name, address, and phone number (NAP) on your site, in addition to your own Google My Business page.

That means the difference between leaving out the suite number inside your address or “Inc.” in your business name will hurt your local SEO for contractors rankings.

A partial citation (such as your business name and address, but no phone number) will still earn you a couple of points, but you’re going for the big 3-pack and half asking anything isn’t gojng to work here.

Fix your data in important data aggregators first (such as Acxiom). The bright side is that a large part of these large directories are interconnected with one another. When you fix one, often times, it is going to fix others automatically.

These large data aggregators will usually confirm your changes throughout your listed business phone number, so be ready to take that call and confirm it so it’s updated quickly.

local seo for contractors best practices

 

Then, focus on your own local or industry-specific sources.

Delete any duplicate citation listings.

Know that some websites will be more challenging than others to correct your citations on the website. Some directories will let you manage your citation on the website; others will want to verify with a phone call or email a verification code.

For those that need email verification in order to change your business citation listing information, use the template below which can easily be copied and pasted to save you time.

Synup suggests using something like this:

Hi,

State the Problem — replicate listing, incorrect NAP etc

Supply Link for reference

Provide the connection of this replicate citation (if you want a copy citation to be eliminated )

Give a time period and Request a notification mail when the problem is fixed

Thanks,

Name & Business Name

Now, keep in mind this is not likely to happen overnight. Google, for instance, may take you up to three times contacting them before they make any changes to your business information. Don’t give up and stay persistent. It’s worth it.

Going forward, it’s a good idea to create a strategy and nail down the specifics for the inevitable: mergers/acquisitions, transfers, rebranding, new business phone numbers, or email address changes. You may not think these events will ever occur, but if or when they do, you’ll be glad that you have a plan to clean up behind yourself.

It’s a good idea to document all of this on something like a Google document to monitor all of your live citations and have your username, email, and password on it for easy access by you or a designated employee.

Finally, your freshly built local citation work can be used to aid in the marketing of your contractor business.

Log in frequently to check stats, etc. Encourage reviews from clients. Respond to complaints, feedback, and pics.

Keep the door of communication open and your information up to date with fresh content.

Make a splash in local headlines and generally give local news outlets something positive to discuss in regards to your contracting business.

local seo for contractors tips

Conclusion

A solid presence with local SEO for contractors may be accomplished by building the right amount of citations in many different top-tier local directories.

My advice would be to clean up what is out there, audit your presence, then put some elbow grease into getting your citations consistent across every location they’re listed on.

Once all your ducks are in a row, then work on beefing up your citations to improve your contractor local SEO rankings on Googles local 3-pack.

By doing this, you will be reaping the benefits of fresh and consistent local citations boosting your local rankings.

link building
Link Building: What It Is And Why You Need It for Better SEO

Link building is basically the practice of procuring links to your site on other websites.

Link building is an significant part a SEO effort because search engines use links to spot the significance of web pages and also to ascertain where pages must rank in search results.

There are a whole lot of different techniques which you may utilize to construct backlinks and we’re going to cover several in the following guide, but let us take a peek at some basic concepts first.

And, while it is a fact that links are not the sole element in the pages rank from search engines, they continue to be extremely important.

From the view of search engine optimization, links demonstrate that the content on your site is valuable. This is the most important reason constructing premium quality links back to your own website is a big facet of the majority of effective search engine optimization campaigns.

Furthermore, links create traffic obviously from clickthroughs. As an example, if a site article on a different site is covering the subject of using SEO within a advertising strategy for a restaurant, they may have a paragraph regarding link building that hyperlinks into the blog article you are reading today. Obviously, people reading this article might follow on the hyperlink and property on the page to find out more.

Therefore, it’s simple to realize that the more quality links you’ve put on reputable sites, the more targeted visitors you’re most likely to access to your website.

Link Building: What It Is And Why You Need It for Better SEO

Which Does High Quality Links Mean?

There are several distinct aspects that determine the worth or quality of a connection and there are likely some facets that we are not even conscious of. Here are

The domain jurisdiction of those sites which relate to yours is among the most crucial aspects in determining connection quality.

If you would like to improve the ranking of your website in search engines, then you have to procure links on reputable, high-authority sites. In reality, too many hyperlinks from the erroneous sites can lead to a website being penalized by Google.

Relevancy

Are the websites which link to yours related to your website and niche? As an instance, if you operate a web site about soccer stats, earning hyperlinks from an attorney’s site probably will not help you a lot.

It is important to see that you’re not only building links to the interest of raising the amount of hyperlinks. An excellent connection adds value to this page its on by connecting the consumer to useful and relevant content.

Content

The information on the webpage that is linking to yours is equally vital. Is it 200 words of crap that nobody will read?

Google is solely focused on customers’ experiences so comprehensive articles containing special content are considerably more likely to bring in high ranking positions in search results. Thus, getting your hyperlinks put inside great content is vital.

If the content that is linking to you personally shows up in search results afterward there is a fantastic chance you will receive traffic out of it.

Position On The Page

It is quite obvious that if your site is buried deep within an guide or if it is not highly visible, it may not be viewed or receive clicks. Consequently, place on the page is really important.

Link Building: What It Is And Why You Need It for Better SEO

Starting Your Link Building Campaign

Ok, in order to know that links are important, but just how can you get other sites to link to your website? We are going to offer you a few hints, but we will need to cover only one more subject initially and it is really significant. So, listen!

In the majority of instances anchor text is used to allow users know what is on the page the link will require them to.

Before you venture off in your very first link building effort, it is extremely important to comprehend that using the incorrect anchor texts CAN SEVERELY DAMAGE YOUR search engine optimization EFFORTS. Why?

Google has implemented many algorithm upgrades which have penalized sites for utilizing exact match key words also often in the anchor text of the backlinks. As an example, in case you’ve got an e-commerce site which sells tennis shoes, then you wish to be somewhat careful about connecting back to your own website with the anchor text”tennis shoes” too often.

There are a Whole Lot of different theories about this and Nobody knows for sure, but let us look at the different options :

  • Exact Match — If your webpage is all about”link building” then an specific match link could be link constructing .
  • Common or Naturalized Links — those hyperlinks are usually calls to act like”proceed here””this site ” or”click here”
  • Naked Links — this is the real site URL such as http://marketingmediawizard.com or http://marketingmediawizard.com/orlando-seo-company/
  • Picture Anchors — if you join a picture to your site or internet page
  • Branded + Keyword — your own name with a key word that resembles that: Marketing Media Wizard SEO Company
  • No Text — that is when you add a connection, but without a anchor text. You are going to find exactly the exact same effect from connecting an picture with no ALT tag.

There are a couple different kinds of anchors, but the primary thing you want to realize is that using precise fit too much will hurt your rank in search results. Consequently, if you should not use exact game then what do you need to use?

Many SEO experts concur that focusing largely on branded hyperlinks is best. But you can confirm it by analyzing the key words profiles of important brands or your opponents who rank well in search.

Nearly all their anchor text is that their name”nordstrom” accompanied by generic hyperlinks and then nude links.

Now that you know the fundamentals, let us start building some hyperlinks.

Link Building: What It Is And Why You Need It for Better SEO

Building links is not as difficult as you may think. There are a whole lot of alternatives!

There are a couple of distinct kinds of hyperlinks which you need to know about before beginning your link building effort.

When you run into a link on a different website which goes to yours, then it’s a natural connection. These links are just the consequence of somebody else wanting to connect to a website because they enjoy your own content. In cases like this the web site owner places the connection by themselves without you having to make a petition.

You might even decide to pay for listings, which could occasionally be a rewarding undertaking. This may be quite time consuming, however it’s worth the effort if you consider the possible advantages.

There are several distinct websites throughout the net that will allow you to create links by registering a guest book or even at the remarks section. It’s necessary to remember that these are usually considered low-quality hyperlinks by many search engines, however they are not entirely without their worth. You do not need to place too much focus on producing these kinds of links.

Although it’s very important to your hyperlinks to be applicable, you need to think about targeting a smaller market. This can allow you to get the ideal sorts of people visiting your website. The more you boost your hyperlinks this manner, the more you’ll benefit. A targeted market strategy reduces a great deal of the contest too.

Follow a strategy

As soon as you’ve produced a particular link building program, you’ll have to stay with it. It’s crucial to admit if one of your aims is not functioning, but you will need to give it time.

Establish goals

You do not need to target too high, since you’ll only dissuade yourself.

Examine the outcomes

You’ll have to keep a close watch on the traffic moving to your site and other data to find out whether your link building effort in making a difference. You should not expect a massive shift in visitors but the results will come if you’re doing everything right.

As soon as you’ve got a simple plan for your own link building campaign, you’ll have to identify precisely who your target market is. This normally just entails considering topics which are linked to the character of the content onto your own site.

Consider the sorts of individuals who’d be interested in your site depending on the content. If you operate a web site that’s about food, then you will likely wish to target food bloggers, recipe websites and even parents that blog.

The following step in connection building entails finding the proper places to contact for putting links to your website. You may begin with taking a look at lists of bloggers that you locate using Google. You will obviously need to narrow down this list to sites that relate to your content.

You should use social websites to locate the ideal areas to your hyperlinks, since it can be exceedingly helpful. Twitter is among the very best social networking platforms which may assist you as soon as you’re going through this phase of the link building procedure.

Whenever you’re taking a look at bloggers on interpersonal networking websites like Twitter, pay careful attention to just how many followers they have. The more followers that a blogger gets, the more exposure your hyperlinks will get. The very last thing you need to do is goal bloggers with just a few followers, since they will not do you some good.

Link Building: What It Is And Why You Need It for Better SEO

Link Building Outreach

You’ll have to begin reaching out for the connection targets so that you can start getting out your links to the world. Begin with your own higher-up goals, as they may give you the best outcomes for you. There’s not anything wrong with calling smaller websites, but they ought to be farther down your listing.

There are a number of items to keep in mind with connection construction outreach, including the simple fact that you’re calling actual individuals. Be certain you remember this whenever you’re sending messages to individuals about putting links to your website on theirs. You need to personalize each message in line with the goal to produce your correspondence really strong and effective.

Prepare yourself to be rejected by many objectives, since it’s likely to occur. Do not permit yourself to get frustrated, but instead keep marching on. Finally you’ll find some positive answers to your queries.

Be certain you market your self or your articles once you contact each goal. The majority of the folks you’ve likely never heard of you before, which means you will want to earn a fantastic first impression. You may naturally wish to supply each individual with a URL to your site so that they can look on it at their own leisure.

Link Building: What It Is And Why You Need It for Better SEO

Get Straight to the Point

It’s crucial that you are as concise and clear as you can if contacting bloggers. You do not need to roam on, since they will quickly eliminate interest and proceed. When there’s something really unique about your articles, do not forget to inform each blogger just what it is. You’re basically telling these folks why they ought to care for you.

Do not be scared to specifically incorporate the term”connection” on your email, since there’s just no point in being coy. A good deal of individuals avoid this kind of wording because they are fearful of getting their mails flagged for junk, but it is an essential risk. The only means you will receive superior connection targets is if you’re clear with them about what you would like.

Link Building: What It Is And Why You Need It for Better SEO

Move Out of Your Way to Never Seem as a Spammer

You are able to do things like use their title and compose an authentic subject line. Additionally, it is a fantastic idea to utilize a real email address in addition to your place. These particulars will make you look like the legitimate person who you are to the writers you’re contacting.

The truth is that the majority of people today lead busy lives, so those you message may not react to your initial email. There’s not anything wrong with following up with another email after a decent period of time has passed. You do not need to encounter as being bothersome, but instead persistent.

Managing Rejection

It’s crucial to keep your professionalism in any way times, and it will not always be simple. It may look as if you’re only wasting your own time, but should at least behave thankful that the individual even reacted to a message.

You’ll also need to have as much feedback as you can from people who don’t need to connect to your website. As a result you’ll have the ability to learn about a few of the things which it is possible to improve on. There’s a really great probability you have a great deal to learn from the others, particularly the people who reject you.

Occasionally a blogger will not have any difficulties with your articles, and it is only a matter of them not getting the opportunity to compose a post. If the individual has commented about a issue with your content, then find out exactly what it is. You won’t ever have the ability to boost your search engine optimization efforts if you do not understand what you’re doing wrong. You do not need to modify your strategy for each criticism you get, but you ought to keep an open mind.

The simple fact is that link building is a remarkably significant part any bigger SEO effort. If you would like to create your site as visible as you can to individuals on the world wide web, you will need lots of quality links going to your website. People that are eager to spend the difficult job ought to be able to finally achieve the results they’re searching for. You’ve got to be patient though, since it’s a procedure. In the long run you’ll be happy you took the opportunity to do those things. A great deal of quality links to a website usually means a significant and longterm increase in visitors.

Generate home improvement leads for your business
10 Tricks to Generate Home Improvement Leads For Your Contracting Business

A contracting business that is able to generate home improvement leads has mastered the process of attracting and converting strangers and cold prospects into the best leads for home improvement who are ideal candidates for making a purchasing decision on your product or service offering.

One of the most, if not most, important functions a successful business has to master in order to survive and thrive is being able to generate their leads. For a business to survive it needs a continuous stream of new potential customers. The best improvement leads are those who have indicated interest in your company’s product or service in some way, shape, or form.

Whenever a cold prospect shows an interest in your business, it’s the prospect that’s initiating the relationship with you, rather than you, the business, initiating the relationship with the prospect.

This makes it easier and more natural for the prospect to want to make a purchasing decision from you somewhere down the line.

This article covers 10 best home improvement leads generating methods you can implement today in order to then be nurtured into paying customers for your contracting business.

What is a home improvement lead?

To generate home improvement leads that are qualified with purchasing intent becomes a potential buyer of an item or service. A home improvement lead is generated for your business when an individual demonstrates interest in your product or service and in turn for something of value provides their contact information.

This value proposition is what we call a sales hook, a lead magnet. A contracting business must generate leads for home improvement that are qualified so that your contracting business is able to continually generate revenue. This is done by matriculating the lead through your sales funnel workflows towards a sales event. A successful contracting business should have a well defined strategy to generate home improvement leads, at the lowest price, which have intent to make a purchasing decision at any given point in time.

Contractors that successfully generate leads do so in various ways, such as online advertising, social media promotions, trade shows, email, as well as numerous other off line marketing techniques.

The list of techniques to generate leads for home improvement services is endless and only bound by one’s creativity.

Look at it this way, if you are able to generate home improvement leads, but only have an average product or service, you still win! This is because leads means more revenue for your business. And revenue means there’s the potential for more profit.

Home improvement leads generation

How to generate leads for home improvement online?

Nowadays to generate online leads for home improvement  has become a lot easier due of the availability and multitude of online platforms and channels. For example, social media provides an excellent communication conduit for promoting and engaging your brand with consumers by directly connecting with them anywhere in the world.

It’s almost a given that your contractor business must have an established brand presence on social media channels as well as a clean and modern mobile friendly website that web searchers can easily find and review the products or services you’re offering.

Given this, it’s easy to understand that online marketing for contractors is one of the best techniques to generate home improvement leads in modern marketing.

The following are 10 techniques to generate leads for home improvement that you might consider adding into your contractor digital marketing mix.

10 Techniques to Generate Home Improvement Leads to Increase Online Sales

1. Generate Leads Through Content Marketing

By now, it should be obvious that content marketing is one of the staples behind driving quality web traffic to your website in an effort to consistently generate home improvement leads that will eventually turn into sales. The more focused your content marketing is on solving pain points and communicating directly to the needs of your targeted audience, the more likely those website visitors will be likely become loyal customers of your brand’s product or service.

Your content marketing efforts must focus on one thing and one thing only which is providing value to your target audience in the form of tips, tricks, how to’s, and more. If you remember to focus on solving your target audience’s pain point on every content article you carefully craft, you will eventually find success in generating well qualified and the best home improvement leads.

High quality content can also be a benefit for your contracting website as it will draw more attention to your site from influencers and others within your industry in the form of backlinks, which boosts your organic traffic through your home services SEO efforts. Backlinks are one of the most important aspects in getting your content and contractor website ranked on the first page of Google’s Search Results Page (SERPs).

Be sure to add relevant pictures, video, and infographics to expand the reach and engagement of the article, as well as give your target audience a more visual way to absorb your content (not everyone learns the same way so mix it up to appeal to more than one type of learning pathway).

By allowing your website visitors to self-discover your interesting tips, local events, how to, or news interest articles, will help to establish your authority and brand presence in the home improvement industry.

10 Techniques to Generate Home Improvement Leads to Increase Online Sales

2. Be Active in Discussions and Forums to Generate Leads for Home Improvement

Potential clients are everywhere online and they’re most active on all discussion sites also better known as forums. Forum users will discuss any and all issues related to a business’s product or service. Forum users are there most of the time posting about these issues in order to interact with other skilled people who can help them.

This is the place your home improvement business can provide solutions to their problems as well as keeping your brand center stage in front of them, aka positioning. This is the one best techniques to generate home improvement leads you can use that doesn’t cost money. All you have to do is search the forum discussion boards and have an active presence on them and make sure you’re timely in responding to inquiries on a consistent basis.

use quora to Generate Home Improvement leads

3. Generate Leads By Connecting With People Through Quora

Quora has been proven as one of the best methods to generate leads, like roofing leads for example, that you can use to actively engage with consumers and answer their questions regarding your product or service.

However, this does not mean to go on there and be slick fuckin Rick and start hard pitching them your company. Do that and your blackballed and wasted time.

What makes Quora an excellent technique to generate home improvement leads is that it connects you with your target consumers in a question and answer format. As a professional contractor, you can make a profile and answer questions and can interact with the people in need. It’s a good platform to generate home improvement leads and very helpful in the B2B lead generation side too for those that are commercial contractors.

The purpose of Quora is to connect skilled individuals and company’s who have the information and skill sets with those who seek it. The focus is on uniting individuals with varying points of view in an effort to diversify one’s way of thinking and/or learning on any given subject.

Quora provides everyone with a chance to share their insight and unique perspective they may have gained from practical application and experience. You can easily participate in this knowledge sharing social media platform and  promote your business without spending a dime. Additionally, you will get first-hand experience and knowledge in order to know and understand your target audience’s pain points and how to provide them with a solution which will amplify your home improvement lead generation efforts many times over.

10 Techniques to Generate Home Improvement Leads to Increase Online Sales

4. Generate Leads by Sharing Videos on Social Media Sites

Sharing videos on social sites is another solid method to generate leads for home improvement that doesn’t require money to begin doing. There is the number of web-based social networking platforms like YouTube, Instagram, Pinterest, Facebook, Twitter, Google+, and so forth, each having a unique way to engage with your target audience.

YouTube is the most popular social channel for sharing video content. YouTube isn’t only a video sharing site; it’s also the 2nd largest search engine behind Google. This social platform allows your organization to create and maintain your own contracting channel where you can share recordings with respect to specific occasions and events, instructional based videos, previous jobs that displays your ability to do awesome ass work, and just about anything you cant think of.

This will help your company stay in front of your rivals which helps in your  contractor leads activities to procure new and ongoing sales leads.

All you have to do is create a video, add it to your channel and share the simple, concise and easy to digest informational videos in order to attract new leads that will eventually land on your company’s website.

10 Techniques to Generate Home Improvement Leads to Increase Online Sales

5. Optimize your Website

The leads you obtain are only as good as the website that produces them. If you look at examples from some of the top converting home improvement lead generation websites, you can learn what and why works on that site and apply the same techniques to generate exclusive leads on your website.

As an overall rule, there are general elements that should be found on every landing page you use, which includes: company phone number, short contact forms (example: full name & email), social proof in the form of customer testimonials, videos that directly speak to your audience, the use of powerful action verbs such as “get”, “feel” and “have”, with a consideration of your end-goal (get their contact information), and always test, test, and split test again.

Additionally, you must follow the best on-page SEO techniques to ensure your content gets listed by the search engines.

Generate Home Improvement leads tips for online audience discovery

6. Discover Your Target Audience through Social Media

The one thing you should take into consideration when using social media platforms like Facebook and Instagram is that you can showcase your brand in front your exact intended targeted audience. With the internet and social media, everyone is online 24/7 and using social media platforms consistently, with reports showing user averaging several hours per day.

Thus it’s a platform where you can find home improvement leads and by sharing the quality information generate these quality leads a lot more easily.

With Facebook and Instagram we can target and generate exclusive home improvement leads by socio-economics, for example, age, sex, occupation, single, married, area, instruction, interests, with the sky being the only limit. Putting your capital resources to work in social communities may be one of the best methods to promote your contracting business online, given the present market conditions.

Generate Home Improvement leads to get attention of the press and media

7. Catch the Attention of the Press to Generate Leads

This old school marketing tactic is one of the most reliable ways to generate the best home improvement leads. There are numerous reasons for including press releases as part of your overall marketing strategy, they can play a very powerful role in making your target audience take notice of your business.

Simply put, your target audience can not conduct business with you if they do not know that your brand exists.

This being the case, a press release can generate awareness of your brand.

When you launch a new product or service, one of the first things that should be done is to issue a press release informing the public of it.

You have to provide the context as to what the main pain point is that your product or service solves. If you remember to answer the question, “Why should I care?” for both the journalist who will be reading your press release and the target audience interested in your niche, you will be able to get it in front of a large number of eyeballs which translates into web traffic.

Press release distribution platforms such as PRNewsWire will get you traffic from various local and national media houses.

However, if you self-publish your press releases on your own website it will count towards your search engine optimization (SEO) efforts in order to drive free traffic from search engines like Google, Yahoo and Bing.

google adwords to Generate Home Improvement leads

8. Generate Home Improvement Leads with Google Adwords

Using Google Adwords pay per click (PPC) online advertising model to generate leads for home improvement services with intent is a great way for your contracting business to grow. No matter what Home Services niche you are in, you can reach your target audience who are ready to buy from you on a daily basis based on understanding their search term patterns.

One of the main things you should focus on is your quality score which Google rewards advertisers whom have a high enough score with lower cost per click (CPC) and higher ad positions.

In order to improve your Adwords Quality Score (QS), you have to stop targeting junk keywords and try to increase your bid with match keyword phrases.

Remarketing also can increase your Quality Score, because you will be targeting people who have already shown interest in your product or service from a previous ad from the initial search query they performed.

It’s important to recognize the impact of mobile devices have on your Adwords for contractors advertising activities, so that you can optimize your account accordingly.

My past experience shows that it’s a lot easier to convert mobile users who click your ads, on both search networks or display networks, mostly due to the intimacy a mobile device provides.

Just like we touched on earlier, make sure you optimize all of your landing pages, so that web visitors can easily find the information that they came to the page for or the action that you want them to take next.

 generate home improvement leads tip public speaking

9. Public speaking to Generate Home Improvement Leads

Another low cost way to generate leads is to give a keynote presentation at an event like trade shows, conferences, and business events that your consumer would attend. Talking on an occasion and introducing your brand instantly gives you name recognition, popularity, and acknowledgment as an authority leader in your given industry.

This will actually raise you from the several different merchants or specialist co-ops attempting to get noticeable.

What’s more, by catching up with individuals you meet at the event in a convenient manner, you remain in their mind. The people remember more what they have heard rather than what they have seen, thus making it an excellent method to generate leads and sales.

generate Home Improvement leads by using seo for best lead gen activities

10. SEO (Best method to Generate Leads & Online Sales)

Google is continuously improving and changing which makes the search results more relevant and useful for the end user. Given that over 90% of all search result clicks are not paid advertisements gives us reason to invest significantly more resources and thought into SEO for contractors strategies than attempting to blackhat hack Google’s algorithms in order to rank quickly on the search engine results pages (SERPs) with techniques that will eventually get your site banned and potentially delisted.

A safe and sound approach you should take is focusing on longtail keyword phrases that your target audience conducts searches on. For example, whenever somebody enters a particular keyword phrase, your website could be listed at the top of search engine page for that particular keyword, given the competition is low enough and that you have high quality content with a word count of at least 1500 nowadays.

It is imperative that your website have solid on-page technicals for home improvement SEO to become effective. This means before you worry about backlinks for authority sites in your space, you must focus on each pages content and structure.

To generate home improvement leads you have to have a solid knowledge base of SEO best practices and tactics.

After strictly following the best practices, home improvement SEO will be one of the best lead generation techniques that will bring a continuous stream of website traffic for years to come.

If you are unsure of these best practices you can always hire a home improvement SEO agency to conduct search engine optimization in order to ensure best long term results.

Home improvement leads tips

Conclusion

Now that you’re aware of the Top 10 Techniques to Generate the Best Home Improvement Leads and Increase Your Online Sales, you should start with the first technique, learn everything you can about it, prior to implementation.

Once you build up your skill level in these techniques, it will be much easier for you to get optimum results and an increase in sales. These tactics to generate leads for home improvement are a few of the best methods for internet marketing for contractors and are used by a majority of contractor digital marketing experts and business owners around the world.

You can always consult Marketing Media Wizard if you have any questions regarding these 10 tactics to generate leads.