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Contractor SEO Tips: 6 Quick And Easy Wins

 

Contractor SEO (sometimes also called contractor search engine optimisation) can be a difficult subject to wrap your mind around if you’re a business owner who doesn’t practice the art and science of ranking websites.

A Google search for “SEO” returns almost 500 million search results!

This is more information than any one person could attempt to read in their lifetime.

Problem is, a lot of that information on contractor SEO tips is out-of-date or just not relevant to the needs of a home services business owner trying to get some quick and easy wins.

I’m going to outline the absolute best contractor SEO tips by focusing on SEO basics. This will give you actionable SEO strategies that you can use right now to improve, or even begin getting, precious website traffic by getting your site discovered and to rank higher in Google’s search results.

Here are six super simple contractor SEO tips to help you optimize your site and drive more organic traffic:

Contractor Seo keyword research and keyword tools

1. Research & Use Relevant Keywords

Keywords are the backbone of all successful SEO strategies. When your potential customers use a search engine what are they searching for? For most contractors this will be a combination of what your business provides as a product or service and where it is performed: (contractor SEO company in Orlando or kitchen remodelers in Orange County).

There are some SEO tools and strategies we will use to make sure we get relevant selection of keywords together. These tools will help you take a lot of the guesswork out of trying to figure out what your ideal customer might be searching for.

So let’s start by brainstorming potential keywords that your ideal customer would use to find you. To start, you’re going to write down everything that describes your Business: what you do, the products/services you offer, and the locations in which you offer those products/services.

Once you have written all of these descriptions about your product/service offerings, you will combine these with the locations of your offerings to form a basic SEO list of keywords.

Here’s a list of some common location based roofing keywords:

City + Roofing
City + Roofers
City + Roofing Company
City + Roofing Contractor
City + Roofing Service
City + Roof Repair
City + Roof Replacement
City + Commercial Roofers

With your foundational keyword list, we can use some keyword research tools to get suggestions on why users are searching for, what the search frequency per month is, as well as how competitive the keyword phrase will be to rank in the SERPs.

My personal SEO keyword research favorites for getting this job done are ubersuggest and kwfinder.com, and both come in free and paid versions.

For now, stick to the free version until your skill sets and need to research a lot of keywords per day demands more features and capabilities.

Take the foundational keyword list you started above and search for your keywords using either one of the keyword tools mentioned above (really boils down to personal preference, so try both to see which you like working with best).

Contractor seo marketing tips

Another way to find more contractor keywords is to search phrases like your users would search for in order to find businesses like yours, by doing searches on Google. The next time you Google something, notice that you will often see suggestions in the search bar while you type and there will also be a list of suggested searches at the bottom of the page. Add any of these relevant variations to your list and search them again.

What you are really looking to do here is end up with groups of keywords that have the same basic meaning and intent behind them. As an example, let’s consider this article on contractor SEO tips, we could group the keywords as such:

  • Best contractor SEO tips
  • How to do contractor SEO
  • Contractor SEO basics 2019
  • Beginner contractor search engine optimisation tips
  • Search Engine Optimization for Contractors
  • Search engine optimisation tips for contractors

Contractor seo best practices

The intent driving those keywords is closely related so we will group them together. Any given piece of content can then be optimized for (i.e. feature) those terms. This then ranks our content piece for the widest range of possible keyword phrases and terms.

I would typically put these keywords into a spreadsheet with approximate search volumes and a score relating to how relevant they are. Don’t overcomplicate this though, we are just trying to give a loose priority to the language we are going to use through the article that’s written for the keyword grouping.

Contractor SEO Pro Tip: Identify and prioritise the keywords that your prospective customers use when looking for the products and services you offer.

Seo contractor tips - optimize page titles and meta descriptions

2. Optimize Page Titles & Meta Descriptions

Once you have your keyword list completed, you will first optimize your page title so that it contains the most important keywords you want to rank on. Note that this is the behind the scenes HTML <title> element and not what is shown on the page. This is usually editable in your website control panel (CMS) or in your SEO plugin. For WordPress users, it’ll be at the top of post page.

The goal is to get our keywords into the page title in a natural sounding way. You have to keep in mind that page titles are what is shown boldly in search results so we are aiming to clearly indicate what the blog post is about and entice a user to click on our page listing.

What I typically like to do in the title field is include the what, where, and who if possible. You’ll want to keep the page title under 70 characters long as that’s the viewable limit searchers are able to see, because the rest is truncated. The keywords are the what, the location is the where, along with your business name at the end for branding purposes. Ideally, you want the keyword your aiming to rank for at the beginning of the title which can help the click-through rate (CTR) and it can help with potential ranking improvements.

Here’s some examples:

Internet Marketing For Contractors in Orlando Florida | Marketing Media Wizard

Best Orlando Contractor SEO Agency | Marketing Media Wizard

Page titles are important for getting contractor seo understood

If we look at service pages we can extend upon this:

Digital Marketing Agency | Free Contractor SEO Analysis – Marketing Media Wizard

Best Orlando SEO Agencies: Contractor SEO Packages | Marketing Media Wizard

In both page title examples, I have included an element that is more for marketing than actual SEO: Free Contractor SEO Analysis & Contractor SEO Packages. These are elements we put there to increase the likelihood that someone will click on the listing.

Remember that a search engine listing is still an advertisement, so we must get our marketing message dialed in along with our contractor SEO strategies. And, as it so happens, engagement with your blog post listing can have a positive impact on your overall organic search rankings, meaning that using Google Adwords for paid ads is also beneficial for your contractor SEO page rankings.

This is because when you run traffic to your blog posts, via paid ads, you are giving both the website and that Blog post data and metrics Google is then able to use to further index and categorize the relevancy for future search results.

A word of caution here is not to over-optimise your page titles and just cram them full of keywords.

Contractor SEO  | SEO Tips for Contractors | Contractor SEO Agency | Search Engine OptimIzation | Contractor SEO Company

Your page title must include your keywords but never at the expense of making it sound and read funny to searchers.

Google is adamant about a site’s wording and keyword use being natural and providing the best user experience as possible.

So never risk trying to match a page title up with a search keyword phrase that’s not natural sounding just for the sake of trying to rank for it.

Once you’re happy with your page title, the next component to focus on is your meta description.

Like the pages title, this too should be editable in your website’s CMS.

WordPress users will find this near the bottom of the blog post’s page. Click on the “edit snippet” button and it’ll drop down a textarea for you to enter the meta description.

Page titles will have the biggest SEO impact, whereas the meta description provides the introduction of the content on your blog post.

The Blog title needs to quickly grab people’s attention while the meta description helps set the hook and excites/convinces them to click in order to read further.

The page title and meta description used for this article is as follows:

Contractor SEO Tips: 6 Quick And Easy Wins

Six Quick & Easy SEO tips for contractors. Easily optimise your website, improve rankings and drive more traffic from Google.

With the page title, I am detailing what the blog post is, while the meta description backups up the value the page title promised to deliver, which hopefully entices more people to click to read this.

Now, meta descriptions do not actually influence rankings, at least not directly. What do I mean? Google’s algorithms doesn’t use the meta description keywords as a relevancy or ranking value indicator. Google doesn’t examine the meta description and then add a value to help or hurt your search results. However, getting listed is only half the SEO for contractors battle, the other is getting clicks from interested people searching for answers they believe you can deliver on. And where a result is clicked more than another this can help improve your ranking through engagement metrics that Google does look at. Most troubling about this, is that a search result that is not clicked on or that’s clicked on less than its peers will lose its position by being dropped from the search results. The thing to focus on here is that though the SEO stuff we do on our website is important, it should never be at the expense of creating original high quality content.

Contractor SEO Pro Tip: Write descriptive page titles and meta descriptions and thread in your marketing messages mixed with keywords to improve your organic traffic and search results rankings.

Contractor Seo optimize page content with keywords

3. Optimize Your Page Content
to Fit Keywords

Now that your page titles and meta descriptions are optimized, we now need to optimize the page content to fit with the keyword groupings. Let’s now add in these keywords into our blog post copy, in a natural way.

Natural means not keyword stuffing or repeating the exact same keyword phrase over and over again while not paying attention to it’s singular or plural connotations.

The best thing to do here is to use synonyms of the keyword phrase so it’s not stuff and is human readable.

There are various components to a page with the main elements being:

Header Tags –> H1, H2, H3, H4, H5, H6
Body Content –> page content
Images –> images help visualize the talking points

First, focus on the heading and subheadings on the page (H1 & H2). These should be optimized to include your keywords, given it’s done in a natural way.

Next, create the page content that will describe and promote your business and try to use all of your keywords, within a grouping, where it’s natural sounding. Don’t concern yourself with keyword volumes or specific uses of them, just write your article as you naturally would and try to use the keyword terms as best as you can throughout the article to specifically describe your business or its product or service offering.

Images must be optimized by naming the image file, the image alt text, and the image description with the relevant keywords matching the rest of the page. If the image is placed close to relevant keyword text that too can also help boost it up.

When this is done properly, your page will be visible for a wide range of relevant keyword terms and you will be communicating with a larger customer base which should boost engagement which leads to generating more quality leads and sales from your website.

Contractor SEO Pro Tip: Optimizing headers, content, and images significantly boosts your pages visibility for a broader range of keyword search terms, thus giving you more opportunities.

Best contractor seo tips update google my business listing and location information

4. Optimize Google My Business Listing For Your Contracting Business

Your website is the central hub for all your SEO efforts, however, this is not the only place where your business is listed online. Social media and business directories like Yelp.com will also have information listings for your business.

Search engines use this information along with information from your business to help build trust and an understanding of what you do and where you do it.

You will want to update all possible business listings, commonly referred to as citations, with your correct/current address and a summary of available business services. Add the most important keywords into these business listings along with a mention of any key service areas.

You can also take a similar approach with your social media profiles. Although you might not be able to add a business address or full business description, you can still generalize the business purpose and where it’s done.

Contractor SEO Pro Tip: Update Google My Business (GMB) and other business listings and your businesses social media profiles with keyword descriptive content and the service locations.

Seo for contractors building backlinks

5. Building Links Back to Your Site

Link building is one of the most important contractor SEO elements to having your website ranked. Link building is also important for driving the right type of search results rankings based on competitive keywords.

However, link building has a bad reputation, because links can both help and hurt your search engine rankings. Because of their power to either help or hurt, you need to stay away from Fiverr and other sources offering cheap links.

Look, if it sounds too good to be true, it is. There’s no shortcut to success, especially with something like links that can go either way.

To gain visibility will require having the right kind of links pointing to your site. These links help Google determine your relative importance and search results ranking by using these metrics.

Think about it this way, a relevant link from another website is like a vote. In this use case, votes indicate that you’re important to the search query which drives greater visibility in Google‘s SERPs.

There’s a catch, they must be the right kind of votes. They have to come from other authority sites that are in the same niche as yours. It’s like having a country club member vouch for you to become a member as well.

It goes without saying that link building is the hardest part of SEO for contractors and is where businews owners often get stuck in the learning curve. Fortunately, there’s a few simple and effective strategies you can use to obtain some quality backlinks that will improve your search results visibility.

1. Directory Sites That Are Credible

Highly credible directory sites like Crunchbase.com, Yelp.com, Foursquare, Yell.com, Thompson, and big business directories that are Industry specific. Use Google to search for your keywords and locations, as well as any listings that rank on the first page of Google are worth looking into.

2. Competitor Link Analysis

Reviewing your competitor’s links will often identify link patterns and opportunities. Checkout your top 10 competitors with a tool like MajesticSEO, ahrefs, or OpenSiteExplorer.

Using one of these tools will help you identify numerous link opportunities. You are not looking to copy every single link here but rather to identify the the best opportunities from the competition.

Quality over quantity is what matters most here.

Seo for contractors

3. User Testimonials

Offer to write testimonials for companies you work with. Your website designer. Your social media or SEO company. These are all sites that do work for you, are likely local, and can generate a relevant link.

Likewise, if you have previous relationships with customers or suppliers, look into these sites to see if there’s a way a link could be added to these websites.

Contractor SEO Pro Tip: Build relevant and quality links to your website and content.

Contractor seo use google search console

6. Google Search Console

Finally, register your site with Google Search Console. This tool analyses your website and provides diagnostic feedback you can use to improve how your site appears in search results. This is information coming directly from Google and will help you keep a vigilant eye on any issues or areas for actionable improvement. Also, it’s required to run effective remarketing campaigns with Google AdWords.

Conclusion

Here we have 6 contractor SEO tips that even business owners can implement to improve your SEO rankings:

  • Research & use relevant keywords
  • Optimize page titles & meta descriptions
  • Optimize page content
  • Optimize your contracting business around the web
  • Build relevant links
  • Register your site on Google Search Console

Now that you have plenty of actionable items to complete on your site so that it can become visible to those searching on Google for your services, I’ll end it here for today.

Implement these contractor SEO tips and you will see an improvement in your website rankings and traffic flow. And often with SEO, getting 20% dialed in will yield 80% of the results.

link building
Link Building: What It Is And Why You Need It for Better SEO

Link building is basically the practice of procuring links to your site on other websites.

Link building is an significant part a SEO effort because search engines use links to spot the significance of web pages and also to ascertain where pages must rank in search results.

There are a whole lot of different techniques which you may utilize to construct backlinks and we’re going to cover several in the following guide, but let us take a peek at some basic concepts first.

And, while it is a fact that links are not the sole element in the pages rank from search engines, they continue to be extremely important.

From the view of search engine optimization, links demonstrate that the content on your site is valuable. This is the most important reason constructing premium quality links back to your own website is a big facet of the majority of effective search engine optimization campaigns.

Furthermore, links create traffic obviously from clickthroughs. As an example, if a site article on a different site is covering the subject of using SEO within a advertising strategy for a restaurant, they may have a paragraph regarding link building that hyperlinks into the blog article you are reading today. Obviously, people reading this article might follow on the hyperlink and property on the page to find out more.

Therefore, it’s simple to realize that the more quality links you’ve put on reputable sites, the more targeted visitors you’re most likely to access to your website.

Link Building: What It Is And Why You Need It for Better SEO

Which Does High Quality Links Mean?

There are several distinct aspects that determine the worth or quality of a connection and there are likely some facets that we are not even conscious of. Here are

The domain jurisdiction of those sites which relate to yours is among the most crucial aspects in determining connection quality.

If you would like to improve the ranking of your website in search engines, then you have to procure links on reputable, high-authority sites. In reality, too many hyperlinks from the erroneous sites can lead to a website being penalized by Google.

Relevancy

Are the websites which link to yours related to your website and niche? As an instance, if you operate a web site about soccer stats, earning hyperlinks from an attorney’s site probably will not help you a lot.

It is important to see that you’re not only building links to the interest of raising the amount of hyperlinks. An excellent connection adds value to this page its on by connecting the consumer to useful and relevant content.

Content

The information on the webpage that is linking to yours is equally vital. Is it 200 words of crap that nobody will read?

Google is solely focused on customers’ experiences so comprehensive articles containing special content are considerably more likely to bring in high ranking positions in search results. Thus, getting your hyperlinks put inside great content is vital.

If the content that is linking to you personally shows up in search results afterward there is a fantastic chance you will receive traffic out of it.

Position On The Page

It is quite obvious that if your site is buried deep within an guide or if it is not highly visible, it may not be viewed or receive clicks. Consequently, place on the page is really important.

Link Building: What It Is And Why You Need It for Better SEO

Starting Your Link Building Campaign

Ok, in order to know that links are important, but just how can you get other sites to link to your website? We are going to offer you a few hints, but we will need to cover only one more subject initially and it is really significant. So, listen!

In the majority of instances anchor text is used to allow users know what is on the page the link will require them to.

Before you venture off in your very first link building effort, it is extremely important to comprehend that using the incorrect anchor texts CAN SEVERELY DAMAGE YOUR search engine optimization EFFORTS. Why?

Google has implemented many algorithm upgrades which have penalized sites for utilizing exact match key words also often in the anchor text of the backlinks. As an example, in case you’ve got an e-commerce site which sells tennis shoes, then you wish to be somewhat careful about connecting back to your own website with the anchor text”tennis shoes” too often.

There are a Whole Lot of different theories about this and Nobody knows for sure, but let us look at the different options :

  • Exact Match — If your webpage is all about”link building” then an specific match link could be link constructing .
  • Common or Naturalized Links — those hyperlinks are usually calls to act like”proceed here””this site ” or”click here”
  • Naked Links — this is the real site URL such as http://marketingmediawizard.com or http://marketingmediawizard.com/orlando-seo-company/
  • Picture Anchors — if you join a picture to your site or internet page
  • Branded + Keyword — your own name with a key word that resembles that: Marketing Media Wizard SEO Company
  • No Text — that is when you add a connection, but without a anchor text. You are going to find exactly the exact same effect from connecting an picture with no ALT tag.

There are a couple different kinds of anchors, but the primary thing you want to realize is that using precise fit too much will hurt your rank in search results. Consequently, if you should not use exact game then what do you need to use?

Many SEO experts concur that focusing largely on branded hyperlinks is best. But you can confirm it by analyzing the key words profiles of important brands or your opponents who rank well in search.

Nearly all their anchor text is that their name”nordstrom” accompanied by generic hyperlinks and then nude links.

Now that you know the fundamentals, let us start building some hyperlinks.

Link Building: What It Is And Why You Need It for Better SEO

Building links is not as difficult as you may think. There are a whole lot of alternatives!

There are a couple of distinct kinds of hyperlinks which you need to know about before beginning your link building effort.

When you run into a link on a different website which goes to yours, then it’s a natural connection. These links are just the consequence of somebody else wanting to connect to a website because they enjoy your own content. In cases like this the web site owner places the connection by themselves without you having to make a petition.

You might even decide to pay for listings, which could occasionally be a rewarding undertaking. This may be quite time consuming, however it’s worth the effort if you consider the possible advantages.

There are several distinct websites throughout the net that will allow you to create links by registering a guest book or even at the remarks section. It’s necessary to remember that these are usually considered low-quality hyperlinks by many search engines, however they are not entirely without their worth. You do not need to place too much focus on producing these kinds of links.

Although it’s very important to your hyperlinks to be applicable, you need to think about targeting a smaller market. This can allow you to get the ideal sorts of people visiting your website. The more you boost your hyperlinks this manner, the more you’ll benefit. A targeted market strategy reduces a great deal of the contest too.

Follow a strategy

As soon as you’ve produced a particular link building program, you’ll have to stay with it. It’s crucial to admit if one of your aims is not functioning, but you will need to give it time.

Establish goals

You do not need to target too high, since you’ll only dissuade yourself.

Examine the outcomes

You’ll have to keep a close watch on the traffic moving to your site and other data to find out whether your link building effort in making a difference. You should not expect a massive shift in visitors but the results will come if you’re doing everything right.

As soon as you’ve got a simple plan for your own link building campaign, you’ll have to identify precisely who your target market is. This normally just entails considering topics which are linked to the character of the content onto your own site.

Consider the sorts of individuals who’d be interested in your site depending on the content. If you operate a web site that’s about food, then you will likely wish to target food bloggers, recipe websites and even parents that blog.

The following step in connection building entails finding the proper places to contact for putting links to your website. You may begin with taking a look at lists of bloggers that you locate using Google. You will obviously need to narrow down this list to sites that relate to your content.

You should use social websites to locate the ideal areas to your hyperlinks, since it can be exceedingly helpful. Twitter is among the very best social networking platforms which may assist you as soon as you’re going through this phase of the link building procedure.

Whenever you’re taking a look at bloggers on interpersonal networking websites like Twitter, pay careful attention to just how many followers they have. The more followers that a blogger gets, the more exposure your hyperlinks will get. The very last thing you need to do is goal bloggers with just a few followers, since they will not do you some good.

Link Building: What It Is And Why You Need It for Better SEO

Link Building Outreach

You’ll have to begin reaching out for the connection targets so that you can start getting out your links to the world. Begin with your own higher-up goals, as they may give you the best outcomes for you. There’s not anything wrong with calling smaller websites, but they ought to be farther down your listing.

There are a number of items to keep in mind with connection construction outreach, including the simple fact that you’re calling actual individuals. Be certain you remember this whenever you’re sending messages to individuals about putting links to your website on theirs. You need to personalize each message in line with the goal to produce your correspondence really strong and effective.

Prepare yourself to be rejected by many objectives, since it’s likely to occur. Do not permit yourself to get frustrated, but instead keep marching on. Finally you’ll find some positive answers to your queries.

Be certain you market your self or your articles once you contact each goal. The majority of the folks you’ve likely never heard of you before, which means you will want to earn a fantastic first impression. You may naturally wish to supply each individual with a URL to your site so that they can look on it at their own leisure.

Link Building: What It Is And Why You Need It for Better SEO

Get Straight to the Point

It’s crucial that you are as concise and clear as you can if contacting bloggers. You do not need to roam on, since they will quickly eliminate interest and proceed. When there’s something really unique about your articles, do not forget to inform each blogger just what it is. You’re basically telling these folks why they ought to care for you.

Do not be scared to specifically incorporate the term”connection” on your email, since there’s just no point in being coy. A good deal of individuals avoid this kind of wording because they are fearful of getting their mails flagged for junk, but it is an essential risk. The only means you will receive superior connection targets is if you’re clear with them about what you would like.

Link Building: What It Is And Why You Need It for Better SEO

Move Out of Your Way to Never Seem as a Spammer

You are able to do things like use their title and compose an authentic subject line. Additionally, it is a fantastic idea to utilize a real email address in addition to your place. These particulars will make you look like the legitimate person who you are to the writers you’re contacting.

The truth is that the majority of people today lead busy lives, so those you message may not react to your initial email. There’s not anything wrong with following up with another email after a decent period of time has passed. You do not need to encounter as being bothersome, but instead persistent.

Managing Rejection

It’s crucial to keep your professionalism in any way times, and it will not always be simple. It may look as if you’re only wasting your own time, but should at least behave thankful that the individual even reacted to a message.

You’ll also need to have as much feedback as you can from people who don’t need to connect to your website. As a result you’ll have the ability to learn about a few of the things which it is possible to improve on. There’s a really great probability you have a great deal to learn from the others, particularly the people who reject you.

Occasionally a blogger will not have any difficulties with your articles, and it is only a matter of them not getting the opportunity to compose a post. If the individual has commented about a issue with your content, then find out exactly what it is. You won’t ever have the ability to boost your search engine optimization efforts if you do not understand what you’re doing wrong. You do not need to modify your strategy for each criticism you get, but you ought to keep an open mind.

The simple fact is that link building is a remarkably significant part any bigger SEO effort. If you would like to create your site as visible as you can to individuals on the world wide web, you will need lots of quality links going to your website. People that are eager to spend the difficult job ought to be able to finally achieve the results they’re searching for. You’ve got to be patient though, since it’s a procedure. In the long run you’ll be happy you took the opportunity to do those things. A great deal of quality links to a website usually means a significant and longterm increase in visitors.

What are your odds at keyword ranking for that search phrase?

When developing an SEO strategy for your site one of the principal focuses that you need to have is what key words to include and which sort of strategy and tactics you will use to be able to attain alignment with your SEO campaign and keyword ranking methods. Wouldn’t it be great if our SEO keyword rank efforts stopped here?

Keyword rank , in the intricate world of Search Engine Optimization (SEO), its been far more complicated, as you are about figure out. Keyword rank in SEO terms is not as straightforward as deciding which keyword you wish to rank in the SERPS, quickly optimize your content piece, obtain backlinks off Fiverr, and then boom you are #1. The main reason is because how you are matched to a search query’s value has become considerably more complicated, with Google releasing over 600 upgrades to its algorithm each year. That is roughly 2 new updates Daily Every Year

So as to appreciate how Google perceives user intent, let us begin by analyzing the SERPs for a keyword phrase to identify what’s ranked and why it’s ranked. It’s always advisable to checkout the competition you are up against which can directly assist you knowing your keyword ranking chances, in addition to focusing your energy and time on the keyword phrases in which you will have the best chances for successfully rank with the least quantity of resistance in obtaining it.

E-commerce Keyword Ranking Example

Let’s start by taking a look at basic search query example where all results for “glassware” are e-commerce only sites. In this example, Google shows preference to e-commerce websites for this specific search query, which means if you were to apply the right optimizations with your on-page technical SEO, content, and-advertising strategies, you might be able to get a solid keyword ranking on that search phrase.

What are your odds at keyword ranking for that search phrase?

On the flip side, let’s see what would happen in the SERPs if you used the keyword “muffins” for your search query:

SERP for Muffins in Digital Marketing article What are your odds at keyword ranking for that search phrase?

In case you or a customer were to sell muffins on the world wide web, you’re not likely to perform well at any the search query outcomes shown above. The top 4 search results returned are for recipes, followed by a local search results section, another recipe, movie, Wikipedia page, and then 3 additional recipe lists are displayed at the bottom of the page.

There’s very little reason to try keyword rank for muffins online for this particular search query, even though you can make an attempt at keyword rank to get a recipe content fashion page. The key word phrase”buy muffins online” might be a useful keyword phrase for your online retail site ranking.

Let us examine one more example, where your customer is retailing tables on the internet and needs you to rank the key word”table”:

Keyword ranking odds for SERP for Table

This SERP has mixed results unlike the first example. Our search query returned a shopping section at the top of the page, and while that’s not exactly an opportunity for search engine optimization (SEO), though it is an unconventional method to go about keyword ranking on this search term. Then a shopping website is listed, followed by a search result about HTML tables, which has nothing to do with our type of tables.

After a local results section, there is another page on HTML tables, followed by a shopping site, another dictionary definition, and one last page on HTML tables. If you’re selling tables online, there are already four e-commerce websites that are displayed on the first page on this SERPs.

Google is letting us know that it sees a correlation with user intent matching on shopping for kitchen tables, which means there’s an opportunity available to rank your website in the top 10 search results returned for this particular search query.

What are your odds at keyword ranking for that search phrase?

In-depth Look at Keyword Ranking Opportunities

What if you want to keyword rank “table,” and let’s say you’re client is a small business e-commerce site that sells a variety of products, which are similar to Target. Let’s compare this small business retailer to 4 niche specific competing retail websites:

  1. Ashley Furniture Home Store  — Niche retailer that sells furniture, lighting and kitchen goods
  2. Ikea — Niche focused retailer that focuses on  selling furniture
  3. Target — General purpose large brand retailer
  4. Wayfair — Niche focused retailer that specifically sells furniture

Certainly we actually would not have a chance ranking for the key word”dining table”. Out of the four brands listed previously, Target is the sole non-niche specific retailer which has their keyword rank inside this search query outcomes. Another name brand market particular e-commerce sites are concentrated on just furniture sales.

In the event that you were a market retailer, it usually means your customers contest based on this specific search are just focused at a succinct area, and each one the internet signs that indicate they’re the leader for this particular search query will probably be connected with furniture. From a users perspective, they supply a larger choice that’s associated with kitchen tables, because this is exactly what they sell. This case illustrates the specific kinds of sites that Google’s algorithms deems related to the search query.

User intent matter to your odds at keyword ranking for that search phrase?

We must determine user intent for better keyword ranking

So far everything we have gone has been around deciphering the various kinds of landing pages and sites Google’s algorithms believes as a pertinent best match with the users intent considered of the search. It’s typical for Google to return many different search results. In the instance of the”muffins” Google search, a site that’s selling muffins online, Google does not look at an e-commerce site as a relevant search term match.

Other search query types behave differently, and with them, you’ll have to dig deeper into why.

This keyword relates it to another potential user intentions. People searching for kitchen tables might want a bigger array of alternatives for them but also other similar items like other kinds of home related products. If you shopped at Target, then you might also shop for clothes, groceries, diapers, video games, TVs, movies and far more.

Even though it’s convenient to have the ability to purchase these different home related goods in one shopping trip, it doesn’t offer the best experience for the consumer intent of merely buying tables. Closely related goods and a wider choice of table options to pick from seem to meet user intent, that’s why niche specialty retail businesses perform best for this sort of search query.

Target managed to get on the first page search listings by keyword rank it, but they are the only general retail business that managed to accomplish it. This illustrates that there is only so much room available and there’s only 1 spot available for your customer, or another competitor, on the first page SERPs.

Conclusion

This article has focused on  understanding the details of how you would determine user intent. Keyword ranking no longer is as basic as choosing the keyword for your page and then just getting some backlinks you’re #1. Though they’re still important, it’s  just one of many steps that we have to take to have a much better understanding of relevance in order to succeed at keyword ranking. Following this advice should positively impact your keyword ranking efforts.

By taking this into consideration, you will avoid wasting time trying to go after keyword rankings that you don’t have a shot ranking in the top SERPs and refocus your energy on areas where you do have an opportunity at getting your websites page listed on the first page of the SERPs.