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Contractor SEO Tips: 6 Quick And Easy Wins

 

Contractor SEO (sometimes also called contractor search engine optimisation) can be a difficult subject to wrap your mind around if you’re a business owner who doesn’t practice the art and science of ranking websites.

A Google search for “SEO” returns almost 500 million search results!

This is more information than any one person could attempt to read in their lifetime.

Problem is, a lot of that information on contractor SEO tips is out-of-date or just not relevant to the needs of a home services business owner trying to get some quick and easy wins.

I’m going to outline the absolute best contractor SEO tips by focusing on SEO basics. This will give you actionable SEO strategies that you can use right now to improve, or even begin getting, precious website traffic by getting your site discovered and to rank higher in Google’s search results.

Here are six super simple contractor SEO tips to help you optimize your site and drive more organic traffic:

Contractor Seo keyword research and keyword tools

1. Research & Use Relevant Keywords

Keywords are the backbone of all successful SEO strategies. When your potential customers use a search engine what are they searching for? For most contractors this will be a combination of what your business provides as a product or service and where it is performed: (contractor SEO company in Orlando or kitchen remodelers in Orange County).

There are some SEO tools and strategies we will use to make sure we get relevant selection of keywords together. These tools will help you take a lot of the guesswork out of trying to figure out what your ideal customer might be searching for.

So let’s start by brainstorming potential keywords that your ideal customer would use to find you. To start, you’re going to write down everything that describes your Business: what you do, the products/services you offer, and the locations in which you offer those products/services.

Once you have written all of these descriptions about your product/service offerings, you will combine these with the locations of your offerings to form a basic SEO list of keywords.

Here’s a list of some common location based roofing keywords:

City + Roofing
City + Roofers
City + Roofing Company
City + Roofing Contractor
City + Roofing Service
City + Roof Repair
City + Roof Replacement
City + Commercial Roofers

With your foundational keyword list, we can use some keyword research tools to get suggestions on why users are searching for, what the search frequency per month is, as well as how competitive the keyword phrase will be to rank in the SERPs.

My personal SEO keyword research favorites for getting this job done are ubersuggest and kwfinder.com, and both come in free and paid versions.

For now, stick to the free version until your skill sets and need to research a lot of keywords per day demands more features and capabilities.

Take the foundational keyword list you started above and search for your keywords using either one of the keyword tools mentioned above (really boils down to personal preference, so try both to see which you like working with best).

Contractor seo marketing tips

Another way to find more contractor keywords is to search phrases like your users would search for in order to find businesses like yours, by doing searches on Google. The next time you Google something, notice that you will often see suggestions in the search bar while you type and there will also be a list of suggested searches at the bottom of the page. Add any of these relevant variations to your list and search them again.

What you are really looking to do here is end up with groups of keywords that have the same basic meaning and intent behind them. As an example, let’s consider this article on contractor SEO tips, we could group the keywords as such:

  • Best contractor SEO tips
  • How to do contractor SEO
  • Contractor SEO basics 2019
  • Beginner contractor search engine optimisation tips
  • Search Engine Optimization for Contractors
  • Search engine optimisation tips for contractors

Contractor seo best practices

The intent driving those keywords is closely related so we will group them together. Any given piece of content can then be optimized for (i.e. feature) those terms. This then ranks our content piece for the widest range of possible keyword phrases and terms.

I would typically put these keywords into a spreadsheet with approximate search volumes and a score relating to how relevant they are. Don’t overcomplicate this though, we are just trying to give a loose priority to the language we are going to use through the article that’s written for the keyword grouping.

Contractor SEO Pro Tip: Identify and prioritise the keywords that your prospective customers use when looking for the products and services you offer.

Seo contractor tips - optimize page titles and meta descriptions

2. Optimize Page Titles & Meta Descriptions

Once you have your keyword list completed, you will first optimize your page title so that it contains the most important keywords you want to rank on. Note that this is the behind the scenes HTML <title> element and not what is shown on the page. This is usually editable in your website control panel (CMS) or in your SEO plugin. For WordPress users, it’ll be at the top of post page.

The goal is to get our keywords into the page title in a natural sounding way. You have to keep in mind that page titles are what is shown boldly in search results so we are aiming to clearly indicate what the blog post is about and entice a user to click on our page listing.

What I typically like to do in the title field is include the what, where, and who if possible. You’ll want to keep the page title under 70 characters long as that’s the viewable limit searchers are able to see, because the rest is truncated. The keywords are the what, the location is the where, along with your business name at the end for branding purposes. Ideally, you want the keyword your aiming to rank for at the beginning of the title which can help the click-through rate (CTR) and it can help with potential ranking improvements.

Here’s some examples:

Internet Marketing For Contractors in Orlando Florida | Marketing Media Wizard

Best Orlando Contractor SEO Agency | Marketing Media Wizard

Page titles are important for getting contractor seo understood

If we look at service pages we can extend upon this:

Digital Marketing Agency | Free Contractor SEO Analysis – Marketing Media Wizard

Best Orlando SEO Agencies: Contractor SEO Packages | Marketing Media Wizard

In both page title examples, I have included an element that is more for marketing than actual SEO: Free Contractor SEO Analysis & Contractor SEO Packages. These are elements we put there to increase the likelihood that someone will click on the listing.

Remember that a search engine listing is still an advertisement, so we must get our marketing message dialed in along with our contractor SEO strategies. And, as it so happens, engagement with your blog post listing can have a positive impact on your overall organic search rankings, meaning that using Google Adwords for paid ads is also beneficial for your contractor SEO page rankings.

This is because when you run traffic to your blog posts, via paid ads, you are giving both the website and that Blog post data and metrics Google is then able to use to further index and categorize the relevancy for future search results.

A word of caution here is not to over-optimise your page titles and just cram them full of keywords.

Contractor SEO  | SEO Tips for Contractors | Contractor SEO Agency | Search Engine OptimIzation | Contractor SEO Company

Your page title must include your keywords but never at the expense of making it sound and read funny to searchers.

Google is adamant about a site’s wording and keyword use being natural and providing the best user experience as possible.

So never risk trying to match a page title up with a search keyword phrase that’s not natural sounding just for the sake of trying to rank for it.

Once you’re happy with your page title, the next component to focus on is your meta description.

Like the pages title, this too should be editable in your website’s CMS.

WordPress users will find this near the bottom of the blog post’s page. Click on the “edit snippet” button and it’ll drop down a textarea for you to enter the meta description.

Page titles will have the biggest SEO impact, whereas the meta description provides the introduction of the content on your blog post.

The Blog title needs to quickly grab people’s attention while the meta description helps set the hook and excites/convinces them to click in order to read further.

The page title and meta description used for this article is as follows:

Contractor SEO Tips: 6 Quick And Easy Wins

Six Quick & Easy SEO tips for contractors. Easily optimise your website, improve rankings and drive more traffic from Google.

With the page title, I am detailing what the blog post is, while the meta description backups up the value the page title promised to deliver, which hopefully entices more people to click to read this.

Now, meta descriptions do not actually influence rankings, at least not directly. What do I mean? Google’s algorithms doesn’t use the meta description keywords as a relevancy or ranking value indicator. Google doesn’t examine the meta description and then add a value to help or hurt your search results. However, getting listed is only half the SEO for contractors battle, the other is getting clicks from interested people searching for answers they believe you can deliver on. And where a result is clicked more than another this can help improve your ranking through engagement metrics that Google does look at. Most troubling about this, is that a search result that is not clicked on or that’s clicked on less than its peers will lose its position by being dropped from the search results. The thing to focus on here is that though the SEO stuff we do on our website is important, it should never be at the expense of creating original high quality content.

Contractor SEO Pro Tip: Write descriptive page titles and meta descriptions and thread in your marketing messages mixed with keywords to improve your organic traffic and search results rankings.

Contractor Seo optimize page content with keywords

3. Optimize Your Page Content
to Fit Keywords

Now that your page titles and meta descriptions are optimized, we now need to optimize the page content to fit with the keyword groupings. Let’s now add in these keywords into our blog post copy, in a natural way.

Natural means not keyword stuffing or repeating the exact same keyword phrase over and over again while not paying attention to it’s singular or plural connotations.

The best thing to do here is to use synonyms of the keyword phrase so it’s not stuff and is human readable.

There are various components to a page with the main elements being:

Header Tags –> H1, H2, H3, H4, H5, H6
Body Content –> page content
Images –> images help visualize the talking points

First, focus on the heading and subheadings on the page (H1 & H2). These should be optimized to include your keywords, given it’s done in a natural way.

Next, create the page content that will describe and promote your business and try to use all of your keywords, within a grouping, where it’s natural sounding. Don’t concern yourself with keyword volumes or specific uses of them, just write your article as you naturally would and try to use the keyword terms as best as you can throughout the article to specifically describe your business or its product or service offering.

Images must be optimized by naming the image file, the image alt text, and the image description with the relevant keywords matching the rest of the page. If the image is placed close to relevant keyword text that too can also help boost it up.

When this is done properly, your page will be visible for a wide range of relevant keyword terms and you will be communicating with a larger customer base which should boost engagement which leads to generating more quality leads and sales from your website.

Contractor SEO Pro Tip: Optimizing headers, content, and images significantly boosts your pages visibility for a broader range of keyword search terms, thus giving you more opportunities.

Best contractor seo tips update google my business listing and location information

4. Optimize Google My Business Listing For Your Contracting Business

Your website is the central hub for all your SEO efforts, however, this is not the only place where your business is listed online. Social media and business directories like Yelp.com will also have information listings for your business.

Search engines use this information along with information from your business to help build trust and an understanding of what you do and where you do it.

You will want to update all possible business listings, commonly referred to as citations, with your correct/current address and a summary of available business services. Add the most important keywords into these business listings along with a mention of any key service areas.

You can also take a similar approach with your social media profiles. Although you might not be able to add a business address or full business description, you can still generalize the business purpose and where it’s done.

Contractor SEO Pro Tip: Update Google My Business (GMB) and other business listings and your businesses social media profiles with keyword descriptive content and the service locations.

Seo for contractors building backlinks

5. Building Links Back to Your Site

Link building is one of the most important contractor SEO elements to having your website ranked. Link building is also important for driving the right type of search results rankings based on competitive keywords.

However, link building has a bad reputation, because links can both help and hurt your search engine rankings. Because of their power to either help or hurt, you need to stay away from Fiverr and other sources offering cheap links.

Look, if it sounds too good to be true, it is. There’s no shortcut to success, especially with something like links that can go either way.

To gain visibility will require having the right kind of links pointing to your site. These links help Google determine your relative importance and search results ranking by using these metrics.

Think about it this way, a relevant link from another website is like a vote. In this use case, votes indicate that you’re important to the search query which drives greater visibility in Google‘s SERPs.

There’s a catch, they must be the right kind of votes. They have to come from other authority sites that are in the same niche as yours. It’s like having a country club member vouch for you to become a member as well.

It goes without saying that link building is the hardest part of SEO for contractors and is where businews owners often get stuck in the learning curve. Fortunately, there’s a few simple and effective strategies you can use to obtain some quality backlinks that will improve your search results visibility.

1. Directory Sites That Are Credible

Highly credible directory sites like Crunchbase.com, Yelp.com, Foursquare, Yell.com, Thompson, and big business directories that are Industry specific. Use Google to search for your keywords and locations, as well as any listings that rank on the first page of Google are worth looking into.

2. Competitor Link Analysis

Reviewing your competitor’s links will often identify link patterns and opportunities. Checkout your top 10 competitors with a tool like MajesticSEO, ahrefs, or OpenSiteExplorer.

Using one of these tools will help you identify numerous link opportunities. You are not looking to copy every single link here but rather to identify the the best opportunities from the competition.

Quality over quantity is what matters most here.

Seo for contractors

3. User Testimonials

Offer to write testimonials for companies you work with. Your website designer. Your social media or SEO company. These are all sites that do work for you, are likely local, and can generate a relevant link.

Likewise, if you have previous relationships with customers or suppliers, look into these sites to see if there’s a way a link could be added to these websites.

Contractor SEO Pro Tip: Build relevant and quality links to your website and content.

Contractor seo use google search console

6. Google Search Console

Finally, register your site with Google Search Console. This tool analyses your website and provides diagnostic feedback you can use to improve how your site appears in search results. This is information coming directly from Google and will help you keep a vigilant eye on any issues or areas for actionable improvement. Also, it’s required to run effective remarketing campaigns with Google AdWords.

Conclusion

Here we have 6 contractor SEO tips that even business owners can implement to improve your SEO rankings:

  • Research & use relevant keywords
  • Optimize page titles & meta descriptions
  • Optimize page content
  • Optimize your contracting business around the web
  • Build relevant links
  • Register your site on Google Search Console

Now that you have plenty of actionable items to complete on your site so that it can become visible to those searching on Google for your services, I’ll end it here for today.

Implement these contractor SEO tips and you will see an improvement in your website rankings and traffic flow. And often with SEO, getting 20% dialed in will yield 80% of the results.

Home services seo for contractor marketing
Home Services SEO Agency Selection | Tips for Hiring SEO Expert

The significance of home services SEO internet marketing can no longer be overlooked or ignored today. Whether you own a one location roofing company or run a nationwide water damage restoration business, you need Google SEO for home improvement. For any contractor to get the optimal results requires a strong presence in the online world.

This is the best way to make your brand known to your potential clients.

Developing a strong online presence requires the services of a expert SEO agency.

Over half of all searches on Google accounts for the traffic brands receive, with investments in total SEO services is estimated to grow to $79 billion within the next 2 years. To capitalize on so much opportunity online, home service contractors frequently partner with an SEO consultant in order to add firepower to their current digital marketing efforts.

But with all these SEO agencies all promising so much, how do business owners ensure they hire the right SEO company for contractors that meets their needs?

A substantial number of contractors decide to outsource components of their SEO needs to an agency partner. This can provide access to invaluable insights and skills which the contractor doesn’t have internally. It usually ends up being a rather solid long-term investment, at least those that we’ve partnered with, can’t speak on the results of others.

However, it may also be difficult to get a clear perspective on which  SEO Agencies can actually deliver for home improvement contractors based on their business goals through organic search.

I actually understand and get how ridiculous the field is and the skepticism contractors have for those in my industry after my encounter this weekend. I normally don’t like to share this type of information, but it’s pertinent here I think.

I had one of my websites hacked and the scammer added links to other sites m in order to take advantage of my hard work and drain my sites link equity in order to send to his paying clients.

Needless to say, I went into full marine mode and after some digging found the fucker. This clown had a website claiming he was a highend digital Agency but with the simple services that are low cost. That’s just fucking ridiculous, not to mention impossible. If you want to roll the red carpet, it costs money, dipshit. Below is the actual screenshot I took. I’ve blacked out their name because I’m a half decent person.

Home services seo Agency

Point is, if it’s contradictory sounding it is for a reason. The content on my home page has taken years of revisions to be where it’s at now, and it’s still got a long ways to go. My point is that we’re constantly iterating and well aware of what it says, so if I’m being deceitful it’ll come out in a contradictory way like above.

The other thing that stood out was that the clown had so many spelling errors I would question a 7 year old over it. Major Red flag. Look, I get that sometimes in blog posts I’ll mistype, but it’s the exception and not the norm, so I hope.

Here’s what also stood out to me after I had finished stalking this guy around the net. I noticed on his websites that he made it very difficult to find information on him. Shady images of this guy wearing sunglasses on his Agency profile pic along with no information on him was the first warning sign that this was a scammer.

Here’s why. Those of us that are legit spend so much time and energy trying to get our name out that we wouldn’t dare not have it all over our own website! Like seriously, google my name – JD Parkman – if you didn’t know it and you’ll see page after page of search results on me. Trust me, that wasn’t a happenstance or by luck, I carefully built it so I could be discoverable by contractors like you! lol

So, if someone doesn’t make it super easy for you to get information on them, something’s very wrong there. And honestly, if you can’t find social media profiles on Facebook, LinkedIn, or Twitter for a digital marketer then I’d say it’s a scammer and run.

Ok, enough of that, let’s get back to kicking knowledge.

The best SEO for your local business is open to a certain amount of interpretation; Google is famously opaque when it comes to the inner workings of its search algorithms, so we often rely on correlative studies to draw our conclusions on what works and what doesn’t.

This room for interpretation could also be an argument by scammers for whatever hairbrain tactics that they come up with, making it difficult to distinguish between knowledgeable SEO’s and false prophets.

Home services seo agency tips

Why Is It That Home Service Businesses Need SEO Services?

The problem for these businesses is related to poor online presence most of the times. Having your website properly SEO’d can certainly make a difference in where you’re showing up for searches in your local area.

It can be the crucial factor that either leads to success or failure.

The aim of every site is to have maximum visibility among their customers. When it becomes difficult to locate your business, that goal is defeated before ever beginning. This is the reason you need the services of an expert SEO agency.

Whether you are revising your current site or creating a new one, there are some basic SEO goals for home service contractors to keep in mind.

First of all, you want relevant web traffic from the areas you service to come to your site.

Secondly, you want to improve your page ranking on search engines.

Thirdly, you would like to improve return on investments.

Keeping these goals in mind allows you to find a reliable home improvement SEO agency.

Using Internet marketing for  home services businesses is a process by which a contractor tries to develop a strong online brand presence and make a lasting impression using SEO tools available.

It’s important to do an analysis of any SEO company or expert before selecting the one you work with.

Home services SEO Agency Selection: 9 Tips for Hiring the Right SEO Expert

Points to be noted before choosing your SEO Agency

1. How experienced is your SEO agency in home service based businesses?

Digital Marketing has to be taken seriously as it’s no joke in today’s connected world. It’s important that you understand how experienced in contractor SEO strategies an agency is before signing any contracts or making payments.

How experienced in SEO they are makes a big difference. Creating brand awareness and enhancing your online presence requires some knowledge and expertise that not many people have honestly.

This is a really important point for you to consider. Your choice of SEO consultant can either increase your earnings or get you de-listed by the search engines.

There’s absolutely no harm in doing additional online research on any SEO service you’re considering using. Try to discover their previous performance. Who’s enjoyed their services before and how was their experience? Do they have a professional and positive reputation?

These are some of the things to consider in order to be on a safe side while making your decision. It’s safer and pays to perform an in-depth research as opposed to make a hasty decision that yields a negative outcome.

In internet marketing, experience is vital. The more experienced an SEO agency in the home services niche is, the better your odds of achieving positive outcomes.

Home services SEO Agency Selection: 9 Tips for Hiring the Right SEO Expert

2. How familiar is your SEO consultant with Google algorithms?

The way search engines like Google rank websites contatandky changes. A top home improvement SEO agency will be very familiar with these changes. In addition, an experienced SEO expert should know about search engine optimization best practices.

Some practices are there that shouldn’t be avoided and a knowledgeable SEO expert is well aware of these. You will find Google’s best practices guidelines the best source of information to follow while optimizing your site in order to avoid penalties.

SEO Experts generally agree that it is impossible to guarantee a number one position on Google, and I’d say that is 100% correct. No one can predict the future, even if we’ve done this million times, there’s always that one time Something happens and since Google and their algorithms are outside anyone’s control there’s no way to know where a site will land in rankings. Do we want you to be #1, absolutely. But till you’re there, there’s just no way of knowing if it’s possible.

What im getting at is to stay clear of any home services marketing agency which makes these claims. More than likely it’ll be an overseas agency with $20 a month pricing…

Also, avoid any SEO agencies that rely on spamming and hidden texts (like the clown from the example above).

This method can be counterproductive, not to mention illegal and looked down upon by the SEO community. It may lead to lowered rankings or even a ban by Google, though very rare.

Home services seo agency selection tips

3. How committed is your SEO agency to your success?

Nearly all SEO agencies now claim to be devoted to the success of your business. The truth remains that a large part of these contractor agencies are just after your money and they could care less what you’re results are. Therefore, it’s important to search for a home services SEO agency that’s results or performance driven.

An experienced contractor SEO agency always shows interest in your analytics. Thie is how they figure out the best way to offer a return on investment for you. A solid SEO company depends on information provided by you to improve your contractor website ranking and online presence.

It’s necessary to supply them with all the essential information possible. This will enable them to understand your business and make relevant content targeting profitable keywords. Well written content leads to higher rates of returns and drives more organic traffic.

A SEO agency for home improvement contractors cares for your business will show interest in understanding your pain points and areas you’re concerned about. They’ll do an in-depth analysis to comprehend how best to optimize your site given your needs.

SEO agencies with solid ethics are more results oriented as compared to the cash conscious ones. They run a deeper study on your business to gather enough specific data for a sound strategy to recommend. These details are subsequently used to optimize your internet presence and enhance your search engine rankings.

Make sure that a home services marketing agency is transparent in their actions before investing in them. Are they ready to take you along with each of their processes? What are their driving principles? Is the goal-oriented or cash driven? Ask these relevant questions and much more to be certain of a maximum return on investment. Make sure that an agency is prepared to satisfy your business objectives before investing in them.

SEO Home services Agency Selection: 9 Tips for Hiring the Right SEO Expert

4. What method will an SEO Agency use to report onsite outcomes?

Your current web pages may require some changes to be effective on your website optimization. It’s essential to be up to date of those changes.

Additionally it is important to notice the strategies that the home improvement marketing agency decide to report your site benefits. Make certain to liaise with the agency ahead on what you would like. Though some clients want to be informed constantly others prefer a one on one meeting from time to time. Whichever you prefer, make certain you let your agency know about it.

It’s right to receive in depth information on your call home improvement website from the search engine optimization service or adviser. Always request for this information before throwing on your money. Avoid SEO agencies which won’t freely grant you this info. Reconsider your steps when an agency fails to answer crucial questions. If a home services SEO agency will not disclose their strategies and tools, they need to be avoided.

Home services SEO Agency Selection

5. What strategies will the SEO agency use to optimize your contractor website?

When hiring an expert, the first reason that comes to mind is to allow them to do the job. Though this is true, it’s also important to the strategies they will employ to boost your online presence. Presenting you with detailed information about the tools plans they intend to use should be a part of your expectations.

Ensure to learn specific details about these strategies and tools during the consultation. The more educated you are about a contractor SEO company the more equipped you should discuss your business’s needs while knowing their marketing analytics. Staying on top of the recent SEO trends is quite important. Ask questions to be clear on best practices in respect to their search engine optimization plan.

Home services Seo Agency tips

6. What’s the SEO agency’s rankings?

Among the best ways to learn about an SEO agency achievement is by exploring their own rankings. A poorly ranked home omprovement SEO agency might not be able to deliver great rankings. But, they might also just be so busy that they’ve had to let their rankings slip some in favor of handling their clients demands for SEO work. This has happened to me several times so sometimes that’s just the way it is.

Beyond this, there are other points to put consider:

  • What’s their website’s local ranking?
  • How successful is their meta description?
  • How powerful is their online presence?
  • What outcomes do you get when you run a branded search?

Home services SEO Agency Selection 9 Tips

7. How much passion does the SEO Agency have in order to execute?

SEO agencies with the fire to execute are always the perfect ones to work with. Every reputable home services SEO Agency will constantly work hard to find a way to work around roadblocks to achieve their goals. This means that you need to also give them all information required to help them implement. Holding back essential information can impede the achievement of a  SEO company.

Home services SEO Agency Selection: 9 Tips for Hiring the Right SEO Expert

8. How good is their ability to  communicate?

A reputablle SEO agency for home improvement is one which can clearly communicate their procedures, policies, and thoughts clearly. Solid communication between parties is crucial for a successful relationship. A reputable home services agency always communicates the essential changes with you.

When there’s a communication gap between the SEO agency and client is when problems usually creep in.

Home services seo agency

9. How prepared is your home services SEO agency to vibe with your business culture?

SEO agency  should be happy to interact with various levels of your company’s management and executive team. Your ideal SEO agency wont have an issue making adjustments to fit into your company’s culture.

Home services SEO Agency Selection: 9 Tips for Hiring the Right SEO Expert

Conclusion

Transparency is the key when choosing the right home services SEO agency for your business. Finding the right digital marketing agency can be possible with the appropriate research and time.

Here’s a quick overview about the steps to follow while picking your next SEO firm for your business:

  • Check out their client portfolio and testimonials.
  • Research their online presence across multiple platforms and in the SERPs.
  • Ask about their SEO ranking strategies, projected time period and a outline for the implementation of your SEO project.
  • Verify the agency follows the best practices and sticks into the SEO guidelines of Google and Bing webmaster guidelines.
  • Determine the reporting method and establish effective communication between both parties.

Best of luck!

link building
Link Building: What It Is And Why You Need It for Better SEO

Link building is basically the practice of procuring links to your site on other websites.

Link building is an significant part a SEO effort because search engines use links to spot the significance of web pages and also to ascertain where pages must rank in search results.

There are a whole lot of different techniques which you may utilize to construct backlinks and we’re going to cover several in the following guide, but let us take a peek at some basic concepts first.

And, while it is a fact that links are not the sole element in the pages rank from search engines, they continue to be extremely important.

From the view of search engine optimization, links demonstrate that the content on your site is valuable. This is the most important reason constructing premium quality links back to your own website is a big facet of the majority of effective search engine optimization campaigns.

Furthermore, links create traffic obviously from clickthroughs. As an example, if a site article on a different site is covering the subject of using SEO within a advertising strategy for a restaurant, they may have a paragraph regarding link building that hyperlinks into the blog article you are reading today. Obviously, people reading this article might follow on the hyperlink and property on the page to find out more.

Therefore, it’s simple to realize that the more quality links you’ve put on reputable sites, the more targeted visitors you’re most likely to access to your website.

Link Building: What It Is And Why You Need It for Better SEO

Which Does High Quality Links Mean?

There are several distinct aspects that determine the worth or quality of a connection and there are likely some facets that we are not even conscious of. Here are

The domain jurisdiction of those sites which relate to yours is among the most crucial aspects in determining connection quality.

If you would like to improve the ranking of your website in search engines, then you have to procure links on reputable, high-authority sites. In reality, too many hyperlinks from the erroneous sites can lead to a website being penalized by Google.

Relevancy

Are the websites which link to yours related to your website and niche? As an instance, if you operate a web site about soccer stats, earning hyperlinks from an attorney’s site probably will not help you a lot.

It is important to see that you’re not only building links to the interest of raising the amount of hyperlinks. An excellent connection adds value to this page its on by connecting the consumer to useful and relevant content.

Content

The information on the webpage that is linking to yours is equally vital. Is it 200 words of crap that nobody will read?

Google is solely focused on customers’ experiences so comprehensive articles containing special content are considerably more likely to bring in high ranking positions in search results. Thus, getting your hyperlinks put inside great content is vital.

If the content that is linking to you personally shows up in search results afterward there is a fantastic chance you will receive traffic out of it.

Position On The Page

It is quite obvious that if your site is buried deep within an guide or if it is not highly visible, it may not be viewed or receive clicks. Consequently, place on the page is really important.

Link Building: What It Is And Why You Need It for Better SEO

Starting Your Link Building Campaign

Ok, in order to know that links are important, but just how can you get other sites to link to your website? We are going to offer you a few hints, but we will need to cover only one more subject initially and it is really significant. So, listen!

In the majority of instances anchor text is used to allow users know what is on the page the link will require them to.

Before you venture off in your very first link building effort, it is extremely important to comprehend that using the incorrect anchor texts CAN SEVERELY DAMAGE YOUR search engine optimization EFFORTS. Why?

Google has implemented many algorithm upgrades which have penalized sites for utilizing exact match key words also often in the anchor text of the backlinks. As an example, in case you’ve got an e-commerce site which sells tennis shoes, then you wish to be somewhat careful about connecting back to your own website with the anchor text”tennis shoes” too often.

There are a Whole Lot of different theories about this and Nobody knows for sure, but let us look at the different options :

  • Exact Match — If your webpage is all about”link building” then an specific match link could be link constructing .
  • Common or Naturalized Links — those hyperlinks are usually calls to act like”proceed here””this site ” or”click here”
  • Naked Links — this is the real site URL such as http://marketingmediawizard.com or http://marketingmediawizard.com/orlando-seo-company/
  • Picture Anchors — if you join a picture to your site or internet page
  • Branded + Keyword — your own name with a key word that resembles that: Marketing Media Wizard SEO Company
  • No Text — that is when you add a connection, but without a anchor text. You are going to find exactly the exact same effect from connecting an picture with no ALT tag.

There are a couple different kinds of anchors, but the primary thing you want to realize is that using precise fit too much will hurt your rank in search results. Consequently, if you should not use exact game then what do you need to use?

Many SEO experts concur that focusing largely on branded hyperlinks is best. But you can confirm it by analyzing the key words profiles of important brands or your opponents who rank well in search.

Nearly all their anchor text is that their name”nordstrom” accompanied by generic hyperlinks and then nude links.

Now that you know the fundamentals, let us start building some hyperlinks.

Link Building: What It Is And Why You Need It for Better SEO

Building links is not as difficult as you may think. There are a whole lot of alternatives!

There are a couple of distinct kinds of hyperlinks which you need to know about before beginning your link building effort.

When you run into a link on a different website which goes to yours, then it’s a natural connection. These links are just the consequence of somebody else wanting to connect to a website because they enjoy your own content. In cases like this the web site owner places the connection by themselves without you having to make a petition.

You might even decide to pay for listings, which could occasionally be a rewarding undertaking. This may be quite time consuming, however it’s worth the effort if you consider the possible advantages.

There are several distinct websites throughout the net that will allow you to create links by registering a guest book or even at the remarks section. It’s necessary to remember that these are usually considered low-quality hyperlinks by many search engines, however they are not entirely without their worth. You do not need to place too much focus on producing these kinds of links.

Although it’s very important to your hyperlinks to be applicable, you need to think about targeting a smaller market. This can allow you to get the ideal sorts of people visiting your website. The more you boost your hyperlinks this manner, the more you’ll benefit. A targeted market strategy reduces a great deal of the contest too.

Follow a strategy

As soon as you’ve produced a particular link building program, you’ll have to stay with it. It’s crucial to admit if one of your aims is not functioning, but you will need to give it time.

Establish goals

You do not need to target too high, since you’ll only dissuade yourself.

Examine the outcomes

You’ll have to keep a close watch on the traffic moving to your site and other data to find out whether your link building effort in making a difference. You should not expect a massive shift in visitors but the results will come if you’re doing everything right.

As soon as you’ve got a simple plan for your own link building campaign, you’ll have to identify precisely who your target market is. This normally just entails considering topics which are linked to the character of the content onto your own site.

Consider the sorts of individuals who’d be interested in your site depending on the content. If you operate a web site that’s about food, then you will likely wish to target food bloggers, recipe websites and even parents that blog.

The following step in connection building entails finding the proper places to contact for putting links to your website. You may begin with taking a look at lists of bloggers that you locate using Google. You will obviously need to narrow down this list to sites that relate to your content.

You should use social websites to locate the ideal areas to your hyperlinks, since it can be exceedingly helpful. Twitter is among the very best social networking platforms which may assist you as soon as you’re going through this phase of the link building procedure.

Whenever you’re taking a look at bloggers on interpersonal networking websites like Twitter, pay careful attention to just how many followers they have. The more followers that a blogger gets, the more exposure your hyperlinks will get. The very last thing you need to do is goal bloggers with just a few followers, since they will not do you some good.

Link Building: What It Is And Why You Need It for Better SEO

Link Building Outreach

You’ll have to begin reaching out for the connection targets so that you can start getting out your links to the world. Begin with your own higher-up goals, as they may give you the best outcomes for you. There’s not anything wrong with calling smaller websites, but they ought to be farther down your listing.

There are a number of items to keep in mind with connection construction outreach, including the simple fact that you’re calling actual individuals. Be certain you remember this whenever you’re sending messages to individuals about putting links to your website on theirs. You need to personalize each message in line with the goal to produce your correspondence really strong and effective.

Prepare yourself to be rejected by many objectives, since it’s likely to occur. Do not permit yourself to get frustrated, but instead keep marching on. Finally you’ll find some positive answers to your queries.

Be certain you market your self or your articles once you contact each goal. The majority of the folks you’ve likely never heard of you before, which means you will want to earn a fantastic first impression. You may naturally wish to supply each individual with a URL to your site so that they can look on it at their own leisure.

Link Building: What It Is And Why You Need It for Better SEO

Get Straight to the Point

It’s crucial that you are as concise and clear as you can if contacting bloggers. You do not need to roam on, since they will quickly eliminate interest and proceed. When there’s something really unique about your articles, do not forget to inform each blogger just what it is. You’re basically telling these folks why they ought to care for you.

Do not be scared to specifically incorporate the term”connection” on your email, since there’s just no point in being coy. A good deal of individuals avoid this kind of wording because they are fearful of getting their mails flagged for junk, but it is an essential risk. The only means you will receive superior connection targets is if you’re clear with them about what you would like.

Link Building: What It Is And Why You Need It for Better SEO

Move Out of Your Way to Never Seem as a Spammer

You are able to do things like use their title and compose an authentic subject line. Additionally, it is a fantastic idea to utilize a real email address in addition to your place. These particulars will make you look like the legitimate person who you are to the writers you’re contacting.

The truth is that the majority of people today lead busy lives, so those you message may not react to your initial email. There’s not anything wrong with following up with another email after a decent period of time has passed. You do not need to encounter as being bothersome, but instead persistent.

Managing Rejection

It’s crucial to keep your professionalism in any way times, and it will not always be simple. It may look as if you’re only wasting your own time, but should at least behave thankful that the individual even reacted to a message.

You’ll also need to have as much feedback as you can from people who don’t need to connect to your website. As a result you’ll have the ability to learn about a few of the things which it is possible to improve on. There’s a really great probability you have a great deal to learn from the others, particularly the people who reject you.

Occasionally a blogger will not have any difficulties with your articles, and it is only a matter of them not getting the opportunity to compose a post. If the individual has commented about a issue with your content, then find out exactly what it is. You won’t ever have the ability to boost your search engine optimization efforts if you do not understand what you’re doing wrong. You do not need to modify your strategy for each criticism you get, but you ought to keep an open mind.

The simple fact is that link building is a remarkably significant part any bigger SEO effort. If you would like to create your site as visible as you can to individuals on the world wide web, you will need lots of quality links going to your website. People that are eager to spend the difficult job ought to be able to finally achieve the results they’re searching for. You’ve got to be patient though, since it’s a procedure. In the long run you’ll be happy you took the opportunity to do those things. A great deal of quality links to a website usually means a significant and longterm increase in visitors.

user-intent-seo-relevance-marketing
Roofing SEO Relevance: Importance of User Intent

SEO, or Search Engine Optimization has many variables that makes up perfect optimized SEO in Google’s eyes. All of these have to be unified together to make certain you’re rankable on Google’s Search Engine Results Page (SERPs) and users can locate you.

One of those parts is user intent. However, what precisely is user intent, and how can this impact the content you are creating and the promotionals you are setting out there to prospective clients?

SEO Relevance: Importance of User Intent

What’s User Intent?

User intent is exactly what a user is looking for when searching on a search engine optimization. It extends beyond the key words used and attempts to find the particular response the user would like to find to their query.

Through time, Google has become more and more proficient at discovering the significance of user intent. For example, they penalized content creators for using a lot of keywords and generating spammy content via their Penguin upgrade in 2012.

Google unleashed this algorithm since user intent was frequently not being fulfilled, and it was damaging the search engine reputation.

SEO Relevance: Importance of User Intent

The various kinds of use intent include:

  • Transactional: The user would like to get a product or execute another very particular deed.
  • Informational: The user needs specific information about a particular subject.
  • Navigational: The user wants to visit a specific site.

If you’re able to learn your user’s intent, you’ll have a simpler time getting them to the sales funnel and finally purchasing your services and products.

By way of instance, let us say that you sell all sorts of bed sheets, and you decide that a number of your customers are looking for”The most effective types of sheets for sensitive skin”

If you sell them, you can create a manual around this subject, optimized with fantastic text, pictures, and other sources, in addition to applicable key terms. When the user finds your articles, you are able to collect their email address, send discounts and bargains, and make a sale later on.

Would you wish to determine the questions we’re requesting, and what exactly the user intent is enclosing your service or product? Then you will have to use the best resources on the market.

user-intent-seo-relevance-marketing

Tools for Finding User Intent

It’s possible to determine search intent utilizing the easy Google search instrument, or enter more complex platforms. Listed below are a couple to dive into:

  • Google’s People Additionally Ask: When Looking for your keyword, scroll down to Google’s People Additionally Ask function. You are able to see the very best questions and perform deeper research into questions that are related.
  • Answer the Public: See Answer the Public, type in a word associated with your organization, then see the who, what, when, and how queries people are asking about this subject.
  • Keyword Tool: Visit Kwfinder.com, type in the word that you need to target, then see the search volume and contest. Using the pro version, you may also requesting the questions folks ask about the topic. If you find the content men and women are generating about your brand and the questions they’re asking, after that you can answer them.

Besides using the above mentioned SEO tools, you can find different ways to begin matching user intent. You can:

  • Look on your own Twitter, Facebook, Instagram, Pinterest, along with other pages to determine what sorts of queries users are requesting, then make the content that answers them. Figure out what could inspire them to stay with your organization.
  • Listen to client support and customer sale forecasts. Again, listen to recorded calls and determine exactly what the clients are praising and what they’re complaining about.
  • Set a chatbot in your Site. An automated conversation bot can manage simple questions individuals might be asking, then flip it over to an actual person at your business if it gets overly complex. These discussions are invaluable and abundant with information regarding your clients.

Consider what your client would want. What type of travel would you choose if you’re looking for some item, service, or item of content? Where would you begin? It is very good to pretend you are a client and attempt to select a revenue journey with your organization, beginning in the SERP webpage and end up on your shopping cart.

Before you make your user intent content, then see which key words are best performers on your site, and what type of articles you have about that.

Let us say you’re rank high for”best bed sheets under $50,” but search phrase leads users into a blog article about the least expensive and most costly bed sheet stuff. It does not match the consumer’s intent, which can be transactional.

Or, the opposite may be true. Let us say you rank on top for”forms of mattress sheets for individuals with allergies,” and among your lace bed sheet merchandise pages composed. The user, in the point, desired info, not a sales pitch. Perhaps the consumer needs natural cotton mattress sheets instead.

SEO Relevance: Importance of User Intent

What Type of Content to Produce for User Intent

User intention will change as your potential clients go through the sales funnel. You want to use revenue funnel tools to monitor where your clients are in every cycle and what sort of content to make for them/offers to send to them.

You can use them to monitor buyers throughout the sales funnel, which comprises:

  • Top of the Funnel: Here is the consciousness point where people are looking for answers, schooling, and information. The kind of content for this particular point comprises ebooks, white papers, blog articles, videos, and also a educational article. This contrasts with informational lookup intent. These hunts will be general. In the base of the content must be a call to action that motivates them to register for info regarding your service or product (through an email newsletter or background notifications, for example ) or find out more.
  • Middle of the Funnel: Here is the test stage, where folks are contemplating whether they will do business with your business. It is possible to schedule a product demonstration together, send them a presentation webinar, and reveal them a FAQ sheet about your business. They may specifically hunt for your business on Google, so this approach might assist with navigational user intention. In the base of the content ought to be a CTA which motivates users to register for a free presentation of your product or a telephone using a sales pro. That is when people are preparing to buy from you, and go together with the transactional user aim hunts. You could provide discounts and coupons, free samples of your merchandise, and live presentations at this phase. They’re also likely to be far more special than an informational hunt. In the base of the content ought to be a CTA that motivates them to buy, such as a”Purchase” or”Get Started Now” button.
  • Bottom of the Funnel. This is when people are getting ready to purchase from you, and go along with the transactional user intent searches. You could provide coupons and discounts, free trials of your product, and live demonstrations at this stage. These searches may contain words like “buy,” “purchase,” “discount,” “on sale,” or “cheap.” They are also going to be way more specific than an informational search. At the bottom of this content should be a CTA that encourages them to purchase, like a “Buy” or “Get Started Now” button.

SEO Relevance: Importance of User Intent

Added User Intent Considerations

There are additional details that will result in your achievement with user intent. They comprise:

  • Ensuring your site is intuitive, simple to navigate, loads fast, and looks fantastic on cellular.
  • You’re optimizing for voice hunt, because Google is placing more emphasis on it today and later on.
  • Your content is not salesy, along with your consumable content is not too tender.
  • Keeping the site current using Google algorithms, because they are continuously changing.
  • Creating high quality articles regardless of what, and practicing other fantastic search engine optimization approaches like using H2s and meta tag descriptions.
  • Ensuring that your product pages seem amazing.
  • Doing continuous search, because keyword contest changes; one minute you could possibly be on peak of the SERP, and another, you are going to be on page 2.

Conclusion

By studying user intention, you are able to answer their queries and deliver the articles, goods, and services that they desire, regardless of what stage they’re at from the sales funnel. Bear in mind that you’re here to assist your clients above all else, so bear this in mind while you employ this exceptionally powerful and critical search engine optimization strategy.

facebook audience insights
Facebook Audience Insights for Better Targeting

 

Facebook Audience Insights is without a doubt the most robust and powerful analytical tools for identifying your ideal target audience,in your social media marketing toolkit, given you understand how to read the data and use it to your advantage. Audience Insights doesn’t cost anything to use and provides one of the best insights on user behavioral and demographic data both on your audience as well as data on your competitors audience.

The Facebook Audience Insights tool was built to help digital marketers to target their ads more effectively, as well as a way to learn about your audience’s interests and patterns, even if you are not paying for advertising on Facebook to reach them. This data is vital to dialing in your campaign marketing strategy and will undeniably help you improve not only your Facebook marketing strategy, but your entire Digital Marketing Strategy across multiple channels, which includes defined buyer personascompetitive market research, and to generate more engaging content because you know exactly ahead of time what your audience likes and dislikes.

The Audience Insight data on Facebook is generated from the following two resources:

  1. Third-party data partners: This is information on things such as household income, purchasing behavior, and home value is accessible through 3rd party companies that match that data to Facebook user IDs. Take note that this data is only available for US based audiences.
  2. Self-reported Facebook data: This is the info freely given by users when they create or update their profile information, to include: relationship status, age, job title, gender, Page Likes, location,groups, etc.

 

Step 1: Defining your audience

To access the Audience Insights tool, open your browser, head over to https://facebook.com and login, then navigate to your Facebook Business Manager, or just Ads Manager, and select on the ‘Audience Insights’ tab from the left side menu, as seen below.

facebook-ads-manager-audience-insights-tool-home-menu

From your business Ads Manager, click on the drop down menu next to “Ads Manager” and under “Plan”, at the top, you will see “Audience Insights”. Click on it and it’ll take you to the next screen.

facebook-audience-insights-main-menu-selection

Now you are on the main Audience Insights home page, as seen below:

facebook-audience-insights-building-your-first-audience

3 audience options to select from:

  • Everyone on Facebook: This audience insight option provides an overview of everyone on Facebook as a whole. You would select this option if you wanted to mine data based on broad user interests or your competitors Business Pages.
  • People Connected to Your Page: This insight option lets you select your own Facebook Business Page to view data on from all the other Pages within your Business Manager. If you manage a lot of pages, or maybe even a small number of pages that are all in the same niche, this is beneficial to analyzing your existing audience profiles.
  • A Custom Audience: Maybe you are an advanced user and are already using Custom Audiences and want to get data on them. This option allows you to select existing audiences to generate data on. If you haven’t yet, then to create a Custom Audience,  you’ll have to upload a customer email list from places like your CRM (or, if you’re really smart and know what you’re doing, you probably have figured out the trick to the power of Facebook and know how to get any email list of exactly who your ideal target audience is prior to ever running ads to them. That’s for another post on another day!). Now, uploading a list lets Facebook match those email addresses with user ID’s. When you have a lot of customer data, you have the ability to deep dive your audience personas so that you can better understand the behaviors and demographics of those that are already using your product or service.

Though the 3rd option is absolutely juicy, we’re going to stick with “Everyone on Facebook” option for this article. The good news is that if you want to try out option 2 or 3, you’ll use the same exact steps as we will do now if you were to go with “People Connected to Your Page” or “Custom Audiences.”

Now, let’s complete step 1 by choosing the ‘Everyone on Facebook’ option, which will take you to the next page and step 2!

Step 2: Characteristics of your target audience

In step 2, you want to focus on the identifying characteristics of your target audience

Take note that the geographic location default is always set to the United States. If the audience you need to analyze is located in the United Kingdom, you can edit the location by typing in the location text box and then selecting on the country you want to add in for your audience insight.

 

facebook-audience-insights-changing-target-country

 

At the same time, if you wanted to take out the United States from your data query, you’ll use your mouse to hover over the country, then click the X to remove it.

facebook audience insights tool

 

Nice thing about this is that you can add or delete as many countries as needed, or leave it blank to analyze all demographic data across the globe.

You will use the left-handed menu to segment your audience by location, language, gender, age, interests, job titles, people connected to your Page, advanced user data like behavior, education, etc.

In my opinion the Interests Audience Insight is an excellent way to discover competitor information.

facebook audience insights tool

 

In the Interests insights section you can use this search area to uncover interest groups or similar Business Pages, like your competitors Pages. Here’s something that will save you a lot of frustration: Not all competitors pages will discoverable here. For your competitors business page to pop up will usually depend on audience size, though there’s really no logic behind what is shown and what isn’t that I’ve seen. Sometimes you’ll see a competitors Business Pages with 30,500 Likes that won’t render, while a competitors Page with 1,200 might popup. I recommend that you prepare a list of Pages and interests that you are aware of and want to include in your analytical search, and enter that list into the box to see if Facebook generates them by popping it up, which means it’s available for you to conduct your discover on.

If the specific Business Page you want to enter has dots or other symbols in the Page name, then make sure to leave it out when entering the Page, as it won’t show up and you might miss that opportunity. Best way to put it, it’s hit of miss..

Moving forward, let’s use an example to illustrate the point I’m trying to make by using good ole Amazon.

facebook-audience-insight-amazon-example

 

Now we’ve generated an audience of fans who like Amazon.com who are only located in the United States, as seen below:

facebook-audience-insights-amazon-data

Step 3: Exploring the Audience Insight Data

Let’s now explore the information we’ve generated on Amazon so we can gleam some insights on it. Most of the time, I go into reading data with no preset steps or things that I’m looking for, I just read it and let it tell me a story from which I’ll usually notice a pattern or something that doesn’t add up which is where I’ll begin exploring and finding my nuggets of gold.

Now, within the Insights tool, there’s four tabs of info, each covering a different segments of user data, as follows:

  • Demographics
  • Page Likes
  • Location
  • Activity

facebook-insights-user-information-tabs

 

Demographics

The demographics tab contains audience information on age and gender, relationship status, education and job title.

Looking at our Amazon audience, we can see that we are looking at a monthly active audience of 45-50 million people, found in the top left portion of the image below contained in the (New Audience) section. This means that we are looking at a significant pool of data. Contrary to what we see here, let’s say that the Business Page you are conducting your Audience Insight research on has an audience of one-thousand or less fans, then no information of the page will be generated.

facebook-audience-insight-amazon-demographics-information

 

You can see from this that 64% of Amazon’s audience is female. You can also see that the highest percent of Amazon’s users are in the 25-34 and 35-44 age bracket. If you didn’t already realize it, this is the exact type of information that is extremely important when creating user personas. This data is how you cut out a lot of guess work when doing human labor intensive work like planning content that you’ll then use to engage your ideal target audience with.

To refine the data even further to fit your specific needs, use the menu options located on the left-side of the screen,  to segment by selecting an age range, male or female instead of all, and the list goes on. For example, if you wanted to just look at the male audience segment, you would click on men from the menu options, as seen below:

facebook-audience-insight-segementing-data

 

You can also checkout the types of industries that an average Facebook fan of Amazon’s will work at.

 

facebook-insight-demographics-job-title

The default is set for those that over index compared to the average Facebook audience. However, if you click on ‘Selected Audience’, in the top row next to “Job Title”, you will get the list sorted  by relevance, as seen below:

facebook-audience-insight-job-title-selected-audience

This information clearly shows that Amazon fans are more likely to work in the fields of production sales, administrative services, management, or healthcare and medical services. As you can now start to see, this user data is invaluable when creating your user personas, helping us to develop an educated and data-driven picture of our ideal target audience and not wasting time with pointless guesswork.

Page Likes

The Page Likes tab is divided into two sections:

  1. Top Categories – This section shows the top categories of Pages that our selected audience likes in addition to the top Pages within those categories.
  2. Page Likes – This section details the specific Pages that our audience is more than likely to Like compared to the average Facebook user. 

Continuing on with the Amazon audience example, you can see what else they Like on Facebook to help us understand their interests and lifestyle choices. By looking at the data, we can see that Amazon fans like other name brands such as Groupon, IKEA, Ulta Beauty, Jimmy John’s, and so on.

facebook-audience-insight-page-likes-top-categories

 

By understanding the companies associated here we can analyze the type of user who is likely to Like Amazon as well as understand their other interests in to develop a full picture of them.

You can use this data section to understand what other types of Pages your ideal user engages with so you can develop the type of content that that they’re more likely to engage with. For example, they may engage with inspirational mottos and images over video based ads. This type of understanding of course saves you money and time down the road.

facebook-audience-insights-page-likes-page-likes

Location

The third data section is the user Location tab. Within this data section, there’s relevant user info on areas like Top Cities, Top Countries, and Top Languages. The Top Cities section provides an idea of where in the United States this audience is based. If you have a local small business, this data will help you understand if your Page is reaching the right target audience within your region.

The Top Cities data field is default sorted to the areas that over index compared to the overall Facebook average. To sort by most popular cities based on historical volume, click once on ‘Selected Audience’, located tot he left of “Cities”.

facebook-audience-insight-location-top-cities-selected

 

Due to the population density of New York City, it’s pretty much always going to be at the top of the Top Cities list. What you should always focus on and what is most interesting about this is that NYC has 9% less engagement than the Facebook average. This would tell me the targeting users in NYC might not be the best idea, especially when considering the high cost associated with targeting users located there.

Activity

Activity is the final data section available to us when looking at our example using Amazon for our Audience Insights. Activity data helps us analyze the behavior and activity of this target audience on Facebook.

This is split into two sections:

  • Frequency of Activities: This section return user activity that has occurred over the last 30 day period. By examining it we can see data on things like the average number of Pages Liked, alongside number of engagements made.
  • Device Users: This section gives us information on the device type users used while accessing the Facebook platform. The data is split up between mobile and desktop, and then further drills down into the specific device type (Android, iPhone, Blackberry, so on).

If you look at the frequency of activity data section, you’ll see the activity level this target audience has while on Facebook. Simply put, this let’s us know if Facebook is worthwhile to pursue with our advertising budget. If the activity level is low, look elsewhere, maybe Pinterest of LinkedIn is more suitable.

Looking at the chart below, you can see that the Amazon’s typical fan Likes 2 Facebook Pages, which I’d say is pretty low compared to what I’d usually expect to find. Now, what does stand out and is good for us advertisers is that the average Amazon fan clicks on 40 paid advertisements, as you can see from the graph on the far right side below. Another point worth noting is that they are more likely than the average Facebook user to engage with comments, Likes,  and shares, all being very exciting to the digital marketer that’s preparing user personas.

 

facebook-audience-insight-frequency-of-activity

The second data category within the Activity section relates to the devices that are used by Amazon’s audience while accessing the Facebook platform. There are two available options ‘All Devices Used’ and ‘Primary Device’. If you select ‘Primary Device’ you can tell whether this target audience are more likely to use desktop or mobile, as well as the type of device.

You can see that ‘iPhone/iPod’ and ‘Android’ are the two most popular in this example coming in with 51% & 40% respectively. An interesting note here is the iPhone/iPod use which is 20% higher than the average Facebook user, but the computer use is 63% less than the average Facebook user. This data is key when setting up your paid ads because you wouldn’t want to include computers or desktop right ads for this audience, as you’d basically be spinning your wheels and burning up precious ad budget for a much less probable return on investment (ROI).

 

facebook-audience-insights-activity-section-primary-devices-used-on-facebook-selected

Step 4: Save the Facebook Audience Insight for future use

After reviewing all of this information and using it to gleam important facts on user personas and ad device targeting (and a lot more obviously), you should save Audience Insight so you can refer back to at, or use it to target your Facebook advertising campaigns, or if you run campaigns for clients it’ll save time and cost for them.

To save, just click on ‘Save’ at the top of the Page and now you can name your target audience any way you prefer. This information can now be found in your Power Editor and selected within your campaigns. You can also use the Open option to the left of save to access a previously saved audience insight.

 

Facebook Audience Insights for Better Targeting

Conclusion

As you should now know and agree with, the Facebook Audience Insights tool gives us invaluable access to valuable demographic and behavioral data, providing us the opportunity to learn about our target audience and potential customers, prior to ever spending any ad budget or wasting time constructing user personas, all by simply using information that Facebook hand gifts to us and does so for free! You will not find another tool out there that gives you this type of powerful insight data and freely.

Anyone who’s using Facebook’s Audience Insight data is winning when it comes to having a more accurate audience targeting when running paid Facebook advertising campaigns, or when constructing user personas for the purpose of developing engaging content.

Now, you can be just as effective as an expert social media marketer or a digital marketing guru, because it all starts with laying a solid foundation from which you build on.

Remember, digital or social media marketing is a game of data and whomever has the most informed marketing strategy is going to kill it on any ad channel, not just Facebook.