There’s little doubt that YouTube has changed the video industry for good. It’s become the central hub for information, entertainment, and self-expression and as an important platform to increase online presence. Video marketing is a required and integral part of modern digital marketing that leads to engaged consumers, who are loyal to their brands, and product/service sales. With billions of videos and countless numbers of competitors all trying to get YouTube traffic, how can your brand stand out from everyone else? I’ve put together a useful guide on driving quality YouTube traffic that outlines 6 different methods that can deploy in your marketing mix to help you achieve more engagement with your target consumer base.

6 Ways to Increase Your YouTube Traffic

Want more YouTube traffic? Start by Optimizing Your Channel

There’s no end to the number of videos and channels fighting for audience attention. Therefore, it’s a requirement  to optimize your videos in order to rank higher with organic reach or SEO in order to start getting YouTube traffic. Millions of people around the world search YouTube content on a daily basis. How your videos rank can make a huge impact on how much YouTube traffic you get from users searching. So what can you do to improve your SEO rankings and get more YouTube traffic?

YouTube is the second largest search engine in the world, behind its parent company Google, and the largest search engine  for video content. Just like any other internet search engine, it uses a complex algorithm to index and rank content in order to help viewers find relevant videos for which they are actively searching.

YouTube traffic tips for ranking higher via SEO:

  • Keywords: YouTube uses keywords to rank, therefore do your keyword research to find out which phrases users are searching for. One of our favorite  SEO research tools we love for discovering YouTube keywords is Ubersuggest.
  • Metadata Optimization:  If any more YouTube traffic then use your keyword research to optimize these components:
    • Video Titles– the more keyword-rich your title is, the more YouTube traffic you are going to receive. Although it can be tempting to take a special and creative approach to naming your videos, you will see a lot more YouTube traffic when you make the title keyword rich and based on what people are actually searching for.
    • Video Descriptions– a solid description which lets viewers know what the video is about and why they should be interested is paramount. Be careful to use keywords in conversational ways rather that keyword-stuffing, which can hurt your rankings.
    • Video Tags– YouTube offers category tags when a video is uploaded to help define the subjects it relates to. The number of tags you can include is limited, so be sure to use only the most relevant keywords and phrases in your video tags.  
  • Regular Posting: Posting relevant videos with consistency is crucial for increasing your YouTube traffic, followers, and search rankings. The YouTube ranking algorithm heavily factors in regular video postings when ranking your videos.

youtube thumbnails helps to Increase Your YouTube Traffic

Choose Great Thumbnails

An overlooked tool that can help draw YouTube traffic is the video thumbnail. By default, YouTube randomly selects a frame from your video that it uses as the thumbnail in the search results. However, by changing it to something more interesting or relevant can make the difference on whether a user clicks on your video or moves on to the next. Make sure you choose a thumbnail that stands out so that it catches the attention of searchers. For YouTube partner, don’t forget the option to upload a custom thumbnail. This is important because the thumbnail image is typically the first thing a viewer sees which can influence them to click on your video.

 

youtube analytics to Increase Your YouTube Traffic

Know How to Use YouTube Analytics to Get More YouTube Traffic

YouTube offers a lot of analytical tools that are important for digital marketers. YouTube analytics provides you with information on things such as traffic sources, watch time and audience retention, device type, audience demographics, and a lot more. It also provides you with interaction reports showing subscriber activity, comments, likes and dislikes, shares, etc. All of this data is easily accessible and can help you understand who your audience is as well as their habits. Leverage this information to better target your viewers and create content that is the most appealing to your core audience and it will lead to more YouTube traffic.

6 Ways to Increase Your YouTube Traffic with youtube playlist

Create a Playlist

Another feature of YouTube that content creators often fail to take advantage of is the option to create video playlists. When organized properly, descriptive playlists can have significant benefits. When you group related videos together into a playlist, it not only organizes the content of your channel for viewers, but keeps them watching as videos auto-play.  This leads to longer watching sessions, which show users are engaged and could impact your YouTube traffic and overall search rankings. Additionally, playlists provide another searchable item for your channel, adding to your discoverability. Sometimes your individual videos and playlists will even show up in the same user search. Additionally, it’ll expose viewers to your other videos, including content that might not be as popular by themselves. YouTube traffic starts with optimization which is essential and you’ll want to edit the playlist metadata using keywords for the best search visibility.

6 Ways to Increase Your YouTube Traffic by monitoring youtube comments and engagement patterns

Monitor Comments and Engage with Your Target Audience

Like any social media channel, active reputation management is important when it comes to YouTube traffic. Be sure to take the time to read comments on your videos and your channel, and engage in meaningful ways with your audience. Reply to positive comments with reinforcement, answer any questions viewers may have, and reply with solutions to any negativity. Make sure you monitor for any spam comments or harassment, and delete or report them immediately. Not only will keeping a watchful eye and replying to comments establish you as an authority leader on the video subject, but it’ll assist you in engagement with your audience while increasing your presence and YouTube traffic.

6 Ways to Increase Your YouTube Traffic with youtube cards

Leverage Cards for More YouTube Traffic

YouTube offers a variety of cards that can be added to your videos. These include:

  • Channel cards – links a channel you want your viewers to visit
  • Donation cards – useful for soliciting fundraisers for nonprofits
  • Link cards – link viewers to external websites, crowdfunding projects, or merchandise for sale
  • Poll cards – allows the audience to vote on a poll
  • Video and playlist cards – links to another video or video playlist within YouTube

The YouTube Cards mentioned above are useful tools that not only improve your organic search rankings and drive user engagement, but lead viewers to your other content, your website, and more. In addition, compelling images can be added to end cards in an effort to draw more YouTube traffic to the video content being highlighted.

Conclusion

Whether you’re creating for a company, person, or brand, it’s obvious that YouTube has become an indispensable video marketing platform. In order to drive video views and get the social metrics you ultimately want all boils down to how you setup your initial Gameplan to drive quality YouTube traffic to your channel. With these tips, you’re on your way to building a bigger audience and providing an even more rewarding YouTube experience for both your viewers and your brand.