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Google My Business Best Practices for Small Business Local SEO

Learn how to use Google My Business to easily manage your business listing, reviews, photos and location on Google search, Google Maps and local search

Google My Business is one of the most powerful tools available to help you rank higher in local search results and reach more customers. But to take full advantage of this opportunity, you must claim and complete your profile and make sure it’s optimized to be found by customers who are searching for businesses like yours. This article provides all the answers you need to build a solid Google My Business profile, boost your local SEO, add your location to Google Maps and rank higher in local search results pages (SERPs).

1. What is Google My Business?

What is Google My Business

 

Google My Business is Google’s listing platform for companies. Millions of small, medium and large businesses have Google My Business profiles that help them boost Google search rankings and get in front of local customers.

 

 

2. Why Should Your Business Use Its Google My Business Profile?

 

Setting up a Google My Business profile for your company will help your company show up in Google search engine results, Google local search results and Google Maps results. Use this automatic business listing tool to see how your company appears on Google My Business other online business listing sites.

Listing your company on Google My Business will:

  • Help you show up in search results
  • Help you show up on map results
  • Use your location and potential customers’ locations to help you rank in local searches
  • Provide a place where customers can review your business

“Google My Business is a really important tool that more local businesses should take advantage of. It’s critical for helping customers find you easily,” said Brandon Schroth, an SEO strategist for seoWorksWhy Should Your Business Use Its Google My Business Profile. “The best part? When optimized correctly, the page shows up above normal organic search results.”

3. What Do Google My Business Listings Look Like?

This Google My Business listing for Marketing Media Wizard shows what a small business listing looks like:

What Do Google My Business Listings Look Like

4. How Much Does Google My Business Cost?

Nothing!

There’s no charge to add your company information to Google My Business. “It’s free to use, and it gives local businesses a way to manage their online presence by verifying and updating important information,” Schroth said.

5. How Does Google My Business Work?

How Does Google My Business Work

 

Listing your company on Google ensures that your small business name, address, phone number, hours and description are listed correctly and consistently across all Google internet platforms, including:

  • Google search results
  • Google’s Local Pack
  • Google Maps
  • Google reviews

Google My Business allows you to manage your entire Google business profile—including for multiple locations—from one dashboard.

6. What Does Google My Business Do?

Google My Business allows you to control the way your business shows up on Google. Using Google My Business you can correct or adjust your company’s:

  • Name, address and phone number (your NAP info)
  • Your current business hours
  • Geographic information for each of your locations

On top of these basic features, you can add photos to your Google My Business profile and encourage positive customer reviews.

7. Do You Still Need Google+ or Google Places for Business Pages?

Do You Still Need Google+ or Google Places for Business Pages with google my business

No.

You can manage everything you need to right from your small business’ Google My Business dashboard.

The NAP info, photos and any other information you upload to Google My Business will automatically populate across all of Google’s platforms. You can even manage your small business AdWords account from your Google My Business dashboard.

These are Google’s basic guidelines for representing your company on Google My Business:

  • Represent your business as it’s consistently represented and recognized in the real world across signage, stationery and other branding.
  • Make sure your address is accurate and precise.
  • Choose the fewest number of categories it takes to describe your overall core business.

8. Do You Need to Create a Separate Small Business Listing for Google Maps?

Google My Business Best Practices for Small Business Local SEO

No.

Your location information is automatically integrated onto Google Maps from your Google My Business dashboard.

9. How Much Can You Manage From the Google My Business Dashboard?

Everything you need to manage for your small business’ appearance on Google you can manage from the Google My Business dashboard.

Here’s what the Google My Business dashboard looks like:

How Much Can You Manage From the Google My Business Dashboard

From this dashboard you can:

  • Update your business information and have it automatically update in Google search and Google Maps
  • Get alerts for and respond to new reviews from customer
  • Use Google “insights” feature to see who’s interacting with your business online and learn how they found you
  • See how many users click to your website from your Google My Business profile
  • See how often users click-to-call your business from your Google My Business profile
  • See how often users request driving directions from your Google My Business profile
  • See how regularly users see your business in their Google search results over time
  • Use AdWords Express to administer AdWords from your Google My Business profile

10. Is My Company Already Listed on Google My Business or Google Maps?

Begin by searching for your business in the Google My Business search bar.

If your company information is already in Google’s system, it will appear on your screen. Google will ask you to verify the contact email on file for the account.

11. How to Add Your Company to Google My Business

If Google has no information on your business, it will lead you through a series of steps. Follow these prompts to add your business information to the site. You’ll be required to verify your business with Google, which we’ll get to in the next section.

As you wait for the verification process to be completed, you can begin uploading photos, videos and logo into your Google My Business dashboard immediately. These won’t publish online until you’ve completed the verification process.

12. How to Verify Your Google My Business Listing

There are two main ways to verify your Google My Business listing: by postcard or by telephone.

“Google would like to realize that you are the confirmed representative from the business. That’s the reason why they send a postcard to the address that provides a code to enter,” explained Nathan Barber, electronic analyst to your Digital Advertising Works agency. “Using the code confirmed, you’re ready to have complete control over the list. The affirmation boosts your chances of rank for neighborhood services you provide on your business ”

Follow Google’s prompts to determine the method of verification that’s right for you. Verification by postcard will take between seven and 10 business days.

13. What if Someone Already Claimed My Business on Google?

What if Someone Already Claimed My Business on Google my business

An additional step in the process of listing your company will arise if someone has already claimed your listing.

To lock down ownership of your listing, you’ll need to request a transfer of listing ownership or request that person—maybe an employee in charge of managing your digital marketing—add you to the account as a listing manager.

14. What Should You Include on Your Google My Business Page?

The information you include on your Google My Business profile seems self-explanatory. But there are best practices every business owner should follow in the way their information is presented on Google My Business. 

Barber offered the following guidelines on what to include on your Google My Business profile, and how to get it right:

  1. Consistent Business Name, Address & Phone Number
    “You want to make sure that all your business details are consistent with other online listings. Google pulls your NAP from all different sources, but if you can tell them the correct information through a consistent business citation, you will increase your online visibility on search engines on local search,” said Barber.
  2. Unique Business Description
    “Google wants to see that your ‘about’ section is completely unique, and not pasted from your own website. By having a unique description, your targeted keywords and business focus will be more in-tune to become more visible on the search engines. Don’t forget to include a hyperlink right in the description for maximum GMB return,” he said.
  3. Correct Business Category
    “Choosing the correct business category is vital to get found for the correct user’s searcher intent. By pinpointing your correct category (less the better), you will show up for the right types of search traffic. If you are having difficult deciding which category, look at all your competitors and scout out the winning listings and copy their category,” he said.

15. Google My Business for Multiple Locations

Google My Business for Multiple Locations

You can manage up to 10 business locations from a single Google My Business profile. For more than 10 locations, you’ll need to use the Google My Business Locations dashboard. 

16. Are Duplicate Google My Business Listings a Problem?

Are Duplicate Google My Business Listings a Problem

Yes.

Duplicate listings for a single business location can undermine the value of your Google My Business listing, said Alicia Glaser, the local search lead for digital marketing agency Pure Visibility.

“It’s important to search for any duplicate pages that might have been created in the past
with old addresses or different versions of your business’ name. Merge or close these locations,” advised Glaser.

“Having multiple Google My Business pages for the same location can harm your chances for ranking locally,” she explained. “Providing old, inaccurate information can also be an issue for the user’s experience.”

17. How to Remove Duplicate Listings

Businesses can contact Google My Business support by phone, by email, by chat, or through Facebook or Twitter to get rid of duplicate listings.

  1. First, delete the Google+ page of the old listing (if there isone).
  2. Next, send a message to Google My Business support staff on Facebook or Twitter, or start a chat, request a callor send an email.
  3. Lund recommends sending the following message:

“Hello, can you please move this old listing [insert Google Maps listing URL of old listing] to the current listing [insert Google Maps listing URL of current listing]? And can you also please transfer the reviews of the old listing to the current listing?”

 

18. How Do You Edit or Change the Information in Your Google My Business Profile?

You can edit or change information on your profile directly from your Google My Business dashboard.

If you have any difficulty making changes to hours, location or other information, send a message to Google My Business support staff on Facebook or Twitter, or start a chat, request a call, or send an email.

19. Optimize Your Google My Business Listing for Best Results

Optimize Your Google My Business Listing for Best Results

One of the most important things to keep in mind when optimizing your Google My Business listing is consistency, said David Mulqueen, project manager for digital marketing agency Odd Dog Media.

“You want to make sure that things like your name, imaging, messaging, general info like hours of operation, business category and how people can find you is consistent,” he advised. “If your Google My Business page isn’t consistent, how is Google supposed to trust your business as a credible source of information for its users?”

Nicholas Kinports, executive vice president of strategy for Notice digital advertising agency offered the following tips for optimizing your GMB profile:

  • Add Content, Content, Content!
    “Add high-resolution images of your business including the interior, along with 360-degree photos and videos if applicable. The more great content you add, the better Google will position your business relative to the competition,” Kinports said. When writing descriptions, “Write in a natural, helpful, and easy to read prose. Google loves a great user experience!”
  • Choose Keywords Wisely
    Choose the same keywords and phrases you know your customers are looking
    for and populating your profile where appropriate. Watch this two-minute video for basic keyword strategies:

20. Adding Photos to Google Maps and Google Search From Google My Business

Adding Photos to Google Maps and Google Search From Google My Business

Adding photos to your Google My Business profile will also add those photos to Google Maps and search results. Remember, customers are visually motivated, and photos of your location and products or services will go a long way towards attracting new business.

“You want to add relevant photos of your company,” recommended Barber of Digital Advertising Works. “This includes the interior, exterior of the building location, employees, past work, logos and other miscellaneous photos. The images supplied will send strong signals to Google that you are indeed a real business. The photos supplied will be more easily found on the ‘image’ section of the Google search engine portion.”

Watch this Google demo for step-by-step instructions on adding photos to your Google My Business profile:

21. What are Google Reviews and Do They Show Up on Your Google My Business Listing?

What are Google Reviews and Do They Show Up on Your Google My Business Listing

Customer reviews show up on your Google My Business profile. The one- to five-star rating at the top of your Google My Business listing as it appears in search results and on Google Maps is determined by the number of positive ratings you receive from customer reviews.

Google reviews are important for potential customers who are still in the “research phase” of making a purchase, said Mulqueen of Odd Dog Media. People who see great reviews are more likely to try your company instead of your competitors. And those Google star ratings are “the most crucial ones,” he said.

Begin by requesting reviews from “existing happy customers who have been so thrilled with their services in the past that they’d be more than willing to leave a review,” recommended Mulqueen. “These are a guaranteed way to build some momentum in getting more and more reviews on Google.”

22. How Can You Get Good Reviews on Google?

“The way to get good reviews on Google is to simply ask for them,” said John Nesler, lead writer and researcher forPost Modern Marketing. Customers don’t think about leaving an online reviews, even when they have really good experiences.

“In fact, they’re usually most inspired to go to the bother of writing a review when they have a bad experience,” he said. That makes it doubly important to ask happy customers to leave a review.

“When you have an interaction with a customer that just feels really solid and good, and they strike you as someone who is well-spoken, simply ask them, ‘Hey, would you be willing to take a couple minutes to review us on Google?’” More often than not they’ll be happy to help you out, said Nesler.

You might also consider handing out a flyer with a link to your Google My Business page and a request for a review, recommended Jim Lastinger, CEO of digital marketing firm Deep Field.

“However, you only want to give the flyer to customers that are clearly satisfied and most likely to leave a positive review,” Lastinger cautioned.

 

23. Should You Pay People to Leave Positive Google Reviews?

No. Never, not under any circumstances, should you pay someone to leave good reviews on Google.

“It’s a violation of Google’s terms of service with regard to reviews (as is the case with Yelp),” said Nesler.

If a happy customer is reluctant to leave a positive review out of the kindness of their own heart, you might “offer them a small discount on their next purchase,” he advised.

“Don’t publicize this offer or make it part of your marketing approach,” said Nesler. “But you’re asking a customer to spend their time on your behalf, so sometimes it’s appropriate to do
something nice for them.”

24. How to Respond to Good Google Reviews

Be sure to respond to all of your good reviews through your Google My Business profile, recommends Nesler. And don’t just write “Thank you!”

“Write a detailed, thoughtful response in which you address the person by their first name, thank them for being a customer and writing the review, and adding any salient points about your interaction with the customer that you think might put you in a good light,” said Nesler.

 

25. How to Respond to Bad Reviews on Google My Business

The downside to positive Google reviews from your happy customers are the occasional bad review every business is likely to receive.

“Never leave a bad review unanswered,” said Nesler. “It’s easy to do more harm than good if you aren’t careful in your response.”

Here are the rules of thumb that Nesler follows—and that he gives to clients—when it comes to responding to a bad review:

  1. Be calm and courteous. Don’t write a response when you’re frustrated and angry. You need to be firmly in control of your emotions. Find your happy place.
  2. Don’t debate the person in public. A he-said she-said situation is Get the interaction away from prying eyes. Lead off with a courteous, “I’m very sorry that you had an unsatisfactory experience with our business.” Then provide contact details where they can get a hold of you directly.
  3. You need to be in full-blown A+ customer-service mode. That doesn’t mean that you should be self-deprecating orapologize a million times. Rather, make it clear how your customers’ experiences should play out. What they should experience. What will happen when they walk through your door.

26. How to Use Google My Business to Place Better in Local Search Results

How to Use Google My Business to Place Better in Local Search ResultsGoogle My Business’ really important function is that is uses your small business’ location (or locations) to determine your placement in local search rankings. Local search results show businesses in the vicinity of the customer doing the Google search based on your physical location and theirs.

The top three businesses returned in local search results show up in Google’s Local Three Pack. The local pack is a box that appears at the top of location-based Google search results.

Google’s location-based local search results are “critical for helping customers find you easily,” said Schroth of prWorks. Competition for Google’s Local Three Pack is heavy, he said, and it gets harder every day for small businesses to earn that special place at the top of local Google searches.

“Invest the time into creating and maintaining a Google My Business listing as well as the supporting local elements, and you’ll reap the benefits of higher placement and greater visibility” for your small business, said Schroth.

27. How Can You Compete for a Place in Google’s Local Three Pack?

How Can You Compete for a Place in Google’s Local Three Pack?

You can see how your company measures up on Google My Business by conducting a “near me” search. Near me searches use an internet user’s location to suggest businesses nearby.

“To understand the local competitive landscape for your business,  search for your business’ category with the phrase ‘near me’ in Google to see what type of accounts are showing up in Google Maps and the Knowledge Graph,” recommended Glaser of Pure Visibility.

“You will more than likely see that listings with reviews show up first organically,” added Glaser. She suggested clicking on those top businesses to see what they’re doing differently and what you might do to improve your own near-me ranking.

28. Can You Manage Your Google My Business Profile from a Smartphone?

Manage Your Google My Business Profile from an android Smartphone app

Download the Google My Business app for Android.Manage Your Google My Business Profile from an apple Smartphone appDownload the Google My Business app for iPhone.

developing a search engine optimization strategy
Home Improvement SEO Strategy | Contractor Website Ranking

How do you develop a winning search engine optimization or home improvement SEO strategy to get your contractor website pages ranked?

To be honest, there’s numerous ways to go about this, some which are good, others not so much. This post will stick to white hat’ish tactics in order to get your contractor website ranked in the search engines for your given keyword selection.

Search engines have two types of results that are displayed to a searcher every time someone Google’s Something which are:

  • Paid ads using Google Adwords, which can be shown as “sponsored links”
  • Organic search listings that are the topic of focus for this article on SEO tips for home improvement contractors, and these are search results that are displayed underneath paid search ads and is probably what you’re used to clicking on the most.

Organic search engine results (SERPs) listings are those that are found basically in the middle of the SERP webpage, as seen below.

rHome improvement seo strategy for contractor Websites

Contractor SEO strategies are focused on optimizing your home services site in order to boost the ranking position within your given service area.

Let’s define service area real quick. A service area could be a country, state, city, town, or by neighborhood.

My suggestion is to go granular and focus your SEO strategy for your home improvement business on the neighborhood level, unless your a nationwide commercial service provider. And even then, it wouldn’t hurt to go ahead and dominate the neighborhood level now to establish and maintain your dominance, budget permitting.

Home improvement seo for contractor websites

See the image above of a SERP result to determine where organic listings are and where the paid listings are by just looking at where I’ve underlined the 2 paid ads listings, clearly marked with “Ad”.

Spider-driven search engines such as Google and Bing use webmasters to audit your contracting website. Spiders crawl every website and score/rank website pages based on how relevant  they are to a consumers intended search query.

A website’s score or rank is based hundreds of factors like authority and relevance of sites that are linking back to your site along with the anchor text, such as this: HVAC leads,  use to link with. Your home improvement website keyword  topics and length of the article and how well you answered a searchers question.

Rule of thumb here is to deliver as much valuable information as possible, while not fluffing the content up to simply stuff more keywords in or make it appear to be very long and in-depth.

Home improvement seo for contractors websites

Also metrics like the time a web searcher clicks onto you site and stays, known as dwell time. Also, if a searcher clicks on your website and immediately clicks the back button, will send big red flags to Google that searchers are not finding any value with your site and that you Websites page does not answer their query, which they’ll then demote it’s ranking and serve something better that will.

There are literally hundreds of other things that affect your ranking, but let’s stick with the one principle that as long as you deliver value to your audience, you will rank higher with time and continued perseverance.

You will need to focus on several areas on your website contractor page when creating a Google SEO strategy to rank home improvement pages above competitors.

Contrafor Websites for Home Improvement seo Strategy

First, the title of the webpage and the url absolutely must contain the keyword, preferably at the beginning of the title and site url for best ranking success. Next, the keyword must be contained within the body of text multiple times and is recommended to begin and end each article with the keyword phrase within. It’s also important to load image files that contain the keyword onto the page along with the alt text containing the keyword phrase.

Other important routines that you need to get into the habit of doing every time you publish is to make sure that you’re using h1-h3 headers and at least one of the h2’s has your home improvement keyword in it. Also, linking out to at least one authority site with an outbound link, as well as a 2-3 inner links to other articles on your website utilizing keyword anchor text are all standard practices that I use each and every time I create a new blog post.

There’s other nuances that you’ll need to learn and do, and the easiest way to do this is by using the Yoast plugin. Toast will tell you exactly what you’re missing and what to do to give your on-site SEO a nice polishing.

Home improvement seo strategy optimization

Spider-driven search engines use robots to crawl website pages by jumping from one page to the next based on links from a web page to another web page, kinda like a spider web is interlinked to build its strength, the same can be applied to conceptually visualize websites linking to one another and the more linking to you the more powerful yours can become.

A contractors website’s score or ranking factor in a spider driven search engine is based on hundreds, if not thousands, of factors such as, link popularity, click popularity, website keyword topics, and much more.

Google is the most frequent spider-driven search engine to crawl home improvement websites and apply SEO rankings to them. Its database now has roughly 4 billion pages indexed and is notorious for finding the most relevant information to display to users.

If you think about how massive an undertaking it has to do every single day, it is pretty awe inspiring even for those that don’t really like the almighty Google.

When Google crawls the internet, it finds websites by traveling through other websites hyperlinks. The more sites that link for you, the more important the engines consider your site and pages on it to be. You will need to focus on getting high quality  websites that are in your niche to link to your site.

Search engines use the content on your site to understand what your site is all about, which in turn determines how highly your site will be rated for specific keyword topics when people search for them.

As a result of this, keyword analysis is vital to getting organic search engine rankings for your home improvement business and absolutely must be the first thing you do when creating a home improvement SEO strategy.

You will need to understand how many peope are searching for your keyword phrases each month and what type of competition you are facing when trying to rank for it in the search results.

Believe it or not, if you are just beginning your SEO strategy for your home improvement business, the fundamentals of SEO are not that hard. In actuality, they are mostly just common sense, like we’ve already touched on.

Now there’s a good deal of science that goes into a sound long term winnng home improvement SEO strategy, because it’s continually changing as search engines like Google continue to upgrade their algorithms on a daily basis.

What I am saying is that you don’t need to have a master’s degree in SEO to make sure your contractor website is well positioned so that you’re able to start getting organic search engine traffic. Let’s take a look at these seven simple ways to build a solid home improvement SEO strategy for your contractor website:

best home improvement seo strategy

1. Know Your Keywords

First things first. Like I’ve said before keyword research will make or break you. If you pick a high competition keyword to try and rank for, you’ll fail miserably. You can not do much without knowing what home improvement keyword search phrases your target audience is using to find answers to their problems which your contracting business solves.

To do this skillfully requires a bit of research and patience. Step in the shoes of your ideal customer of your product or service. How would you find answers to your problem? What would you search for on your search engine? What are the questions you’d ask when you don’t know much about something new.

For example, if you sell organic dog food, your prospective customer could be concerned about their dog’s health.

Maybe her dog has food allergies and she’s worried about the chemicals and byproducts in most dog foods.

Start searching. What websites pop up?

Home improvement seo for contractor website SERP result

Look at the words used in these snippets.

In my “dog has food allergies” query above, words such as “sensitivities,” “natural,” and “balanced” appear. Don’t forget to consider related words, such as synonyms (thesaurus.com can be your very best friend) and groups of words.

Back to our pet with food allergies search. You could consider keyword phrases such as “food sensitivities,” “all natural diet,” “complete balanced nourishment,” and “only natural ingredients.”

Contractor Websites for home improvement seo strategies

Or you can cheat and look at the related search terms found at the bottom of the SERP. Work smarter, not harder.

Home improvement seo tips for better contractor website development

2. Write High Quality Content (No brainer )

The important thing here is to use your marketing ninja sense and create engaging content that’s valuable to your target audience. Valuable content contains information that simply  answers the questions they have, provides them with insights that they can use, and educates them so that they could be better at what they do.

Within the terrific content you are creating, don’t forget to use proper keywords naturally. Do not try to stuff your webpages (i.e. adding keyword phrases over and over again on your content, on your meta tags, on your Alt descriptions, etc) in an effort inflate your website’s ranking. It will not help your search ranking for home improvement (in actuality, it might hurt it).

If search engines catch you (and they will because their bots are super smart!) , they can penalize your home services website by lowering your ranking or completely removing your website from their index.

Additionally, it will not impress your site visitors. Who would like to read the exact words over and over: “Are you searching for organic dog food? If you’re searching for organic dog food, look no further. Our organic pet food site is the ideal place to purchase your organic pet food.” Keep it real, you are writing for a person to read and enjoy.

proven home improvement seo strategies

3. Use Keywords In Your Website Page URLs

Be sure that you don’t overlook your webpage URLs since they are important to your SEO rankings for your home improvement website. This is where your keyword research is useful.

For instance, if a webpage talks about your solar financing product, then the URL for this page ought to be products/solar-financing.

Concentrate on the most frequent and most searched appropriate keyword phrases for you home improvement business.

If you are attempting to choose between “solar funding” and “solar leasing,” select the one with the maximum searches per month and has the lower competitive difficulty ranking.

Home improvement seo

I know the keywords I’m referencing above aren’t the same in the image so use your imagination some. By using KwFinder.com to do my keyword research, it shows the monthly searches and on the far right the keyword competitiveness or difficulty to rank it.

KwFinder makes it easy by color coding red for too difficult, yellow for difficult, and green for doable. You should only work with keyword that come back with a green circle around the number (number doesn’t really matter to you right now so just stick with green is go keywords only).

Now don’t be the schlub that finds a “green” keyword, write 500 words, publishes and immediately wonders where the fuck their page is and why is it not #1! Trust me, a new website has no chance for #1 slot unless it’s for Something no one is searching for. You’ll need both time and links to raise it up. And when I say time, I mean months, probably 3-6 months.

There are a few quick and easy (and free) ways to assess search ranking. One would be to use Google AdWords Keyword Planner. Just enter your keywords to get an idea of how hot they’ve been historically been with search volume. You could even use Google Trends, which is a really fun site to explore.

KwFinder also has a free plan that gives you 5 searches a day. Only use it to research keywords after you’ve found some in the Adwords keyword planner.

And here’s a tip, if it has more than 1,000 monthly searches, you’re not ranking for it for a while, unless it’s a useless keyword with no commercial intent. You’re best bets are keywords around 50-200 monthly searches.

Contractor website titles for home improvement seo

4. Don’t Overlook Page Titles

It’s essential to create interesting and engaging titles for your contractor website pages. Make them catchy so they grab your target audience’s attention, while still containing your keyword phrase.

When they don’t catch the attention of searchers, people aren’t going read all the terrific content you’ve spent hours creating just for them.

I find that answering “What is in it for me?” For my customers helps me concentrate on what to highlight. Ask yourself: What is the benefit they’ll receive from the content on my contractor Web page and why should they care?

As soon as you’ve got that nailed, shorten your name, use powerful words, and make it sexy, like this article is, lol.

As you’re creating these attention-grabbing headlines and sexy content articles on home improvement services, make sure your keyword is in the headline (the H1) and the subhead at least once (the H2).

Using the solar funding case above, your H1 may be “Solar Financing Made Easy.”

Keywords important for home improvement seo strategy

5. Review Each Page for Additional Home Improvement Keyword SEO Ranking

Now that you have created high quality content your target market needs (and desires) and have attention-grabbing headlines to engage them and encourage them to read further, go back and review everything you wrote.

if you’re like me, you’ll find that everything you wrote and thought was so cool just plain sucks (I just post it anyhow to torture your ass a little lol).

In your review, start looking for additional places where you can obviously add in keywords. Can you change a sentence around to add a key word?

For example, on a webpage about marketing automation, “Identify the best customers and convert more” could be changed to “Marketing automation makes it possible to identify the best customers and convert more”.

Also, consider if you are able to produce a keyword phrase by adding a word before a keyword?

When I have a sentence talking about “marketing campaigns” and marketing automation is a key word for my page, I’d add “automated to marketing campaigns.

Do several reviews like this. You may be amazed at what opportunities you miss the first, and even the second time, around.

Home improvement seo tips for better user experience

6. Improve User Experience

This is beyond site content, but decent user experience is becoming increasingly more important for powerful home improvement SEO strategy and rankings.

Based on Robert Berris in his website “Three UX Principles That Help Your Site Do Its Job Right”, during the past two decades, Google has evolved to put higher emphasis on sites which deliver quality consumer experiences across devices and platforms. Though traditional ranking factors are still king, search engine optimization is becoming user-friendly.

So, work with your web developers to make certain your website is simple and intuitive to navigate and that every link functions and takes your traffic to another piece of information they’re searching for.

top home improvement seo strategy hire an seo expert

7. Hire an Expert to Develop Your Home Improvement SEO Strategy

As I said previously, basic SEO strategy for home improvement contractors is largely common sense. However, if you’re able to afford it, it’s best to hire a contractor SEO expert to make sure your website is truly optimized.

A SEO consultant or agency can audit your website and look at how it’s performing against your main keywords. They’ll offer you a prioritized list of action items that will help you take your website to another level.

Here’s the good news: You do not have to become an SEO magician to be sure that your site is well positioned for organic search engine traffic. Just use your common sense and the seven easy home improvement SEO tips outlined above for your contracting website Improvement.

Contractor Digital Marketing Strategies For Quick Results
Contractor Digital Marketing Strategies For Quick Results

As a results-driven contractor digital marketing agency, one of the first things we do when onboarding a new client is to identify the exact actionable steps that we are going to take which produces quick results.

Quick results, such as increased website traffic, social awareness and engagement, or even new sales are super important because they’re the only measurable way at demonstrating to a new client that we’re capable of making things happen for them.

A contractor digital marketing strategy that gets quick results gives us the opportunity to start generating a positive return on investment (ROI) for a client who just allocated funds towards a large marketing budget.

It all boils down to this, the faster my contractor digital marketing agency can hit key performance indicators (KPIs) we’ve set with our clients, the more probable it becomes that we are to establish a solid long term working relationship with them, which simply means a higher return and lower client churn for our contractor digital marketing agency.

In the end, it’s all about figuring out the best avenue of approach to get early positive traction and to do so very quickly before the client losses interest and moves on to the next contractor digital marketing agency. Agency hopping is common so we do everything we can to reduce that in order to keep our clients longer which in turn increases our LTV (customer lifetime value) ratios.

It all begins with our marketing tech stack that automates the entire onboarding workflow ensuring nothing is missed and that constant communication is established with the client setting up their expectations on what to expect working with us.

Then, my team and I use a predefined template based on past problems that we see with their website during our initial analysis.

Our contractor digital marketing strategy

The contractor digital marketing strategy I’m about to lay out for you contains the following, broken up into 3 mission critical categories, which are:

  • Website Based Quick Results
  • Content Marketing Based Quick Results
  • Paid Advertising Based Quick Results

In each category, I’ll use relevant examples that a contractor could face so you know what to be looking for if you want to do it yourself.

The point of this guide is to teach you how to take advantage of these quick wins we’ve learned over the years so that you can have the most impact within the shortest amount of time on your own websites.

Contractor digital marketing

Tip #1: Website Based Quick Results

Revamp the Messaging at the Decision Stage of the Sales Funnel

Most people who land on your website for the first time won’t be ready to make a purchasing decision, at that exact moment. In fact, studies show that it takes an average of 7-9 touch points, with your brand, before someone ever makes a purchase on your website.

Studies also show that first time website visitors has about a 2% initial contact to sale conversion rate.

However, it’s been my experience that most contractors target their marketing content and messaging towards those very few (2%)  “impulse” type buyers that are landing on their website for the first visit.

Instead of taking a hard selling approach, that actually scares people off with pushy sales messaging, which actually alienates the 98% first time visitors. So, why not grab their interest to learn more about your business service offerings?

Here’s the deal, most first time visitors are still learning about their pain point that your service or product could help them with. They’re no where near ready to buy, yet. Now, if you were to nail them with lots of valuable information and resources that helps them understand their pain point better and then presents them with solutions, you’d be a step, or 3, ahead of your competition.

If you use this method you will be able to convert more site visitors into higher quality contractor leads, which we then have to nurture the lead into a conversion or sale event.

Now, I can hear the majority of you wanting to say, “JD we only have so much money and time and we have to get our sales up today or we’re screwed!”

Hate it to say it but if you’re already at that level now, there’s not a whole lot that can be done for you, short or a miracle.

Here’s the reality, if you’re on your last leg where a matter of days or weeks means you sink or swim, I hate to break it to you but more than likely you’re already drowning.

Now, let’s say that you don’t have any type of valuable resources or information to provide. Well, guess what, this makes the perfect time to start creating content. And I know that it sounds like a tremendous amount of grunt work, and believe me it is, but the good new is that you will be able to leverage this hard work in numerous ways later down the road.

Just keep in mind that quicks results are accomplished by delivering the greatest amount of impact with the least amount of resources. You will be able to repurpose this content across your paid advertising initiatives, SEO, website, and contractor lead generation campaigns means that you’ll be to provide quick results across your entire marketing strategy.

Homepage focus contractor digital marketing strategy

The Homepage is where you need to focus

If there’s a budget or time limit, the best place to start making revisions in order to get quick results is on your website homepage.

The homepage is typically the most visited page on a website and is the page upon which most visitors will land on first if coming in direct. Plus, your home page typically has the most backlinks pointing to it from both external and internal links, making it valuable to work with from an SEO perspective.

Given this, it becomes vital that the homepage is able to deliver a great first impression and lets visitors quickly find what they’re looking for.

By beginning with your website homepage you will be able to test the response of your visitors to each change, and whether or not it will give you a quick result.

Contractor Digital Marketing Strategy Tip #1: Website Based Quick Wins by using popups on your website

2. Popups will Provide an Immediate Response

An effective way to get a visitors attention is with a popup. Popups gives us the ability to drive certain actions that you want them to take on your site or an action you want them to complete, like entering your contractor lead nurturing funnel.

An example of this would be building an email list in order to convert these visitors into qualified leads.

If you were to try converting this new site visitor into a customer immediately, by offering them a discount coupon for their first order could mean the difference between them buying from you or your competitor.

Popups don’t take a lot of time to develop and are quite easy to implement, but the also can have a huge impact on your conversion rates.

Contractor digital marketing strategy tips on website optimization to stop using stock photography because it looks fake

3. Stop Using Stock Photography

If your website has any stock images to tell your business story, it’s highly likely you will see an almost immediate increase in the trustworthiness from website users by simply swapping then out for high quality pics which shows your business in action.

Here’s the skinny, people like to do business with those they trust and like, so by getting more trusting visitors will no doubt lead to an increase in your sales. Hiring a reputable photographer is recommended, unless the budget or even time constraints won’t permit, then just bust out your iPhone.

Contractor digital marketing strategy Increasing Page Load Times Leads to an Improve User Experience

4. Increasing Page Load Times can Improve the Site’s User Experience

Everyone expects things to happen right now. and not only right now, but instantaneously. This translates into people being super impatient, with most of  your website visitors getting tired of longer than average page load times, and leaving the site.

Start by testing your site to see if it’s considered a slow website, even if you think it’s performing just fine. Google’s own Pagespeed is where you can run your speed tests for free.

I’d also suggest taking it a step further and testing your other pages as well. In Google’s SERPs, it prioritizes faster loading website pages over slower ones, which means improving your website speed could have a positive impact on the organic SERP rankings, especially on mobile!

If your website needs to increase its performance, there’s numerous culprits that you’ll need to identify for slow load times. Here’s some common issues:

  • Site Hosting – A very common problem is your hosting provider is holding you back which means you’re going to have to make the switch to a better hosting provider.
  • Large Images or Attachments – You have to compress your images and optimize the images size for the internet. For those that are using WordPress, the plugin “WP-Smush” is highly recommended from our personal experience.
  • Heavy CSS or Javascript – That fancy widget that jumps on the page or moves around, yeah kill it because it’s eating up your sites response time and slowing it down.

Getting your website tuned up with faster response and load times could provide a significant boost to your user experience which will more than likely result in a noticeable increase in your search rankings and conversions.

Tip #2: Content Marketing

 

Contractor Digital Marketing Strategy Tip #2: Content Marketing

Usually, content marketing is not thought of as a method for delivering quick wins. Most contractor digital marketers view content marketing as a way to slowly and organically rank in the SERPs in an effort to build consistent traffic in order to decrease the high cost of PPC Ads.

Though content marketing provides this to websites as a long term marketing strategy, it’s also very useful to us in order to get quick results from the other areas that’s in our in our online marketing mix.

Content Fills the Gaps in the Buyer’s Journey

1. Content Fills the Gaps in the Buyer’s Journey

Unless your business is brand new, your website more than likely has some traffic already, whether it’s just a couple people or hundreds that are visiting your website every day. However, most of that traffic will simply not be candidates to make a purchasing decision with your business, on the very first visit.

In fact, most site visitors just don’t know or recognize that they are in need of what you are offering to solve for them. Others might get it but they just won’t be ready to make a purchase decision before they’ve fully vetted all their options.

To combat this, you should create compelling content around the joys of doing business with you as a way to introduce new website visitors on the reasons your product or service is the best solution to solve their pain points.

Seo contractor digital marketing

The SEO Benefits of Content Marketing

Finally, by publishing this type of informative content on your site, you’ll begin to generate attention from search engines. While home services SEO isn’t really a contractor digital marketing strategy for quick results, the additional benefit of this type of high quality content development shouldn’t be ignored or minimized, as SEO is excellent as a long-term investment.

Contractor digital marketing strategy Promote with Paid Advertising

2. Promote with Paid Advertising

While your content will support your existing website traffic, it can always do a lot more. By adding in paid advertisements into your contractor  digital marketing bag of tricks will immediately place your content articles in front of highly targeted audiences. This makes it easier for you to be able to reach your ideal buyers a lot earlier in the sales process or in the buyer’s journey.

Contractor digital marketing strategy repurpose old content

3. Optimize Old Content

If you’re already creating new content for your website, that’s really awesome, keep it up. But it’s also very likely that a lot of your old or current content on site could be upgraded through on-page SEO Optimization in order to be used more effectively at driving relevant web traffic.

When optimizing old content is apart of your internet marketing strategy, there’s 3 options for you to consider:

Remove the Content

You may not think that removing your hard work as an optimal strategy for your content, but it actually can be.

Here’s why.

If your blog posts aren’t providing value to readers, they might have the opposite effect and actually reflect poorly on your brand.

This also holds true in the way Google’s algorithms indexes the content. Short, less than valuable type posts can hurt a sites rankings. If your website is full of posts that nobody is reading, Google takes that as a sign that your content isn’t worth showing in its organic rankings. Google may even determine that your website has less domain authority from this and is not worthy of SEO rankings.

Finally, some of your content may be old or outdated, but time/date sensitive and not possible to bring up to date. Anything that has to due with the out of date information should be removed from your site as nobody cares about yesterday’s news.

Make sure you take the time to delete these old posts so you can deliver the best user experience, more value to site visitors, and making sure Google only sees your most relevant and valuable content on site in order to avoid any rankings drops or even delisting issues.

Content marketing for contractor digital marketing

Upgrade the Content

This strategy allows you to take solid content pieces and make them even better. Upgrading existing content saves you from the time involved in creating new content pieces and it earns more SEO organic traffic, which stems from finding new ways to use the articles.

To effectively do a content upgrade, examine what is currently ranking well and then expand your resource to be more comprehensive and provide new and more valuable information than the best article on Google’s first page.

You’ll also want to identify new relevant keywords you may be able to rank easily for and add them throughout the post. In fact, using latent semantic indexing-friendly keywords is an excellent method for earning more organic traffic, and as a way to provide Google with the article context it needs to best understand what your article is about.

Combine the Content

Lastly, you may discover that you’re able to combine two or more piece of old content into a single super blog post. If you have old posts that aren’t strong enough to rank on their own, look for a way to combine them with other relevant posts which would create a more comprehensive resources that provides tremendous value to readers.

SEO Tools for Fast Actionable Ideas

4. SEO Tools for Fast Actionable Ideas

On-Page SEO Optimization

If your site is a WordPress website, you really should be using an SEO plugin like Yoast which will allow you to begin optimizing your on-page content. Yoast analyzes the page and provides actionable recommendations on optimizing the content based on your selected keyword phrase.

Though it’s not meant to compete with expert SEO advice, it is powerful and will get you on the right path, especially if you’re new to content marketing and looking for a quick and cost-effective way to ensure your sites content is up to par.

Technical SEO Site Optimization

Using an SEO tool like Screaming Frog will make life a lot easier by identifying and fixing site technical errors that you might normally have a hard time identifying and assessing. The process is automated and helps to resolve website issues like 404, 500, and 503 errors that Google would otherwise be penalizing your website for.

It also provides you with analysis on:

  • Site metadata
  • Broken links
  • Duplicate content

Using an SEO tool like this helps to quickly identify issues that aren’t obvious, and to get more out of your content creation by optimizing your articles.

Tip #3: Paid Advertising

Contractor Digital Marketing Strategy Guide to Delivering Fast Results from Paid Advertising

Just about all businesses online use some form of PPC advertising in their contractor digital marketing strategy. Whether your marketing budget is allocated to Google Adwords or on Facebook Ads matters little.

The mistakes with paid advertising that you could be making are:

1. Don’t Compete with Yourself

One of the biggest mistakes we see contractors consistently make is running ads that are basically in competition with one another. Far too often, this happens from audience overlap which only drives up the cost per action while sinking the campaigns ROI.

On Adwords, one of the glaring things I see is keyword overlap because they won’t include an exact match keyword phrase as a negative keyword for their broad or phrase match ad groups.

Though running multiple ad variants is an excellent way to test and find which is most effective, you must avoid targeting the same audience with multiple ad sets just because you once successfully advertised to that audience in the past.

Contractor digital marketing strategy Optimize Your Audience Targeting

2. Optimize Your Audience Targeting

A common contractor digital marketing problem, as discussed above, with targeting your audience on either Adwords or Facebook is targeting the same audience on all ad sets. Even though audience overlap is a common problem stemming from improper targeting, it’s not the only one.

Many businesses typically make assumptions about their ideal buyer persona. Then they advertise to those buyer persona without a clear understanding of whether or not their ads are reaching the right people.

One of the best methods to understand who you should be targeting is by creating fictional representations of your ideal buyer, commonly referred to as buyer personas. Buyer personas can be used to identify the traits of your ideal buyer and to decide on which audiences you should target.

Test new audiences to determine which one delivers the desired results. Also, keep in mind that you need to rotate audiences when possible in order to keep the ads fresh and relevant rather than stale and annoying.

Contractor digital marketing strategy by updating your online paid advertisements every other week

3. Regularly Perform Updates on Advertisements

It really feels good when you finally have a campaign blast off with your ads being more effective than you could have imagined. But, no matter how great your ads are at the present moment, if you continue to show the same ads to the same audience, they’ll eventually become far less effective, which has to do with frequency related issues.

Therefore, it’s super important to rotate new ads in on a consistent basis. For example, at Marketing Media Wizard a contractor digital marketing agency, we create new ads for our clients every week or two depending on their historical performance. For ads that are underperforming severely, we cut them within days, if not hours and replace with variants of our successful ads.

Displaying fresh ads with this level of frequency allows you to keep your audience from getting overrun with the same ole mundane ad they’ve seen over and over again.

When your creating a new campaign, make sure you test multiple versions of your ad elements such as images, copy, and target audience to determine which is most effective for your given target audience.

No matter how great you think your ads are, it’s important to continuously test alternatives and not become complacent. Out of all the ad groups and adsets you create, one of them will typically outperform the others, which gives you the opportunity to wipe the under-performers and adjust the ad budget onto the winner.

Additionally, by running multiple ad variations you will get a better understanding of what types of ads your target audience responds best to.

The more frequently you switch out the ad creatives, the more rapidly you will be able to optimize your contractor PPC Ads campaigns. Rapid ad optimizations is the name of the game when it comes to exploiting quick wins for our clients success.

add in Retargeting Campaigns for your digital marketing strategy

4. Add in Retargeting Campaigns

This is hands down the most important thing you must do in order to secure a quick win for your contractor digital marketing strategy. Retargeting site visitors is one of the most  powerful tools to immediately improve your ROI.

Retargeting is defined as marketing to the same people who have already visited your website. These past website visitors already have a established relationship with your brand, which makes them far more likely to return and buy. These people have already shown an interest in what you have to offer, which makes them far more likely to purchase from your company at some later point in time.

Best of all, implementing retargeting campaigns is relatively easy and quick to setup and get running. In order to use this powerful contractor digital marketing strategy, you will need to add a snippet of code called a pixel to your website. Once installed, the pixel with gather user information which can then be used to create custom campaigns that target users in various stages of the buying process.

An example could be if someone viewed a city service page and then visited your contact page, you can serve them ads for that specific service and even include a discount to incentivize them to buy now.

Retargeting is by far the most powerful tools contractor digital marketing experts have available and represents one of the most highly recommended additions to your contractor digital marketing strategy I can make.

Contractor digital marketing conclusion

Contractor Digital Marketing Conclusion

Before you head off and start chasing quick wins, let me tell you one more thing: In any marketing scenario, your contractor digital marketing strategy is the ultimate key to success.

While it may seem like you have the perfect roadmap to implementing changes that will improve your ROI, it’s vital to understand how everything fits together in your contractor digital marketing strategy. Take the time to select quick wins that work together so that you can deliver the biggest bang for your buck.

While some of the items on your marketing list may represent an excellent opportunity all by themselves, I suggest that you identify all the other opportunities that might have an impact and which can improve your results across the board.

Rather than focusing on improving your paid ads, content, or website singularly, look for ways to improve as many as you can with least amount of optimizations as possible.

The key to having a truly effective contractor digital marketing strategy that produces quick wins is by generating the most impact within the least amount of time and from the fewest amount of used resources as possible.

user-intent-seo-relevance-marketing
Roofing SEO Relevance: Importance of User Intent

SEO, or Search Engine Optimization has many variables that makes up perfect optimized SEO in Google’s eyes. All of these have to be unified together to make certain you’re rankable on Google’s Search Engine Results Page (SERPs) and users can locate you.

One of those parts is user intent. However, what precisely is user intent, and how can this impact the content you are creating and the promotionals you are setting out there to prospective clients?

SEO Relevance: Importance of User Intent

What’s User Intent?

User intent is exactly what a user is looking for when searching on a search engine optimization. It extends beyond the key words used and attempts to find the particular response the user would like to find to their query.

Through time, Google has become more and more proficient at discovering the significance of user intent. For example, they penalized content creators for using a lot of keywords and generating spammy content via their Penguin upgrade in 2012.

Google unleashed this algorithm since user intent was frequently not being fulfilled, and it was damaging the search engine reputation.

SEO Relevance: Importance of User Intent

The various kinds of use intent include:

  • Transactional: The user would like to get a product or execute another very particular deed.
  • Informational: The user needs specific information about a particular subject.
  • Navigational: The user wants to visit a specific site.

If you’re able to learn your user’s intent, you’ll have a simpler time getting them to the sales funnel and finally purchasing your services and products.

By way of instance, let us say that you sell all sorts of bed sheets, and you decide that a number of your customers are looking for”The most effective types of sheets for sensitive skin”

If you sell them, you can create a manual around this subject, optimized with fantastic text, pictures, and other sources, in addition to applicable key terms. When the user finds your articles, you are able to collect their email address, send discounts and bargains, and make a sale later on.

Would you wish to determine the questions we’re requesting, and what exactly the user intent is enclosing your service or product? Then you will have to use the best resources on the market.

user-intent-seo-relevance-marketing

Tools for Finding User Intent

It’s possible to determine search intent utilizing the easy Google search instrument, or enter more complex platforms. Listed below are a couple to dive into:

  • Google’s People Additionally Ask: When Looking for your keyword, scroll down to Google’s People Additionally Ask function. You are able to see the very best questions and perform deeper research into questions that are related.
  • Answer the Public: See Answer the Public, type in a word associated with your organization, then see the who, what, when, and how queries people are asking about this subject.
  • Keyword Tool: Visit Kwfinder.com, type in the word that you need to target, then see the search volume and contest. Using the pro version, you may also requesting the questions folks ask about the topic. If you find the content men and women are generating about your brand and the questions they’re asking, after that you can answer them.

Besides using the above mentioned SEO tools, you can find different ways to begin matching user intent. You can:

  • Look on your own Twitter, Facebook, Instagram, Pinterest, along with other pages to determine what sorts of queries users are requesting, then make the content that answers them. Figure out what could inspire them to stay with your organization.
  • Listen to client support and customer sale forecasts. Again, listen to recorded calls and determine exactly what the clients are praising and what they’re complaining about.
  • Set a chatbot in your Site. An automated conversation bot can manage simple questions individuals might be asking, then flip it over to an actual person at your business if it gets overly complex. These discussions are invaluable and abundant with information regarding your clients.

Consider what your client would want. What type of travel would you choose if you’re looking for some item, service, or item of content? Where would you begin? It is very good to pretend you are a client and attempt to select a revenue journey with your organization, beginning in the SERP webpage and end up on your shopping cart.

Before you make your user intent content, then see which key words are best performers on your site, and what type of articles you have about that.

Let us say you’re rank high for”best bed sheets under $50,” but search phrase leads users into a blog article about the least expensive and most costly bed sheet stuff. It does not match the consumer’s intent, which can be transactional.

Or, the opposite may be true. Let us say you rank on top for”forms of mattress sheets for individuals with allergies,” and among your lace bed sheet merchandise pages composed. The user, in the point, desired info, not a sales pitch. Perhaps the consumer needs natural cotton mattress sheets instead.

SEO Relevance: Importance of User Intent

What Type of Content to Produce for User Intent

User intention will change as your potential clients go through the sales funnel. You want to use revenue funnel tools to monitor where your clients are in every cycle and what sort of content to make for them/offers to send to them.

You can use them to monitor buyers throughout the sales funnel, which comprises:

  • Top of the Funnel: Here is the consciousness point where people are looking for answers, schooling, and information. The kind of content for this particular point comprises ebooks, white papers, blog articles, videos, and also a educational article. This contrasts with informational lookup intent. These hunts will be general. In the base of the content must be a call to action that motivates them to register for info regarding your service or product (through an email newsletter or background notifications, for example ) or find out more.
  • Middle of the Funnel: Here is the test stage, where folks are contemplating whether they will do business with your business. It is possible to schedule a product demonstration together, send them a presentation webinar, and reveal them a FAQ sheet about your business. They may specifically hunt for your business on Google, so this approach might assist with navigational user intention. In the base of the content ought to be a CTA which motivates users to register for a free presentation of your product or a telephone using a sales pro. That is when people are preparing to buy from you, and go together with the transactional user aim hunts. You could provide discounts and coupons, free samples of your merchandise, and live presentations at this phase. They’re also likely to be far more special than an informational hunt. In the base of the content ought to be a CTA that motivates them to buy, such as a”Purchase” or”Get Started Now” button.
  • Bottom of the Funnel. This is when people are getting ready to purchase from you, and go along with the transactional user intent searches. You could provide coupons and discounts, free trials of your product, and live demonstrations at this stage. These searches may contain words like “buy,” “purchase,” “discount,” “on sale,” or “cheap.” They are also going to be way more specific than an informational search. At the bottom of this content should be a CTA that encourages them to purchase, like a “Buy” or “Get Started Now” button.

SEO Relevance: Importance of User Intent

Added User Intent Considerations

There are additional details that will result in your achievement with user intent. They comprise:

  • Ensuring your site is intuitive, simple to navigate, loads fast, and looks fantastic on cellular.
  • You’re optimizing for voice hunt, because Google is placing more emphasis on it today and later on.
  • Your content is not salesy, along with your consumable content is not too tender.
  • Keeping the site current using Google algorithms, because they are continuously changing.
  • Creating high quality articles regardless of what, and practicing other fantastic search engine optimization approaches like using H2s and meta tag descriptions.
  • Ensuring that your product pages seem amazing.
  • Doing continuous search, because keyword contest changes; one minute you could possibly be on peak of the SERP, and another, you are going to be on page 2.

Conclusion

By studying user intention, you are able to answer their queries and deliver the articles, goods, and services that they desire, regardless of what stage they’re at from the sales funnel. Bear in mind that you’re here to assist your clients above all else, so bear this in mind while you employ this exceptionally powerful and critical search engine optimization strategy.

Local SEO Tips: Top 74 Local SEO Online Business Directories in 2018

If you’re a local business, you know that attracting new customers can be difficult and costly. The days of pulling out a phone book to thumb through the Yellow Pages to find local businesses are almost extinct. These days, people use their mobile devices to browse the internet as a way to find recommendations on new trusted businesses.

One way local businesses can get found online is through the use of online business directories. Adding a listing to these directories is pretty easy, but if you only list in a few, you’re missing the best opportunity to get your small business found by those searching online.

Local SEO Tips: Top 50 Local SEO Online Business Directories in 2018

Every individual business directory that you submit to is another opportunity to get your small business found locally online, so it’s important to make sure it’s listed in as many online directories as possible. Listing your Business in an online directory also has huge benefits for local Search Engine Optimization (SEO). Local SEO rankings depends on accurate information in these online business directories, so the more you can add, the better your odds are at beating your competition.

Here’s a list of the 74 most popular local business directories that will boost your local SEO websites ranking. Filling out the forms over and over again is a big pain in the ass so make sure you’ve got an autofill feature either added to your browser as an extension or by using your smartphone where you have the settings turned on for storing and displaying the autofill data.

Local SEO Tips: Top 50 Local SEO Online Business Directories in 2018

 

74 Online Local Business Directories/Listings for Local SEO Marketing

  1. Google
  2. Bing
  3. Yahoo!
  4. Yelp
  5. Facebook
  6. Better Business Bureau
  7. Angie’s List
  8. Merchant Circle
  9. LinkedIn
  10. YP.com
  11. Whitepages
  12. Superpages.com
  13. Yellowbook
  14. CitySearch
  15. YellowMoxie
  16. MapQuest/Yext
  17. Local.com
  18. Foursquare
  19. CitySlick
  20. USDirectory.com
  21. DexKnows
  22. BizJournals.com
  23. TeleAtlas
  24. Discover Our Town
  25. PhoneNumber.com
  26. Yellowpages.aol.com
  27. EZ Local
  28. Local Guides
  29. Kudzu
  30. HopStop
  31. CityVoter
  32. DemandForces
  33. Manta
  34. UsCity
  35. 411
  36. Advice Local
  37. InfoUSA
  38. Infignos
  39. Get Fave
  40. My Huckleberry
  41. Yellowee
  42. SwitchBoard
  43. Brownbook
  44. MojoPages
  45. Magic Yellow
  46. Map Creator
  47. Judy’s Book
  48. MetroMix
  49. BestoftheLocalWeb
  50. CitySquares
  51. Tupalo
  52. TripAdvisor
  53. Thumbtack
  54. YellowPagesGoesGreen.org
  55. GetFave
  56. LocalPages
  57. ZipLocal
  58. YellowWise
  59. LocalDatabase
  60. Home Advisor
  61. ShowMeLocal
  62. ChamberofCommerce.com
  63. Yellowbot
  64. Hotfrog
  65. Brownbook
  66. InsiderPages
  67. City-Data
  68. Topix
  69. Patch
  70. Yahoo Local
  71. Service Magic
  72. AreaConnect
  73. Yellow.com
  74. American Towns

The whole point of doing this is to make sure that you have a presence everywhere your customers might discover you which is most critical to local SEO rankings. If you will start adding your local business information to the business directories listed above and if you chop it up to 4-5 per day that you list your info on, you’ll have your Local SEO ranking your website in no time. Depending on your local competition and size of the market, doing this could provide your small business with a significant boost in traffic and revenue potential.

As with everything SEO related, it takes time for your hard work to pay off, but once you have your site listed on these directories, your work is done unless you move locations, change contact information or even hours of operation. Make sure that all business listing information is exactly the same on every business directory you list on. If it’s not, you will lose any value that you would have gained from doing it. Say you were counting on these submissions to begin a roofing leads generation campaign. You know that even a day delay is precious time lost so keep your NAP consistency across all submissions exactly the same!

When it comes to  local SEO ranking your website, these 50 business directories are an excellent place for any small business owner to start. Best of luck everyone!