On-page SEO is the first step to creating an effective contractor marketing strategy to reach your target customers
Basic on page SEO for contractors is the first fundamental stepping stone to towards gaining more web traffic. On page SEO will help you position your website properly to be found at the most critical points in the buying process or when people need information on your contractor website.
What are the search engines looking for your website?
How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines?
Most importantly, how can on-page SEO help your web presence become more profitable?
Content pages are the meat of home improvement websites and are almost always the reason visitors come to a website. Ideal content pages must be very specific to a given subject, usually a solution or an item, and be hyper-relevant.
On-page SEO for contractors ranking factors can have a big impact on your page’s ability to rank if optimized correctly. The biggest on-page factors that influence search engine rankings are:
- Be hyper-relevant to a specific topic (usually a product or single object)
- Include subject in title tag
- Include subject in URL
- Include subject in image alt text
- Specify subject several times throughout text content
- Provide unique content about a given subject
- Link back to its category page
- Link back to its subcategory page (If applicable)
- Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page)
Users will need to easily understand your website. They need to be able to get what they need in a heartbeat. They should know where to click and how to navigate through your site. And it ought to be fast! A beautifully designed site is nice, but you should definitely make it your top priority to make a user-friendly website first!
Best Practices: SEO for Contractors
The sole purpose of a web page should be stated in all of the following areas: The content of a webpage is what makes it worthy of a search results ranking. It’s what the user came to see and is thus extremely important to the search engines. As such, it is necessary to create good content. So what is good content? From an SEO perspective, all fantastic content has two characteristics. Fantastic content must solve a demand and has to be linkable.
An ideal website page ought to do all of the following:
In our opinion, there are three primary on-page SEO factors.
Why do people visit your site?
Most probably because it contains information they’re looking for. Therefore you should write excellent content. Search engines such as Google read your text.
Which website ranks highest is for a large part based on the content of a website. That content should be about the right keywords, informative, and easy to read.
On-page factors have to do with components of your own website. On-page factors include technical setup m, the quality of your code, textual and visual content and user-friendliness of your site.
On the other side of SEO, you will find off-page factors, like site links from other websites, social media engagement along with other marketing activities outside your your city contractor website. If you focus on off-page SEO for contractors, you mostly aim to get more backlinks to your website.
The more relevant links you get, the higher your ranking in Google will be.
Want to get more rekevant links to your site?
Each SEO strategy for contractors is focused on getting the biggest SEO ranking as possible in the search engines. To do this, most of us try to design and develop a contractor website that Google’s secret algorithm will adore.
In a nutshell, that’s essentially what SEO is all about.
The factors in Google’s algorithm can be broken into two categories which will determine the SEO for contractors but ranking of your site: search-engine variables and off-page factors. Here, I will discuss the differences between the two, describe the value of on-page SEO and discuss the most essential on-page SEO factors. Here is an example of a well-laid-out and search engine–friendly web page. All of its search-engine variables are optimized.
Good content answers a demand:
From an SEO standpoint, there is not any difference between the best and worst content on the Internet if it’s not linkable. If people can not link to it, search engines will be very unlikely to rank it, and because of this the content will not drive traffic to the given website. Sadly, this happens much more often than you might think. A couple of examples of this include: AJAX-powered image slide shows, content only available after logging in, and content which can’t be shared or replicated. Content that doesn’t supply a demand or is not linkable is bad in the eyes of the search engines–and most likely some people, too. Along with smart internal linking, SEOs should be sure that the category hierarchy of the specified site is represented in URLs.
Great content is linkable:
This information is used to ascertain the relevancy of a given web page from the search engines. Because of the hierarchy, the engines can deduce the page likely doesn’t pertain to history in general but rather to that of the history of video games. This makes it an ideal candidate for search results associated with video game history. All this information can be speculated on without even needing to process the content on the page. On-page SEO for contractors is composed of all of the components of SEO you can control best. If you own a site, you can control the technical problems and the level of your content. We believe on-page issues should be handled as they’re in your hands. If you create an wonderful website, it will surely begin ranking.
Focusing on on-page SEO will also increase the probability that your off-page SEO strategy will succeed. Link building with a crappy website is a very challenging job. Nobody would like to link to articles that are badly written or boring. URL structure is essential because it helps the search engines to understand relative significance and adds a beneficial relevancy metric to the given page. It is also helpful from an anchor text standpoint because people are more likely to link with the appropriate word or phrase if the keywords are contained in the URL.
Essential on-page SEO variables
The quality of your code ought to be high. Check if you are not unintentionally blocking crawlers from indexing your website (we still see this happening!) . Therefore, if you’re using WordPress and configured Yoast SEO nicely, you will have most technical areas of your on-page SEO covered. The content page in this figure is considered good for many reasons. The content itself is unique online (which makes it worthwhile for search engines to rank well) and covers a particular bit of information in lots of depth. If a searcher had question about Super Mario World, there is a good chance, that this page would answer their query. Unlike the first example, this URL does not reflect the information hierarchy of the website. Search engines can see the specified page relates to names (/title/) and is on the IMDB domain name but can’t determine what the page is about. The reference to “tt0468569” doesn’t directly infer anything that a web surfer is likely to search for. This means that the information supplied by the URL is of very little value to search engines.
Just like the world’s economies, information is affected by supply and demand. The best content is that which does the best job of providing the biggest demand. It might take the form of an XKCD comic that’s supplying nerd jokes to a large group of technologists or it might be a Wikipedia article that explains to the world the definition of Web 2.0. It may be a video, a picture, a sound, or text, but it must supply a demand in order to be considered good content.
Protect yourself from getting burned in the rankings by avoiding these search engine offenses:
Terrible title tags – Title tags are one of the most important on-page SEO factors so it is essential that they be written using best practices. Title tags should contain relevant, targeted keyword(s) and be fewer than 60 characters long to avoid being truncated. Use pipes to separate keyword phrases and if there is room at the end of the tag, you can include the name of your company for branding purposes.
Keyword stuffing – This black hat tactic has been around since the beginning of SEO time. While cramming dozens of keywords into page copy may have worked years ago, Google got smarter and penalizes sites that do this. Your copy should include your targeted keyword but the page should be well written and read naturally.
Spammy backlinks – Backlinks from link exchanges, blog networks, article directories, advertorials, and foreign language websites are considered low-quality. As a result of the Google Penguin update, websites with these types of backlinks are considered to be spamming the search engines and are penalized. If your site has bad links pointing to it, remove them as soon as possible. You can do this using Google’s disavow links tool.
Focusing on broad keywords – Broad keywords are highly searched, but are also highly competitive. Targeting keywords that are too general can lead to disappointing SEO for contractors results, as well as random web traffic that’s unrelated to your service offerings. Consider focusing on long-tail keywords and phrases directed toward searchers who are looking for exactly what you have to offer on a specific page of your website. These highly targeted keywords are easier to rank well for and will likely generate a better conversion rate.
Forgetting about local search – If your business services a local area, like most Home Improvement businesses, leaving local search out of your SEO for contractors strategy is a mistake that can cost you customers. Create individual landing pages for each of your locations that include the city and state in the title tag and the body copy.
Make sure to also normalize your name, address and phone number (NAP) listing data to help the search engines determine you search results in geo-targeted local searches.
Using ugly dynamic URLs – While search engines have become smarter in their ability to understand dynamic URLs, there are still significant advantages to creating cleaner, shorter, static URLs. This includes a higher click-through rate in search results since users have a better understanding of what content they might find on the page. You also have the ability to include keywords in the URL’s path, which can boost ranking. Plus, static URLs are simpler and easier to remember, which makes them a more user-friendly choice for including in branding and offline media.