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2019 Contractor Marketing | Internet Marketing For Contractors

Before you can understand what internet marketing for contractors is all about, we have to define Internet Marketing.

Seems straightforward, right?

It’s just Contractor Marketing… on the internet.

Well, no, there’s a lot more to it than what may meet the eye, upon first glance. In fact, there’s so much more than that, that there’s no way it could all be listed in this one post, but nonetheless today we will get your feet wet on the subject and have you ready and wanting more!

Internet marketing for contractors

What is Internet Marketing for Contractors?

In this modern era where technology is in every aspect of our everyday lives, marketing too has pivoted to be based on the use of technology, or data and analytics, as well.

For example, we spend numerous hours every day on our mobile devices connected online. As an Internet marketer for contractors, I see that as opportunity that just can’t be passed up. Naturally, we are going to take advantage of the attention that we give to our personal technology.

Simply put, Traditional Marketing just doesn’t work any longer. The days of spamming up the yellow pages with everyone trying to out AAAA one another was a little ridiculous, though imaginative. 

Just think about it, how many billboards do you look at while on your daily commute?

You don’t because your ass is on your phone browsing the internet, getting driving directions, texting, emailing and talking all day long.

How about magazine ads – if you even read them anymore? Notice the pattern? I do, and so does everyone else that’s connected online.

Internet marketing is also typically referred to as digital marketing.

Basically, internet marketing for contractors is how business owners, both big and small, are able to promote their services to an online target audience.

There are several marketing channels through which to do this and Digital Marketing Agencies  have their hands in just about all of them. 

At least I know we do and have been for years now.

Contractor marketing on the internet

How Does Internet Marketing For Contractors Play into This?

Contractor marketing strategies require channel-specific marketing experts who are responsible for developing creative and analytical strategies that increases contractor marketing success.

In order to understand more of what the experts at a digital marketing agency do and their role in the marketing workflow, you need to understand what each channel is responsible for.

By looking at different types of contractor marketing channels, you will see how a internet agency plays a huge role in optimizing efficiency and success for contractors because of the specialized skill-sets and cross-department collaboration that they’re able to leverage through internet marketing automation technology.

So let’s jump into the different specialities within an Contractor Marketing Agency and the first one we will start with is cornerstone of nearly every digital marketing campaign – Search Engine Optimization (SEO).

internet marketing for contractors and contractor marketing seo services

Search Engine Optimization

Search engine optimization (SEO) is the art and science of crafting websites to be as in-line with Google Search’s algorithm, so that they’re crawled and indexed properly, so they can then be displayed based on a users search intent.

At its core, it’s a very technical process, and requires experts with years of practice and constant knowledge to apply properly. Contractor SEO is a necessary addition to any internet marketing for contractor campaigns . This is because it’s typically at a lower expense, it can scale up easily, and provides a site with long-term success potential. Simply put, what is done today will be valuable for years to come.

Psychology plays an important role in SEO, just like it does with any other marketing channel. People are more likely to trust organic search results over paid advertisements because the higher a result is on a search engine results page (SERP), the more people that have trusted and viewed the link as an authority on the subject.

Google’s algorithm is incredibly complicated and it’s always being updated and changed which makes it hard to pinpoint exactly what will work a month, year, or even a day from now. However, at Marketing Media Wizard, we always follow this principle: if it’s better for the overall user experience, it is then best for Contractor SEO.

One downside to SEO is that it’s very technical and can be difficult to get the hang of it as a business owner who’s not constantly practicing SEO. It’s tough to understand the technical grunt work that needs to be done during an SEO campaign, which is why you need the advice and resources of an Contractor SEO agency.

Contractor internet marketing

The people that get it, get it, and it’s not something that can be taught with a textbook, webinar, 0r YouTube mini-series. It simply requires tons of trial and error and constant learning.

SEO for contractors also takes quite a bit of time to start seeing results. It’s not like you can optimize your site, flip a switch on, and all of the sudden your site’s position is number one on the search results pages. It can literally take months and even years to achieve first page placement.

In fact, most first page Google results contain pages, not the whole website, that are on average 1 year old. This means it can take a year or more from when you publish a blog post to when it can get into the top 10 results. 

Google wants to see a consistent SEO effort to increase the quality of a site’s user experience over an extended amount of time. If you break this discipline of consistency, even just a little bit, and you could see your sites rankings start to drop.

Google’s bots will crawl your website and figure out exactly what the website is for and the context it belongs to categorically. It’ll match your site to certain search phrases and keywords and decide where your site belongs on the search rankings using a combination of website and linking  criteria.

At the end of the day, all you should be focused on is creating the absolute best user experience for your audience. And  if you continually improve the user experience, you don’t need to worry about anything else.

Internet Contractor marketing agency search engine marketing services

Search Engine Marketing

Search engine marketing (SEM) also commonly known as Pay-per-click (PPC) is just about always used in addition to an SEO strategy for contractor internet marketing exposure. However, unlike SEO, paid advertising has a much more direct and measurable result.

Simply put: you create paid ads that appear to look like search results and bid on keywords to place your ad in front of your target audience based on what they’re searching for. When someone clicks, you pay Google directly for sending traffic to your site. This is based on a cost per click (CPC) model.

Most all contractor marketing agencies use Google AdWords or Bing Ads for their SEM campaigns. You’ve probably noticed these ads at the top of nearly every search you perform. They’re the first 2-4 search results listed on the first and last portion of the page.

Google designed their paid ads to look as close to an organic result as possible, in order to entice more people to click them.

Search Engine Marketing also works well because it’s triggered by keywords that you directly bid on. There’s no contextual basis for the results – you say “I want my ad to show for this search query” and with a bid and Quality Score high enough, your paid search ad will be displayed to those searching for that keyword term.

SEM keywords are arguably more important because the competition of keywords drives the price a company pays per click.

Proper keyword mapping is crucial for success with any PPC campaign. The price for these keywords can range from 3 cents to over a hundred dollars (keywords in hight competitive fields such as financial, insurance and legal industry have a high cost), so, this clearly can become very costly for a company if not setup properly.

SEM or PPC marketing is another highly technical field within internet marketing for contractors, so it’s important to vet your SEM Agency well.

It’s extremely easy to wastefully burn money if you don’t know what you’re doing in Google AdWords, so make sure whoever you’re entrusting your ad account to knows exactly what they’re doing.

internet marketing for contractors, contractor marketing agency content marketing seen an end on major social media marketing

Content Marketing

Content marketing within internet marketing is used to boost a contractors websites in order to make customers more knowledgeable on their product/service. The high level idea behind a content marketing strategy is that a contracting company sharing information makes them seem more credible and relevant to a customer, especially when it’s personalized content that speaks directly to the consumers specific needs and a specific time.

Additionally, a solid content marketing strategy is crucial to the success of any contractor SEO campaign. As started earlier in this article, SEO is all about making the user experience as valuable as possible plus providing Google with the proper context/structure as to what your business provides.

Content marketing does both of these simultaneously: engaging content is great for a user experience and Google’s algorithm prefers original and quality content. 

There are different types of content writing, one type is transactional/promotional content. Transactional/promotional content is typically found on the site’s home page and should be focused and relevant, ensuring to avoid “fluff” information. 

Informational content is another type of content marketing and it’s focus is on longer lengths of content and is typically located on a site’s blog. Informational content must be valuable and educational for consumers.

Informational content provides customers with answers to questions that they may have regarding their product or service. It’s not about selling your product, but makes sure that you nurture them to that conversion decision. If you have original and quality informational content, it will strengthen your brand which leads to higher trust between your business and consumer.

An internet marketing agency for contractors must work hard to create this type of content. They come up with plans to develop content, brainstorm strategies for answering consumer questions/concerns, and the internet marketing agency must also spend a large amount of time writing the creative content that is intended to hook people into their clients website.

Contractor internet marketing agency social media marketing service

Social Media Marketing

Social media marketing (SMM) has been a game changer in internet  marketing. It is marketing that uses platforms such as Facebook, Instagram, Twitter, Snapchat,


and Pinterest to connect with the target consumer.

Social media is a great platform because it allows a company to engage with its consumers as well as to effectively communicate with them and to grow their brand presence online. It allows a company to reach a large number of people in a very short amount of time.

Social Media Marketing is also essential for gaining customer feedback. Contractors can use it to post about their products or services which allows customers  to be able to comment about it on their posts.

Some contractors also want to respond to the reactions of customers, and an agency of internet marketing for contractors is typically the one behind the curtain responding to your questions, comments, and concerns that the customer posts on social media.

Furthermore, all social sites allow contractors to pay for advertisements that reach millions of users. These paid ads’ strength lies in the targeting abilities due to how much people on social sites provide information on their personal lives.

As a Internet Marketer for Contractors, I’m able to laser-target users based on interest, purchase behaviors, and other categories as required in any advertising engine.

Nearly every contractor marketing agency has their clients on Social Ads because of how effective they can be. Nearly everyone in the 1st world is on social media and it allows us to reach customers who might never have been exposed to the brand if they hadn’t been.

internet marketing for contractors email marketing service

Email Marketing

Email marketing is one of the oldest and still highest ROI internet marketing for contractors tactics. It still is one of the most effective channels for direct response marketing.

Carefully crafted emails that are compelling are sent to a potential customer’s inbox which can work wonders for closing a deal at the bottom of the funnel.

It’s considered a staple in the internet  marketing for contractors mix because it creates a direct link betwern consumers and your service or product.

A savvy internet marketing for contractors agency can discover crucial information that exponentially increases email marketing to a more efficient level. A contractor marketing agency should use metrics to discover the best times to send out these emails, the best content  and graphics through A/B split testing, and the most effective ways to link sites to emails.

Email marketing might be one of the easiest types of contractor marketing techniques to learn, but it’s also one of the most difficult to master.

If you’re vetting an internet marketing agency for email marketing services, ask to see their track record of success and look for open and click through metrics .

internet marketing for contractor

Responsibilities of a Contractor Internet  Marketing Agency

That about covers the different types of services an internet marketing agency for contractors can offer, but how does it look on a daily basis?

Here at Marketing Media Wizard, with each and every client, we first outline a strategy. If it’s a client that’s only contracting us for SEO services, we’ll create a home services SEO strategy. If they’re all over the place, we create what’s called a multi-channel strategy.

One of the best things about contractor  marketing on the internet is that no matter what we’re hired to do, we’re always thinking about the other channels and how they all tie in to one another.

While a client may not be contracting us for Social Media Marketing services, our content team is writing blogs, with Social Media posting in mind. This interrelated thinking creates a team that will work together on creating the best marketing solutions for your company.

If a business wanted to effectively handle all of this in-house, they’d need to hire a specialist in for each channel. For most business, that’s just not viable due to the high costs associated with salaries, taxes and benefits. A majority of companies we work with have one person trying to wear several different hats, usually unsuccessfully. That’s where the agency comes in. An internet marketing agency for contractors does the work for our clients to strategize and a team to execute the plan so that you doesn’ have to.

Internet contractor marketers want their clients to focus on creating the best product/service possible, and not focused on worrying about marketing their contractor business. By hiring an internet marketing agency, a contracto is delegating a vital role that will ultimately be more lucrative for their business.

Not only is it the job of a contractor internet marketing agency to create a strategy and to create the team, but it’s also their job to optimize it for continually increased performance which leads to a better ROI.

Optimization is the core of contractor marketing onlin me. No matter what channel a contractor is advertised in, they need to be testing and optimizing continuously.

I can’t stress how important optimization is. Contreactor marketers have access to so much data. You can know with absolute certainty what ad copy combinations works best, which email campaign has the highest response rate, and what piece of original content is the most engaging.

By ensuring that only the best practices are being used, internet marketing for for contractor agencies are able to see where to most efficiently and effectively spend the ad budget for an increased ROI. So, making sure a contractor is spending money efficiently and receiving results is a key component of the internet marketing agency’s job.

It’s one thing to know which elements of a contractor marketing campaign work best, but making the necessary changes based on the results of that test is much different.

You can have all the data in the world, but it’s totally useless unless you’re taking action on it. Any contractor marketer that’s worth a damn will constantly be testing and iterating.

When deciding how to choose an internet marketing agency, ask to see their results. All respectable internet marketers for contractors will have metrics and analytics of their results for you to see.

Online contractor marketing firms are going to be around for quite some time, at least as long as the internet as we know it exists. The profession is constantly evolving and the contractor marketers within a internet marketing agency will be constantly learning and adapting as well.

Contractor marketing agencies combine the analytical side of the brain with the creative side. Every campaign requires out-of-the-box thinking integrated with a scientist’s analytical side. The companies typically have teams that all specialize in different areas.

Each channel is incredibly complicated and ever-changing. Even though it may all seem confusing, contractor marketing teams are here to digest massive amount of information and take action on it to create effective strategies for companies to increase their returns on investment.

best practices in the mobile age
Video Content Marketing Best Practices in the Mobile Age

It is not shocking that movie usage is becoming standard practice; particularly in respect to the social plans of small and huge businesses. Video content is being absorbed in a huge rate today over. Studies indicate that video content, particularly on social networking channels such as Facebook, have higher engagement and are typically more powerful than just one picture or picture carousel, and more engaging than the times of standard imagery.

If video isn’t part of your online marketing strategy then you need to come up with a way to utilize it so as to stay competitive and relevant. Do not confuse what I am saying here about using video content to improve your advertising campaigns on the internet to imply you will have overnight success.

Here is a few of things to think about when creating videos that will improve your content marketing efforts.

Video Content Marketing Best Practices in the Mobile Age

Video Length

Since it stands, among the most important factors you want to take under account while filming is your length of your video. Keep your content concise and short with a transparent message and call to actions. Nowadays, everybody has a brief attention span or has somewhere to be. Remember that with social platforms such as Facebook users may quickly jump through content that they’re not interested in viewing. This applies to both natural content published by their social networking or friends in addition to paid video content published by us electronic marketers.

Normally, the most successful videos on Facebook have an average run time between 30 and 60 minutes. One minute is lots of time for you to get your message across, and if you can not you have to think of means of simplifying it. It sounds like a small amount of time, but this is more than a lot of time! Studies suggest that 92 percent of individuals use Facebook on the mobile smart device so they are probably not stationary. Taking that into consideration, you basically only have users attention for a quick 3 to 10 seconds so you better make the first 10 minutes count.

Video Content Marketing Best Practices in the Mobile Age

The 1st Ten Seconds Matters Most

The first ten minutes of your movie would be the most significant as a way to hook our target audiences focus so that they’ll watch the remainder of the video, not jump it to another. As I’ve mentioned, your target market is more than probably on their cellular device so they are more than likely on the transfer or brief time. The first 3 moments is the sole chance to catch their attention and pose some kind of call to actions.

Now the actual question is how can you catch the attention in this brief quantity of time? It is simple once you’re in a position to become clear, succinct, relevant and appealing. You need your intended audience to know that you are and exactly what the movie is all about instantly; thus be up front without being overly pushy. You want your audience to really need to look at the content after all. All this ought to be completed within an innovative and engaging manner so consider your intended audience, your business, and intentions and then take it from there.

Video Content Marketing Best Practices in the Mobile Age

Sound or No Sound?

I shall say it again, and again later within this informative article; your audience is most likely onto a mobile device.

Because of this, you wish to maximize your audio content to be as powerful with no audio as it is with audio. Why can you do so and how does this link to cellular? Allow me to clarify; in case your audience is about a mobile device someplace out in people, on the bus or train, or at the workplace, they most likely don’t need to have the sound of this movie blasting out for everybody to listen to.

On the reverse side, perhaps their environment are too loud to listen to the sound like a railway stationspa, or even out on the road. In any event, having the ability to communicate meaning without audio will make your movie that much more successful. Your movie should have some kind of captioning that communicates the message in a succinct manner with no too text heavy.

Conclusion

  • The very best video span for participation 30 to 60 minutes on Facebook
  • People are able to quickly jump through your content.
  • The commencement of your movie has become easily the most crucial, so make it count.
  • You’ve got 3 to 10 minutes to catch the viewer’s focus and include any sort of CTA.
  • You only have 3 minutes.
  • Be clear, concise, relevant and appealing on your messaging and content.
  • Optimize video content to work with no audio.
  • Individuals using Facebook via cellular device 92 percent of their time.
social-signals-seo-relationship
What’s the Relationship Between Social Signals and SEO?

In the Digital Marketing realm, the heavily debated topic of social signals and SEO correlation is only begun. Though this has been the case for a few years now, it’s really only just begun in my opinion. Do a quick google search and you’ll find a ton of research that studies the correlation  between social signals and SEO. Also, I’ve had countless clients ask me if social signals are an SEO ranking factor that they should be paying attention to and incorporating to generate more traffic and sales.

While Google may state that social signals are not an SEO ranking factor the quick answer most SEO experts will say is yes it does make a difference in how your website organically ranks within Google.

Let me elaborate on why I think social signals do make a difference in how a site ranks.

social signals and seo correlation according to google

According to Google

Think about it for a minute, if Google were to actually give away their secret sauce to organic search ranking that would make our lives as SEO practitioners super simple. Lol, but as you guessed, that’s never ever going to happen so we have to digest and analyze the word of people like Matt Cutts who is the former head of Google’s spam team. And what’s his take on social signals impact on SEO? While he may say that social signals are not a direct SEO ranking factor, current Google employees say that website links shared on social platforms like LinkedIn, Facebook, Twitter, etc are…

There’s a video of Matt Cutts from back in 2014 where he states: “Facebook and Twitter pages are treated like any other pages in our web index… as far as doing special specific work to sort of say oh you have this many followers on Twitter or this many likes on Facebook, to the best of my knowledge we don’t currently have any signals like that in our web search ranking algorithms.”

What we can take away from Matt  Cutts’ video statement is that Google views all pages on social media channels like any and all other types of pages indexed in Google. So that would mean that if your website’s pages are being consistently shared on social media channels, then it’s just like your site getting  backlinks from any other external source. 

social-signals-seo-relationship

Based on Industry Case Studies

It’s my personal opinion that you should always let the data do the storytelling. For example, all my digital marketing strategies are backed by lots data and careful research.

That said, just because ole Google publicly tells us that social signals doesn’t directly affect organic search ranking factor absolutely does not mean that these social signals doesn’t impact a websites rankings or even that a sound social media strategy shouldn’t be an integral part of a solid and robust SEO campaign.

To further back my position we can look at a study conducted by Hootsuite, a leading social media management tool, that shows a distinct correlation between social signals and a site’s SEO rankings. The study looks at both looking at organic posts (those done on the newsfeed and aren’t paid) and promoted (paid) posts. Though you do not have to run paid ads on Facebook, doing so  actually might have a positive impact on your SEO rankings. When looked at even more closely, the Hootesuite case study shows a positive correlation between total number of social engagements and SEO rankings. This leads to only one conclusion and that it’s absolutely beneficial to your brand to share your website’s content on social channels. Simply put, having a lot of social engagement (remember that engagement is everything to Facebook’s algorithms as well) from your social media audiences will lead to  improved SEO performance for your website.

social-signals-seo-relationship

Key Takeaway

Here’s what you should be focused on with your website’s social signals and SEO:

  • Leverage all high quality site content for your social media marketing efforts to boost your overall organic rankings in Google. Now, please don’t take this to mean that you just lazily share your blog posts and think you’ve done a damn good job at getting social signals, then wonder why the hell you’re not tearing it up in the Search Results Pages! You have to take it a step further and share your best interactive content such as quizzes and info guides, videos, all your top user-generated reviews, and so forth. 
  • Consider running targeted paid promotional ads on your best content. But don’t be a drunken sailor and recklessly blow  all your money. Start by allocating your marketing budget appropriately so you can get more eyeballs on your best performing content that actually engages your audience for best results. 
  • Always, and I mean always be performing A/B split tests to know which content type such as blog, videos, quizzes get the most social engagement on your channels. Without a doubt, social engagement has shown direct correlation with increasing a site’s organic rankings. Just keep in mind that Facebook is discouraging businesses from straight up asking for likes, shares and comments from users, so do avoid doing so in order to stay on Facebook’s good graces. Plus no one likes someone to ask them to do something, we all want to do it because we feel like it’s the right thing to do and not something we are pressured into doing. 

social-signals-and-seo-relationship

Best Tools for Social Signal and SEO Integration

I believe the best digital marketing strategies are only those backed by sound data and ongoing research. Yes, that does sound obvious, but you’d be surprised how many companies I’ve encountered over my years of doing this that just fly by the seat of their pants and are doing whatever the flavor of the day is.  So as you begin to plan out your social and SEO  strategy, remember to incorporate data along with the tools I recommend below to help shape your strategy.

If you’re looking for some awesome tools that you can leverage to help plan and measure the impact of Social and SEO integration, I’m about to give you my secret weapons that i use every single day to kick the shit out of my competitors. Some of these tools take a little study, but I’m sure that if you set aside the time you can become just as proficient as I am with them. 

MoneyRobot

social-signal-and-seo-moneyrobot

MoneyRobot is probably my most favorite tool simply because it’s just so easy to use and it’s highly effective. MoneyRobot allows me to rank n bank websites with ease and provides both social signals and SEO backlinks that are paramount to your online success. I’d say that out of any of these tools on this page, this is the one that I would recommend using to quickly and easily rank your website and give it the social juice it needs to succeed.

DripRevolution

social-signals-and-seo-driprevolution

DripRevolution is another awesome social signal and SEO tool that I use to help me rank up websites for myself and clients. They provide a unique service which are all created and managed manually with real social accounts and this gives you a diversity of social signals, which affect the SERP’s (search engine results pages) and increase organic traffic to your website. Plus, they have a 7 day free trial which allows you to test drive the product and see just how awesome it is.

 

BuzzSumo

social-signals-and-seo-buzzsumo

BuzzSumo gives digital marketers a way to analyze what and how their content performs for any brand or topic/ BuzzSumo helps you understand which content is best resonating with your target audience. Also, you can use the tool to get better insights on your companies social footprint.

BrightEdge

social-signal-and-seo-tools-brightedge

BrightEdge is a popular online platforms that integrates social signals into their content platform. BrightEdge provides digital marketers with actionable data that is used to optimize campaigns across multiple channels such as their website, organic search (SEO), and social media channels (Facebook, Twitter, LinkedIn, etc) in order to maximize cross-channel marketing results.

social media tactics
Social Media Tactics That Can Increase Your Conversion Rates

“Wash. Condition. Rinse. Repeat.” Sound familiar? It’s a common theme for those talking about a routine systematic process. Whenever you settle into a life routine and feel comfortable it feels like our life is being run on autopilot.

For cerrtain things in our lives, this works well. However, for others it just doesn’t. When life feels like it’s being ran on autopilot we become complacent and when you become complacent you forget to look for improvements. Perhaps your homes exterior would look better without if you cut the grass more than once every other week, but if you never stop to question your routine, you will keep doing the same thing over and over again. You might think to yourself, so what?  I’m happy though. True, but the problem doesn’t involve your happiness, it has to do with personal development. Growth as a person. Being on autopilot causes you to be stagnant.

Now, lets apply the same logic to your brands social media tactics. It’s easy to continually repeat the tactics that have worked well for you up till this point, generating just enough buzz to keep you hooked on the social feeds and what’s happening on Facebook.

More than likely, you are  just going through the daily motions without any consideration to how you could more effectively use your social media tactics to really soar conversion rates.

When we’ve been using the same social media tactics for years the impact you once had starts to level off. When this occurs, it’s absolutely necessary to review and revamp your marketing goals and make sure that your social media tactics are consistently increasing conversion rates, building your brand awareness, and bringing in new leads and sales.

1. Pick 1 or 2 Social Channels And Share Video Content

The truth of the matter is is that Internet users are addicted to video content, and that’s great news for digital marketers.

Data indicates that all Facebook users added together consumes around 100 million hours of video every day! Around 80% of Twitter users consume video content. Digital Marketers still have great results with LinkedIn Video, which was introduced in August 2017 which allows its users to introduce themselves, explain their professional credentials, and/or connect and engage with those that they’re not connect with already.

If you want to increase conversion rates on social media, double down on the channels that are already working for you. For example, if you see more engagement on Twitter than you do on LinkedIn, it’s a good idea to direct your efforts on Twitter.

After we saw higher engagement with Facebook videos, especially the one about the three essential ​WordPress plugins for websites, we narrowed ​our targeting ​to ​people ​that are ​interested ​in ​WordPress ​as a ​software ​and ​those ​who ​work ​in ​IT ​industry such as the ​web ​developers ​or ​freelancers. As the result, we’re able to ​reach ​more ​potential ​customers ​and ​generated ​immediate page ​likes ​and ​engagements, increasing ​the ​average ​daily ​registrations by 71%.

2. Use Conversion Oriented Social Sharing Buttons

Many publishers simply work hard to create content and trust that readers will figure out how to share their content. However, it’s easy for publishers to integrate compelling social sharing buttons onto their blogs– and these easy-to-click buttons help drive virality.

That’s why it’s crucial for publishers to optimize their social sharing buttons to drive more content engagement. But before we get into the tactics, let’s talk about what makes a good social sharing button in the first place:

  • Clarity. Social sharing buttons should be both easy to spot and understand. Remember those “Try me!” toys in the toy store? Those are great examples of buttons with clarity. All you have to do to have fun is press the button. Don’t make users work to share your stuff.
  • Non-interference. Social media buttons that interfere with the content tend to get on our nerves. Users will have no qualm sharing your content if they think it’s worthy of sharing — your job is to make it easy to share and the sharing button doesn’t get in the way of the content.
  • Strategic placement. What do we mean by “strategic”? You should place your social media buttons just at the moment someone feels compelled to share your quality content. Don’t jump the gun or make users search for a long time for your buttons, only to finally give up.

Depending on your specific blog and its graphic style, you’ll likely want to choose between two types of social buttons: inline or sticky share buttons. The choice is ultimately a matter of your own strategy and preference, but here’s an overview of each type:

  • Inline share buttons are arranged together, which makes them easy to sort and insert into your content without interfering. When you hear “inline,” think “inline roller skates”–where the wheels are arranged neatly together.
  • Sticky share buttons are a little more interactive. For example, they can include a floating sidebar or a floating banner. As the user scrolls down, the buttons follow along, without getting in the way of the reading experience along the way.

Below, you’ll see examples: first, inline buttons arranged neatly together for a graphically-satisfying result that makes its presence clear:

social media tactics use visually appealing social share buttons to attract more attention

 

Your choice? Simple. Pick the style that suits your site the best.

3. Add Value By Engaging with Other in Social Forums

When it comes to social forum sites, you’re looking at three main contenders: Reddit, Quora, and Inbound. Each of these sites is full of active communities that are chatting, sharing, and getting support.

If you participate on these sites, you’ll get more attention on your brand. Here’s a great example of a Quora answer that shot to the top because of the time and insight shared in the answer:

Social Media Tactics That Can Increase Your Conversion Rates

If you have read this Quora marketing guide, you’ll remember the site gives you exposure to 1.5 million monthly viewers so you stand a good chance of drawing more attention to your site. If even a fraction of those eyes want to check out more about you and what you do, the investment you’ve made in sharing value online will pay off.

4. Continuously Split Test Your Social Ads

Are you thinking like a data-driven marketer? If not, you should. You need to analyze data to figure out which platforms performs the best in driving brand awareness, engagement, and ultimately conversions.

A key component of data analysis is A/B testing. Perform A/B tests on your social ads to find out which version resonates more with your audience. On most of the social media platforms, you can invest a relatively small amount of money to gain insights that could generate huge returns. Facebook is big on promoting its own A/B testing platform, which means that most of the work is already done for you.

Not sure you want to spend any money on social A/B testing just yet? You can even use strategies to test your Facebook posts without putting a single penny down.

5. Consider Exactly How Your Audience Buys on Social Media

Given the variance in demographics of different social media platforms, it’s not surprising to see that some products sell better on one platform than another. Some sales processes are built for the platform. Others…well, they’ll take a while.

For example, an email service provider may not capture many direct sales from Twitter, but that doesn’t mean it can’t build brand awareness and long-term name recognition. On the other hand, when Kylie Jenner announces a new lip kit on social media, she can expect instant sales.

The bottom line? Understand the sales process of your audience and create a social media strategy tailored to the demographic of each platform.

6. Use Emotionalilty to Beef Up Headlines

According to CoSchedule, there are three headline formats that perform particularly well. These can be used as headline for your blog posts, and can then be used on social media to increase conversions.

  1. How to {Do Something} That Will {Help You Experience Desired Result}
  2. {#} Ways to {Do Something} to {Produce Desired Result}
  3. What is the Best {Topic} That Will {Do Something Desirable}?

Social Media Tactics That Can Increase Your Conversion Rates

These headlines share a few things in common. First, they get to the point: there’s no doubt in what you can expect to get or learn when you read the post. Second, they take on the customer’s perspective — some of them even sound like keyphrases that customers and readers are entering as they search for your solutions.

When it comes to headlines, start from the customer’s perspective. Think about what will resonate most with them, and you’ll rarely go wrong.

7. Play Nice With Others

No one wants to follow a social media robot online. Follow this golden rule: be the kind of social media account you would want to follow. For example:

  • Participate. Tag those you’ve quoted and mentioned when you share on social. You won’t only share insights with your audience, but you’ll earn some brownie points along the way.
  • Curate content. Think of your social media like a blog. Promote the work of other companies if you think a link is something your audience might want to check out. Some people will follow you online just because you’re so good at finding interesting tidbits and links.
  • Give, give, give. Infographics, statistics, insights, stories–if you can provide something that your followers will find valuable, make sure you share it. After all, social media is a two-way street: don’t just promote your company and forget to give valuable information to readers.

8. Use Social Media as a Primary Support Channel

Did you know that in the last two years, customer service interactions on Twitter have increased 250%? That’s a lot of people asking for help on social media.

Today’s social media user expects your service to be timely and responsive, even in matters of customer support. Why not give them what they want? Send personalized and timely replies on social media, even if it’s simply to direct someone to the right customer support channel.