The right contractor PPC agency can help you grow your business exponentially. If you happen to be a business owner who is in need of a contractor PPC Agency, then make sure you check out some of these recommendations before making a final decision.
As you may know, managing PPC (pay per click) Advertisements on platforms like Google Adwords, Bing Ads, or Facebook Ads isn’t as easy as you may have thought at first. You may have tried doing it yourself and put in weeks of study and hard work learning everything you could from blogs and YouTube tutorials. You might have even bought a course on Udemy that guaranteed your success in as little as 7 minutes, only come to find out that the 7 minute success was on their end with the time it would take you to get your credit card and purchase their winning system that made no sense to you.
Don’t beat yourself up. We’ve all been there and honestly it took me years to really master and hone my skills on Adwords before I ever saw consistency out of it. That is one reason why I started this contractor PPC agency and continue to use what I’ve learned to help business owners like you get the leads and business you need to grow your home Improvement contracting business.
So let’s jumo into the top 12 costly mistakes that you must avoid when choosing a contractor PPC agency:
Is The Contractor PPC Agency Certified?
You should make sure that the contractor PPC agency you are considering for is certified with Bing Ads and Google AdWords. This is important to see if they’ve passed the badics that Google and Bing have for them to become a certified partner. This means that the contractor PPC agency has taken written tests and passed them with scores that are sufficient for demonstrating knowledge of their various products like search ads, display ads, Google Analytics, etc.
If a contractor PPC Agency doesn’t have their Google AdWords certification for you to easily see on their website then perhaps you should be wary of working with them because to get one requires more than demonstrated knowledge with tests, it also requires that the contractor PPC agency to meet certain qualifications such as amount of ad spend managed, improving client success rates, length of time, and so on. It’s not as easy to get as you might think and it takes probably 6 months or so of managing over $5,000 a month in ad spend to be considered.
Now, by no means am I saying that being certified means that the contractor PPC agency is going to be the best fit and that alone qualifies them, it’s simply one of many things to consider in order to avoid costly mistakes.
Does The Agency Only Offer Long Term Contracts?
The customer should be free to discontinue the services provided by the contractor PPC Agency at any stage and time. PPC agencies that force you into long term contracts before providing you with value isn’t the best idea. A reason for this could be that they lack long-term customer satisfaction or may even doubt their ability to show positive results.
Such a contractor PPC Agency could be highly unreliable and engaging in a long term contract with them before you know how the relationship will go isn’t the best of ideas. But, let’s say you’ve worked with them for a few months and you like their communication and results, and if they have a contract that allows you to save money then at that point I’d say it’s fine to have a long term contract put in place with a contractor PPC agency.
Do They Have Multiple Certified Account Representatives
You should ensure that the contractor PPC agency which is going to provide you its services has multiple people within the agency certified on the platforms that they’re going to do work on for you.
Think of this as just a formality and another professional approach measure that can be indicative of good contractor PPC Agency.
Nonetheless, it’s a good idea to ask who will be working on your account and for you to also develop a relationship with them so that you’re able to contact them directly and get answers from the source that’s handling your account in order to avoid going through an account manager and others that don’t have real time access which would delay your ability in getting fast and actionable information.
Is The Contractor PPC Agency Transparent?
When choosing a PPC agency for contractors you need to be aware of their level of transparency they offer on their methods of growing and managing your AdWords or Facebook paid advertising accounts.
A contractor PPC agency should have a way for you to get results and information on your account in real-time. Some have client portals that you can login and view on a daily basis, while others will have set weekly or monthly meetings with you to go over the progress of your account and answer any questions you have on it.
One thing you should pay attention to is if a contractor PPC agency provides transparent pricing. Offering pricing tables to potential contractors is important, because it allows you to determine if a PPC agency for contractors is within your budget to begin with.
Getting pricing in the beginning takes out the guess work of deciding if you can afford their services, and you will know if they are overpriced for your needs.
When a contractor marketing agency does not provide transparent pricing, it could be because there are hidden fees they hope you don’t notice until after you’re under contract.
Like anything, it’s just best to be cautious and get all the information you can before signing on the line.
But most importantly, the contractor pay per click agency should be able to provide you with transparency on any mistakes they’ve made and what they’re doing to fix it. Mistakes happen, and that’s to be expected. What’s important is how they handle them. Does the contractor PPC Agency try and cover them up by hiding them or do they play the blame game?
Neither are acceptable in my opinion. Reason being is that we all make mistakes. We’re human after all, not robots. What’s important is the integrity they either demonstrate or lack thereof. I dont know about you, but I don’t want to work with someone who’s unable to take responsibility and lies. That simply spells disaster, sooner or later.
Are They Results Or Money Driven?
Your concerned PPC agency should be conscious about your success rate. It should feel “responsible” in bringing about some positive changes in your business. Moreover, the Agency should not only be “metrics-oriented” and must be capable of delivering real results in terms of financial gains for your business.
A results-driven contractor PPC agency will want to see your success grow along with their success and view your success as one of their benchmarks for their own success. Of course not every company is going to be successful and that’s unfortunate, but I know that it’s always best for us when our clients succeed along with us. Makes it worth doing what we do every day.
A results driven contractor marketing agency will track the metrics that actually drive your business such as:
- Cost Per Acquisition (CPA)
- Cost Per Lead (CPL)
- Return On Advertising Spend (ROAS)
- Conversion Rate
- Average Order Value (AOV)
- and more
These are the important metrics that translates to more business and revenue for you. Above all else, don’t be fooled by vanity KPIs, that have no bearing on your success.
How Well Do They Know The Current Market Trends
Staying up to date about the latest market trends is not only important but really required for not just a home services marketing agency but any professional in any industry. If a contractor PPC agency is knowledgeable as well as skillful enough to understand and capitalize on newer methods and tricks that will greatly benefit your contracting business and help you stay ahead of your competition.
Having an edge is everything in life, and it’s no different here. There’s always little tricks that can be applied, even if they only give you a 1% advantage that’s actually huge in the long run.
After you speak with them and find yourself questioning yourself on whether or not they’re in line with the latest market trends it’s probably best then to move on to another contractor PPC agency.
What Is The Contractor PPC Agency Pricing Model
A contractor PPC agency with straight forward and fair pricing policies should be your first consideration while shopping around. Some PPC agencies for contractors have “hidden charges” that would create problems for you later down the road (when you are already too deeply involved and not in a position to leave).
Its probably this way with any business out there. If there’s hidden costs and penalties associated with it, then that should scream scam or Something being off and avoiding it.
Most solid and dependable contractor PPc agencies want to produce the best results for their clients. It’s how we grow and stay in business over the long term.
Simply put, churn and burn style of agency growth is not profitable long term because a current client is more valuable and less costly than acquiring the next one. In fact, the acquisition costs for some clients in this industry can reach thousands of dollars and can take many months if not years to recoup that investment and generate a profit.
Does The Contractor PPC Agency Offer Additional Services
You must fully understand the charging policies of a PPC company for additional contractor internet marketing services. How will they charge you for the services? Choosing a contractor PPC agency that can provide you with additional services like home services SEO, email marketing for better lead nurturing, and contractor leads and being able to tie all these activities together is important for a robust marketing strategy online.
Your pay per click agency for contractors will let you know if they offer these and if any of them are recommended to enhance your current digital marketing initiatives.
Its definately a good idea to have other traffic sources other than just PPC advertising going in order to reduce the costs of getting new customers and sales for your business.
Before hiring a contractor digital marketing agency, it would be best to talk with them on the phone or over Skype first. This allows you to ask questions and get an immediate response to them.
You should also pay attention to the questions that they ask you as well.
What you’re looking for here is if they’re interested in your business goals. If they don’t show any interest in your business or care about what you’re looking to achieve with them, this is a pretty big red flag that they’re not interested at all about the results they provide you.
Interest is a two way street. If all I cared about was myself, then my actions will show it, and you will suffer sooner or later from it. However, if I’m just as interested in your business as I am mine then that means I’m vested in your success and see your success as being mine.
The two aren’t mutual exclusive.
Also, see if they ask about your current marketing campaigns and even if they ask about your current marketig ad budget.