Developing an SEO Strategy

How do you develop an SEO strategy to get your pages ranked?

SEO is short for Search Engine Optimization. To have your site optimized for the search engines means to attempt to have top placement in the results pages whenever a specific keyword is typed into the search box. There are many search engine optimization services to choose from, so here are some things to keep in mind when seeking SEO services or developing an SEO strategy of your own.

Search engines have two types of listings: those that are paid for, which are listed as “sponsored links” and those that are organic.

Organic Listings

Organic search engine listings are those that appear down the middle of the page. Search engine optimization services are devoted to optimizing sites to appear in the organic listings space. See the diagram above to see where organic listings and paid listings appear in the Google search engine results page.

Spider-driven search engines such as Google, Yahoo! and Bing use web crawlers to score websites. Spiders crawl each site and score pages based on how relevant they are to a users search query. A website’s score or placement within a spider driven search engine is derived from hundreds of variables such as link popularity, density and frequency of keywords in page content, HTML code, site themes and more. You have to focus on diversified criteria in developing an SEO strategy to position the page among the major search engines. Here are two of the most influential factors:

Link Popularity

Spider-driven search engines use robots to spider websites across the Internet by traveling through links from web page to web page. A website’s score or placement within a spider driven search engine is derived from hundreds of variables such as, link popularity, click popularity, keyword density, website themes and more.

Google is the most popular spider-driven search engine. Its database currently has about 4 billion pages indexed and is known for finding the most relevant information. When Google spiders the Web, it finds sites by traveling through links. The more sites that link to you, the more important the engines believe your content to be. You should focus on getting many important sites to link to your site.

Page Content

Search engine spiders can only go through text. They will use the content on your site to determine what your site is about, which in turn will help to decide how highly your site will be ranked for specific keyword phrases when visitors type them into the search engines. For this reason, keyword research is critical to obtaining natural search engine placement and should be at the top of your list when developing an SEO strategy.

You will need to know how many people are searching for your keyword phrases and what kind of competition you are facing when attempting to obtain a top spot in the search results. Keyword research, text writing, submissions and site analysis are all included with our search engine optimization packages.

Why Search Engine Optimization?

Studies have proven that top placement in search engines generally provide a more favorable return on investment compared to traditional forms of advertising such as, snail mail, radio commercials and television. Search engine optimization is the primary method to earning top 10 search engine placement. Learn more about the search engine optimization process and discuss an SEO strategy for your site when you contact a search engine specialist today.

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