Tag: adwords

Full-Service Digital Marketing Agency Specialized in Lead Generation through PPC, SEO, Social Media, and Email Marketing

Personal Injury Law Firm PPC Best Practices and Tips for Getting More Clients

  Let’s face it, the average person out there has no idea what it costs for an AdWords Campaign to run or even what the Cost-Per-Click or CPC can be for 1 click. It can cost as little as $0.01 per click or as high as $935.71 each and every time someone clicks on an…
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The Adwords Structure Needed for Search Campaign Success

Your Adwords Structure Setup Dictates the Search Campaign Outcomes

There’s so many variables that dictates the success or failure of an AdWords Campaign. The moment you decide on your Adwords structure is when you’ll define a successful search campaign from one thats a complete flop.  It’s well known that ongoing account management and optimizations are most important to PPC success however before we can…
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top of the sale funnel is more profitable

Leads Generation: Profit at the Top of the Funnel

When performing leads generation, it’s generally viewed that Google Adwords Pay-Per-Click(PPC) advertising model converts better than other search networks such as Bing or Yahoo. But what about the social channels, because using just Google Adwords does not translate it into being the only option you should only use when developing a leads generation sales funnel.…
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The Paid Media Cube: A Framework to Clarify and Communicate Your PPC Strategy

Imagine you’re a PPC marketer working at a retailer specializing in hip, junk food clothing. Your clever use of paid spend made the Bacon Strips Crew Neck an all time best seller, nice work! Pictured: the highly successful Bacon Strips crew neck (via Getonfleek) Then, let’s say you get a new VP of Marketing, and…
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Get Better Landing Pages for AdWords with 3 Techniques to Try Today

If you’re a PPC strategist, your client’s campaigns live and die by the strength of the landing pages. If you drop the perfect paid audience on a page with no offer (or an unclear one), you’ll get a 0% conversion rate no matter how your ads perform. The problem is that as AdWords account managers,…
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How Google AdWords (PPC) Does and Doesn’t Affect Organic Results

Paid DOES NOT DIRECTLY affect organic rankings So many of you have probably seen the conspiracy theories out there of, “Oh, we started spending a lot on Goolge AdWords, and then our organic results went up.” Or, “Hey, we’re spending a lot with Google, but our competitor is spending even more. That must be why…
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