Communication has shifted. This might seem like a cool thing to say at a cocktail party for an internet entrepreneur, but for most business owners, it ought to be a wakeup call that Facebook Messenger Marketing for contractors can bring more business and revenue.
You can’t afford to get left behind. You have to stay informed about your customers. Over the previous ten years “maintaining” has resulted in the universal adoption of email marketing, search engine marketing , and social media marketing .
Your audience has adopted messaging platforms along with your business has to make the jump. The ones that do this early will reap massive rewards.
A decade ago, the price to acquire a skilled email marketer could be done pennies on the dollar, and email engagement was a hell of a lot higher than it is now.
Fast forward to current times, and this exact same opportunity has presented itself again. It’s now time to take the leap of faith and cross the barrier of the unknown.
Contractors who don’t will resemble the those STILL buying advertisements in the classifieds section of the regional newspaper.
Facebook messenger is the fastest growing channel in the world which means for business owners in Home Improvement need to take notice of this channel to improve revenue.
With 1.3B consumers, it’s already bigger than Instagram, Twitter, and Pinterest combined. It is also the sole channel of the size that is not saturated yet.
Even when you already know the opportunities posed by messaging programs, we’ll get to this in a little, hold your horses, it could be somewhat perplexing. How do businesses engage with clients in this new messaging platform where purposeful dialogue is held?
Chatbots are the answer for Facebook messenger marketing for contractors. While great for client service, they’re excellent for promotion. Having a little forward thinking, Chatbots and messaging programs may develop into a tremendous sales channel for home improvement service contractors.
Why You Need to Use Facebook Messenger Marketing For Contractors + Chatbots
You could be asking yourself why I’m so pumped about Facebook Messenger Marketing for Contractors & Chatbots? The brief answer is that folks love Facebook Messenger plus they prefer to socialize with both brands and friends around the world on it.
We sometimes speak with those who say things such as “nobody utilizes Messenger”, or “I really prefer my Gmail Promotions Tab”.
Listen, these individuals are the ones that are last to know, last to show.
Look at Facebook Messenger’s growth chart for instance. It is growing like mad!
Should you throw in WeChat, WhatsApp, along with other popular messenger platforms, then you get a huge untapped marketplace of possible clients.
But wait, there is more! You still have a chance to become an early adopter, contemplating much fewer than 13.5% of all businesses have made the discovery and implemented the use of chatbots on messaging platforms.
While the majority of other channels confront declining engagement and increasing advertising costs because of saturation, Facebook Messenger marketing for contractors is merely getting started.
Not sold yet? Here’s a few more advantages:
- Messenger is one sided in the scale of one-to-many
- It’ll shorten your sales cycle by answering inquiries and overcoming objections
The Way We Use Chatbots For Facebook Messenger Marketing For Contractors
We’ve assembled Chatbots to address many distinct issues. From helping clients select the ideal size electric skateboard to shooting leads with webinars as an outcome magnet.
Our Chatbots are fantastic for delivering content! Bid farewell to heavy dependence on email marketing.
Nevertheless, there are 3 main types of Facebook messenger chatbots we prefer to build for contractors:
- Lead Generation & Collection: These chatbots are great at conducting traditional contractor lead magnets such as webinars, giveaways, event, white papers, and turning those cold prospects into warm leads.
- Bottom of Funnel Retargeting: We love using chatbots to promote coupon codes and other various offers when running retargeting campaigns.
- Conversion Rate Optimization: A well constructed bot helps to answer questions, overcome customer objections, match them with the right product, and most importantly conduct sales.
Here is a good illustration of method #2 above. It is a voucher bot we assembled for bottom of funnel retargeting. The user clicks a Facebook advertisement and can be taken straight to Messenger, initiating the chatbot experience. Here is where things become interesting.
This took a 5.6x life ROAS around 48.2x less than a month!
- 48.2x Return-On-Ad-Spend (up from 5.6x)
- 1133 Percent Conversion Rate Boost
We have seen some mind-blowing consequences from Chatbots.
- 80% available prices for broadcast messages (!)
- 30-40% Nominal rates (4-10x email Advertising averages)
- 5x the quantity of content downloads and event registrations
- Greater conversion rates by relieving funnel bottlenecks
- Greater AOV & Client LTV using upsells