Tag: google adwords

Full-Service Digital Marketing Agency Specialized in Lead Generation through PPC, SEO, Social Media, and Email Marketing

Is Google Closing Out Your Old Adwords Account?

Is Google Closing Out Your Old Adwords Account?

  Is your Google Adwords Account, that’s been collecting dust for the past 15 or more months, facing the end of its’ lifespan? Seems that way. As of Monday, March 26, 2018, if your AdWords Account falls into the unused classification, which is defined by Google as accounts that have no budget spend over the…
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Google Adwords App Keyword Management Features

Google Adwords App New Keyword Features and Steps to Use Them

AdWords App recently got an update, to be precise on 15th January 2018. Google has now enabled the PPC advertisers to add, edit or remove keywords from ad campaigns using the AdWords app. So basically, Google is trying to make the life of Digital Marketers easy by rolling out valuable updates on its Apps. Till…
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Google is sunsetting AdWords Review extensions

It was a decent experiment while it lasted. Google has announced that Review extensions will stop showing this month and will be deleted entirely in AdWords accounts in February. An update appears on the support page about the extension.  Advertisers that ran Review extensions and want to keep their historical data will need to export…
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How to Use Google AdWords for Local Businesses

Why AdWords? First things first: Why Google AdWords? Well, the thing about AdWords is that when somebody turns to Google and types in, “I’m looking for X in my town,” the buying intent is very, very high. Showing up on Google Maps or a mobile device when somebody has very high purchase intent can lead…
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AdWords for Local Businesses

We all want to grow our business, and no matter what industry you’re in, the truth of the matter is that digital space matters. This isn’t to say you shouldn’t care about providing an excellent experience in the real world. Obviously, that should be at the core of everything you do because that’s what’s going…
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How to Improve Your Google Adwords Quality Score

  An ex-Googler gives an inside look at how AdWords Quality Score works. As a Marketing Media Wizard reader, you already know conversion rate optimization is a great way to drive more results from the money you’re already spending to acquire traffic to your site. So today I’d like to focus on another way to…
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Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look

Google is leaving you clues about how to become a better marketer — and you might not even be seeing them. The job of every marketer today, whether they work in PPC, SEO, CRO, or content, is to solve people’s problems. Google is taking note of companies that are doing it well, and companies that…
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Social Media Marketing and PPC Campaigns

Build Stronger PPC Campaigns

    Social media marketing continues to grow in popularity and allows businesses to build stronger PPC campaigns. One of the reasons is that advertisers like to reach users at as many touch points as possible. But there’s a more strategic reason advertisers are placing more resources into social efforts; users habitually volunteer more information…
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