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Home services seo for contractor marketing
Home Services SEO Agency Selection | Tips for Hiring SEO Expert

The significance of home services SEO internet marketing can no longer be overlooked or ignored today. Whether you own a one location roofing company or run a nationwide water damage restoration business, you need Google SEO for home improvement. For any contractor to get the optimal results requires a strong presence in the online world.

This is the best way to make your brand known to your potential clients.

Developing a strong online presence requires the services of a expert SEO agency.

Over half of all searches on Google accounts for the traffic brands receive, with investments in total SEO services is estimated to grow to $79 billion within the next 2 years. To capitalize on so much opportunity online, home service contractors frequently partner with an SEO consultant in order to add firepower to their current digital marketing efforts.

But with all these SEO agencies all promising so much, how do business owners ensure they hire the right SEO company for contractors that meets their needs?

A substantial number of contractors decide to outsource components of their SEO needs to an agency partner. This can provide access to invaluable insights and skills which the contractor doesn’t have internally. It usually ends up being a rather solid long-term investment, at least those that we’ve partnered with, can’t speak on the results of others.

However, it may also be difficult to get a clear perspective on which  SEO Agencies can actually deliver for home improvement contractors based on their business goals through organic search.

I actually understand and get how ridiculous the field is and the skepticism contractors have for those in my industry after my encounter this weekend. I normally don’t like to share this type of information, but it’s pertinent here I think.

I had one of my websites hacked and the scammer added links to other sites m in order to take advantage of my hard work and drain my sites link equity in order to send to his paying clients.

Needless to say, I went into full marine mode and after some digging found the fucker. This clown had a website claiming he was a highend digital Agency but with the simple services that are low cost. That’s just fucking ridiculous, not to mention impossible. If you want to roll the red carpet, it costs money, dipshit. Below is the actual screenshot I took. I’ve blacked out their name because I’m a half decent person.

Home services seo Agency

Point is, if it’s contradictory sounding it is for a reason. The content on my home page has taken years of revisions to be where it’s at now, and it’s still got a long ways to go. My point is that we’re constantly iterating and well aware of what it says, so if I’m being deceitful it’ll come out in a contradictory way like above.

The other thing that stood out was that the clown had so many spelling errors I would question a 7 year old over it. Major Red flag. Look, I get that sometimes in blog posts I’ll mistype, but it’s the exception and not the norm, so I hope.

Here’s what also stood out to me after I had finished stalking this guy around the net. I noticed on his websites that he made it very difficult to find information on him. Shady images of this guy wearing sunglasses on his Agency profile pic along with no information on him was the first warning sign that this was a scammer.

Here’s why. Those of us that are legit spend so much time and energy trying to get our name out that we wouldn’t dare not have it all over our own website! Like seriously, google my name – JD Parkman – if you didn’t know it and you’ll see page after page of search results on me. Trust me, that wasn’t a happenstance or by luck, I carefully built it so I could be discoverable by contractors like you! lol

So, if someone doesn’t make it super easy for you to get information on them, something’s very wrong there. And honestly, if you can’t find social media profiles on Facebook, LinkedIn, or Twitter for a digital marketer then I’d say it’s a scammer and run.

Ok, enough of that, let’s get back to kicking knowledge.

The best SEO for your local business is open to a certain amount of interpretation; Google is famously opaque when it comes to the inner workings of its search algorithms, so we often rely on correlative studies to draw our conclusions on what works and what doesn’t.

This room for interpretation could also be an argument by scammers for whatever hairbrain tactics that they come up with, making it difficult to distinguish between knowledgeable SEO’s and false prophets.

Home services seo agency tips

Why Is It That Home Service Businesses Need SEO Services?

The problem for these businesses is related to poor online presence most of the times. Having your website properly SEO’d can certainly make a difference in where you’re showing up for searches in your local area.

It can be the crucial factor that either leads to success or failure.

The aim of every site is to have maximum visibility among their customers. When it becomes difficult to locate your business, that goal is defeated before ever beginning. This is the reason you need the services of an expert SEO agency.

Whether you are revising your current site or creating a new one, there are some basic SEO goals for home service contractors to keep in mind.

First of all, you want relevant web traffic from the areas you service to come to your site.

Secondly, you want to improve your page ranking on search engines.

Thirdly, you would like to improve return on investments.

Keeping these goals in mind allows you to find a reliable home improvement SEO agency.

Using Internet marketing for  home services businesses is a process by which a contractor tries to develop a strong online brand presence and make a lasting impression using SEO tools available.

It’s important to do an analysis of any SEO company or expert before selecting the one you work with.

Home services SEO Agency Selection: 9 Tips for Hiring the Right SEO Expert

Points to be noted before choosing your SEO Agency

1. How experienced is your SEO agency in home service based businesses?

Digital Marketing has to be taken seriously as it’s no joke in today’s connected world. It’s important that you understand how experienced in contractor SEO strategies an agency is before signing any contracts or making payments.

How experienced in SEO they are makes a big difference. Creating brand awareness and enhancing your online presence requires some knowledge and expertise that not many people have honestly.

This is a really important point for you to consider. Your choice of SEO consultant can either increase your earnings or get you de-listed by the search engines.

There’s absolutely no harm in doing additional online research on any SEO service you’re considering using. Try to discover their previous performance. Who’s enjoyed their services before and how was their experience? Do they have a professional and positive reputation?

These are some of the things to consider in order to be on a safe side while making your decision. It’s safer and pays to perform an in-depth research as opposed to make a hasty decision that yields a negative outcome.

In internet marketing, experience is vital. The more experienced an SEO agency in the home services niche is, the better your odds of achieving positive outcomes.

Home services SEO Agency Selection: 9 Tips for Hiring the Right SEO Expert

2. How familiar is your SEO consultant with Google algorithms?

The way search engines like Google rank websites contatandky changes. A top home improvement SEO agency will be very familiar with these changes. In addition, an experienced SEO expert should know about search engine optimization best practices.

Some practices are there that shouldn’t be avoided and a knowledgeable SEO expert is well aware of these. You will find Google’s best practices guidelines the best source of information to follow while optimizing your site in order to avoid penalties.

SEO Experts generally agree that it is impossible to guarantee a number one position on Google, and I’d say that is 100% correct. No one can predict the future, even if we’ve done this million times, there’s always that one time Something happens and since Google and their algorithms are outside anyone’s control there’s no way to know where a site will land in rankings. Do we want you to be #1, absolutely. But till you’re there, there’s just no way of knowing if it’s possible.

What im getting at is to stay clear of any home services marketing agency which makes these claims. More than likely it’ll be an overseas agency with $20 a month pricing…

Also, avoid any SEO agencies that rely on spamming and hidden texts (like the clown from the example above).

This method can be counterproductive, not to mention illegal and looked down upon by the SEO community. It may lead to lowered rankings or even a ban by Google, though very rare.

Home services seo agency selection tips

3. How committed is your SEO agency to your success?

Nearly all SEO agencies now claim to be devoted to the success of your business. The truth remains that a large part of these contractor agencies are just after your money and they could care less what you’re results are. Therefore, it’s important to search for a home services SEO agency that’s results or performance driven.

An experienced contractor SEO agency always shows interest in your analytics. Thie is how they figure out the best way to offer a return on investment for you. A solid SEO company depends on information provided by you to improve your contractor website ranking and online presence.

It’s necessary to supply them with all the essential information possible. This will enable them to understand your business and make relevant content targeting profitable keywords. Well written content leads to higher rates of returns and drives more organic traffic.

A SEO agency for home improvement contractors cares for your business will show interest in understanding your pain points and areas you’re concerned about. They’ll do an in-depth analysis to comprehend how best to optimize your site given your needs.

SEO agencies with solid ethics are more results oriented as compared to the cash conscious ones. They run a deeper study on your business to gather enough specific data for a sound strategy to recommend. These details are subsequently used to optimize your internet presence and enhance your search engine rankings.

Make sure that a home services marketing agency is transparent in their actions before investing in them. Are they ready to take you along with each of their processes? What are their driving principles? Is the goal-oriented or cash driven? Ask these relevant questions and much more to be certain of a maximum return on investment. Make sure that an agency is prepared to satisfy your business objectives before investing in them.

SEO Home services Agency Selection: 9 Tips for Hiring the Right SEO Expert

4. What method will an SEO Agency use to report onsite outcomes?

Your current web pages may require some changes to be effective on your website optimization. It’s essential to be up to date of those changes.

Additionally it is important to notice the strategies that the home improvement marketing agency decide to report your site benefits. Make certain to liaise with the agency ahead on what you would like. Though some clients want to be informed constantly others prefer a one on one meeting from time to time. Whichever you prefer, make certain you let your agency know about it.

It’s right to receive in depth information on your call home improvement website from the search engine optimization service or adviser. Always request for this information before throwing on your money. Avoid SEO agencies which won’t freely grant you this info. Reconsider your steps when an agency fails to answer crucial questions. If a home services SEO agency will not disclose their strategies and tools, they need to be avoided.

Home services SEO Agency Selection

5. What strategies will the SEO agency use to optimize your contractor website?

When hiring an expert, the first reason that comes to mind is to allow them to do the job. Though this is true, it’s also important to the strategies they will employ to boost your online presence. Presenting you with detailed information about the tools plans they intend to use should be a part of your expectations.

Ensure to learn specific details about these strategies and tools during the consultation. The more educated you are about a contractor SEO company the more equipped you should discuss your business’s needs while knowing their marketing analytics. Staying on top of the recent SEO trends is quite important. Ask questions to be clear on best practices in respect to their search engine optimization plan.

Home services Seo Agency tips

6. What’s the SEO agency’s rankings?

Among the best ways to learn about an SEO agency achievement is by exploring their own rankings. A poorly ranked home omprovement SEO agency might not be able to deliver great rankings. But, they might also just be so busy that they’ve had to let their rankings slip some in favor of handling their clients demands for SEO work. This has happened to me several times so sometimes that’s just the way it is.

Beyond this, there are other points to put consider:

  • What’s their website’s local ranking?
  • How successful is their meta description?
  • How powerful is their online presence?
  • What outcomes do you get when you run a branded search?

Home services SEO Agency Selection 9 Tips

7. How much passion does the SEO Agency have in order to execute?

SEO agencies with the fire to execute are always the perfect ones to work with. Every reputable home services SEO Agency will constantly work hard to find a way to work around roadblocks to achieve their goals. This means that you need to also give them all information required to help them implement. Holding back essential information can impede the achievement of a  SEO company.

Home services SEO Agency Selection: 9 Tips for Hiring the Right SEO Expert

8. How good is their ability to  communicate?

A reputablle SEO agency for home improvement is one which can clearly communicate their procedures, policies, and thoughts clearly. Solid communication between parties is crucial for a successful relationship. A reputable home services agency always communicates the essential changes with you.

When there’s a communication gap between the SEO agency and client is when problems usually creep in.

Home services seo agency

9. How prepared is your home services SEO agency to vibe with your business culture?

SEO agency  should be happy to interact with various levels of your company’s management and executive team. Your ideal SEO agency wont have an issue making adjustments to fit into your company’s culture.

Home services SEO Agency Selection: 9 Tips for Hiring the Right SEO Expert

Conclusion

Transparency is the key when choosing the right home services SEO agency for your business. Finding the right digital marketing agency can be possible with the appropriate research and time.

Here’s a quick overview about the steps to follow while picking your next SEO firm for your business:

  • Check out their client portfolio and testimonials.
  • Research their online presence across multiple platforms and in the SERPs.
  • Ask about their SEO ranking strategies, projected time period and a outline for the implementation of your SEO project.
  • Verify the agency follows the best practices and sticks into the SEO guidelines of Google and Bing webmaster guidelines.
  • Determine the reporting method and establish effective communication between both parties.

Best of luck!

Contractor ppc Agency
Contractor PPC Agency Advice: 8 Costly Mistakes to Avoid

The right contractor PPC agency can help you grow your business exponentially. If you happen to be a business owner who is in need of a contractor PPC Agency, then make sure you check out some of these recommendations before making a final decision.

As you may know, managing PPC (pay per click) Advertisements on platforms like Google Adwords, Bing Ads, or Facebook Ads isn’t as easy as you may have thought at first. You may have tried doing it yourself and put in weeks of study and hard work learning everything you could from blogs and YouTube tutorials. You might have even bought a course on Udemy that guaranteed your success in as little as 7 minutes, only come to find out that the 7 minute success was on their end with the time it would take you to get your credit card and purchase their winning system that made no sense to you.

Don’t beat yourself up. We’ve all been there and honestly it took me years to really master and hone my skills on Adwords before I ever saw consistency out of it. That is one reason why I started this contractor PPC agency and continue to use what I’ve learned to help business owners like you get the leads and business you need to grow your home Improvement contracting business.

So let’s jumo into the top 12 costly mistakes that you must avoid when choosing a contractor PPC agency:

Google AdWords certified contractor ppc Agency

Is The Contractor PPC Agency Certified?

You should make sure that the contractor PPC agency you are considering for is certified with Bing Ads and Google AdWords. This is important to see if they’ve passed the badics that Google and Bing have for them to become a certified partner. This means that the contractor PPC agency has taken written tests and passed them with scores that are sufficient for demonstrating knowledge of their various products like search ads, display ads, Google Analytics, etc.

If a contractor PPC Agency doesn’t have their Google AdWords certification for you to easily see on their website then perhaps you should be wary of working with them because to get one requires more than demonstrated knowledge with tests, it also requires that the contractor PPC agency to meet certain qualifications such as amount of ad spend managed, improving client success rates, length of time, and so on. It’s not as easy to get as you might think and it takes probably 6 months or so of managing over $5,000 a month in ad spend to be considered.

Now, by no means am I saying that being certified means that the contractor PPC agency is going to be the best fit and that alone qualifies them, it’s simply one of many things to consider in order to avoid costly mistakes.

Contractor ppc Agency Avoid long term contracts

Does The Agency Only Offer Long Term Contracts?

The customer should be free to discontinue the services provided by the contractor PPC Agency at any stage and time. PPC agencies that force you into long term contracts before providing you with value isn’t the best idea. A reason for this could be that they lack long-term customer satisfaction or may even doubt their ability to show positive results.

Such a contractor PPC Agency could be highly unreliable and engaging in a long term contract with them before you know how the relationship will go isn’t the best of ideas. But, let’s say you’ve worked with them for a few months and you like their communication and results, and if they have a contract that allows you to save money then at that point I’d say it’s fine to have a long term contract put in place with a contractor PPC agency.

Contractor ppc Agency Tips

Do They Have Multiple Certified Account Representatives

You should ensure that the contractor PPC agency which is going to provide you its services has multiple people within the agency certified on the platforms that they’re going to do work on for you.

Think of this as just a formality and another professional approach measure that can be indicative of good contractor PPC Agency.

Nonetheless, it’s a good idea to ask who will be working on your account and for you to also develop a relationship with them so that you’re able to contact them directly and get answers from the source that’s handling your account in order to avoid going through an account manager and others that don’t have real time access which would delay your ability in getting fast and actionable information.

Contractor ppc Agency Transparency

Is The Contractor PPC Agency Transparent?

When choosing a PPC agency for contractors you need to be aware of their level of transparency they offer on their methods of growing and managing your AdWords or Facebook paid advertising accounts.

A contractor PPC agency should have a way for you to get results and information on your account in real-time. Some have client portals that you can login and view on a daily basis, while others will have set weekly or monthly meetings with you to go over the progress of your account and answer any questions you have on it.

One thing you should pay attention to is if a contractor PPC agency provides transparent pricing. Offering pricing tables to potential contractors is important, because it allows you to determine if a PPC agency for contractors is within your budget to begin with.

Getting pricing in the beginning takes out the guess work of deciding if you can afford their services, and you will know if they are overpriced for your needs.

When a contractor marketing agency does not provide transparent pricing, it could be because there are hidden fees they hope you don’t notice until after you’re under contract.

Like anything, it’s just best to be cautious and get all the information you can before signing on the line.

But most importantly, the contractor pay per click agency should be able to provide you with transparency on any mistakes they’ve made and what they’re doing to fix it. Mistakes happen, and that’s to be expected. What’s important is how they handle them. Does the contractor PPC Agency try and cover them up by hiding them or do they play the blame game?

Neither are acceptable in my opinion. Reason being is that we all make mistakes. We’re human after all, not robots. What’s important is the integrity they either demonstrate or lack thereof. I dont know about you, but I don’t want to work with someone who’s unable to take responsibility and lies.  That simply spells disaster, sooner or later.

Results driven contractor ppc Agency

Are They Results Or Money Driven?

Your concerned PPC agency should be conscious about your success rate. It should feel “responsible” in bringing about some positive changes in your business. Moreover, the Agency should not only be “metrics-oriented” and must be capable of delivering real results in terms of financial gains for your business.   

A results-driven contractor PPC agency will want to see your success grow along with their success and view your success as one of their benchmarks for their own success. Of course not every company is going to be successful and that’s unfortunate, but I know that it’s always best for us when our clients succeed along with us. Makes it worth doing what we do every day.

A results driven contractor marketing agency will track the metrics that actually drive your business such as:

  • Revenue
  • Cost Per Acquisition (CPA)
  • Cost Per Lead (CPL)
  • Return On Advertising Spend (ROAS)
  • Conversion Rate
  • Average Order Value (AOV)
  • and more

These are the important metrics that translates to more business and revenue for you. Above all else, don’t be fooled by vanity KPIs, that have no bearing on your success.

Contractor ppc Agency market trends

How Well Do They Know The Current Market Trends 

Staying up to date about the latest market trends is not only important but really required for not just a home services marketing agency but any professional in any industry. If a contractor PPC agency is knowledgeable as well as skillful enough to understand and capitalize on newer methods and tricks that will greatly benefit your contracting business and help you stay ahead of your competition.

Having an edge is everything in life, and it’s no different here. There’s always little tricks that can be applied, even if they only give you a 1% advantage that’s actually huge in the long run.

After you speak with them and find yourself questioning yourself on whether or not they’re in line with the latest market trends it’s probably best then to move on to another contractor PPC agency.

Contractor ppc agency pricing

What Is The Contractor PPC Agency Pricing Model

A contractor PPC agency  with straight forward and fair pricing policies should  be your first consideration while shopping around. Some PPC agencies for contractors  have “hidden charges” that would create problems for you later down the road (when you are already too deeply involved and not in a position to leave).

Its probably this way with any business out there. If there’s hidden costs and penalties associated with it, then that should scream scam or Something being off and avoiding it.

Most solid and dependable contractor PPc agencies want to produce the best results for their clients. It’s how we grow and stay in business over the long term.

Simply put, churn and burn style of agency growth is not profitable long term because a current client is more valuable and less costly than acquiring the next one. In fact, the acquisition costs for some clients in this industry can reach thousands of dollars and can take many months if not years to recoup that investment and generate a profit.

Contractor ppc Agency other services

Does The Contractor PPC Agency Offer Additional Services 

You must fully understand the charging policies of a PPC company for additional contractor internet marketing services. How will they charge you for the services? Choosing a contractor PPC agency that can provide you with additional services like home services SEO, email marketing for better lead nurturing, and contractor leads and being able to tie all  these activities together is important for a robust marketing strategy online.

Your pay per click agency for contractors will let you know if they offer these and if any of them are recommended to enhance your current digital marketing initiatives.

Its definately a good idea to have other traffic sources other than just PPC advertising going in order to reduce the costs of getting new customers and sales for your business.

Results driven contractor ppc Agency

Conclusion

Before hiring a contractor digital marketing agency, it would be best to talk with them on the phone or over Skype first. This allows you to ask questions and get an immediate response to them.

You should also pay attention to the questions that they ask you as well.

What you’re looking for here is if they’re interested in your business goals. If they don’t show any interest in your business or care about what you’re looking to achieve with them, this is a pretty big red flag that they’re not interested at all about the results they provide you.

Interest is a two way street. If all I cared about was myself, then my actions will show it, and you will suffer sooner or later from it. However, if I’m just as interested in your business as I am mine then that means I’m vested in your success and see your success as being mine.

The two aren’t mutual exclusive.

Also, see if they ask about your current marketing campaigns and even if they ask about your current marketig ad budget.

Building A Home Improvement Digital Marketing Agency: Meet The Founder JD Parkman

 

JD Parkman: before becoming an Entrepreneur

My name is JD Parkman and I’m a 38 year old disabled US Marine Veteran, former healthcare and education technology entrepreneur, full-stack software coder specialized in Ruby on Rails and Angular Javascript, author, former ranked PokerStars poker pro on Team Moshman, and now a certified Google Partner and digital marketing enginner.

Since 2005, I’ve used the power of internet marketing to build several multi-million dollar businesses with nothing more than a laptop, phone, and a dream to be creative and successful. All the things I’ve done in life leading up to now is what defines me. Some things are good, others I cant say I’m too proud of, but nonetheless it’s who I am and what led me to pivoting MMW to a results driven home improvement digital marketing agency.

I normally don’t look back at my life, but now that I’ve taken the time to I realize it’s been a long, hard road. One filled with more potholes, losses, and pain than I care to even admit to myself.

Sometimes, while sitting here, all alone staring at this screen, I wonder if it was worth it.

If you’ve never had someone laugh at you, ridicule you and leave your side when you needed them the most, then this isn’t an article for you, this one is.

However, if you’re the type that’s not had an easy journey building their best business and can resonate with what I’ve said thus far, read on.

I’m not here to brag about the money I earn because my dream is bigger than that. Money comes and damn sure goes a lot faster. Money is of little importance, it’s the thrill of being creative, of overcoming the struggle and coming out the other side scratching your head wondering how the hell you did that.

It’s about personal pride. Knowing deep within that you and you alone did something.

My ambition or goal in life is to build something that helps others, that somehow gives back to those less fortunate or perhaps capable. Either way I’ve always wanted to improve society and Ive yet conquered that goal. Not even sure anymore if I ever will or if it’s even attainable.

My start as an entrepreneur wasn’t anything most would want to talk about. In fact, I’ve never told anyone about it till now.

It’s not embarrassment nor shame that kept me from speaking, it’s just that I don’t think many people would or could understand or give a flat out shit.

And honestly, they probably still won’t.

Im a deeply private person, rarely use social media, and will admit here that all my social channels were grown using scripts I wrote. Performed really well, was very shocked. But that ain’t me, I prefer to stay behind the curtains and strategize. Do all the thinking so to speak. I’m an INTJ personally type on the Myers-Briggs which simply means I’m the uncool introvert lol.

Actually, I’m pretty dope. Sometimes

But if there’s at least one person out there that this could lift up and help out, then it’ll make it worth it in my opinion

JD Parkman

JD Parkman: United States Marine Corps

My adult journey started off with the events of 9/11. I was in college living the fraternity life and on that day my life changed forever. I left school to enroll as a US Marine so that I could join the other fearless men, in the protection of our beloved country.

The events of 9/11 royally pissed me off and I knew that deep down I had what it took to go get some. I joined the United States Marine Corps as a machine gunner in an infantry line platoon.

My career lasted five and a half years until I was injured and medically retired from service.

JD Parkman: 1st Time Lead Generation Experience

After that, I chose not to fall down, quite frankly I got more motivated because I couldn’t stand the thought of being anything other than fully capable of kicking ass.

I started my career briefly working at AIG before being recruited as a door to door salesman in a healthcare technology startup.

Sales just isn’t, or I should say, wasn’t my thing and I wanted a way out of it. So, true to my form, I used my creativity and developed an email marketing system that switched my role of chasing around doctors to having them call me instead calling them. It took 9 long months of hand typing email addresses and names into a spreadsheet, but when I completed it, I never had to do the parts of this job I despised.

That was my first inbound lead generation funnel and I fell in love with using mathematical reasoning to make money. That made sense to me, I enjoyed building mouse traps, and it just worked so I never stopped.

Fast forward four years, and I had successfully built up a multi-million dollar healthcare tech startup by using just a laptop and phone. Zero marketing dollars were spent by the company which forced me to create my first lead generation funnel, which directly contributed to where I am today. It was through those struggles that I developed my ability to build mousetraps to guide a buyer through an educated decision making process.

JD Parkman: Education Technology Entrepreneur

After my usefulness in building this company had come to an end, I felt that it was time for me to go on my own. I left the company and started an edtech company called MyAcademicProgram.

During this time, I worked even harder (20 hour days, 7 days a week for 4 years straight. Not one day taken off) and I filed 2 provisional patents (both algorithms – 1 being the MAPScore which evaluated the cost to benefit ratio of attending a college and degree program to the outcome of it, which was how much you would make coming from that school and degree program.

I raised half a million dollar seed round from angel investors which I used to feed the high cost of development.

A couple of years passed, so did the many ups and downs such as losing all employees and contractors due to cash flow shortages.

This forced me to learn to code in multiple programming languages such as Ruby on Rails and Angular.js so I could build the product myself. Failure just wasn’t an option. Never has been nor shall it be.

In under 90 days from when i first started learning how to code, I had finally built the app my damn self.

I published it and that’s when I learned I had a lot more work to do in order to get traffic through both SEO and PPC marketing, because not a damn soul (other than my mother) knew about it or visited it.

I spent the next 6-7 months building both marketing campaigns.

In the end, I found success through Facebook Ads by targeting students in India with study abroad affiliate marketing promos.

The application was being used as an international student portfolio and recruiting app where the slogan was: “You are more than a test score, show off your individual talents which make you unique.”

I ended up having great success bringing in Indian students by the tens of thousands day to the application.

Everyday I’d speak to 20-30 of these young students, hear their plight for help to come to America and receive an education so they could provide the basics for their families. All they wanted was just a better life.

All was fine and dandy, until it wasn’t anymore and the app and startup I had spent years building were gone.

JD Parkman: Failure & the Birth of an Online Marketing Agency

My day of reckoning came mid-December, 2015, and with 2 weeks left until Christmas, I was fucked. I was in substantial personal debt from trying to keep the business running.

In fact, I was so broke I can remember looking at my Charlie Brown Christmas tree and the bare floor around it because I couldn’t afford Christmas presents for my kids. The hardest memory that still hits me hard to this day is how I felt about myself not having my kids Christmas presents.

To top it off, the utility bill was due in 3 days, which meant the power would be shut off, and it is was cold outside. Certainly no place for kids.

Talk about the ultimate feeling of failure. I led my now ex-wife and kids into the foxhole with me and now they were about to pay for it dearly. I never cared about myself, but to have done this to my kids was unbearable. But still, I never pitied myself.

I knew I was going to get out of this, but had no idea how. I’d always relied on my ability to solve any problem, but for this I had no answers. While I was touching up a resume I hadn’t used in years, while I felt the full force of the shame and guilt of putting my family into such bad financial terms. It was all my fault we were where we were and I couldn’t look any of them in the eye.

While miserably applying to be an assistant manager at a title loan store, which I didnt even get an interview or call, I went to a freelancing job board where I landed my first client within about 24 hours of continuous applying to over 100 gigs.

I even had to borrow, I think around $40 from my mom, and using her credit card I bought enough credits to keep applying to jobs.

That’s when I came across this one job posting for SEO and website work and the job poster had left a site url so i went to the website and after poking around I found that the contact form onsite was broken, so I reached out on Facebook to my first digital marketing client – Pam Didner

She does’t know it till this day, well  nobody did until now, but Pam saved me by paying me $25 an hour to rebuild her website, conduct onpage SEO work, as well as advertise her upcoming conference event that was held in Switzerland.

I worked my ass off, even on Christmas and New Year’s Day, but in the end I had enough money to get my kids presents, pay the bills in time, so our electricity didn’t get cut and most importantly, have food on my family’s dining table.

Since that day, I’ve spent over the past four years building MMW to what it is today on the basis of integrity. My clients know that they can trust what I’m telling them and that’s been the main ingredient to my success, as jt outta be for anyone.

JD Parkman: It’s Far From Over

Since 2015, I haven’t looked back. I have made my living as an digital marketing engineer by building my online marketing agency which services Fortune 500 companies like Intel, and grinding it out in pure entrepreneurial spirit. I’ve had the pleasure to work with some of the best people I’ve ever met, and even call most of them my friends.

They lifted me up at my toughest moments, gave me an opportunity and of course, they gave me the referrals I needed to succeed.

Now, as I continue to fight my ongoing battles, I’ve realized that the struggle is continuous and is just part of the job title I have now.  I welcome it.

Along the way, I must say that I learned it’s all about the people, helping other ambitious people succeed, just as I had been given that opportunity, now 4 years ago by Pam.

Thank you, Pam. I never told you what I was going through because I was always dedicated to completing the job and true to Marine fashion I leave my personal problems checked at the door. But I will always remember you for giving that 1 opportunity I desperately needed to keep from becoming homeless.

Digital Marketing gave me freedom. It gave me a life. It gave me purpose and a reason to stay up and grind for 3 days in a row. I do it for my kids and the wonderful clients I have the pleasure of serving

This piece goes out to all those who are either starting out and struggling or facing new hurdles in their career path. Never pity yourself, and stop doubting. It’s wasted energy that you need to focus on solving your current issue to keep on keeping on.

Remember, nothing comes easy, nor should it. But you cannot ever give up, because giving up is the only true failure in this life. To all those who have chosen this life and all of its struggles: fight like hell until your very last breath, because if you quit you quit on people like me and all those that come thereafter.

And that’s just not acceptable in my book. Embrace the struggle because one day it’ll be your story to wow people with.