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Local SEO Tips: Top 74 Local SEO Online Business Directories in 2018

If you’re a local business, you know that attracting new customers can be difficult and costly. The days of pulling out a phone book to thumb through the Yellow Pages to find local businesses are almost extinct. These days, people use their mobile devices to browse the internet as a way to find recommendations on new trusted businesses.

One way local businesses can get found online is through the use of online business directories. Adding a listing to these directories is pretty easy, but if you only list in a few, you’re missing the best opportunity to get your small business found by those searching online.

Local SEO Tips: Top 50 Local SEO Online Business Directories in 2018

Every individual business directory that you submit to is another opportunity to get your small business found locally online, so it’s important to make sure it’s listed in as many online directories as possible. Listing your Business in an online directory also has huge benefits for local Search Engine Optimization (SEO). Local SEO rankings depends on accurate information in these online business directories, so the more you can add, the better your odds are at beating your competition.

Here’s a list of the 74 most popular local business directories that will boost your local SEO websites ranking. Filling out the forms over and over again is a big pain in the ass so make sure you’ve got an autofill feature either added to your browser as an extension or by using your smartphone where you have the settings turned on for storing and displaying the autofill data.

Local SEO Tips: Top 50 Local SEO Online Business Directories in 2018

 

74 Online Local Business Directories/Listings for Local SEO Marketing

  1. Google
  2. Bing
  3. Yahoo!
  4. Yelp
  5. Facebook
  6. Better Business Bureau
  7. Angie’s List
  8. Merchant Circle
  9. LinkedIn
  10. YP.com
  11. Whitepages
  12. Superpages.com
  13. Yellowbook
  14. CitySearch
  15. YellowMoxie
  16. MapQuest/Yext
  17. Local.com
  18. Foursquare
  19. CitySlick
  20. USDirectory.com
  21. DexKnows
  22. BizJournals.com
  23. TeleAtlas
  24. Discover Our Town
  25. PhoneNumber.com
  26. Yellowpages.aol.com
  27. EZ Local
  28. Local Guides
  29. Kudzu
  30. HopStop
  31. CityVoter
  32. DemandForces
  33. Manta
  34. UsCity
  35. 411
  36. Advice Local
  37. InfoUSA
  38. Infignos
  39. Get Fave
  40. My Huckleberry
  41. Yellowee
  42. SwitchBoard
  43. Brownbook
  44. MojoPages
  45. Magic Yellow
  46. Map Creator
  47. Judy’s Book
  48. MetroMix
  49. BestoftheLocalWeb
  50. CitySquares
  51. Tupalo
  52. TripAdvisor
  53. Thumbtack
  54. YellowPagesGoesGreen.org
  55. GetFave
  56. LocalPages
  57. ZipLocal
  58. YellowWise
  59. LocalDatabase
  60. Home Advisor
  61. ShowMeLocal
  62. ChamberofCommerce.com
  63. Yellowbot
  64. Hotfrog
  65. Brownbook
  66. InsiderPages
  67. City-Data
  68. Topix
  69. Patch
  70. Yahoo Local
  71. Service Magic
  72. AreaConnect
  73. Yellow.com
  74. American Towns

The whole point of doing this is to make sure that you have a presence everywhere your customers might discover you which is most critical to local SEO rankings. If you will start adding your local business information to the business directories listed above and if you chop it up to 4-5 per day that you list your info on, you’ll have your Local SEO ranking your website in no time. Depending on your local competition and size of the market, doing this could provide your small business with a significant boost in traffic and revenue potential.

As with everything SEO related, it takes time for your hard work to pay off, but once you have your site listed on these directories, your work is done unless you move locations, change contact information or even hours of operation. Make sure that all business listing information is exactly the same on every business directory you list on. If it’s not, you will lose any value that you would have gained from doing it. Say you were counting on these submissions to begin a roofing leads generation campaign. You know that even a day delay is precious time lost so keep your NAP consistency across all submissions exactly the same!

When it comes to  local SEO ranking your website, these 50 business directories are an excellent place for any small business owner to start. Best of luck everyone!

Contractors Guide to Google My Business Listing

What is Google My Business?

Google My Business (GMB) listing service was developed and launched by the search engine giant Google, in 2014. Google My Business for contractors has quickly established itself as one of the dominant online local business directories mostly due its tight integration in Google Search and Google Maps. Any type of home improvement business, large or small, absolutely should create a Google My Business Contractors profile to manage their information and optimize their local SEO ranking.

Contractors that have a brick and mortar storefronts can update their store hours, address, and contact information to provide the most accurate and up-to-date information for customers to use that search in Google.

An example of this would if you are needing gas, but left your wallet at home and only had your phone which had Apple Pay and needed to find the closest gas station that accepted one of those payment types. So you open up your Google Maps App and select gas stations from the menu options.

Contractors google my business

 

The search returns several gas station listings from which you now have to select the closest gas station to you, which accepts Apple Pay, to fill up and avoid running out of gas, for the 4th damn time this month.

 

Small Business contractor Guide to Google My Business Listing Used on google maps app

Now you simply click on each of the gas station results until you find a listing that accepts Apple Pay.

Google My Business contractors Listing on google maps

 

Bow that you’ve found a gas station in google maps that has the “accepts Apple Pay”.

 

Google maps app contracting listing Apple Pay Google My Business Listing

 

Now you just have to activate the map directions and drive to the location.

And I will throw this in, just because a business lists as accepting Apple Pay doesn’t necessarily mean they actually do take it. Ran into that problem a week ago, hence this blog post.

 

Gmb contractors listing

Why is it important?

Just like in the example above your customers will use Google Search or Google Maps at different points in their buying cycle, whether they are looking for more broad information on things like “attractions to see in Orlando” to more specific requests like your business name or “Wawa near me”.

Your local contracting business is indexed and displayed to internet users based on the information Google has on file. If Google has accurate and updated info on your business then it will be able to do its job of matching the users search queries with your business based on relevancy and proximity.

Brand Search vs. Non-Brand Search

Branded Search and Non-Branded Search are both equally important, and Google My Business has a major coordinating role in the search visibility of these 2 types of searches.

Search Engine Optimization (SEO) is more complex than simply ranking your business on Google My Business alone, but by optimizing your contractor Google My Business page m, Google will have more accurate information on your home improvement business category and association with your contracting website to assist with non-branded keyword searches.

Brand Search refers to your business name, and variants of your business name.

Example 1: “Marketing Media Wizard Contractor Digital Marketing Agency

Variant 1: “Marketing Media Wizard Home Improvement SEO

Variant 2: “MMW Contractor Marketing

Non-brand search refers to a more broad-based search, made up of search phrases that are relevant to your business.

Example: “Contractor Digital Marketing Agency

Example 2: “Contractor SEO Experts

Google My Business contracting listing

Starting Point With Google My Business

By using the same Gmail account for all your Google products such as: Google My Business, Google Analytics, Google AdWords, and any other Google products will help you to stay organized, and link them together, as all of these products work in tandem.

With our Google Account, we can check to see if a Google My Business page already exists for your business. Sometimes GMB pages will be automatically created if Google can see other social media profiles or your business information on trusted websites like business directories.

The example below displays an unclaimed Google My Business profile from Kokanee Park Marina. By clicking the “Own this business” text link in the profile, you will be able to claim the page, verify it by phone or postcard, and begin updating and making changes to the page.

Unclaimedc contractor google my business listing

Note: sometimes adding “google plus” or the city to your business name in your search query may help discover your GMB knowledge panel. 

If your Google My Business Contractors page does not exist yet, you can create a new one by clicking here.

Bulk editing for multiple contracting business owners in your google my business listing

Bulk Verification for Franchises & Multiple (10+) Location Business Owners

Google My Business allows you to bulk verify, and organize your store locations in a Business Account folder. Google will provide a spreadsheet template to collect all locations for a bulk verification submission. We have helped clients with this migration, and more information to start this process can be found here

Once all your locations are claimed and verified, you can assign a store code to each location and make bulk changes to the store hours, cover image, business category and more.

Multiple contractor locations is easily handled in you google my Business listing dashboard

Optimize Your Business Location Page

Now that we have a verified page (or pending via sent postcard) you can begin filling out the profile with useful information to improve the quality of this page. Start with the “info” tab and check to make sure all your business information is correct. Under the “photos” tab you can upload you business logo, profile and cover photo. These images are important for the less popular Google Plus, but they can also be used in your contractor Google My Business profile.

Claim Your Google My Business Contractor Listing

Reviews can be managed from the same Google My Business dashboard. If you have positive (or negative) reviews you really have to take the time to respond to all of them, in order to let everyone know that your business values customers one feedback and that you’re active on your contractor Google My Business page.

The Insights tab shows you how your Google My Business contractor listing is being used and its visibility in Google Search and Google Maps. Google refers to “Direct” and “Discovery” as the brand and non-brand search terms.

Google my business contractor  listing customer reviews you need to get

Generate a Sharable Review Link

The reviews your business collects on your Google My Business page are powerful for social proof and building trust with potential customers. Google treats reviews as a kind of 3rd party testimonial about anothers experience with that business , so encouraging your happy customers to leave a review on your contractor Google My Business listing is a win-win.

The best way to generate a review link for your Google My Business page is to find your GMB contractor page on Google search, and click the “reviews” linked text.

Contractor Google My Business listing Reviews

From there, click “Write a Review” and copy the URL in the address bar. This URL can then be shared in an email to your customers as a part of your follow up.

Note: your customers will need a Google (@gmail.com) Account in order to leave a Google review.

Example Review URL:

https://www.google.com/search?q=Grapevine+Restaurant+1055+Camp+Road+Lake+Country+BC+V4V+2H4&rlz=1C5CHFA_enCA721CA721&oq=Grapevine+Restaurant+1055+Camp+Road+Lake+Country+BC+V4V+2H4&aqs=chrome..69i57.223j0j1&sourceid=chrome&ie=UTF-8#lrd=0x537def7112150d03:0x9913e7c27521bfa0,3

URL a bit long? You can run it through  Bit.ly URL shortener by clicking on the link.

Now you have a sharable review link that looks like this:

http://bit.ly/MarketingMediaWizardGoogleReview

Create your own short URL to make it super easy for your customers to share their experience on your contractor Google My Business page. Some of our clients use this same practice in an automated email follow up or by reaching out themselves to make a request for a review.

Contractor google My Business

Google My Business will grow larger than what it is now.  

Google has designed Google My Business contractors to be easily self-managed by the business owner. New features are constantly being added, so keep an eye on your dashboard for them.

One new feature shows foot traffic to store locations. Any home Improvement contractors that see a lot of foot traffic might see the “popular times” information in the GMB knowledge panel. The popular times feature gathers location data from smartphone users who have opted-in to Google’s location services. I expect this type of real-time information to become even more common in Google products in the coming years.

Contractor google My Business page

What are your odds at keyword ranking for that search phrase?

When developing an SEO strategy for your site one of the principal focuses that you need to have is what key words to include and which sort of strategy and tactics you will use to be able to attain alignment with your SEO campaign and keyword ranking methods. Wouldn’t it be great if our SEO keyword rank efforts stopped here?

Keyword rank , in the intricate world of Search Engine Optimization (SEO), its been far more complicated, as you are about figure out. Keyword rank in SEO terms is not as straightforward as deciding which keyword you wish to rank in the SERPS, quickly optimize your content piece, obtain backlinks off Fiverr, and then boom you are #1. The main reason is because how you are matched to a search query’s value has become considerably more complicated, with Google releasing over 600 upgrades to its algorithm each year. That is roughly 2 new updates Daily Every Year

So as to appreciate how Google perceives user intent, let us begin by analyzing the SERPs for a keyword phrase to identify what’s ranked and why it’s ranked. It’s always advisable to checkout the competition you are up against which can directly assist you knowing your keyword ranking chances, in addition to focusing your energy and time on the keyword phrases in which you will have the best chances for successfully rank with the least quantity of resistance in obtaining it.

E-commerce Keyword Ranking Example

Let’s start by taking a look at basic search query example where all results for “glassware” are e-commerce only sites. In this example, Google shows preference to e-commerce websites for this specific search query, which means if you were to apply the right optimizations with your on-page technical SEO, content, and-advertising strategies, you might be able to get a solid keyword ranking on that search phrase.

What are your odds at keyword ranking for that search phrase?

On the flip side, let’s see what would happen in the SERPs if you used the keyword “muffins” for your search query:

SERP for Muffins in Digital Marketing article What are your odds at keyword ranking for that search phrase?

In case you or a customer were to sell muffins on the world wide web, you’re not likely to perform well at any the search query outcomes shown above. The top 4 search results returned are for recipes, followed by a local search results section, another recipe, movie, Wikipedia page, and then 3 additional recipe lists are displayed at the bottom of the page.

There’s very little reason to try keyword rank for muffins online for this particular search query, even though you can make an attempt at keyword rank to get a recipe content fashion page. The key word phrase”buy muffins online” might be a useful keyword phrase for your online retail site ranking.

Let us examine one more example, where your customer is retailing tables on the internet and needs you to rank the key word”table”:

Keyword ranking odds for SERP for Table

This SERP has mixed results unlike the first example. Our search query returned a shopping section at the top of the page, and while that’s not exactly an opportunity for search engine optimization (SEO), though it is an unconventional method to go about keyword ranking on this search term. Then a shopping website is listed, followed by a search result about HTML tables, which has nothing to do with our type of tables.

After a local results section, there is another page on HTML tables, followed by a shopping site, another dictionary definition, and one last page on HTML tables. If you’re selling tables online, there are already four e-commerce websites that are displayed on the first page on this SERPs.

Google is letting us know that it sees a correlation with user intent matching on shopping for kitchen tables, which means there’s an opportunity available to rank your website in the top 10 search results returned for this particular search query.

What are your odds at keyword ranking for that search phrase?

In-depth Look at Keyword Ranking Opportunities

What if you want to keyword rank “table,” and let’s say you’re client is a small business e-commerce site that sells a variety of products, which are similar to Target. Let’s compare this small business retailer to 4 niche specific competing retail websites:

  1. Ashley Furniture Home Store  — Niche retailer that sells furniture, lighting and kitchen goods
  2. Ikea — Niche focused retailer that focuses on  selling furniture
  3. Target — General purpose large brand retailer
  4. Wayfair — Niche focused retailer that specifically sells furniture

Certainly we actually would not have a chance ranking for the key word”dining table”. Out of the four brands listed previously, Target is the sole non-niche specific retailer which has their keyword rank inside this search query outcomes. Another name brand market particular e-commerce sites are concentrated on just furniture sales.

In the event that you were a market retailer, it usually means your customers contest based on this specific search are just focused at a succinct area, and each one the internet signs that indicate they’re the leader for this particular search query will probably be connected with furniture. From a users perspective, they supply a larger choice that’s associated with kitchen tables, because this is exactly what they sell. This case illustrates the specific kinds of sites that Google’s algorithms deems related to the search query.

User intent matter to your odds at keyword ranking for that search phrase?

We must determine user intent for better keyword ranking

So far everything we have gone has been around deciphering the various kinds of landing pages and sites Google’s algorithms believes as a pertinent best match with the users intent considered of the search. It’s typical for Google to return many different search results. In the instance of the”muffins” Google search, a site that’s selling muffins online, Google does not look at an e-commerce site as a relevant search term match.

Other search query types behave differently, and with them, you’ll have to dig deeper into why.

This keyword relates it to another potential user intentions. People searching for kitchen tables might want a bigger array of alternatives for them but also other similar items like other kinds of home related products. If you shopped at Target, then you might also shop for clothes, groceries, diapers, video games, TVs, movies and far more.

Even though it’s convenient to have the ability to purchase these different home related goods in one shopping trip, it doesn’t offer the best experience for the consumer intent of merely buying tables. Closely related goods and a wider choice of table options to pick from seem to meet user intent, that’s why niche specialty retail businesses perform best for this sort of search query.

Target managed to get on the first page search listings by keyword rank it, but they are the only general retail business that managed to accomplish it. This illustrates that there is only so much room available and there’s only 1 spot available for your customer, or another competitor, on the first page SERPs.

Conclusion

This article has focused on  understanding the details of how you would determine user intent. Keyword ranking no longer is as basic as choosing the keyword for your page and then just getting some backlinks you’re #1. Though they’re still important, it’s  just one of many steps that we have to take to have a much better understanding of relevance in order to succeed at keyword ranking. Following this advice should positively impact your keyword ranking efforts.

By taking this into consideration, you will avoid wasting time trying to go after keyword rankings that you don’t have a shot ranking in the top SERPs and refocus your energy on areas where you do have an opportunity at getting your websites page listed on the first page of the SERPs.

don't beg for backlinks
Getting Backlinks Without All the Begging

Are you cranking out lots of high quality content articles but just not seeing the organic traffic resulting from it? The problem isn’t your ability to write compelling content but may be in the lack of other sites linking to your site, also known as backlinks. While search engine optimization (SEO) has slowly evolved, backlinks continues to claim top spot as one of the most crucial SEO ranking factors for your site to gain organic traffic.

Now while it may be the easier route, you need to stay away from getting involved in unreputable link building schemes. These types of schemes are known as black hat search engine optimization (SEO), and as a longterm solution has been shown to be ineffective in gaining traffic naturally from Google, Bing, Yahoo, etc.

The secret to obtaining backlinks in a consistent way, without having to beg for the backlinks, is to simply create unique content that others would want to link to.

So, the next time when you are considering various link building strategies, keep the ones presented below in mind as an effective strategy to grow your organic traffic.

1. New Research

New research and surveys is not always cost-effective, however sources like Hubspot already conduct research studies because they produce backlinks.

If you don’t have the time to conduct your own research studies, you can contact other businesses that research and whom also publish it in PDF formats. Just contact them and ask for their PDF and then you can write a quick blog article summarizing the findings in exchange for a link to their landing page where users are then able to download their report. You will receive plenty of backlinks, search and social traffic, even though the research data wasn’t originally yours. You’re simply citing their study of the data as your own summary. This is exactly what all science publications do day in, day out. They generate reports and summaries of recent research, and cite it in their publication.

When people are surfing the web they’ll see that it’s research paper, and they might want to check out your fancy new research article.

Furthermore, when you publish the data, contact any companies you’ve established yourself with that may be interested in sharing your content piece. Never hurts reaching out because even if you’re told no 99 times out of 100, that 1 yes makes up for it all.

2. Publish Longer Content

A lot of publishers are reducing their word counts and producing short content which contain few words. Here’s a great spot you can stand out against the crowd and earn backlinks simply by creating more content and give it out so everyone can consume for free.

You’ll have to find a useful topic that your audience is interested in, research the competitive landscape, then just create something a lot better. This could entail having to write 15,000 or more words.

3. Influencer Interviews

As we’ve all heard and known, influencer marketing is still the cool new kid at school. Most big companies want to creatively calculate how to get that next big celebrity to endorse their product. Or, to become business partners with a big celebrity or athlete.

Another strategy you might consider if you are in need of getting backlinks. This strategy involves conducting an influencer interview in order to obtain a useful nugget of their insight that would interest your target audience. If you don’t have any connections, you will just have to be a superstar at emailing and be a highly skilled and friendly people-person.

If you’re granted an interview, it’s essential that you come prepared with questions, and have the utmost respect for the influencers time. Most of them don’t have the time to chat for more than 10 or 15 minutes, so make sure you get in good questions to get valuable information from them.

You should then publish your influencer interview in a video format with a transcript attached. The transcript is important to getting the search engines to pick up what the video is on, since they cannot watch the video and determine how to index and display it.

4. Design an Infographic

Just about every marketing company has designed an infographic or two in order to get backlinks. The most tedius part of the infographic creation process is brainstorming a topic that is a relevant match for the infographic, and then drafting the corresponding content and graphs that go in the infographic. I’d suggest hiring a freelancer graphic designer on Upwork in order to alleviate the majority of the workload in creating this type of content piece. All you need to be focused on is coming up with an interesting topic, produce the content, and then let the freelance graphics designer do what they do best.

I’d highly recommend you adding an embed code to the infographic to make it easy for people to add it on their blog posts. Other websites may just download your infographic and place it directly onto their website. I’d suggest having your graphic designer add your logo to your infographic so that in the case you don’t receive the backlink, you will still get brand exposure.

When seeking to rank for a specific keyword phrase, you could add the keywords to the embedded code.

 

5. Design a Quiz

Just like designing an infographic, quizzes have been popular for years and still get a lot of shares. If you create one on your website, add an embed code, just like we did with our infographics and get tons of backlinks.

The quizzes you create should be fun, at a minimum, for people to complete. Your quizzes don’t necessarily have to be a strict knowledge test, they could be funny. Make sure to create something that would encourage people to self reflect, which makes this something that’s share-worthy with others.

6. Reach out to Sites that Point to Broken Links

Contacting the web master about broken link is a strategy called the Moving Man Method, which is technique for building quality backlinks with other relevant sites in your given niche.The key takeaway is to only connect with other high quality websites. Point to remember is that shady websites that backlink to your website is an issue. As crazy as it sounds, you are held responsible for other websites that backlinks to you. By removing, or disavowing these less than desirable websites that are backlinking to your site will greatly improve your backlinks profile and SERPs rankings

7. User Testimonials

If you provide a testimonial about a company’s product or service, it’s a win-win scenario for both you and the company. When you do this, the brand gets a free and authentic testimonial and you get your name on their website, hopefully with a link pointing to your website.

Make sure that when you reach out to these companies, you need to do so from a user of their product or service. You shouldn’t contact companies if you don’t use their product or service just to offer a testimonial.

8. Guest Blog Posting

Guest blogging seems to be most digital marketers preferred methods for gaining both backlinks and exposure. If you don’t have experience writing for blog, I’d suggest hiring a ghostwriter. The price to outsource this will typically cost between $300-$500 for original content that has a minimum of 2 thousand words.

In the the guest post, you should link back to your own website content. But don’t go crazy and add a dozen backlinks back to your website. Be respectful and keep it reasonable with say 1-3 total backlinks per post and make sure the website owner consents. If they don’t, just take your content piece elsewhere. It’s a fair tradeoff considering you’re giving them high quality original and free content in exchange for some backlinks and exposure.

Be sure to also use your byline carefully. Keep it sharp and always to the point. Concisely tell the sites readers who you are, what you do, and exactly what you bring to the table. Link this to your website, hopefully multiple pages of your site and not just the homepage.

9. Discover Unlinked Mentions

In case you’re established, you might have thousands of websites that already mention your name or company but did not link to you, yet. Link reclamation is a method where you find these high-quality websites that are mentioning you but aren’t linking back to your site or any site, and simply getting them to provide the backlinks.

10. PR for Page Rank

It’s a good idea to have either establish of have established contacts with journalists and various news outlets for both public relations and backlinks. If you don’t have established relations it’s not a good time to randomly email or call a journalist and ask them to promote your company out of the blue. That’ll never work and will only backfire making you look stupid. You could use Help a Reporter Out, however, don’t get lazy and rely solely on it. You have to make an active effort to establish connections with journalists and help them out by providing information or resources when they need it. It’s a well known fact that all solid relationships center on reciprocity.

Therefore as you establish repoire, one day you will start getting mentions in news publications. Your patience will pay off and do wonders for your brand exposure and your “link juice” or “link equity”.

11. Reach Out to Other Companies

While writing your your article for your website, you should be linking out to other companies that are on the same subject. When you do, you should consider contacting the webmaster that runs those sites or write and tell that them that you wrote about them on your blog post. They may share this on their social media channels or could possibly mention you in an upcoming article.

When you reach out, it’s important to not ask outright for a backlink. That will make you look desperate, and no one wants to be around someone that’s desperate. Simply reach out, be courteous and tell them that you enjoyed their article so much that you wanted to share it on your website. Then just share the link to your blog post, and that’s all you have to do.

Final note, don’t write a blog post that has dozens upon dozens of spammy links. If you do and then reach out to every one you linked to, it’ll make you look stupid because you’re freely giving out links in order to ask for a link back to your website. Again, looks desperate. Just keep the number of links on your blog posts to a reasonable level, and inform bloggers when you write about them.

12. Quality is Key

This might be one of the best ways to gain exposure for your brand. Plus, you’ll have the potential to get backlinks if the comments aren’t nofollow’s.

The consideration when writing a comment is to make it personalized, thoughtful, relevant, and which adds value. Simply commenting, “awesome blog, keep it up!” isn’t something of value and which would add value to it. When anyone views your comment, it should be obvious that you read the article and have something valuable to add. Comments are like writing your own blog post, keep it high quality and relevant to the topic at hand.

The WordPress commenting plugin Commentluv uses dofollow comment URLs by default. I’d recommend looking for blogs with this plugin installed and reading them as they come out, and adding comments after they are published.

13. Submit Your Company as a Resource

It’s important to only do this if you really think that what you want to link to would improve the article. I get a lot of requests from bloggers asking for links. I ignore all of them because none of them make sense for my blog. I can see that they don’t want to make any of my articles better, they just a backlink.

14. Create a List of Your Own

List based blog posts tend to get a lot of traffic which makes it worth looking at using. However, I think that a lot of digital marketers view them as a shortcut and don’t necessarily value them as they might should. Some digital marketers think that all you have to do is simply add a sentence to each one and the job is done.

Other digital marketers might take it too far and make the list far too long which pretty much guarantees that nobody will be able to consume it all. There isn’t anything necessarily wrong with this approach if you are able to make each item relevant. Try and stay away from adding non-relevant things to your list that don’t make sense.

If you simply adhere to quality over quantity, you usually won;t go wrong. It’s best to keep your list short and concise and focus more on quality list based postings.

Backlinks StrategyConclusion

Earning backlinks doesn’t and shouldn’t ever have to involve begging other webmasters in order to get them. It does involve hard work which I know scares a lot of people out there these days. Getting backlinks takes creativity, hustle, and people skills in order to pull it off successfully.

Your top competition, those whom are consistently at the top of the search results pages, are not spamming companies making requests for backlinks. They’re focused on producing high quality, original content that people want to consume.

evergreen conent marketing in digital marketing strategy guide
What is Evergreen Content?

evergreen conent marketing

To put it simply, evergreen content is satisfied which lasts eternally. Evergreen content remains applicable regardless of the time of year, since it is always applicable. This sort of content develops traffic over time since the material is always required and may be absorbed at any moment.

A good deal of books produce content which addresses particular events of the instant. This sort of material is regarded as timely and precise. These articles concentrate on what is happening in a really particular moment.

Many times, at the time the guide is printed, it is already old information because of the rapid response of social networking stations. Because of this, content having this kind of articles have a good deal of traffic only through the time that its subject is applicable. Sad to say, the amount of time where an guide is applicable can be exceedingly modest, from just a couple of hours to perhaps a few months.

But once that subject is no more pertinent to current events and drops from this information, so does its own visitors. It becomes a problem for entrepreneurs since that means that they must find something different to catch the audience’s interest. New posts are composed expectedly as a way to catch the customer’s attention, just to lose it fast in a couple of hours or even days.

These kinds of posts are about subjects that people always require access to. Evergreen content remains engaging and popular eternally.

Types of Evergreen Content

types of evergreen content for content marketing and search engine optimization seo the evergreen content article

Evergreen content comes from a huge assortment of kinds, from fast hints, to simple lists, to how-to educational guides. The important thing here is not always in the arrangement of this content, but instead in the topic of this content. A content author can list the campaign claims for the candidates of this 2016 presidential election, but it doesn’t make it Evergreen content. There is not a constant need to comprehend that the 2016 election. Evergreen content posts cater to the regular need. Including how-to guides about creating becoming accepted to a school or videos on how best to substitute the kitchen sink.

Another illustration of Evergreen content might be a post about the best leg exercises. This is a subject which individuals will need yearlong. Everybody would like to learn about how to remain healthy.

On the flip side, a post about the hottest Paris Hilton fiasco isn’t an Evergreen topic since it won’t necessarily be applicable. In a couple of months, even if not earlier, it is going to be old news which nobody will care for any longer.

Evergreen content isn’t about the most recent exercise tendencies or the most recent celebrity scandal. Both these notions are ones who could drop from recognition.

Trends and actors are constantly evolving and moving ahead. One thing to notice is that vacations aren’t contained in evergreen content. Even though a general vacation post will get traffic in precisely the exact same time annually, they’re not regarded evergreen content since the traffic isn’t constant through the year.

Additionally, stats on particular dates and times aren’t considered Evergreen content.

Put simply, evergreen content will probably get continuous focus year-around. It’s not trendy or specific to a certain point in time.

A Rule of Thumb on Evergreen Content

A Rule of Thumb on Evergreen Content

A guideline you need to consider when organizing Evergreen content would be to consider topics which never age out. This may include topics about divorce or exercise. There are always people looking for advice on divorce or want to deal with divorce.

Take for example how some people want to understand changing methods of staying fit and healthy. When there are evolving workout trends, posts about keeping yourself generally healthy would make good Evergreen content.

Content focused on parenting and food might also be considered evergreen content. Eating is part of regular, every day normal parenting life and parents are always looking for help and advice  in educating their own children.

In fact, there are countless content  themes which may be regarded as evergreen subjects.

The average attention span of website viewers is typically very short.

Evergreen content can even be on a narrow angle spanning all the way up to include an overall subject matter. But with the massive quantity of evergreen content currently present online, Evergreen authors need to work extra hard and get creative to discover new angles which can stay applicable throughout the entire year. Not exactly an easy undertaking.

Other topics which never become outdated are based on the experience of the consumer. People search for items on Google since they will need to learn some thing. That usually means they are typically a newcomer on this particular topic matter. Beginners normally want simple to digest and easy advice that satisfies their question and there is not one specific time of year at which all the novices jump onto Google, at precisely the same moment, to search for their questions.

Beginners are more inclined to enjoy and become the perfect target audience of evergreen content. The easier style of writing raises its shareable quality thereby  gaining it lots of exposure. This is why how-to’s are ideal for Evergreen content, since learning is consistent around.

Evergreen Content and Search Engine Optimization

evergreen content and search engine optimization seo

Evergreen content has to be search engine optimized (SEO). This usually means that the search engine believes the report to be simple to read and satisfies the needs of the searcher.

There also has to be a good amount of targeted key words throughout an evergreen article . But when it comes to key words, you should refrain from key word stuffing because it would negatively influence the readability of this report, plus it just reads weird.

Search engines, like Google, favor Evergreen content since it becomes continuous traffic. This continuous traffic pushes an evergreen post higher on the search engine results page (SERP), which causes even more traffic to arrive on this page.

Evergreen content posts are shared frequently on social media since it attracts traffic. Social networking users will go back to posts or platforms for added relevant content. This increased traffic leads to much more traffic to your evergreen article. This cycle helps evergreen content to keep growing exponentially since it never gets outdated to consumers.

While Evergreen content is amazing and extremely helpful for gaining lots of Internet traffic, an SEO marketer never should solely focus creating just this classic content. More depth needs to be provided to keep consumers hooked on their web content.

The online ecosystem can’t endure an over-saturation of one kind of content format. The internet works just like a natural ecosystem; there has to be a myriad of species which functions together to develop and grow the surroundings.

Varying types of content provides opportunities for consumers and marketers to engage on a deeper level. This engagement creates extra content which then expands online communities.

A reputabke blog or advertising campaign should weave in evergreen content using content that is time or speciality specific. This will produce a relationship with the target audience that could make them rely solely on this site for all their advice.

Conclusion

Evergreen content is suitably known as such because it behaves like an evergreen plant. Evergreen content won’t wilt and die because it’s always fed by focus and traffic. The stream of both these theories never wains.

But such as the evergreen shrub, when the tree is without nutrients for a long period of time, its leaves will turn brown and drop off.

Evergreen content requires continuous focus or it can turn brown and drop into the recesses of the net (think page two on Google, same place where you can hide a body and no one would find).

Just like not all of a farmers crops are evergreen, maybe not all content matter will keep its stream of constant attention and web traffic. There is always the risk that an guide will fall from popularity or favor, sooner or later.

The trick to evergreen content is picking a topic that may weather the storm and also maintain gaining nutrients.

YouTube SEO 101 to Increasing Channel Subscribers

A good deal of folks do not recognize that YouTube is the 2nd biggest global research engine on the online nowadays, directly behind its parent firm Google. This is unfortunate as your achievement with YouTube SEO is not about posting content, it is about optimizing that articles with the exact same discipline and attention you’d take with your site.

It’s simple to find video content with countless perspectives in addition to videos with hardly any viewpoints or vanity metrics which are basically similar in content.

YouTube SEO 101 to Increasing Channel Subscribers

With YouTube SEO, the vast majority of the optimization function could be drawn together into a procedure which you ought to use to each of or any old video content and then to each and each video when you print it.

I am going to offer you precisely m everything you have to know and know if you’d like for your video content into ranking number one on YouTube search for those keywords which are related to your niche.

YouTube SEO 101 to Increasing Channel Subscribers

YouTube SEO 101

YouTube SEO 101 concentrates on the fundamental standard background information you’ll have to fully comprehend before moving to YouTube SEO optimization strategies and suggestions.

YouTube SEO starts with keyword research

Given that YouTube is a video search engine, then you must strategize video content production in a similar tactical manner, like you would when writing content articles for your sites blog articles. This usually means you’ve got to spend some time upfront to run niche associated keyword research so as to pinpoint your perfect target audiences pursuits and the way they communicate with one another online.

Much like you would on each Google search you will notice as you type, you’ll acquire popular searches indicated for you by YouTube Suggest, that’s that the autocomplete feature built to the search widget on YouTube. You can take this to another level using a free Ubersuggest instrument, which iterates through the bible to your 1st letter of the following phase of your search term. Its important to remember to choose “YouTube” rather than the default “Web”

Keyword Planner is 1 thing, but you likely have to have the ability to compare key words to each other to determine which ones have been searched on more often. It is surprising just how many search engine optimization practitioners do not realize Google Trends includes a “YouTube search” option under the “Search” choice, which will provide you YouTube-specific search quantity information. This instrument does not give you real numbers, sadly (what’s in proportions ), but it is fairly useful for comparing key words to one another.

YouTube SEO 101 to Increasing Channel Subscribers

You likely track your SEO rankings from the Google search results to get top performing keywords, but do you do so with YouTube? If you are not, now’s the time you ought to begin. There are a variety of tools which may help people with this, both paid and free, so it is a matter of finding one that you’re comfortable using so which you can track your progress as you keep on optimizing your videos.

While attaining a viral home run strike is a superb fantasy, keep in mind that YouTube is not just about viewpoints: You are seeking to construct a subscriber base and shape long-term relationships with audiences.

How do you achieve this? By generating high quality articles and publishing it on a normal schedule. Posting irregularly will just hurt you and lead to lost subscribers. Should you commit to submitting daily, be sure that you post daily. Should you post once per week at 5:00 pm Wednesday afternoon, do not become idle and skip a week or place a late night movie (even if it’s just a couple of hours or the next day).

YouTube SEO 101 to Increasing Channel Subscribers

Remember Youtube’s business model and main purpose is to overtake cable tv so that they can then bill TV-like advertising prices.  Videos which are five or more minutes in length often do better and have a greater prospect of rank within Google search results pages (SERPs).

A key metric that you ought to pay attention to is your watch time, rather than just for not only for every movie, but also for your whole channel. Ideally, you need to be experiencing monthly gains in the video watch time as your channel develops.

Playlists are still an underrated promotional instrument on YouTube. At present, a great deal of internet marketers and companies produce playlists around dates, articles genres, goods and other broad groups, to truly benefit from the feature, you have to go deeper.

Use your keyword research to comprehend what folks are looking for within your specialty, then create playlists focused on these subjects. If you do not have a great deal of video content yet, you can should generate playlists with other people’s video content to push audiences right to a YouTube channel webpage.

If you upload a brand new video, be sure to have all of your optimizations prepared to go. Do not publish a video with the intent of optimizing it later. If YouTube can not get a very clear image of what your video is all about, or if you are not getting any traction in audiences (in regard to watch time along with other involvement metrics), then you are going to suffer in the positions — and it’ll be tough to regain that lost ground.

Although it’s possible to return and fix badly optimized videos by assessing the names, tags, description, thumbnail, transcript, etc, the simple fact of the matter is that the collateral damage will have been completed after the initial 48 hours have passed. It is incredibly hard, maybe impossible to rebound from being buried when the algorithm has judged your videos as useless.

YouTube SEO 101 to Increasing Channel Subscribers

The Way to Employ YouTube SEO Optimization For Your Videos Content

Now that we have covered YouTube SEO fundamentals, it is now time to get into the juicy things thats likely to boost your small business. Here is how you can maximize your videos to get achievement on YouTube.

YouTube SEO 101 to Increasing Channel Subscribers with video titles

The Title

The video title has to be punchy in order to catch the consumer’s attention. It should not be overly wordy, instead, it must concisely describe why the consumer should even bother seeing your video. Hit them with all the fantastic stuff!

Prior to deciding in your title, you have to do your keyword research, then take a look at your opponents for those keywords. All these are the videos you are going to be competing against, which means you’re going to need your name to be as strong as theirs, or even better.

Titles play a massive role in the position of your video, so be certain that they’re a minimum of five words long and contain the keyword that you wish to rank for.

A video’s thumbnail picture is actually more significant than the name concerning bringing the click in the YouTube searcher. You can do each other thing right for your SEO, but in case you’ve got an unappealing thumbnail, then nobody will click in your video.

Consider it: The thumbnail is the only picture that provides people a feeling of what they’re going to commit their time in viewing. If it appears unprofessional or dull, folks are not likely to think about it a fantastic use of time.

  • Customize your thumbnail picture using titles/fun graphics. (Notice: You do not need to use a frame from the movie as the foundation for your own thumbnail.)
  • Ensure it is fascinating.
  • Make sure it’s well-lit.

YouTube SEO 101 to Increasing Channel Subscribers with video descriptions

Description

A lot of men and women make the mistake of writing a few sentences to the description. This is your opportunity to expand on the data in the video with hyperlinks, calls to actions and celebrity bios. If you’d like people to click a URL to your site, add it”above the fold, ” prior to the “Show more” prompt. Additionally, include some type of hook in that very first sentence which will get folks to click “Show More” to find the remainder of your video’s description.

You will want a very long description so users may find more insight to the video; do not be reluctant to add a lot of information. This also provides you another shot including relevant keyword phrases.

YouTube SEO 101 to Increasing Channel Subscribers with transcription

Transcript

The video transcript (i.e., captions) functions as further copy that’s considered in YouTube’s ranks algorithm. Do not rely upon YouTube’s automatic transcription procedure — there will be mistakes because transcript, guaranteed. Either proofread and edit which automatic transcript or employ a transcription service or a Virtual Assistant to make a transcript of this video. If you do the latter, then keep in mind that it has to be time-stamped to coincide with the sound track.

Translations

Were you aware you could offer foreign language translations of your video at the exact same time-stamped arrangement of your transcript? It is a terrific way to globalize your articles without needing to reshoot your videos. It permits foreign language audiences to watch your video with subtitles (closed captioning), and it enables your own video to rank for keywords in that foreign language. By way of instance, you can translate your video to Spanish and upload the interpreted transcription.

YouTube provides you the capacity to add various metadata in a number of languages, like the name, descriptions and tags, as well as the closed captioning.

YouTube SEO 101 to Increasing Channel Subscribers with video tags

Tags

Tagging is not rocket science.

YouTube SEO 101 to Increasing Channel Subscribers with links

Links

Ensure that you are linking in the outline to anyplace that you need your prospective fan base to proceed: all your societal stations, your website, additional videos of yours (to improve the general viewership and get more readers ) and where else you may want to send audiences, like to a squeeze page. Pick your main link to show above the fold from the description. It is also possible to promote a few of those destinations using YouTube cards, and it will be the perfect segue to another stage.

YouTube SEO 101 to Increasing Channel Subscribers with video calls to action

Call to actions

The conclusion of your video should practically register to get the consumer. Give them a more straightforward choice to subscribe, then tell them why they need to. In the conclusion of her videos, she provides a fantastic little outro such as “If you enjoy this movie and found its own hints useful, join!” She has a small arrow pointing into the signup button just if viewers do not receive the hint. You want to be obvious.

Hovering over or clicking on the image of Forleo’s face provides users a simple way to sign up for her YouTube channel.

Subscriptions send a major signal to Google: Should individuals subscribe due to this video, then there has to be something rewarding about it. Forleo also has videos playing boxes in the end of this video — in what’s known as the “end display” — which send you to additional videos of hers. This is a superb way to receive perspectives to collect to your additional videos, and it provides you that extra prospect of landing a contributor.

YouTube SEO 101 to Increasing Channel Subscribers with youtube analytics

Analytics

YouTube Analytics can be obtained at youtube.com/analytics. YouTube Analytics is very good for learning more about who’s seeing your videos. A few examples of the information it is possible to find are traffic resources, demographics and also what proportion of your watchers are subscribers. This enables you to know where to concentrate your energies and resources. Are a significant number of your audiences readers who follow you closely? Maybe create some content which caters especially to them.

You will also wish to unite YouTube Analytics along with your Google Analytics, which provides you access to more features. To view activity in your station page at Google Analytics, just put in your Google Analytics embed code.

There are loads of ways to keep tabs in YouTube, however one key metric to see is the subscriber conversion. Luckily, YouTube Analytics will show you precisely which video a contributor came from.

YouTube SEO ranking to Increasing Channel Subscribers

Third-party analytics applications

You might end up in need of more information than YouTube Analytics and Google Analytics could supply. You will find an assortment of programs on the market, both paid and free, which may provide deeper insights to YouTube performance metrics, like positions, see count, opinions, likes, dislikes, video responses and favorites. This type of information will help you optimize your video content, in addition to educate content production and distribution approaches. (as an example, maybe you discover that the maximum view prices are occurring on the weekends, so you opt to post another video on the weekends for more audiences.)

YouTube SEO to Increasing Channel Subscribers

Conclusion

To begin with, liven all of the present YouTube videos on your own station. Even if they have been up for decades, put in the opportunity to wash up their physical appearance, take advantage of a couple of YouTube’s tools, in addition to two or three third-party ones, also provide for a much better audience encounter. You’re still able to see improvements on your station’s performance.

Then, create a new workflow to get new videos which you are likely to print, such as these tools and suggestions.

If you are seriously interested in getting more YouTube perspectives, subscribers and positions, it is vital to spend time in video marketing. The very best part, definitely, is that the very low barrier to entry for being a YouTube SEO practitioner. Just begin ticking all YouTube’s boxes, and you are well on your way!

Seo for Contractors
On-Page SEO For Contractors Ranking Factors

On-page SEO is the first step to creating an effective contractor marketing  strategy to reach your target customers

Basic on page SEO for contractors  is the first fundamental stepping stone to towards gaining more web traffic. On page SEO will help you position your website properly to be found at the most critical points in the buying process or when people need information on your contractor website.

What are the search engines looking for your website?

How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines?

Most importantly, how can on-page SEO help your web presence become more profitable?

Content pages are the meat of home improvement websites and are almost always the reason visitors come to a website. Ideal content pages must be very specific to a given subject, usually a solution or an item, and be hyper-relevant.

on page seo for contractors websites

On-page SEO for contractors ranking factors can have a big impact on your page’s ability to rank if optimized correctly. The biggest on-page factors that influence search engine rankings are:

  • Be hyper-relevant to a specific topic (usually a product or single object)
  • Include subject in title tag
  • Include subject in URL
  • Include subject in image alt text
  • Specify subject several times throughout text content
  • Provide unique content about a given subject
  • Link back to its category page
  • Link back to its subcategory page (If applicable)
  • Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page)

Users will need to easily understand your website. They need to be able to get what they need in a heartbeat. They should know where to click and how to navigate through your site. And it ought to be fast! A beautifully designed site is nice, but you should definitely make it your top priority to make a user-friendly website first!

on-page seo for contractors optimization

Best Practices: SEO for Contractors

The sole purpose of a web page should be stated in all of the following areas: The content of a webpage is what makes it worthy of a search results ranking. It’s what the user came to see and is thus extremely important to the search engines. As such, it is necessary to create good content. So what is good content? From an SEO perspective, all fantastic content has two characteristics. Fantastic content must solve a demand and has to be linkable.

An ideal website page ought to do all of the following:

In our opinion, there are three primary on-page SEO factors.

Why do people visit your site?

Most probably because it contains information they’re looking for. Therefore you should write excellent content. Search engines such as Google read your text.

Which website ranks highest is for a large part based on the content of a website. That content should be about the right keywords, informative, and easy to read.

on-page seo for contractors optimization

URL Structure

On-page factors have to do with components of your own website. On-page factors include technical setup m, the quality of your code, textual and visual content and user-friendliness of your site.

On the other side of SEO, you will find off-page factors, like site links from other websites, social media engagement along with other marketing activities outside your your city contractor website. If you focus on off-page SEO for contractors, you mostly aim to get more backlinks to your website.

The more relevant links you get, the higher your ranking in Google will be.

Want to get more rekevant links to your site?

Each SEO strategy for contractors is focused on getting the biggest SEO ranking as possible in the search engines. To do this, most of us try to design and develop a contractor website that Google’s secret algorithm will adore.

In a nutshell, that’s essentially what SEO is all about.

The factors in Google’s algorithm can be broken into two categories which will determine the SEO for contractors  but ranking of your site: search-engine variables and off-page factors. Here, I will discuss the differences between the two, describe the value of on-page SEO and discuss the most essential on-page SEO factors. Here is an example of a well-laid-out and search engine–friendly web page. All of its search-engine variables are optimized.

Seo for contractors

Good content answers a demand:

From an SEO standpoint, there is not any difference between the best and worst content on the Internet if it’s not linkable. If people can not link to it, search engines will be very unlikely to rank it, and because of this the content will not drive traffic to the given website. Sadly, this happens much more often than you might think. A couple of examples of this include: AJAX-powered image slide shows, content only available after logging in, and content which can’t be shared or replicated. Content that doesn’t supply a demand or is not linkable is bad in the eyes of the search engines–and most likely some people, too. Along with smart internal linking, SEOs should be sure that the category hierarchy of the specified site is represented in URLs.

on-page seo ranking for contractors

Great content is linkable:

This information is used to ascertain the relevancy of a given web page from the search engines. Because of the hierarchy, the engines can deduce the page likely doesn’t pertain to history in general but rather to that of the history of video games. This makes it an ideal candidate for search results associated with video game history. All this information can be speculated on without even needing to process the content on the page. On-page SEO for contractors is composed of all of the components of SEO you can control best. If you own a site, you can control the technical problems and the level of your content. We believe on-page issues should be handled as they’re in your hands. If you create an wonderful website, it will surely begin ranking.

Focusing on on-page SEO will also increase the probability that your off-page SEO strategy will succeed. Link building with a crappy website is a very challenging job. Nobody would like to link to articles that are badly written or boring. URL structure is essential because it helps the search engines to understand relative significance and adds a beneficial relevancy metric to the given page. It is also helpful from an anchor text standpoint because people are more likely to link with the appropriate word or phrase if the keywords are contained in the URL.

on-page seo for contractors ranking optimization

Essential on-page SEO variables

Title Tag

The quality of your code ought to be high. Check if you are not unintentionally blocking crawlers from indexing your website (we still see this happening!) . Therefore, if you’re using WordPress and configured Yoast SEO nicely, you will have most technical areas of your on-page SEO covered. The content page in this figure is considered good for many reasons. The content itself is unique online (which makes it worthwhile for search engines to rank well) and covers a particular bit of information in lots of depth. If a searcher had question about Super Mario World, there is a good chance, that this page would answer their query. Unlike the first example, this URL does not reflect the information hierarchy of the website. Search engines can see the specified page relates to names (/title/) and is on the IMDB domain name but can’t determine what the page is about. The reference to “tt0468569” doesn’t directly infer anything that a web surfer is likely to search for. This means that the information supplied by the URL is of very little value to search engines.

Contracting on page seo factors

Flawless UX

Just like the world’s economies, information is affected by supply and demand. The best content is that which does the best job of providing the biggest demand. It might take the form of an XKCD comic that’s supplying nerd jokes to a large group of technologists or it might be a Wikipedia article that explains to the world the definition of Web 2.0. It may be a video, a picture, a sound, or text, but it must supply a demand in order to be considered good content.

on-page seo for contractors factors

Protect yourself from getting burned in the rankings by avoiding these search engine offenses:

Terrible title tags – Title tags are one of the most important on-page SEO factors so it is essential that they be written using best practices. Title tags should contain relevant, targeted keyword(s) and be fewer than 60 characters long to avoid being truncated. Use pipes to separate keyword phrases and if there is room at the end of the tag, you can include the name of your company for branding purposes.

Keyword stuffing – This black hat tactic has been around since the beginning of SEO time. While cramming dozens of keywords into page copy may have worked years ago, Google got smarter and penalizes sites that do this. Your copy should include your targeted keyword but the page should be well written and read naturally.

Spammy backlinks – Backlinks from link exchanges, blog networks, article directories, advertorials, and foreign language websites are considered low-quality. As a result of the Google Penguin update, websites with these types of backlinks are considered to be spamming the search engines and are penalized. If your site has bad links pointing to it, remove them as soon as possible. You can do this using Google’s disavow links tool.

Focusing on broad keywords – Broad keywords are highly searched, but are also highly competitive. Targeting keywords that are too general can lead to disappointing SEO for contractors results, as well as random web traffic that’s unrelated to your service offerings. Consider focusing on long-tail keywords and phrases directed toward searchers who are looking for exactly what you have to offer on a specific page of your website. These highly targeted keywords are easier to rank well for and will likely generate a better conversion rate.

In lane seo for contractors

Forgetting about local search – If your business services a local area, like most Home Improvement businesses, leaving local search out of your SEO for contractors strategy is a mistake that can cost you customers. Create individual landing pages for each of your locations that include the city and state in the title tag and the body copy.

Make sure to also normalize your name, address and phone number (NAP) listing data to help the search engines determine you search results in geo-targeted local searches.

Using ugly dynamic URLs – While search engines have become smarter in their ability to understand dynamic URLs, there are still significant advantages to creating cleaner, shorter, static URLs. This includes a higher click-through rate in search results since users have a better understanding of what content they might find on the page. You also have the ability to include keywords in the URL’s path, which can boost ranking. Plus, static URLs are simpler and easier to remember, which makes them a more user-friendly choice for including in branding and offline media.