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Home services seo for contractor marketing
Home Services SEO Agency Selection | Tips for Hiring SEO Expert

The significance of home services SEO internet marketing can no longer be overlooked or ignored today. Whether you own a one location roofing company or run a nationwide water damage restoration business, you need Google SEO for home improvement. For any contractor to get the optimal results requires a strong presence in the online world.

This is the best way to make your brand known to your potential clients.

Developing a strong online presence requires the services of a expert SEO agency.

Over half of all searches on Google accounts for the traffic brands receive, with investments in total SEO services is estimated to grow to $79 billion within the next 2 years. To capitalize on so much opportunity online, home service contractors frequently partner with an SEO consultant in order to add firepower to their current digital marketing efforts.

But with all these SEO agencies all promising so much, how do business owners ensure they hire the right SEO company for contractors that meets their needs?

A substantial number of contractors decide to outsource components of their SEO needs to an agency partner. This can provide access to invaluable insights and skills which the contractor doesn’t have internally. It usually ends up being a rather solid long-term investment, at least those that we’ve partnered with, can’t speak on the results of others.

However, it may also be difficult to get a clear perspective on which  SEO Agencies can actually deliver for home improvement contractors based on their business goals through organic search.

I actually understand and get how ridiculous the field is and the skepticism contractors have for those in my industry after my encounter this weekend. I normally don’t like to share this type of information, but it’s pertinent here I think.

I had one of my websites hacked and the scammer added links to other sites m in order to take advantage of my hard work and drain my sites link equity in order to send to his paying clients.

Needless to say, I went into full marine mode and after some digging found the fucker. This clown had a website claiming he was a highend digital Agency but with the simple services that are low cost. That’s just fucking ridiculous, not to mention impossible. If you want to roll the red carpet, it costs money, dipshit. Below is the actual screenshot I took. I’ve blacked out their name because I’m a half decent person.

Home services seo Agency

Point is, if it’s contradictory sounding it is for a reason. The content on my home page has taken years of revisions to be where it’s at now, and it’s still got a long ways to go. My point is that we’re constantly iterating and well aware of what it says, so if I’m being deceitful it’ll come out in a contradictory way like above.

The other thing that stood out was that the clown had so many spelling errors I would question a 7 year old over it. Major Red flag. Look, I get that sometimes in blog posts I’ll mistype, but it’s the exception and not the norm, so I hope.

Here’s what also stood out to me after I had finished stalking this guy around the net. I noticed on his websites that he made it very difficult to find information on him. Shady images of this guy wearing sunglasses on his Agency profile pic along with no information on him was the first warning sign that this was a scammer.

Here’s why. Those of us that are legit spend so much time and energy trying to get our name out that we wouldn’t dare not have it all over our own website! Like seriously, google my name – JD Parkman – if you didn’t know it and you’ll see page after page of search results on me. Trust me, that wasn’t a happenstance or by luck, I carefully built it so I could be discoverable by contractors like you! lol

So, if someone doesn’t make it super easy for you to get information on them, something’s very wrong there. And honestly, if you can’t find social media profiles on Facebook, LinkedIn, or Twitter for a digital marketer then I’d say it’s a scammer and run.

Ok, enough of that, let’s get back to kicking knowledge.

The best SEO for your local business is open to a certain amount of interpretation; Google is famously opaque when it comes to the inner workings of its search algorithms, so we often rely on correlative studies to draw our conclusions on what works and what doesn’t.

This room for interpretation could also be an argument by scammers for whatever hairbrain tactics that they come up with, making it difficult to distinguish between knowledgeable SEO’s and false prophets.

Home services seo agency tips

Why Is It That Home Service Businesses Need SEO Services?

The problem for these businesses is related to poor online presence most of the times. Having your website properly SEO’d can certainly make a difference in where you’re showing up for searches in your local area.

It can be the crucial factor that either leads to success or failure.

The aim of every site is to have maximum visibility among their customers. When it becomes difficult to locate your business, that goal is defeated before ever beginning. This is the reason you need the services of an expert SEO agency.

Whether you are revising your current site or creating a new one, there are some basic SEO goals for home service contractors to keep in mind.

First of all, you want relevant web traffic from the areas you service to come to your site.

Secondly, you want to improve your page ranking on search engines.

Thirdly, you would like to improve return on investments.

Keeping these goals in mind allows you to find a reliable home improvement SEO agency.

Using Internet marketing for  home services businesses is a process by which a contractor tries to develop a strong online brand presence and make a lasting impression using SEO tools available.

It’s important to do an analysis of any SEO company or expert before selecting the one you work with.

Home services SEO Agency Selection: 9 Tips for Hiring the Right SEO Expert

Points to be noted before choosing your SEO Agency

1. How experienced is your SEO agency in home service based businesses?

Digital Marketing has to be taken seriously as it’s no joke in today’s connected world. It’s important that you understand how experienced in contractor SEO strategies an agency is before signing any contracts or making payments.

How experienced in SEO they are makes a big difference. Creating brand awareness and enhancing your online presence requires some knowledge and expertise that not many people have honestly.

This is a really important point for you to consider. Your choice of SEO consultant can either increase your earnings or get you de-listed by the search engines.

There’s absolutely no harm in doing additional online research on any SEO service you’re considering using. Try to discover their previous performance. Who’s enjoyed their services before and how was their experience? Do they have a professional and positive reputation?

These are some of the things to consider in order to be on a safe side while making your decision. It’s safer and pays to perform an in-depth research as opposed to make a hasty decision that yields a negative outcome.

In internet marketing, experience is vital. The more experienced an SEO agency in the home services niche is, the better your odds of achieving positive outcomes.

Home services SEO Agency Selection: 9 Tips for Hiring the Right SEO Expert

2. How familiar is your SEO consultant with Google algorithms?

The way search engines like Google rank websites contatandky changes. A top home improvement SEO agency will be very familiar with these changes. In addition, an experienced SEO expert should know about search engine optimization best practices.

Some practices are there that shouldn’t be avoided and a knowledgeable SEO expert is well aware of these. You will find Google’s best practices guidelines the best source of information to follow while optimizing your site in order to avoid penalties.

SEO Experts generally agree that it is impossible to guarantee a number one position on Google, and I’d say that is 100% correct. No one can predict the future, even if we’ve done this million times, there’s always that one time Something happens and since Google and their algorithms are outside anyone’s control there’s no way to know where a site will land in rankings. Do we want you to be #1, absolutely. But till you’re there, there’s just no way of knowing if it’s possible.

What im getting at is to stay clear of any home services marketing agency which makes these claims. More than likely it’ll be an overseas agency with $20 a month pricing…

Also, avoid any SEO agencies that rely on spamming and hidden texts (like the clown from the example above).

This method can be counterproductive, not to mention illegal and looked down upon by the SEO community. It may lead to lowered rankings or even a ban by Google, though very rare.

Home services seo agency selection tips

3. How committed is your SEO agency to your success?

Nearly all SEO agencies now claim to be devoted to the success of your business. The truth remains that a large part of these contractor agencies are just after your money and they could care less what you’re results are. Therefore, it’s important to search for a home services SEO agency that’s results or performance driven.

An experienced contractor SEO agency always shows interest in your analytics. Thie is how they figure out the best way to offer a return on investment for you. A solid SEO company depends on information provided by you to improve your contractor website ranking and online presence.

It’s necessary to supply them with all the essential information possible. This will enable them to understand your business and make relevant content targeting profitable keywords. Well written content leads to higher rates of returns and drives more organic traffic.

A SEO agency for home improvement contractors cares for your business will show interest in understanding your pain points and areas you’re concerned about. They’ll do an in-depth analysis to comprehend how best to optimize your site given your needs.

SEO agencies with solid ethics are more results oriented as compared to the cash conscious ones. They run a deeper study on your business to gather enough specific data for a sound strategy to recommend. These details are subsequently used to optimize your internet presence and enhance your search engine rankings.

Make sure that a home services marketing agency is transparent in their actions before investing in them. Are they ready to take you along with each of their processes? What are their driving principles? Is the goal-oriented or cash driven? Ask these relevant questions and much more to be certain of a maximum return on investment. Make sure that an agency is prepared to satisfy your business objectives before investing in them.

SEO Home services Agency Selection: 9 Tips for Hiring the Right SEO Expert

4. What method will an SEO Agency use to report onsite outcomes?

Your current web pages may require some changes to be effective on your website optimization. It’s essential to be up to date of those changes.

Additionally it is important to notice the strategies that the home improvement marketing agency decide to report your site benefits. Make certain to liaise with the agency ahead on what you would like. Though some clients want to be informed constantly others prefer a one on one meeting from time to time. Whichever you prefer, make certain you let your agency know about it.

It’s right to receive in depth information on your call home improvement website from the search engine optimization service or adviser. Always request for this information before throwing on your money. Avoid SEO agencies which won’t freely grant you this info. Reconsider your steps when an agency fails to answer crucial questions. If a home services SEO agency will not disclose their strategies and tools, they need to be avoided.

Home services SEO Agency Selection

5. What strategies will the SEO agency use to optimize your contractor website?

When hiring an expert, the first reason that comes to mind is to allow them to do the job. Though this is true, it’s also important to the strategies they will employ to boost your online presence. Presenting you with detailed information about the tools plans they intend to use should be a part of your expectations.

Ensure to learn specific details about these strategies and tools during the consultation. The more educated you are about a contractor SEO company the more equipped you should discuss your business’s needs while knowing their marketing analytics. Staying on top of the recent SEO trends is quite important. Ask questions to be clear on best practices in respect to their search engine optimization plan.

Home services Seo Agency tips

6. What’s the SEO agency’s rankings?

Among the best ways to learn about an SEO agency achievement is by exploring their own rankings. A poorly ranked home omprovement SEO agency might not be able to deliver great rankings. But, they might also just be so busy that they’ve had to let their rankings slip some in favor of handling their clients demands for SEO work. This has happened to me several times so sometimes that’s just the way it is.

Beyond this, there are other points to put consider:

  • What’s their website’s local ranking?
  • How successful is their meta description?
  • How powerful is their online presence?
  • What outcomes do you get when you run a branded search?

Home services SEO Agency Selection 9 Tips

7. How much passion does the SEO Agency have in order to execute?

SEO agencies with the fire to execute are always the perfect ones to work with. Every reputable home services SEO Agency will constantly work hard to find a way to work around roadblocks to achieve their goals. This means that you need to also give them all information required to help them implement. Holding back essential information can impede the achievement of a  SEO company.

Home services SEO Agency Selection: 9 Tips for Hiring the Right SEO Expert

8. How good is their ability to  communicate?

A reputablle SEO agency for home improvement is one which can clearly communicate their procedures, policies, and thoughts clearly. Solid communication between parties is crucial for a successful relationship. A reputable home services agency always communicates the essential changes with you.

When there’s a communication gap between the SEO agency and client is when problems usually creep in.

Home services seo agency

9. How prepared is your home services SEO agency to vibe with your business culture?

SEO agency  should be happy to interact with various levels of your company’s management and executive team. Your ideal SEO agency wont have an issue making adjustments to fit into your company’s culture.

Home services SEO Agency Selection: 9 Tips for Hiring the Right SEO Expert

Conclusion

Transparency is the key when choosing the right home services SEO agency for your business. Finding the right digital marketing agency can be possible with the appropriate research and time.

Here’s a quick overview about the steps to follow while picking your next SEO firm for your business:

  • Check out their client portfolio and testimonials.
  • Research their online presence across multiple platforms and in the SERPs.
  • Ask about their SEO ranking strategies, projected time period and a outline for the implementation of your SEO project.
  • Verify the agency follows the best practices and sticks into the SEO guidelines of Google and Bing webmaster guidelines.
  • Determine the reporting method and establish effective communication between both parties.

Best of luck!

2019 Contractor Marketing | Internet Marketing For Contractors

Before you can understand what internet marketing for contractors is all about, we have to define Internet Marketing.

Seems straightforward, right?

It’s just Contractor Marketing… on the internet.

Well, no, there’s a lot more to it than what may meet the eye, upon first glance. In fact, there’s so much more than that, that there’s no way it could all be listed in this one post, but nonetheless today we will get your feet wet on the subject and have you ready and wanting more!

Internet marketing for contractors

What is Internet Marketing for Contractors?

In this modern era where technology is in every aspect of our everyday lives, marketing too has pivoted to be based on the use of technology, or data and analytics, as well.

For example, we spend numerous hours every day on our mobile devices connected online. As an Internet marketer for contractors, I see that as opportunity that just can’t be passed up. Naturally, we are going to take advantage of the attention that we give to our personal technology.

Simply put, Traditional Marketing just doesn’t work any longer. The days of spamming up the yellow pages with everyone trying to out AAAA one another was a little ridiculous, though imaginative. 

Just think about it, how many billboards do you look at while on your daily commute?

You don’t because your ass is on your phone browsing the internet, getting driving directions, texting, emailing and talking all day long.

How about magazine ads – if you even read them anymore? Notice the pattern? I do, and so does everyone else that’s connected online.

Internet marketing is also typically referred to as digital marketing.

Basically, internet marketing for contractors is how business owners, both big and small, are able to promote their services to an online target audience.

There are several marketing channels through which to do this and Digital Marketing Agencies  have their hands in just about all of them. 

At least I know we do and have been for years now.

Contractor marketing on the internet

How Does Internet Marketing For Contractors Play into This?

Contractor marketing strategies require channel-specific marketing experts who are responsible for developing creative and analytical strategies that increases contractor marketing success.

In order to understand more of what the experts at a digital marketing agency do and their role in the marketing workflow, you need to understand what each channel is responsible for.

By looking at different types of contractor marketing channels, you will see how a internet agency plays a huge role in optimizing efficiency and success for contractors because of the specialized skill-sets and cross-department collaboration that they’re able to leverage through internet marketing automation technology.

So let’s jump into the different specialities within an Contractor Marketing Agency and the first one we will start with is cornerstone of nearly every digital marketing campaign – Search Engine Optimization (SEO).

internet marketing for contractors and contractor marketing seo services

Search Engine Optimization

Search engine optimization (SEO) is the art and science of crafting websites to be as in-line with Google Search’s algorithm, so that they’re crawled and indexed properly, so they can then be displayed based on a users search intent.

At its core, it’s a very technical process, and requires experts with years of practice and constant knowledge to apply properly. Contractor SEO is a necessary addition to any internet marketing for contractor campaigns . This is because it’s typically at a lower expense, it can scale up easily, and provides a site with long-term success potential. Simply put, what is done today will be valuable for years to come.

Psychology plays an important role in SEO, just like it does with any other marketing channel. People are more likely to trust organic search results over paid advertisements because the higher a result is on a search engine results page (SERP), the more people that have trusted and viewed the link as an authority on the subject.

Google’s algorithm is incredibly complicated and it’s always being updated and changed which makes it hard to pinpoint exactly what will work a month, year, or even a day from now. However, at Marketing Media Wizard, we always follow this principle: if it’s better for the overall user experience, it is then best for Contractor SEO.

One downside to SEO is that it’s very technical and can be difficult to get the hang of it as a business owner who’s not constantly practicing SEO. It’s tough to understand the technical grunt work that needs to be done during an SEO campaign, which is why you need the advice and resources of an Contractor SEO agency.

Contractor internet marketing

The people that get it, get it, and it’s not something that can be taught with a textbook, webinar, 0r YouTube mini-series. It simply requires tons of trial and error and constant learning.

SEO for contractors also takes quite a bit of time to start seeing results. It’s not like you can optimize your site, flip a switch on, and all of the sudden your site’s position is number one on the search results pages. It can literally take months and even years to achieve first page placement.

In fact, most first page Google results contain pages, not the whole website, that are on average 1 year old. This means it can take a year or more from when you publish a blog post to when it can get into the top 10 results. 

Google wants to see a consistent SEO effort to increase the quality of a site’s user experience over an extended amount of time. If you break this discipline of consistency, even just a little bit, and you could see your sites rankings start to drop.

Google’s bots will crawl your website and figure out exactly what the website is for and the context it belongs to categorically. It’ll match your site to certain search phrases and keywords and decide where your site belongs on the search rankings using a combination of website and linking  criteria.

At the end of the day, all you should be focused on is creating the absolute best user experience for your audience. And  if you continually improve the user experience, you don’t need to worry about anything else.

Internet Contractor marketing agency search engine marketing services

Search Engine Marketing

Search engine marketing (SEM) also commonly known as Pay-per-click (PPC) is just about always used in addition to an SEO strategy for contractor internet marketing exposure. However, unlike SEO, paid advertising has a much more direct and measurable result.

Simply put: you create paid ads that appear to look like search results and bid on keywords to place your ad in front of your target audience based on what they’re searching for. When someone clicks, you pay Google directly for sending traffic to your site. This is based on a cost per click (CPC) model.

Most all contractor marketing agencies use Google AdWords or Bing Ads for their SEM campaigns. You’ve probably noticed these ads at the top of nearly every search you perform. They’re the first 2-4 search results listed on the first and last portion of the page.

Google designed their paid ads to look as close to an organic result as possible, in order to entice more people to click them.

Search Engine Marketing also works well because it’s triggered by keywords that you directly bid on. There’s no contextual basis for the results – you say “I want my ad to show for this search query” and with a bid and Quality Score high enough, your paid search ad will be displayed to those searching for that keyword term.

SEM keywords are arguably more important because the competition of keywords drives the price a company pays per click.

Proper keyword mapping is crucial for success with any PPC campaign. The price for these keywords can range from 3 cents to over a hundred dollars (keywords in hight competitive fields such as financial, insurance and legal industry have a high cost), so, this clearly can become very costly for a company if not setup properly.

SEM or PPC marketing is another highly technical field within internet marketing for contractors, so it’s important to vet your SEM Agency well.

It’s extremely easy to wastefully burn money if you don’t know what you’re doing in Google AdWords, so make sure whoever you’re entrusting your ad account to knows exactly what they’re doing.

internet marketing for contractors, contractor marketing agency content marketing seen an end on major social media marketing

Content Marketing

Content marketing within internet marketing is used to boost a contractors websites in order to make customers more knowledgeable on their product/service. The high level idea behind a content marketing strategy is that a contracting company sharing information makes them seem more credible and relevant to a customer, especially when it’s personalized content that speaks directly to the consumers specific needs and a specific time.

Additionally, a solid content marketing strategy is crucial to the success of any contractor SEO campaign. As started earlier in this article, SEO is all about making the user experience as valuable as possible plus providing Google with the proper context/structure as to what your business provides.

Content marketing does both of these simultaneously: engaging content is great for a user experience and Google’s algorithm prefers original and quality content. 

There are different types of content writing, one type is transactional/promotional content. Transactional/promotional content is typically found on the site’s home page and should be focused and relevant, ensuring to avoid “fluff” information. 

Informational content is another type of content marketing and it’s focus is on longer lengths of content and is typically located on a site’s blog. Informational content must be valuable and educational for consumers.

Informational content provides customers with answers to questions that they may have regarding their product or service. It’s not about selling your product, but makes sure that you nurture them to that conversion decision. If you have original and quality informational content, it will strengthen your brand which leads to higher trust between your business and consumer.

An internet marketing agency for contractors must work hard to create this type of content. They come up with plans to develop content, brainstorm strategies for answering consumer questions/concerns, and the internet marketing agency must also spend a large amount of time writing the creative content that is intended to hook people into their clients website.

Contractor internet marketing agency social media marketing service

Social Media Marketing

Social media marketing (SMM) has been a game changer in internet  marketing. It is marketing that uses platforms such as Facebook, Instagram, Twitter, Snapchat,


and Pinterest to connect with the target consumer.

Social media is a great platform because it allows a company to engage with its consumers as well as to effectively communicate with them and to grow their brand presence online. It allows a company to reach a large number of people in a very short amount of time.

Social Media Marketing is also essential for gaining customer feedback. Contractors can use it to post about their products or services which allows customers  to be able to comment about it on their posts.

Some contractors also want to respond to the reactions of customers, and an agency of internet marketing for contractors is typically the one behind the curtain responding to your questions, comments, and concerns that the customer posts on social media.

Furthermore, all social sites allow contractors to pay for advertisements that reach millions of users. These paid ads’ strength lies in the targeting abilities due to how much people on social sites provide information on their personal lives.

As a Internet Marketer for Contractors, I’m able to laser-target users based on interest, purchase behaviors, and other categories as required in any advertising engine.

Nearly every contractor marketing agency has their clients on Social Ads because of how effective they can be. Nearly everyone in the 1st world is on social media and it allows us to reach customers who might never have been exposed to the brand if they hadn’t been.

internet marketing for contractors email marketing service

Email Marketing

Email marketing is one of the oldest and still highest ROI internet marketing for contractors tactics. It still is one of the most effective channels for direct response marketing.

Carefully crafted emails that are compelling are sent to a potential customer’s inbox which can work wonders for closing a deal at the bottom of the funnel.

It’s considered a staple in the internet  marketing for contractors mix because it creates a direct link betwern consumers and your service or product.

A savvy internet marketing for contractors agency can discover crucial information that exponentially increases email marketing to a more efficient level. A contractor marketing agency should use metrics to discover the best times to send out these emails, the best content  and graphics through A/B split testing, and the most effective ways to link sites to emails.

Email marketing might be one of the easiest types of contractor marketing techniques to learn, but it’s also one of the most difficult to master.

If you’re vetting an internet marketing agency for email marketing services, ask to see their track record of success and look for open and click through metrics .

internet marketing for contractor

Responsibilities of a Contractor Internet  Marketing Agency

That about covers the different types of services an internet marketing agency for contractors can offer, but how does it look on a daily basis?

Here at Marketing Media Wizard, with each and every client, we first outline a strategy. If it’s a client that’s only contracting us for SEO services, we’ll create a home services SEO strategy. If they’re all over the place, we create what’s called a multi-channel strategy.

One of the best things about contractor  marketing on the internet is that no matter what we’re hired to do, we’re always thinking about the other channels and how they all tie in to one another.

While a client may not be contracting us for Social Media Marketing services, our content team is writing blogs, with Social Media posting in mind. This interrelated thinking creates a team that will work together on creating the best marketing solutions for your company.

If a business wanted to effectively handle all of this in-house, they’d need to hire a specialist in for each channel. For most business, that’s just not viable due to the high costs associated with salaries, taxes and benefits. A majority of companies we work with have one person trying to wear several different hats, usually unsuccessfully. That’s where the agency comes in. An internet marketing agency for contractors does the work for our clients to strategize and a team to execute the plan so that you doesn’ have to.

Internet contractor marketers want their clients to focus on creating the best product/service possible, and not focused on worrying about marketing their contractor business. By hiring an internet marketing agency, a contracto is delegating a vital role that will ultimately be more lucrative for their business.

Not only is it the job of a contractor internet marketing agency to create a strategy and to create the team, but it’s also their job to optimize it for continually increased performance which leads to a better ROI.

Optimization is the core of contractor marketing onlin me. No matter what channel a contractor is advertised in, they need to be testing and optimizing continuously.

I can’t stress how important optimization is. Contreactor marketers have access to so much data. You can know with absolute certainty what ad copy combinations works best, which email campaign has the highest response rate, and what piece of original content is the most engaging.

By ensuring that only the best practices are being used, internet marketing for for contractor agencies are able to see where to most efficiently and effectively spend the ad budget for an increased ROI. So, making sure a contractor is spending money efficiently and receiving results is a key component of the internet marketing agency’s job.

It’s one thing to know which elements of a contractor marketing campaign work best, but making the necessary changes based on the results of that test is much different.

You can have all the data in the world, but it’s totally useless unless you’re taking action on it. Any contractor marketer that’s worth a damn will constantly be testing and iterating.

When deciding how to choose an internet marketing agency, ask to see their results. All respectable internet marketers for contractors will have metrics and analytics of their results for you to see.

Online contractor marketing firms are going to be around for quite some time, at least as long as the internet as we know it exists. The profession is constantly evolving and the contractor marketers within a internet marketing agency will be constantly learning and adapting as well.

Contractor marketing agencies combine the analytical side of the brain with the creative side. Every campaign requires out-of-the-box thinking integrated with a scientist’s analytical side. The companies typically have teams that all specialize in different areas.

Each channel is incredibly complicated and ever-changing. Even though it may all seem confusing, contractor marketing teams are here to digest massive amount of information and take action on it to create effective strategies for companies to increase their returns on investment.

developing a search engine optimization strategy
Home Improvement SEO Strategy | Contractor Website Ranking

How do you develop a winning search engine optimization or home improvement SEO strategy to get your contractor website pages ranked?

To be honest, there’s numerous ways to go about this, some which are good, others not so much. This post will stick to white hat’ish tactics in order to get your contractor website ranked in the search engines for your given keyword selection.

Search engines have two types of results that are displayed to a searcher every time someone Google’s Something which are:

  • Paid ads using Google Adwords, which can be shown as “sponsored links”
  • Organic search listings that are the topic of focus for this article on SEO tips for home improvement contractors, and these are search results that are displayed underneath paid search ads and is probably what you’re used to clicking on the most.

Organic search engine results (SERPs) listings are those that are found basically in the middle of the SERP webpage, as seen below.

rHome improvement seo strategy for contractor Websites

Contractor SEO strategies are focused on optimizing your home services site in order to boost the ranking position within your given service area.

Let’s define service area real quick. A service area could be a country, state, city, town, or by neighborhood.

My suggestion is to go granular and focus your SEO strategy for your home improvement business on the neighborhood level, unless your a nationwide commercial service provider. And even then, it wouldn’t hurt to go ahead and dominate the neighborhood level now to establish and maintain your dominance, budget permitting.

Home improvement seo for contractor websites

See the image above of a SERP result to determine where organic listings are and where the paid listings are by just looking at where I’ve underlined the 2 paid ads listings, clearly marked with “Ad”.

Spider-driven search engines such as Google and Bing use webmasters to audit your contracting website. Spiders crawl every website and score/rank website pages based on how relevant  they are to a consumers intended search query.

A website’s score or rank is based hundreds of factors like authority and relevance of sites that are linking back to your site along with the anchor text, such as this: HVAC leads,  use to link with. Your home improvement website keyword  topics and length of the article and how well you answered a searchers question.

Rule of thumb here is to deliver as much valuable information as possible, while not fluffing the content up to simply stuff more keywords in or make it appear to be very long and in-depth.

Home improvement seo for contractors websites

Also metrics like the time a web searcher clicks onto you site and stays, known as dwell time. Also, if a searcher clicks on your website and immediately clicks the back button, will send big red flags to Google that searchers are not finding any value with your site and that you Websites page does not answer their query, which they’ll then demote it’s ranking and serve something better that will.

There are literally hundreds of other things that affect your ranking, but let’s stick with the one principle that as long as you deliver value to your audience, you will rank higher with time and continued perseverance.

You will need to focus on several areas on your website contractor page when creating a Google SEO strategy to rank home improvement pages above competitors.

Contrafor Websites for Home Improvement seo Strategy

First, the title of the webpage and the url absolutely must contain the keyword, preferably at the beginning of the title and site url for best ranking success. Next, the keyword must be contained within the body of text multiple times and is recommended to begin and end each article with the keyword phrase within. It’s also important to load image files that contain the keyword onto the page along with the alt text containing the keyword phrase.

Other important routines that you need to get into the habit of doing every time you publish is to make sure that you’re using h1-h3 headers and at least one of the h2’s has your home improvement keyword in it. Also, linking out to at least one authority site with an outbound link, as well as a 2-3 inner links to other articles on your website utilizing keyword anchor text are all standard practices that I use each and every time I create a new blog post.

There’s other nuances that you’ll need to learn and do, and the easiest way to do this is by using the Yoast plugin. Toast will tell you exactly what you’re missing and what to do to give your on-site SEO a nice polishing.

Home improvement seo strategy optimization

Spider-driven search engines use robots to crawl website pages by jumping from one page to the next based on links from a web page to another web page, kinda like a spider web is interlinked to build its strength, the same can be applied to conceptually visualize websites linking to one another and the more linking to you the more powerful yours can become.

A contractors website’s score or ranking factor in a spider driven search engine is based on hundreds, if not thousands, of factors such as, link popularity, click popularity, website keyword topics, and much more.

Google is the most frequent spider-driven search engine to crawl home improvement websites and apply SEO rankings to them. Its database now has roughly 4 billion pages indexed and is notorious for finding the most relevant information to display to users.

If you think about how massive an undertaking it has to do every single day, it is pretty awe inspiring even for those that don’t really like the almighty Google.

When Google crawls the internet, it finds websites by traveling through other websites hyperlinks. The more sites that link for you, the more important the engines consider your site and pages on it to be. You will need to focus on getting high quality  websites that are in your niche to link to your site.

Search engines use the content on your site to understand what your site is all about, which in turn determines how highly your site will be rated for specific keyword topics when people search for them.

As a result of this, keyword analysis is vital to getting organic search engine rankings for your home improvement business and absolutely must be the first thing you do when creating a home improvement SEO strategy.

You will need to understand how many peope are searching for your keyword phrases each month and what type of competition you are facing when trying to rank for it in the search results.

Believe it or not, if you are just beginning your SEO strategy for your home improvement business, the fundamentals of SEO are not that hard. In actuality, they are mostly just common sense, like we’ve already touched on.

Now there’s a good deal of science that goes into a sound long term winnng home improvement SEO strategy, because it’s continually changing as search engines like Google continue to upgrade their algorithms on a daily basis.

What I am saying is that you don’t need to have a master’s degree in SEO to make sure your contractor website is well positioned so that you’re able to start getting organic search engine traffic. Let’s take a look at these seven simple ways to build a solid home improvement SEO strategy for your contractor website:

best home improvement seo strategy

1. Know Your Keywords

First things first. Like I’ve said before keyword research will make or break you. If you pick a high competition keyword to try and rank for, you’ll fail miserably. You can not do much without knowing what home improvement keyword search phrases your target audience is using to find answers to their problems which your contracting business solves.

To do this skillfully requires a bit of research and patience. Step in the shoes of your ideal customer of your product or service. How would you find answers to your problem? What would you search for on your search engine? What are the questions you’d ask when you don’t know much about something new.

For example, if you sell organic dog food, your prospective customer could be concerned about their dog’s health.

Maybe her dog has food allergies and she’s worried about the chemicals and byproducts in most dog foods.

Start searching. What websites pop up?

Home improvement seo for contractor website SERP result

Look at the words used in these snippets.

In my “dog has food allergies” query above, words such as “sensitivities,” “natural,” and “balanced” appear. Don’t forget to consider related words, such as synonyms (thesaurus.com can be your very best friend) and groups of words.

Back to our pet with food allergies search. You could consider keyword phrases such as “food sensitivities,” “all natural diet,” “complete balanced nourishment,” and “only natural ingredients.”

Contractor Websites for home improvement seo strategies

Or you can cheat and look at the related search terms found at the bottom of the SERP. Work smarter, not harder.

Home improvement seo tips for better contractor website development

2. Write High Quality Content (No brainer )

The important thing here is to use your marketing ninja sense and create engaging content that’s valuable to your target audience. Valuable content contains information that simply  answers the questions they have, provides them with insights that they can use, and educates them so that they could be better at what they do.

Within the terrific content you are creating, don’t forget to use proper keywords naturally. Do not try to stuff your webpages (i.e. adding keyword phrases over and over again on your content, on your meta tags, on your Alt descriptions, etc) in an effort inflate your website’s ranking. It will not help your search ranking for home improvement (in actuality, it might hurt it).

If search engines catch you (and they will because their bots are super smart!) , they can penalize your home services website by lowering your ranking or completely removing your website from their index.

Additionally, it will not impress your site visitors. Who would like to read the exact words over and over: “Are you searching for organic dog food? If you’re searching for organic dog food, look no further. Our organic pet food site is the ideal place to purchase your organic pet food.” Keep it real, you are writing for a person to read and enjoy.

proven home improvement seo strategies

3. Use Keywords In Your Website Page URLs

Be sure that you don’t overlook your webpage URLs since they are important to your SEO rankings for your home improvement website. This is where your keyword research is useful.

For instance, if a webpage talks about your solar financing product, then the URL for this page ought to be products/solar-financing.

Concentrate on the most frequent and most searched appropriate keyword phrases for you home improvement business.

If you are attempting to choose between “solar funding” and “solar leasing,” select the one with the maximum searches per month and has the lower competitive difficulty ranking.

Home improvement seo

I know the keywords I’m referencing above aren’t the same in the image so use your imagination some. By using KwFinder.com to do my keyword research, it shows the monthly searches and on the far right the keyword competitiveness or difficulty to rank it.

KwFinder makes it easy by color coding red for too difficult, yellow for difficult, and green for doable. You should only work with keyword that come back with a green circle around the number (number doesn’t really matter to you right now so just stick with green is go keywords only).

Now don’t be the schlub that finds a “green” keyword, write 500 words, publishes and immediately wonders where the fuck their page is and why is it not #1! Trust me, a new website has no chance for #1 slot unless it’s for Something no one is searching for. You’ll need both time and links to raise it up. And when I say time, I mean months, probably 3-6 months.

There are a few quick and easy (and free) ways to assess search ranking. One would be to use Google AdWords Keyword Planner. Just enter your keywords to get an idea of how hot they’ve been historically been with search volume. You could even use Google Trends, which is a really fun site to explore.

KwFinder also has a free plan that gives you 5 searches a day. Only use it to research keywords after you’ve found some in the Adwords keyword planner.

And here’s a tip, if it has more than 1,000 monthly searches, you’re not ranking for it for a while, unless it’s a useless keyword with no commercial intent. You’re best bets are keywords around 50-200 monthly searches.

Contractor website titles for home improvement seo

4. Don’t Overlook Page Titles

It’s essential to create interesting and engaging titles for your contractor website pages. Make them catchy so they grab your target audience’s attention, while still containing your keyword phrase.

When they don’t catch the attention of searchers, people aren’t going read all the terrific content you’ve spent hours creating just for them.

I find that answering “What is in it for me?” For my customers helps me concentrate on what to highlight. Ask yourself: What is the benefit they’ll receive from the content on my contractor Web page and why should they care?

As soon as you’ve got that nailed, shorten your name, use powerful words, and make it sexy, like this article is, lol.

As you’re creating these attention-grabbing headlines and sexy content articles on home improvement services, make sure your keyword is in the headline (the H1) and the subhead at least once (the H2).

Using the solar funding case above, your H1 may be “Solar Financing Made Easy.”

Keywords important for home improvement seo strategy

5. Review Each Page for Additional Home Improvement Keyword SEO Ranking

Now that you have created high quality content your target market needs (and desires) and have attention-grabbing headlines to engage them and encourage them to read further, go back and review everything you wrote.

if you’re like me, you’ll find that everything you wrote and thought was so cool just plain sucks (I just post it anyhow to torture your ass a little lol).

In your review, start looking for additional places where you can obviously add in keywords. Can you change a sentence around to add a key word?

For example, on a webpage about marketing automation, “Identify the best customers and convert more” could be changed to “Marketing automation makes it possible to identify the best customers and convert more”.

Also, consider if you are able to produce a keyword phrase by adding a word before a keyword?

When I have a sentence talking about “marketing campaigns” and marketing automation is a key word for my page, I’d add “automated to marketing campaigns.

Do several reviews like this. You may be amazed at what opportunities you miss the first, and even the second time, around.

Home improvement seo tips for better user experience

6. Improve User Experience

This is beyond site content, but decent user experience is becoming increasingly more important for powerful home improvement SEO strategy and rankings.

Based on Robert Berris in his website “Three UX Principles That Help Your Site Do Its Job Right”, during the past two decades, Google has evolved to put higher emphasis on sites which deliver quality consumer experiences across devices and platforms. Though traditional ranking factors are still king, search engine optimization is becoming user-friendly.

So, work with your web developers to make certain your website is simple and intuitive to navigate and that every link functions and takes your traffic to another piece of information they’re searching for.

top home improvement seo strategy hire an seo expert

7. Hire an Expert to Develop Your Home Improvement SEO Strategy

As I said previously, basic SEO strategy for home improvement contractors is largely common sense. However, if you’re able to afford it, it’s best to hire a contractor SEO expert to make sure your website is truly optimized.

A SEO consultant or agency can audit your website and look at how it’s performing against your main keywords. They’ll offer you a prioritized list of action items that will help you take your website to another level.

Here’s the good news: You do not have to become an SEO magician to be sure that your site is well positioned for organic search engine traffic. Just use your common sense and the seven easy home improvement SEO tips outlined above for your contracting website Improvement.

Generate home improvement leads for your business
10 Tricks to Generate Home Improvement Leads For Your Contracting Business

A contracting business that is able to generate home improvement leads has mastered the process of attracting and converting strangers and cold prospects into the best leads for home improvement who are ideal candidates for making a purchasing decision on your product or service offering.

One of the most, if not most, important functions a successful business has to master in order to survive and thrive is being able to generate their leads. For a business to survive it needs a continuous stream of new potential customers. The best improvement leads are those who have indicated interest in your company’s product or service in some way, shape, or form.

Whenever a cold prospect shows an interest in your business, it’s the prospect that’s initiating the relationship with you, rather than you, the business, initiating the relationship with the prospect.

This makes it easier and more natural for the prospect to want to make a purchasing decision from you somewhere down the line.

This article covers 10 best home improvement leads generating methods you can implement today in order to then be nurtured into paying customers for your contracting business.

What is a home improvement lead?

To generate home improvement leads that are qualified with purchasing intent becomes a potential buyer of an item or service. A home improvement lead is generated for your business when an individual demonstrates interest in your product or service and in turn for something of value provides their contact information.

This value proposition is what we call a sales hook, a lead magnet. A contracting business must generate leads for home improvement that are qualified so that your contracting business is able to continually generate revenue. This is done by matriculating the lead through your sales funnel workflows towards a sales event. A successful contracting business should have a well defined strategy to generate home improvement leads, at the lowest price, which have intent to make a purchasing decision at any given point in time.

Contractors that successfully generate leads do so in various ways, such as online advertising, social media promotions, trade shows, email, as well as numerous other off line marketing techniques.

The list of techniques to generate leads for home improvement services is endless and only bound by one’s creativity.

Look at it this way, if you are able to generate home improvement leads, but only have an average product or service, you still win! This is because leads means more revenue for your business. And revenue means there’s the potential for more profit.

Home improvement leads generation

How to generate leads for home improvement online?

Nowadays to generate online leads for home improvement  has become a lot easier due of the availability and multitude of online platforms and channels. For example, social media provides an excellent communication conduit for promoting and engaging your brand with consumers by directly connecting with them anywhere in the world.

It’s almost a given that your contractor business must have an established brand presence on social media channels as well as a clean and modern mobile friendly website that web searchers can easily find and review the products or services you’re offering.

Given this, it’s easy to understand that online marketing for contractors is one of the best techniques to generate home improvement leads in modern marketing.

The following are 10 techniques to generate leads for home improvement that you might consider adding into your contractor digital marketing mix.

10 Techniques to Generate Home Improvement Leads to Increase Online Sales

1. Generate Leads Through Content Marketing

By now, it should be obvious that content marketing is one of the staples behind driving quality web traffic to your website in an effort to consistently generate home improvement leads that will eventually turn into sales. The more focused your content marketing is on solving pain points and communicating directly to the needs of your targeted audience, the more likely those website visitors will be likely become loyal customers of your brand’s product or service.

Your content marketing efforts must focus on one thing and one thing only which is providing value to your target audience in the form of tips, tricks, how to’s, and more. If you remember to focus on solving your target audience’s pain point on every content article you carefully craft, you will eventually find success in generating well qualified and the best home improvement leads.

High quality content can also be a benefit for your contracting website as it will draw more attention to your site from influencers and others within your industry in the form of backlinks, which boosts your organic traffic through your home services SEO efforts. Backlinks are one of the most important aspects in getting your content and contractor website ranked on the first page of Google’s Search Results Page (SERPs).

Be sure to add relevant pictures, video, and infographics to expand the reach and engagement of the article, as well as give your target audience a more visual way to absorb your content (not everyone learns the same way so mix it up to appeal to more than one type of learning pathway).

By allowing your website visitors to self-discover your interesting tips, local events, how to, or news interest articles, will help to establish your authority and brand presence in the home improvement industry.

10 Techniques to Generate Home Improvement Leads to Increase Online Sales

2. Be Active in Discussions and Forums to Generate Leads for Home Improvement

Potential clients are everywhere online and they’re most active on all discussion sites also better known as forums. Forum users will discuss any and all issues related to a business’s product or service. Forum users are there most of the time posting about these issues in order to interact with other skilled people who can help them.

This is the place your home improvement business can provide solutions to their problems as well as keeping your brand center stage in front of them, aka positioning. This is the one best techniques to generate home improvement leads you can use that doesn’t cost money. All you have to do is search the forum discussion boards and have an active presence on them and make sure you’re timely in responding to inquiries on a consistent basis.

use quora to Generate Home Improvement leads

3. Generate Leads By Connecting With People Through Quora

Quora has been proven as one of the best methods to generate leads, like roofing leads for example, that you can use to actively engage with consumers and answer their questions regarding your product or service.

However, this does not mean to go on there and be slick fuckin Rick and start hard pitching them your company. Do that and your blackballed and wasted time.

What makes Quora an excellent technique to generate home improvement leads is that it connects you with your target consumers in a question and answer format. As a professional contractor, you can make a profile and answer questions and can interact with the people in need. It’s a good platform to generate home improvement leads and very helpful in the B2B lead generation side too for those that are commercial contractors.

The purpose of Quora is to connect skilled individuals and company’s who have the information and skill sets with those who seek it. The focus is on uniting individuals with varying points of view in an effort to diversify one’s way of thinking and/or learning on any given subject.

Quora provides everyone with a chance to share their insight and unique perspective they may have gained from practical application and experience. You can easily participate in this knowledge sharing social media platform and  promote your business without spending a dime. Additionally, you will get first-hand experience and knowledge in order to know and understand your target audience’s pain points and how to provide them with a solution which will amplify your home improvement lead generation efforts many times over.

10 Techniques to Generate Home Improvement Leads to Increase Online Sales

4. Generate Leads by Sharing Videos on Social Media Sites

Sharing videos on social sites is another solid method to generate leads for home improvement that doesn’t require money to begin doing. There is the number of web-based social networking platforms like YouTube, Instagram, Pinterest, Facebook, Twitter, Google+, and so forth, each having a unique way to engage with your target audience.

YouTube is the most popular social channel for sharing video content. YouTube isn’t only a video sharing site; it’s also the 2nd largest search engine behind Google. This social platform allows your organization to create and maintain your own contracting channel where you can share recordings with respect to specific occasions and events, instructional based videos, previous jobs that displays your ability to do awesome ass work, and just about anything you cant think of.

This will help your company stay in front of your rivals which helps in your  contractor leads activities to procure new and ongoing sales leads.

All you have to do is create a video, add it to your channel and share the simple, concise and easy to digest informational videos in order to attract new leads that will eventually land on your company’s website.

10 Techniques to Generate Home Improvement Leads to Increase Online Sales

5. Optimize your Website

The leads you obtain are only as good as the website that produces them. If you look at examples from some of the top converting home improvement lead generation websites, you can learn what and why works on that site and apply the same techniques to generate exclusive leads on your website.

As an overall rule, there are general elements that should be found on every landing page you use, which includes: company phone number, short contact forms (example: full name & email), social proof in the form of customer testimonials, videos that directly speak to your audience, the use of powerful action verbs such as “get”, “feel” and “have”, with a consideration of your end-goal (get their contact information), and always test, test, and split test again.

Additionally, you must follow the best on-page SEO techniques to ensure your content gets listed by the search engines.

Generate Home Improvement leads tips for online audience discovery

6. Discover Your Target Audience through Social Media

The one thing you should take into consideration when using social media platforms like Facebook and Instagram is that you can showcase your brand in front your exact intended targeted audience. With the internet and social media, everyone is online 24/7 and using social media platforms consistently, with reports showing user averaging several hours per day.

Thus it’s a platform where you can find home improvement leads and by sharing the quality information generate these quality leads a lot more easily.

With Facebook and Instagram we can target and generate exclusive home improvement leads by socio-economics, for example, age, sex, occupation, single, married, area, instruction, interests, with the sky being the only limit. Putting your capital resources to work in social communities may be one of the best methods to promote your contracting business online, given the present market conditions.

Generate Home Improvement leads to get attention of the press and media

7. Catch the Attention of the Press to Generate Leads

This old school marketing tactic is one of the most reliable ways to generate the best home improvement leads. There are numerous reasons for including press releases as part of your overall marketing strategy, they can play a very powerful role in making your target audience take notice of your business.

Simply put, your target audience can not conduct business with you if they do not know that your brand exists.

This being the case, a press release can generate awareness of your brand.

When you launch a new product or service, one of the first things that should be done is to issue a press release informing the public of it.

You have to provide the context as to what the main pain point is that your product or service solves. If you remember to answer the question, “Why should I care?” for both the journalist who will be reading your press release and the target audience interested in your niche, you will be able to get it in front of a large number of eyeballs which translates into web traffic.

Press release distribution platforms such as PRNewsWire will get you traffic from various local and national media houses.

However, if you self-publish your press releases on your own website it will count towards your search engine optimization (SEO) efforts in order to drive free traffic from search engines like Google, Yahoo and Bing.

google adwords to Generate Home Improvement leads

8. Generate Home Improvement Leads with Google Adwords

Using Google Adwords pay per click (PPC) online advertising model to generate leads for home improvement services with intent is a great way for your contracting business to grow. No matter what Home Services niche you are in, you can reach your target audience who are ready to buy from you on a daily basis based on understanding their search term patterns.

One of the main things you should focus on is your quality score which Google rewards advertisers whom have a high enough score with lower cost per click (CPC) and higher ad positions.

In order to improve your Adwords Quality Score (QS), you have to stop targeting junk keywords and try to increase your bid with match keyword phrases.

Remarketing also can increase your Quality Score, because you will be targeting people who have already shown interest in your product or service from a previous ad from the initial search query they performed.

It’s important to recognize the impact of mobile devices have on your Adwords for contractors advertising activities, so that you can optimize your account accordingly.

My past experience shows that it’s a lot easier to convert mobile users who click your ads, on both search networks or display networks, mostly due to the intimacy a mobile device provides.

Just like we touched on earlier, make sure you optimize all of your landing pages, so that web visitors can easily find the information that they came to the page for or the action that you want them to take next.

 generate home improvement leads tip public speaking

9. Public speaking to Generate Home Improvement Leads

Another low cost way to generate leads is to give a keynote presentation at an event like trade shows, conferences, and business events that your consumer would attend. Talking on an occasion and introducing your brand instantly gives you name recognition, popularity, and acknowledgment as an authority leader in your given industry.

This will actually raise you from the several different merchants or specialist co-ops attempting to get noticeable.

What’s more, by catching up with individuals you meet at the event in a convenient manner, you remain in their mind. The people remember more what they have heard rather than what they have seen, thus making it an excellent method to generate leads and sales.

generate Home Improvement leads by using seo for best lead gen activities

10. SEO (Best method to Generate Leads & Online Sales)

Google is continuously improving and changing which makes the search results more relevant and useful for the end user. Given that over 90% of all search result clicks are not paid advertisements gives us reason to invest significantly more resources and thought into SEO for contractors strategies than attempting to blackhat hack Google’s algorithms in order to rank quickly on the search engine results pages (SERPs) with techniques that will eventually get your site banned and potentially delisted.

A safe and sound approach you should take is focusing on longtail keyword phrases that your target audience conducts searches on. For example, whenever somebody enters a particular keyword phrase, your website could be listed at the top of search engine page for that particular keyword, given the competition is low enough and that you have high quality content with a word count of at least 1500 nowadays.

It is imperative that your website have solid on-page technicals for home improvement SEO to become effective. This means before you worry about backlinks for authority sites in your space, you must focus on each pages content and structure.

To generate home improvement leads you have to have a solid knowledge base of SEO best practices and tactics.

After strictly following the best practices, home improvement SEO will be one of the best lead generation techniques that will bring a continuous stream of website traffic for years to come.

If you are unsure of these best practices you can always hire a home improvement SEO agency to conduct search engine optimization in order to ensure best long term results.

Home improvement leads tips

Conclusion

Now that you’re aware of the Top 10 Techniques to Generate the Best Home Improvement Leads and Increase Your Online Sales, you should start with the first technique, learn everything you can about it, prior to implementation.

Once you build up your skill level in these techniques, it will be much easier for you to get optimum results and an increase in sales. These tactics to generate leads for home improvement are a few of the best methods for internet marketing for contractors and are used by a majority of contractor digital marketing experts and business owners around the world.

You can always consult Marketing Media Wizard if you have any questions regarding these 10 tactics to generate leads.

social-signals-seo-relationship
What’s the Relationship Between Social Signals and SEO?

In the Digital Marketing realm, the heavily debated topic of social signals and SEO correlation is only begun. Though this has been the case for a few years now, it’s really only just begun in my opinion. Do a quick google search and you’ll find a ton of research that studies the correlation  between social signals and SEO. Also, I’ve had countless clients ask me if social signals are an SEO ranking factor that they should be paying attention to and incorporating to generate more traffic and sales.

While Google may state that social signals are not an SEO ranking factor the quick answer most SEO experts will say is yes it does make a difference in how your website organically ranks within Google.

Let me elaborate on why I think social signals do make a difference in how a site ranks.

social signals and seo correlation according to google

According to Google

Think about it for a minute, if Google were to actually give away their secret sauce to organic search ranking that would make our lives as SEO practitioners super simple. Lol, but as you guessed, that’s never ever going to happen so we have to digest and analyze the word of people like Matt Cutts who is the former head of Google’s spam team. And what’s his take on social signals impact on SEO? While he may say that social signals are not a direct SEO ranking factor, current Google employees say that website links shared on social platforms like LinkedIn, Facebook, Twitter, etc are…

There’s a video of Matt Cutts from back in 2014 where he states: “Facebook and Twitter pages are treated like any other pages in our web index… as far as doing special specific work to sort of say oh you have this many followers on Twitter or this many likes on Facebook, to the best of my knowledge we don’t currently have any signals like that in our web search ranking algorithms.”

What we can take away from Matt  Cutts’ video statement is that Google views all pages on social media channels like any and all other types of pages indexed in Google. So that would mean that if your website’s pages are being consistently shared on social media channels, then it’s just like your site getting  backlinks from any other external source. 

social-signals-seo-relationship

Based on Industry Case Studies

It’s my personal opinion that you should always let the data do the storytelling. For example, all my digital marketing strategies are backed by lots data and careful research.

That said, just because ole Google publicly tells us that social signals doesn’t directly affect organic search ranking factor absolutely does not mean that these social signals doesn’t impact a websites rankings or even that a sound social media strategy shouldn’t be an integral part of a solid and robust SEO campaign.

To further back my position we can look at a study conducted by Hootsuite, a leading social media management tool, that shows a distinct correlation between social signals and a site’s SEO rankings. The study looks at both looking at organic posts (those done on the newsfeed and aren’t paid) and promoted (paid) posts. Though you do not have to run paid ads on Facebook, doing so  actually might have a positive impact on your SEO rankings. When looked at even more closely, the Hootesuite case study shows a positive correlation between total number of social engagements and SEO rankings. This leads to only one conclusion and that it’s absolutely beneficial to your brand to share your website’s content on social channels. Simply put, having a lot of social engagement (remember that engagement is everything to Facebook’s algorithms as well) from your social media audiences will lead to  improved SEO performance for your website.

social-signals-seo-relationship

Key Takeaway

Here’s what you should be focused on with your website’s social signals and SEO:

  • Leverage all high quality site content for your social media marketing efforts to boost your overall organic rankings in Google. Now, please don’t take this to mean that you just lazily share your blog posts and think you’ve done a damn good job at getting social signals, then wonder why the hell you’re not tearing it up in the Search Results Pages! You have to take it a step further and share your best interactive content such as quizzes and info guides, videos, all your top user-generated reviews, and so forth. 
  • Consider running targeted paid promotional ads on your best content. But don’t be a drunken sailor and recklessly blow  all your money. Start by allocating your marketing budget appropriately so you can get more eyeballs on your best performing content that actually engages your audience for best results. 
  • Always, and I mean always be performing A/B split tests to know which content type such as blog, videos, quizzes get the most social engagement on your channels. Without a doubt, social engagement has shown direct correlation with increasing a site’s organic rankings. Just keep in mind that Facebook is discouraging businesses from straight up asking for likes, shares and comments from users, so do avoid doing so in order to stay on Facebook’s good graces. Plus no one likes someone to ask them to do something, we all want to do it because we feel like it’s the right thing to do and not something we are pressured into doing. 

social-signals-and-seo-relationship

Best Tools for Social Signal and SEO Integration

I believe the best digital marketing strategies are only those backed by sound data and ongoing research. Yes, that does sound obvious, but you’d be surprised how many companies I’ve encountered over my years of doing this that just fly by the seat of their pants and are doing whatever the flavor of the day is.  So as you begin to plan out your social and SEO  strategy, remember to incorporate data along with the tools I recommend below to help shape your strategy.

If you’re looking for some awesome tools that you can leverage to help plan and measure the impact of Social and SEO integration, I’m about to give you my secret weapons that i use every single day to kick the shit out of my competitors. Some of these tools take a little study, but I’m sure that if you set aside the time you can become just as proficient as I am with them. 

MoneyRobot

social-signal-and-seo-moneyrobot

MoneyRobot is probably my most favorite tool simply because it’s just so easy to use and it’s highly effective. MoneyRobot allows me to rank n bank websites with ease and provides both social signals and SEO backlinks that are paramount to your online success. I’d say that out of any of these tools on this page, this is the one that I would recommend using to quickly and easily rank your website and give it the social juice it needs to succeed.

DripRevolution

social-signals-and-seo-driprevolution

DripRevolution is another awesome social signal and SEO tool that I use to help me rank up websites for myself and clients. They provide a unique service which are all created and managed manually with real social accounts and this gives you a diversity of social signals, which affect the SERP’s (search engine results pages) and increase organic traffic to your website. Plus, they have a 7 day free trial which allows you to test drive the product and see just how awesome it is.

 

BuzzSumo

social-signals-and-seo-buzzsumo

BuzzSumo gives digital marketers a way to analyze what and how their content performs for any brand or topic/ BuzzSumo helps you understand which content is best resonating with your target audience. Also, you can use the tool to get better insights on your companies social footprint.

BrightEdge

social-signal-and-seo-tools-brightedge

BrightEdge is a popular online platforms that integrates social signals into their content platform. BrightEdge provides digital marketers with actionable data that is used to optimize campaigns across multiple channels such as their website, organic search (SEO), and social media channels (Facebook, Twitter, LinkedIn, etc) in order to maximize cross-channel marketing results.

youtube traffic
6 Ways to Increase Your YouTube Traffic

 

There’s little doubt that YouTube has changed the video industry for good. It’s become the central hub for information, entertainment, and self-expression and as an important platform to increase online presence. Video marketing is a required and integral part of modern digital marketing that leads to engaged consumers, who are loyal to their brands, and product/service sales. With billions of videos and countless numbers of competitors all trying to get YouTube traffic, how can your brand stand out from everyone else? I’ve put together a useful guide on driving quality YouTube traffic that outlines 6 different methods that can deploy in your marketing mix to help you achieve more engagement with your target consumer base.

6 Ways to Increase Your YouTube Traffic

Want more YouTube traffic? Start by Optimizing Your Channel

There’s no end to the number of videos and channels fighting for audience attention. Therefore, it’s a requirement  to optimize your videos in order to rank higher with organic reach or SEO in order to start getting YouTube traffic. Millions of people around the world search YouTube content on a daily basis. How your videos rank can make a huge impact on how much YouTube traffic you get from users searching. So what can you do to improve your SEO rankings and get more YouTube traffic?

YouTube is the second largest search engine in the world, behind its parent company Google, and the largest search engine  for video content. Just like any other internet search engine, it uses a complex algorithm to index and rank content in order to help viewers find relevant videos for which they are actively searching.

YouTube traffic tips for ranking higher via SEO:

  • Keywords: YouTube uses keywords to rank, therefore do your keyword research to find out which phrases users are searching for. One of our favorite  SEO research tools we love for discovering YouTube keywords is Ubersuggest.
  • Metadata Optimization:  If any more YouTube traffic then use your keyword research to optimize these components:
    • Video Titles– the more keyword-rich your title is, the more YouTube traffic you are going to receive. Although it can be tempting to take a special and creative approach to naming your videos, you will see a lot more YouTube traffic when you make the title keyword rich and based on what people are actually searching for.
    • Video Descriptions– a solid description which lets viewers know what the video is about and why they should be interested is paramount. Be careful to use keywords in conversational ways rather that keyword-stuffing, which can hurt your rankings.
    • Video Tags– YouTube offers category tags when a video is uploaded to help define the subjects it relates to. The number of tags you can include is limited, so be sure to use only the most relevant keywords and phrases in your video tags.  
  • Regular Posting: Posting relevant videos with consistency is crucial for increasing your YouTube traffic, followers, and search rankings. The YouTube ranking algorithm heavily factors in regular video postings when ranking your videos.

youtube thumbnails helps to Increase Your YouTube Traffic

Choose Great Thumbnails

An overlooked tool that can help draw YouTube traffic is the video thumbnail. By default, YouTube randomly selects a frame from your video that it uses as the thumbnail in the search results. However, by changing it to something more interesting or relevant can make the difference on whether a user clicks on your video or moves on to the next. Make sure you choose a thumbnail that stands out so that it catches the attention of searchers. For YouTube partner, don’t forget the option to upload a custom thumbnail. This is important because the thumbnail image is typically the first thing a viewer sees which can influence them to click on your video.

 

youtube analytics to Increase Your YouTube Traffic

Know How to Use YouTube Analytics to Get More YouTube Traffic

YouTube offers a lot of analytical tools that are important for digital marketers. YouTube analytics provides you with information on things such as traffic sources, watch time and audience retention, device type, audience demographics, and a lot more. It also provides you with interaction reports showing subscriber activity, comments, likes and dislikes, shares, etc. All of this data is easily accessible and can help you understand who your audience is as well as their habits. Leverage this information to better target your viewers and create content that is the most appealing to your core audience and it will lead to more YouTube traffic.

6 Ways to Increase Your YouTube Traffic with youtube playlist

Create a Playlist

Another feature of YouTube that content creators often fail to take advantage of is the option to create video playlists. When organized properly, descriptive playlists can have significant benefits. When you group related videos together into a playlist, it not only organizes the content of your channel for viewers, but keeps them watching as videos auto-play.  This leads to longer watching sessions, which show users are engaged and could impact your YouTube traffic and overall search rankings. Additionally, playlists provide another searchable item for your channel, adding to your discoverability. Sometimes your individual videos and playlists will even show up in the same user search. Additionally, it’ll expose viewers to your other videos, including content that might not be as popular by themselves. YouTube traffic starts with optimization which is essential and you’ll want to edit the playlist metadata using keywords for the best search visibility.

6 Ways to Increase Your YouTube Traffic by monitoring youtube comments and engagement patterns

Monitor Comments and Engage with Your Target Audience

Like any social media channel, active reputation management is important when it comes to YouTube traffic. Be sure to take the time to read comments on your videos and your channel, and engage in meaningful ways with your audience. Reply to positive comments with reinforcement, answer any questions viewers may have, and reply with solutions to any negativity. Make sure you monitor for any spam comments or harassment, and delete or report them immediately. Not only will keeping a watchful eye and replying to comments establish you as an authority leader on the video subject, but it’ll assist you in engagement with your audience while increasing your presence and YouTube traffic.

6 Ways to Increase Your YouTube Traffic with youtube cards

Leverage Cards for More YouTube Traffic

YouTube offers a variety of cards that can be added to your videos. These include:

  • Channel cards – links a channel you want your viewers to visit
  • Donation cards – useful for soliciting fundraisers for nonprofits
  • Link cards – link viewers to external websites, crowdfunding projects, or merchandise for sale
  • Poll cards – allows the audience to vote on a poll
  • Video and playlist cards – links to another video or video playlist within YouTube

The YouTube Cards mentioned above are useful tools that not only improve your organic search rankings and drive user engagement, but lead viewers to your other content, your website, and more. In addition, compelling images can be added to end cards in an effort to draw more YouTube traffic to the video content being highlighted.

Conclusion

Whether you’re creating for a company, person, or brand, it’s obvious that YouTube has become an indispensable video marketing platform. In order to drive video views and get the social metrics you ultimately want all boils down to how you setup your initial Gameplan to drive quality YouTube traffic to your channel. With these tips, you’re on your way to building a bigger audience and providing an even more rewarding YouTube experience for both your viewers and your brand. 

What are your odds at keyword ranking for that search phrase?

When developing an SEO strategy for your site one of the principal focuses that you need to have is what key words to include and which sort of strategy and tactics you will use to be able to attain alignment with your SEO campaign and keyword ranking methods. Wouldn’t it be great if our SEO keyword rank efforts stopped here?

Keyword rank , in the intricate world of Search Engine Optimization (SEO), its been far more complicated, as you are about figure out. Keyword rank in SEO terms is not as straightforward as deciding which keyword you wish to rank in the SERPS, quickly optimize your content piece, obtain backlinks off Fiverr, and then boom you are #1. The main reason is because how you are matched to a search query’s value has become considerably more complicated, with Google releasing over 600 upgrades to its algorithm each year. That is roughly 2 new updates Daily Every Year

So as to appreciate how Google perceives user intent, let us begin by analyzing the SERPs for a keyword phrase to identify what’s ranked and why it’s ranked. It’s always advisable to checkout the competition you are up against which can directly assist you knowing your keyword ranking chances, in addition to focusing your energy and time on the keyword phrases in which you will have the best chances for successfully rank with the least quantity of resistance in obtaining it.

E-commerce Keyword Ranking Example

Let’s start by taking a look at basic search query example where all results for “glassware” are e-commerce only sites. In this example, Google shows preference to e-commerce websites for this specific search query, which means if you were to apply the right optimizations with your on-page technical SEO, content, and-advertising strategies, you might be able to get a solid keyword ranking on that search phrase.

What are your odds at keyword ranking for that search phrase?

On the flip side, let’s see what would happen in the SERPs if you used the keyword “muffins” for your search query:

SERP for Muffins in Digital Marketing article What are your odds at keyword ranking for that search phrase?

In case you or a customer were to sell muffins on the world wide web, you’re not likely to perform well at any the search query outcomes shown above. The top 4 search results returned are for recipes, followed by a local search results section, another recipe, movie, Wikipedia page, and then 3 additional recipe lists are displayed at the bottom of the page.

There’s very little reason to try keyword rank for muffins online for this particular search query, even though you can make an attempt at keyword rank to get a recipe content fashion page. The key word phrase”buy muffins online” might be a useful keyword phrase for your online retail site ranking.

Let us examine one more example, where your customer is retailing tables on the internet and needs you to rank the key word”table”:

Keyword ranking odds for SERP for Table

This SERP has mixed results unlike the first example. Our search query returned a shopping section at the top of the page, and while that’s not exactly an opportunity for search engine optimization (SEO), though it is an unconventional method to go about keyword ranking on this search term. Then a shopping website is listed, followed by a search result about HTML tables, which has nothing to do with our type of tables.

After a local results section, there is another page on HTML tables, followed by a shopping site, another dictionary definition, and one last page on HTML tables. If you’re selling tables online, there are already four e-commerce websites that are displayed on the first page on this SERPs.

Google is letting us know that it sees a correlation with user intent matching on shopping for kitchen tables, which means there’s an opportunity available to rank your website in the top 10 search results returned for this particular search query.

What are your odds at keyword ranking for that search phrase?

In-depth Look at Keyword Ranking Opportunities

What if you want to keyword rank “table,” and let’s say you’re client is a small business e-commerce site that sells a variety of products, which are similar to Target. Let’s compare this small business retailer to 4 niche specific competing retail websites:

  1. Ashley Furniture Home Store  — Niche retailer that sells furniture, lighting and kitchen goods
  2. Ikea — Niche focused retailer that focuses on  selling furniture
  3. Target — General purpose large brand retailer
  4. Wayfair — Niche focused retailer that specifically sells furniture

Certainly we actually would not have a chance ranking for the key word”dining table”. Out of the four brands listed previously, Target is the sole non-niche specific retailer which has their keyword rank inside this search query outcomes. Another name brand market particular e-commerce sites are concentrated on just furniture sales.

In the event that you were a market retailer, it usually means your customers contest based on this specific search are just focused at a succinct area, and each one the internet signs that indicate they’re the leader for this particular search query will probably be connected with furniture. From a users perspective, they supply a larger choice that’s associated with kitchen tables, because this is exactly what they sell. This case illustrates the specific kinds of sites that Google’s algorithms deems related to the search query.

User intent matter to your odds at keyword ranking for that search phrase?

We must determine user intent for better keyword ranking

So far everything we have gone has been around deciphering the various kinds of landing pages and sites Google’s algorithms believes as a pertinent best match with the users intent considered of the search. It’s typical for Google to return many different search results. In the instance of the”muffins” Google search, a site that’s selling muffins online, Google does not look at an e-commerce site as a relevant search term match.

Other search query types behave differently, and with them, you’ll have to dig deeper into why.

This keyword relates it to another potential user intentions. People searching for kitchen tables might want a bigger array of alternatives for them but also other similar items like other kinds of home related products. If you shopped at Target, then you might also shop for clothes, groceries, diapers, video games, TVs, movies and far more.

Even though it’s convenient to have the ability to purchase these different home related goods in one shopping trip, it doesn’t offer the best experience for the consumer intent of merely buying tables. Closely related goods and a wider choice of table options to pick from seem to meet user intent, that’s why niche specialty retail businesses perform best for this sort of search query.

Target managed to get on the first page search listings by keyword rank it, but they are the only general retail business that managed to accomplish it. This illustrates that there is only so much room available and there’s only 1 spot available for your customer, or another competitor, on the first page SERPs.

Conclusion

This article has focused on  understanding the details of how you would determine user intent. Keyword ranking no longer is as basic as choosing the keyword for your page and then just getting some backlinks you’re #1. Though they’re still important, it’s  just one of many steps that we have to take to have a much better understanding of relevance in order to succeed at keyword ranking. Following this advice should positively impact your keyword ranking efforts.

By taking this into consideration, you will avoid wasting time trying to go after keyword rankings that you don’t have a shot ranking in the top SERPs and refocus your energy on areas where you do have an opportunity at getting your websites page listed on the first page of the SERPs.

evergreen conent marketing in digital marketing strategy guide
What is Evergreen Content?

evergreen conent marketing

To put it simply, evergreen content is satisfied which lasts eternally. Evergreen content remains applicable regardless of the time of year, since it is always applicable. This sort of content develops traffic over time since the material is always required and may be absorbed at any moment.

A good deal of books produce content which addresses particular events of the instant. This sort of material is regarded as timely and precise. These articles concentrate on what is happening in a really particular moment.

Many times, at the time the guide is printed, it is already old information because of the rapid response of social networking stations. Because of this, content having this kind of articles have a good deal of traffic only through the time that its subject is applicable. Sad to say, the amount of time where an guide is applicable can be exceedingly modest, from just a couple of hours to perhaps a few months.

But once that subject is no more pertinent to current events and drops from this information, so does its own visitors. It becomes a problem for entrepreneurs since that means that they must find something different to catch the audience’s interest. New posts are composed expectedly as a way to catch the customer’s attention, just to lose it fast in a couple of hours or even days.

These kinds of posts are about subjects that people always require access to. Evergreen content remains engaging and popular eternally.

Types of Evergreen Content

types of evergreen content for content marketing and search engine optimization seo the evergreen content article

Evergreen content comes from a huge assortment of kinds, from fast hints, to simple lists, to how-to educational guides. The important thing here is not always in the arrangement of this content, but instead in the topic of this content. A content author can list the campaign claims for the candidates of this 2016 presidential election, but it doesn’t make it Evergreen content. There is not a constant need to comprehend that the 2016 election. Evergreen content posts cater to the regular need. Including how-to guides about creating becoming accepted to a school or videos on how best to substitute the kitchen sink.

Another illustration of Evergreen content might be a post about the best leg exercises. This is a subject which individuals will need yearlong. Everybody would like to learn about how to remain healthy.

On the flip side, a post about the hottest Paris Hilton fiasco isn’t an Evergreen topic since it won’t necessarily be applicable. In a couple of months, even if not earlier, it is going to be old news which nobody will care for any longer.

Evergreen content isn’t about the most recent exercise tendencies or the most recent celebrity scandal. Both these notions are ones who could drop from recognition.

Trends and actors are constantly evolving and moving ahead. One thing to notice is that vacations aren’t contained in evergreen content. Even though a general vacation post will get traffic in precisely the exact same time annually, they’re not regarded evergreen content since the traffic isn’t constant through the year.

Additionally, stats on particular dates and times aren’t considered Evergreen content.

Put simply, evergreen content will probably get continuous focus year-around. It’s not trendy or specific to a certain point in time.

A Rule of Thumb on Evergreen Content

A Rule of Thumb on Evergreen Content

A guideline you need to consider when organizing Evergreen content would be to consider topics which never age out. This may include topics about divorce or exercise. There are always people looking for advice on divorce or want to deal with divorce.

Take for example how some people want to understand changing methods of staying fit and healthy. When there are evolving workout trends, posts about keeping yourself generally healthy would make good Evergreen content.

Content focused on parenting and food might also be considered evergreen content. Eating is part of regular, every day normal parenting life and parents are always looking for help and advice  in educating their own children.

In fact, there are countless content  themes which may be regarded as evergreen subjects.

The average attention span of website viewers is typically very short.

Evergreen content can even be on a narrow angle spanning all the way up to include an overall subject matter. But with the massive quantity of evergreen content currently present online, Evergreen authors need to work extra hard and get creative to discover new angles which can stay applicable throughout the entire year. Not exactly an easy undertaking.

Other topics which never become outdated are based on the experience of the consumer. People search for items on Google since they will need to learn some thing. That usually means they are typically a newcomer on this particular topic matter. Beginners normally want simple to digest and easy advice that satisfies their question and there is not one specific time of year at which all the novices jump onto Google, at precisely the same moment, to search for their questions.

Beginners are more inclined to enjoy and become the perfect target audience of evergreen content. The easier style of writing raises its shareable quality thereby  gaining it lots of exposure. This is why how-to’s are ideal for Evergreen content, since learning is consistent around.

Evergreen Content and Search Engine Optimization

evergreen content and search engine optimization seo

Evergreen content has to be search engine optimized (SEO). This usually means that the search engine believes the report to be simple to read and satisfies the needs of the searcher.

There also has to be a good amount of targeted key words throughout an evergreen article . But when it comes to key words, you should refrain from key word stuffing because it would negatively influence the readability of this report, plus it just reads weird.

Search engines, like Google, favor Evergreen content since it becomes continuous traffic. This continuous traffic pushes an evergreen post higher on the search engine results page (SERP), which causes even more traffic to arrive on this page.

Evergreen content posts are shared frequently on social media since it attracts traffic. Social networking users will go back to posts or platforms for added relevant content. This increased traffic leads to much more traffic to your evergreen article. This cycle helps evergreen content to keep growing exponentially since it never gets outdated to consumers.

While Evergreen content is amazing and extremely helpful for gaining lots of Internet traffic, an SEO marketer never should solely focus creating just this classic content. More depth needs to be provided to keep consumers hooked on their web content.

The online ecosystem can’t endure an over-saturation of one kind of content format. The internet works just like a natural ecosystem; there has to be a myriad of species which functions together to develop and grow the surroundings.

Varying types of content provides opportunities for consumers and marketers to engage on a deeper level. This engagement creates extra content which then expands online communities.

A reputabke blog or advertising campaign should weave in evergreen content using content that is time or speciality specific. This will produce a relationship with the target audience that could make them rely solely on this site for all their advice.

Conclusion

Evergreen content is suitably known as such because it behaves like an evergreen plant. Evergreen content won’t wilt and die because it’s always fed by focus and traffic. The stream of both these theories never wains.

But such as the evergreen shrub, when the tree is without nutrients for a long period of time, its leaves will turn brown and drop off.

Evergreen content requires continuous focus or it can turn brown and drop into the recesses of the net (think page two on Google, same place where you can hide a body and no one would find).

Just like not all of a farmers crops are evergreen, maybe not all content matter will keep its stream of constant attention and web traffic. There is always the risk that an guide will fall from popularity or favor, sooner or later.

The trick to evergreen content is picking a topic that may weather the storm and also maintain gaining nutrients.

YouTube SEO 101 to Increasing Channel Subscribers

A good deal of folks do not recognize that YouTube is the 2nd biggest global research engine on the online nowadays, directly behind its parent firm Google. This is unfortunate as your achievement with YouTube SEO is not about posting content, it is about optimizing that articles with the exact same discipline and attention you’d take with your site.

It’s simple to find video content with countless perspectives in addition to videos with hardly any viewpoints or vanity metrics which are basically similar in content.

YouTube SEO 101 to Increasing Channel Subscribers

With YouTube SEO, the vast majority of the optimization function could be drawn together into a procedure which you ought to use to each of or any old video content and then to each and each video when you print it.

I am going to offer you precisely m everything you have to know and know if you’d like for your video content into ranking number one on YouTube search for those keywords which are related to your niche.

YouTube SEO 101 to Increasing Channel Subscribers

YouTube SEO 101

YouTube SEO 101 concentrates on the fundamental standard background information you’ll have to fully comprehend before moving to YouTube SEO optimization strategies and suggestions.

YouTube SEO starts with keyword research

Given that YouTube is a video search engine, then you must strategize video content production in a similar tactical manner, like you would when writing content articles for your sites blog articles. This usually means you’ve got to spend some time upfront to run niche associated keyword research so as to pinpoint your perfect target audiences pursuits and the way they communicate with one another online.

Much like you would on each Google search you will notice as you type, you’ll acquire popular searches indicated for you by YouTube Suggest, that’s that the autocomplete feature built to the search widget on YouTube. You can take this to another level using a free Ubersuggest instrument, which iterates through the bible to your 1st letter of the following phase of your search term. Its important to remember to choose “YouTube” rather than the default “Web”

Keyword Planner is 1 thing, but you likely have to have the ability to compare key words to each other to determine which ones have been searched on more often. It is surprising just how many search engine optimization practitioners do not realize Google Trends includes a “YouTube search” option under the “Search” choice, which will provide you YouTube-specific search quantity information. This instrument does not give you real numbers, sadly (what’s in proportions ), but it is fairly useful for comparing key words to one another.

YouTube SEO 101 to Increasing Channel Subscribers

You likely track your SEO rankings from the Google search results to get top performing keywords, but do you do so with YouTube? If you are not, now’s the time you ought to begin. There are a variety of tools which may help people with this, both paid and free, so it is a matter of finding one that you’re comfortable using so which you can track your progress as you keep on optimizing your videos.

While attaining a viral home run strike is a superb fantasy, keep in mind that YouTube is not just about viewpoints: You are seeking to construct a subscriber base and shape long-term relationships with audiences.

How do you achieve this? By generating high quality articles and publishing it on a normal schedule. Posting irregularly will just hurt you and lead to lost subscribers. Should you commit to submitting daily, be sure that you post daily. Should you post once per week at 5:00 pm Wednesday afternoon, do not become idle and skip a week or place a late night movie (even if it’s just a couple of hours or the next day).

YouTube SEO 101 to Increasing Channel Subscribers

Remember Youtube’s business model and main purpose is to overtake cable tv so that they can then bill TV-like advertising prices.  Videos which are five or more minutes in length often do better and have a greater prospect of rank within Google search results pages (SERPs).

A key metric that you ought to pay attention to is your watch time, rather than just for not only for every movie, but also for your whole channel. Ideally, you need to be experiencing monthly gains in the video watch time as your channel develops.

Playlists are still an underrated promotional instrument on YouTube. At present, a great deal of internet marketers and companies produce playlists around dates, articles genres, goods and other broad groups, to truly benefit from the feature, you have to go deeper.

Use your keyword research to comprehend what folks are looking for within your specialty, then create playlists focused on these subjects. If you do not have a great deal of video content yet, you can should generate playlists with other people’s video content to push audiences right to a YouTube channel webpage.

If you upload a brand new video, be sure to have all of your optimizations prepared to go. Do not publish a video with the intent of optimizing it later. If YouTube can not get a very clear image of what your video is all about, or if you are not getting any traction in audiences (in regard to watch time along with other involvement metrics), then you are going to suffer in the positions — and it’ll be tough to regain that lost ground.

Although it’s possible to return and fix badly optimized videos by assessing the names, tags, description, thumbnail, transcript, etc, the simple fact of the matter is that the collateral damage will have been completed after the initial 48 hours have passed. It is incredibly hard, maybe impossible to rebound from being buried when the algorithm has judged your videos as useless.

YouTube SEO 101 to Increasing Channel Subscribers

The Way to Employ YouTube SEO Optimization For Your Videos Content

Now that we have covered YouTube SEO fundamentals, it is now time to get into the juicy things thats likely to boost your small business. Here is how you can maximize your videos to get achievement on YouTube.

YouTube SEO 101 to Increasing Channel Subscribers with video titles

The Title

The video title has to be punchy in order to catch the consumer’s attention. It should not be overly wordy, instead, it must concisely describe why the consumer should even bother seeing your video. Hit them with all the fantastic stuff!

Prior to deciding in your title, you have to do your keyword research, then take a look at your opponents for those keywords. All these are the videos you are going to be competing against, which means you’re going to need your name to be as strong as theirs, or even better.

Titles play a massive role in the position of your video, so be certain that they’re a minimum of five words long and contain the keyword that you wish to rank for.

A video’s thumbnail picture is actually more significant than the name concerning bringing the click in the YouTube searcher. You can do each other thing right for your SEO, but in case you’ve got an unappealing thumbnail, then nobody will click in your video.

Consider it: The thumbnail is the only picture that provides people a feeling of what they’re going to commit their time in viewing. If it appears unprofessional or dull, folks are not likely to think about it a fantastic use of time.

  • Customize your thumbnail picture using titles/fun graphics. (Notice: You do not need to use a frame from the movie as the foundation for your own thumbnail.)
  • Ensure it is fascinating.
  • Make sure it’s well-lit.

YouTube SEO 101 to Increasing Channel Subscribers with video descriptions

Description

A lot of men and women make the mistake of writing a few sentences to the description. This is your opportunity to expand on the data in the video with hyperlinks, calls to actions and celebrity bios. If you’d like people to click a URL to your site, add it”above the fold, ” prior to the “Show more” prompt. Additionally, include some type of hook in that very first sentence which will get folks to click “Show More” to find the remainder of your video’s description.

You will want a very long description so users may find more insight to the video; do not be reluctant to add a lot of information. This also provides you another shot including relevant keyword phrases.

YouTube SEO 101 to Increasing Channel Subscribers with transcription

Transcript

The video transcript (i.e., captions) functions as further copy that’s considered in YouTube’s ranks algorithm. Do not rely upon YouTube’s automatic transcription procedure — there will be mistakes because transcript, guaranteed. Either proofread and edit which automatic transcript or employ a transcription service or a Virtual Assistant to make a transcript of this video. If you do the latter, then keep in mind that it has to be time-stamped to coincide with the sound track.

Translations

Were you aware you could offer foreign language translations of your video at the exact same time-stamped arrangement of your transcript? It is a terrific way to globalize your articles without needing to reshoot your videos. It permits foreign language audiences to watch your video with subtitles (closed captioning), and it enables your own video to rank for keywords in that foreign language. By way of instance, you can translate your video to Spanish and upload the interpreted transcription.

YouTube provides you the capacity to add various metadata in a number of languages, like the name, descriptions and tags, as well as the closed captioning.

YouTube SEO 101 to Increasing Channel Subscribers with video tags

Tags

Tagging is not rocket science.

YouTube SEO 101 to Increasing Channel Subscribers with links

Links

Ensure that you are linking in the outline to anyplace that you need your prospective fan base to proceed: all your societal stations, your website, additional videos of yours (to improve the general viewership and get more readers ) and where else you may want to send audiences, like to a squeeze page. Pick your main link to show above the fold from the description. It is also possible to promote a few of those destinations using YouTube cards, and it will be the perfect segue to another stage.

YouTube SEO 101 to Increasing Channel Subscribers with video calls to action

Call to actions

The conclusion of your video should practically register to get the consumer. Give them a more straightforward choice to subscribe, then tell them why they need to. In the conclusion of her videos, she provides a fantastic little outro such as “If you enjoy this movie and found its own hints useful, join!” She has a small arrow pointing into the signup button just if viewers do not receive the hint. You want to be obvious.

Hovering over or clicking on the image of Forleo’s face provides users a simple way to sign up for her YouTube channel.

Subscriptions send a major signal to Google: Should individuals subscribe due to this video, then there has to be something rewarding about it. Forleo also has videos playing boxes in the end of this video — in what’s known as the “end display” — which send you to additional videos of hers. This is a superb way to receive perspectives to collect to your additional videos, and it provides you that extra prospect of landing a contributor.

YouTube SEO 101 to Increasing Channel Subscribers with youtube analytics

Analytics

YouTube Analytics can be obtained at youtube.com/analytics. YouTube Analytics is very good for learning more about who’s seeing your videos. A few examples of the information it is possible to find are traffic resources, demographics and also what proportion of your watchers are subscribers. This enables you to know where to concentrate your energies and resources. Are a significant number of your audiences readers who follow you closely? Maybe create some content which caters especially to them.

You will also wish to unite YouTube Analytics along with your Google Analytics, which provides you access to more features. To view activity in your station page at Google Analytics, just put in your Google Analytics embed code.

There are loads of ways to keep tabs in YouTube, however one key metric to see is the subscriber conversion. Luckily, YouTube Analytics will show you precisely which video a contributor came from.

YouTube SEO ranking to Increasing Channel Subscribers

Third-party analytics applications

You might end up in need of more information than YouTube Analytics and Google Analytics could supply. You will find an assortment of programs on the market, both paid and free, which may provide deeper insights to YouTube performance metrics, like positions, see count, opinions, likes, dislikes, video responses and favorites. This type of information will help you optimize your video content, in addition to educate content production and distribution approaches. (as an example, maybe you discover that the maximum view prices are occurring on the weekends, so you opt to post another video on the weekends for more audiences.)

YouTube SEO to Increasing Channel Subscribers

Conclusion

To begin with, liven all of the present YouTube videos on your own station. Even if they have been up for decades, put in the opportunity to wash up their physical appearance, take advantage of a couple of YouTube’s tools, in addition to two or three third-party ones, also provide for a much better audience encounter. You’re still able to see improvements on your station’s performance.

Then, create a new workflow to get new videos which you are likely to print, such as these tools and suggestions.

If you are seriously interested in getting more YouTube perspectives, subscribers and positions, it is vital to spend time in video marketing. The very best part, definitely, is that the very low barrier to entry for being a YouTube SEO practitioner. Just begin ticking all YouTube’s boxes, and you are well on your way!

Claiming and Optimizing Your Google My Business Profile

 

I want to talk to you today about Google My Business. It is a crucial online, digital tool service from Google that is available to local businesses, true brick and mortar businesses, or service area businesses. You have to have a business in a location to claim a profile for that location, but when you do, it does unlock some powerful tools.

This is something that is available for free to any business like those I mentioned above. If you do work out of your home and you don’t want to put your address in there, you can actually claim a service area of where you go out and serve your clients, but it does have to be in your community. You can’t be in Chicago and say, “Well, I’ve got customers in Dallas. I’d like to actually claim that.” You have to have it in the city where you have your actual business.

I want to talk a little bit to those of you that have not claimed your profile, have not created it, or haven’t implemented this idea at all. So, what I want you to do is type into Google the name of your business, not your website, just the name of your business and maybe the city where your business is located. Generally speaking, there is a really good chance that you actually have a Google My Business profile that has been created in your business’s name because Google is constantly looking for information, addresses, phone numbers, things out there to present information when people are searching. So, don’t be surprised if you find one.

Now, also, don’t be surprised if you had nothing to do with setting it up or you set it up five years ago in one of the various ways that Google allowed us to do these things called Google Places and Google Plus. Google Local, I think, was actually the original version. So, don’t be surprised if it’s out there. But under Google My Business, you really now want to make sure that you claim that thing and enhance it. I’m going to talk a little bit about how to do that and the first step really is to then verify that it is your listing. Now, if you’ve got that listing and you are familiar with this process, stay tuned because I’m going to talk about how to enhance it in ways that I don’t necessarily see everybody doing. But let’s go back to how you do this process.

Claim your business

Frankly, if you just want to start from the very beginning, business.google.com is where you’ll go to find a Google My Business profile or to set up a Google My Business profile, but once you find it, if you’ve already claimed it, you should be able to log into business.google.com and do all the editing we’re going to talk about. But if you find that it’s not been verified, you’re going to have to go through a couple of steps and sometimes these are easier than others.

The first step is if you find your profile and it says, “Is this your business,” that’s a really good sign that it has not been claimed. Click on yes, this is my business, and you will have a number of processes you might have to go through. They may have to mail you a postcard. You may be able to do it with an email or with a text. It depends on the state of your profile and how sure Google is about the information in that. Unfortunately, I can’t tell you exactly which one will be the one for you.

Remove duplicates

Now, here’s another issue that we come across all the time. Don’t be surprised if you actually find duplicate listings. This again, I think, goes back to the days when this data was coming from Google Places and from Google Local and then Google Plus and sometimes, people just set up three or four Google Plus accounts because somebody left the organization and they decided they needed one and so they set another one up. So, don’t be surprised if you find duplicate listings and a lot of times, it might be a variation of the name or a different phone number or maybe you moved your business and so it has a different address.

So, what you want to do is you want to find the one that is incorrect or that is certainly not right (maybe it doesn’t have the full information and so it’s the one you want to get rid of). So, what you want to do is you will typically find a tab that says “suggest and edit.” You want to click on that and you want to mark that location as permanently closed. I’m finding that Google wants to clean up that information and so if they can verify that that is accurate, they will close it within a week.

If it was set up by somebody who no longer works for you or you don’t even really know who set it up, it’s going to take a little longer because they’re going to actually try to reach out to the email address that they have on file for that and if they don’t get a response, they will go ahead and make that change. So, cleaning up that duplicate may be your first step. So, claim or create, verify that it’s your listing, and then see if you can clean up duplicates. Unfortunately, that’s the first step.

Add your name, address, and phone number

Google My Business Listing

Now, let’s go through the profile itself. The most important information is the name of your business, address, and phone number. Don’t get cute with this. I mean, in some cases, people will try to put keywords at the end of their name and all kinds of goofy things that somebody told them to get so they’d benefit from it. Don’t do it. Make the business the name of your business as you want your customers to see it, the address, make it consistent with what you have on your website, and the phone number, make it consistent with what you have on your website as well. Make sure that those things are accurate. This might be a good time to look at your website as well. Have you got that wrong on your website? Don’t laugh. I find it all the time. So, let’s make sure that those are right and the same as your website.

Choose the right category

The next really important element is something they call “category” and particularly, if you have not claimed your Google My Business profile, Google will take a guess at what they think it is based on your name, based on a description, based on things they find out there on the web. Don’t take their advice necessarily. They may or may not have that right. Your primary category should be the primary category that you want to rank for when somebody goes out there searching. So, if you are, for example, a remodeling contractor, then you don’t want your primary one to be “construction company” and there’s a really good chance it is. So, they actually have categories for “remodeling contractor.” I think they even have a category for kitchen remodeling. So, you want to make sure that you get as specific as possible with that primary category.

The good news is you will also get to choose some secondary categories and so I definitely recommend that you do that as well and again, don’t get cute here. Make sure they really are categories related to your business.

Adding images

Some of the other information like hours and things are pretty straightforward. There is an opportunity for you to upload images and this is something that Google tracks in their insights and so I do think it’s a ranking factor. Also, particularly on a mobile device, it’s a good trust building and content element. So, upload 8 or 10 photos of your products, of your business, of your people. It doesn’t really matter what it is, but make sure that you have some pretty good representative images that you upload. So, that’s the setting up of the profile and again, after you claim it and after you do some things to enhance it, there’s really not a whole lot more to that.

Understand Google My Business attributes

Another thing that they just added is that you can actually, if you’re logged into your Google account, and you do a search for your business, they have now started showing an editable version of your Google My Business profile. Nobody else can see that, but you’ll be able to see it and what’s really nice about that is that you can actually respond to reviews right in there. You can make changes. You can see what statistical data they’re now sharing, and I’m going to talk a little more about that, but that’s another way to actually access your Google My Business profile that is fairly new.

GMB editing

I want to go over a couple of the attributes of your Google My Business profile that when you sign in to business.google, you’ll have these options available and some of them are becoming pretty potent. I think it’s indicative of the fact that Google is really investing in Google My Business and adding some very interesting new features. I think it’s really a sign that this is a key component for them, which to me marks the reason for actually really getting involved in understanding your Google My Business profile and viewing it frequently rather than just set it and forget it.

Posts

When you log in, you will notice “Posts” along the left side panel and this is a new feature I think you should play with. There is some indication that this is actually helping people rank. So, maybe you have a special coming up or maybe you have a new product or a workshop that you’re holding, it just allows you to put that information in there and you can set when it expires. People are finding that they are getting traffic from these posts because you can also put a link to your workshop sign up or something like that. So, I think that it is worth spending a little bit of time to go in and enhance that and add those posts on a routine basis.

Insights

Another tool is called Insights and this will give you a little bit of information on how many times your profile is showing up in search or in maps and what people are doing. Are they calling you? Are they clicking on it? Are they looking for driving directions? All the things that people can do and do frequently, particularly on mobile devices. It’s not like in analytics where you can compare one quarter to the next quarter or something unless you take that data and put it in a spreadsheet. But it is useful to look at.

Reviews

This is also a place where you can see not only your reviews but reply to your reviews and frankly, replying to every one of your reviews. Getting reviews, of course, is extremely, extremely important. Replying to reviews I think can be very important as well and this is for both good reviews and bad reviews. Bad reviews, of course, because it gives you an opportunity to tell your side of the story, if you will, or maybe state the facts as only you can, but I think when you respond to five-star reviews as well, I think it does a couple of things.

First off, that person that gave you the review is going to get a notice and, quite frankly, probably appreciate that you saw that and replied. But it’s also another opportunity for you to show a personal side of your business. I work with an assisted living facility and they will frequently get glowing reviews of how well they have cared for somebody’s mother or father. To have the owner go in there and make a comment or a personal anecdote about that person and something that he remembered I think is tremendous content and over time is really great social proof.

Messaging

Another element I want to talk about is messaging. What they’ll ask you to do is connect that to a phone that can receive text. So, it has to be a mobile device that not only can receive text, but does, and that you can respond with. If you’re in the right kind of business, this could be a great leg up because a lot of times when people are searching out there on Google, they are trying to solve something.

They want to hire somebody right now to do something and instead of sending an email or even picking up the phone, because a lot of people don’t like to do that, if they can text right from their browser window and they can get a response from you immediately, you might win the deal.

Appointment booking

If you’re the kind of business that books appointments, they’re now actually making that an option right off of your Google My Business page. Again, you have to integrate it with one of the booking kind of services that they work with. There’s about a dozen that are on there currently, so that might be an option if you’re a hair salon or a massage facility or something of that nature.

Google websites

I’m not recommending this for everyone, but they are actually now adding a platform where you can build a Google website. Essentially, it’ll just be a very simple landing page but they’ve got a couple of tools on there to make it pretty and add photos and drag and drop some things. So, if you’ve been living on your Facebook page and you don’t have a full website, which is certainly what we recommend, it could be an option for you as well.

So, that’s really all I wanted to cover today on Google My Business, but this is really a key ranking factor for local businesses and it’s probably the primary building block these days for a local business. For example, when you see those businesses that show up in the maps listing when somebody searches hair salon near me, you can’t show up in that unless you have a profile that you have claimed, that you’ve optimized and obviously, getting things like reviews, and frequently adding posts, and making sure that the information is accurate is how you’re going to show up. That’s one of the pieces of the puzzle. There are of course many others, but that’s the one I wanted to cover today.