The significance of home services SEO internet marketing can no longer be overlooked or ignored today. Whether you own a one location roofing company or run a nationwide water damage restoration business, you need Google SEO for home improvement. For any contractor to get the optimal results requires a strong presence in the online world.
This is the best way to make your brand known to your potential clients.
Developing a strong online presence requires the services of a expert SEO agency.
Over half of all searches on Google accounts for the traffic brands receive, with investments in total SEO services is estimated to grow to $79 billion within the next 2 years. To capitalize on so much opportunity online, home service contractors frequently partner with an SEO consultant in order to add firepower to their current digital marketing efforts.
But with all these SEO agencies all promising so much, how do business owners ensure they hire the right SEO company for contractors that meets their needs?
A substantial number of contractors decide to outsource components of their SEO needs to an agency partner. This can provide access to invaluable insights and skills which the contractor doesn’t have internally. It usually ends up being a rather solid long-term investment, at least those that we’ve partnered with, can’t speak on the results of others.
However, it may also be difficult to get a clear perspective on which SEO Agencies can actually deliver for home improvement contractors based on their business goals through organic search.
I actually understand and get how ridiculous the field is and the skepticism contractors have for those in my industry after my encounter this weekend. I normally don’t like to share this type of information, but it’s pertinent here I think.
I had one of my websites hacked and the scammer added links to other sites m in order to take advantage of my hard work and drain my sites link equity in order to send to his paying clients.
Needless to say, I went into full marine mode and after some digging found the fucker. This clown had a website claiming he was a highend digital Agency but with the simple services that are low cost. That’s just fucking ridiculous, not to mention impossible. If you want to roll the red carpet, it costs money, dipshit. Below is the actual screenshot I took. I’ve blacked out their name because I’m a half decent person.
Point is, if it’s contradictory sounding it is for a reason. The content on my home page has taken years of revisions to be where it’s at now, and it’s still got a long ways to go. My point is that we’re constantly iterating and well aware of what it says, so if I’m being deceitful it’ll come out in a contradictory way like above.
The other thing that stood out was that the clown had so many spelling errors I would question a 7 year old over it. Major Red flag. Look, I get that sometimes in blog posts I’ll mistype, but it’s the exception and not the norm, so I hope.
Here’s what also stood out to me after I had finished stalking this guy around the net. I noticed on his websites that he made it very difficult to find information on him. Shady images of this guy wearing sunglasses on his Agency profile pic along with no information on him was the first warning sign that this was a scammer.
Here’s why. Those of us that are legit spend so much time and energy trying to get our name out that we wouldn’t dare not have it all over our own website! Like seriously, google my name – JD Parkman – if you didn’t know it and you’ll see page after page of search results on me. Trust me, that wasn’t a happenstance or by luck, I carefully built it so I could be discoverable by contractors like you! lol
So, if someone doesn’t make it super easy for you to get information on them, something’s very wrong there. And honestly, if you can’t find social media profiles on Facebook, LinkedIn, or Twitter for a digital marketer then I’d say it’s a scammer and run.
Ok, enough of that, let’s get back to kicking knowledge.
The best SEO for your local business is open to a certain amount of interpretation; Google is famously opaque when it comes to the inner workings of its search algorithms, so we often rely on correlative studies to draw our conclusions on what works and what doesn’t.
This room for interpretation could also be an argument by scammers for whatever hairbrain tactics that they come up with, making it difficult to distinguish between knowledgeable SEO’s and false prophets.
Why Is It That Home Service Businesses Need SEO Services?
The problem for these businesses is related to poor online presence most of the times. Having your website properly SEO’d can certainly make a difference in where you’re showing up for searches in your local area.
It can be the crucial factor that either leads to success or failure.
The aim of every site is to have maximum visibility among their customers. When it becomes difficult to locate your business, that goal is defeated before ever beginning. This is the reason you need the services of an expert SEO agency.
Whether you are revising your current site or creating a new one, there are some basic SEO goals for home service contractors to keep in mind.
First of all, you want relevant web traffic from the areas you service to come to your site.
Secondly, you want to improve your page ranking on search engines.
Thirdly, you would like to improve return on investments.
Keeping these goals in mind allows you to find a reliable home improvement SEO agency.
Using Internet marketing for home services businesses is a process by which a contractor tries to develop a strong online brand presence and make a lasting impression using SEO tools available.
It’s important to do an analysis of any SEO company or expert before selecting the one you work with.
Points to be noted before choosing your SEO Agency
1. How experienced is your SEO agency in home service based businesses?
Digital Marketing has to be taken seriously as it’s no joke in today’s connected world. It’s important that you understand how experienced in contractor SEO strategies an agency is before signing any contracts or making payments.
How experienced in SEO they are makes a big difference. Creating brand awareness and enhancing your online presence requires some knowledge and expertise that not many people have honestly.
This is a really important point for you to consider. Your choice of SEO consultant can either increase your earnings or get you de-listed by the search engines.
There’s absolutely no harm in doing additional online research on any SEO service you’re considering using. Try to discover their previous performance. Who’s enjoyed their services before and how was their experience? Do they have a professional and positive reputation?
These are some of the things to consider in order to be on a safe side while making your decision. It’s safer and pays to perform an in-depth research as opposed to make a hasty decision that yields a negative outcome.
In internet marketing, experience is vital. The more experienced an SEO agency in the home services niche is, the better your odds of achieving positive outcomes.
2. How familiar is your SEO consultant with Google algorithms?
The way search engines like Google rank websites contatandky changes. A top home improvement SEO agency will be very familiar with these changes. In addition, an experienced SEO expert should know about search engine optimization best practices.
Some practices are there that shouldn’t be avoided and a knowledgeable SEO expert is well aware of these. You will find Google’s best practices guidelines the best source of information to follow while optimizing your site in order to avoid penalties.
SEO Experts generally agree that it is impossible to guarantee a number one position on Google, and I’d say that is 100% correct. No one can predict the future, even if we’ve done this million times, there’s always that one time Something happens and since Google and their algorithms are outside anyone’s control there’s no way to know where a site will land in rankings. Do we want you to be #1, absolutely. But till you’re there, there’s just no way of knowing if it’s possible.
What im getting at is to stay clear of any home services marketing agency which makes these claims. More than likely it’ll be an overseas agency with $20 a month pricing…
Also, avoid any SEO agencies that rely on spamming and hidden texts (like the clown from the example above).
This method can be counterproductive, not to mention illegal and looked down upon by the SEO community. It may lead to lowered rankings or even a ban by Google, though very rare.
3. How committed is your SEO agency to your success?
Nearly all SEO agencies now claim to be devoted to the success of your business. The truth remains that a large part of these contractor agencies are just after your money and they could care less what you’re results are. Therefore, it’s important to search for a home services SEO agency that’s results or performance driven.
An experienced contractor SEO agency always shows interest in your analytics. Thie is how they figure out the best way to offer a return on investment for you. A solid SEO company depends on information provided by you to improve your contractor website ranking and online presence.
It’s necessary to supply them with all the essential information possible. This will enable them to understand your business and make relevant content targeting profitable keywords. Well written content leads to higher rates of returns and drives more organic traffic.
A SEO agency for home improvement contractors cares for your business will show interest in understanding your pain points and areas you’re concerned about. They’ll do an in-depth analysis to comprehend how best to optimize your site given your needs.
SEO agencies with solid ethics are more results oriented as compared to the cash conscious ones. They run a deeper study on your business to gather enough specific data for a sound strategy to recommend. These details are subsequently used to optimize your internet presence and enhance your search engine rankings.
Make sure that a home services marketing agency is transparent in their actions before investing in them. Are they ready to take you along with each of their processes? What are their driving principles? Is the goal-oriented or cash driven? Ask these relevant questions and much more to be certain of a maximum return on investment. Make sure that an agency is prepared to satisfy your business objectives before investing in them.
4. What method will an SEO Agency use to report onsite outcomes?
Your current web pages may require some changes to be effective on your website optimization. It’s essential to be up to date of those changes.
Additionally it is important to notice the strategies that the home improvement marketing agency decide to report your site benefits. Make certain to liaise with the agency ahead on what you would like. Though some clients want to be informed constantly others prefer a one on one meeting from time to time. Whichever you prefer, make certain you let your agency know about it.
It’s right to receive in depth information on your call home improvement website from the search engine optimization service or adviser. Always request for this information before throwing on your money. Avoid SEO agencies which won’t freely grant you this info. Reconsider your steps when an agency fails to answer crucial questions. If a home services SEO agency will not disclose their strategies and tools, they need to be avoided.
5. What strategies will the SEO agency use to optimize your contractor website?
When hiring an expert, the first reason that comes to mind is to allow them to do the job. Though this is true, it’s also important to the strategies they will employ to boost your online presence. Presenting you with detailed information about the tools plans they intend to use should be a part of your expectations.
Ensure to learn specific details about these strategies and tools during the consultation. The more educated you are about a contractor SEO company the more equipped you should discuss your business’s needs while knowing their marketing analytics. Staying on top of the recent SEO trends is quite important. Ask questions to be clear on best practices in respect to their search engine optimization plan.
6. What’s the SEO agency’s rankings?
Among the best ways to learn about an SEO agency achievement is by exploring their own rankings. A poorly ranked home omprovement SEO agency might not be able to deliver great rankings. But, they might also just be so busy that they’ve had to let their rankings slip some in favor of handling their clients demands for SEO work. This has happened to me several times so sometimes that’s just the way it is.
Beyond this, there are other points to put consider:
- What’s their website’s local ranking?
- How successful is their meta description?
- How powerful is their online presence?
- What outcomes do you get when you run a branded search?
7. How much passion does the SEO Agency have in order to execute?
SEO agencies with the fire to execute are always the perfect ones to work with. Every reputable home services SEO Agency will constantly work hard to find a way to work around roadblocks to achieve their goals. This means that you need to also give them all information required to help them implement. Holding back essential information can impede the achievement of a SEO company.
8. How good is their ability to communicate?
A reputablle SEO agency for home improvement is one which can clearly communicate their procedures, policies, and thoughts clearly. Solid communication between parties is crucial for a successful relationship. A reputable home services agency always communicates the essential changes with you.
When there’s a communication gap between the SEO agency and client is when problems usually creep in.
9. How prepared is your home services SEO agency to vibe with your business culture?
SEO agency should be happy to interact with various levels of your company’s management and executive team. Your ideal SEO agency wont have an issue making adjustments to fit into your company’s culture.
Transparency is the key when choosing the right home services SEO agency for your business. Finding the right digital marketing agency can be possible with the appropriate research and time.
Here’s a quick overview about the steps to follow while picking your next SEO firm for your business:
- Check out their client portfolio and testimonials.
- Research their online presence across multiple platforms and in the SERPs.
- Ask about their SEO ranking strategies, projected time period and a outline for the implementation of your SEO project.
- Verify the agency follows the best practices and sticks into the SEO guidelines of Google and Bing webmaster guidelines.
- Determine the reporting method and establish effective communication between both parties.
Best of luck!